User Experience Changes That Result In Higher Conversions

A client came to us frustrated. They had thousands of website visitors per day, yet their sales were flat. No matter how much they spent on ads or SEO, the revenue just wasn’t growing. The problem? Traffic isn’t the goal - conversions are. After diving into their analytics, we found several hidden conversion killers: A complicated checkout process – Too many steps and unnecessary fields were causing visitors to abandon their carts. Lack of trust signals – Customer reviews missing on cart page, unclear shipping and return policies, and missing security badges made potential buyers hesitate. Slow site speeds – A few-second delay was enough to make mobile users bounce before even seeing a product page. Weak calls to action – Generic "Buy Now" buttons weren’t compelling enough to drive action. Instead of just driving more traffic, we optimized their Conversion Rate Optimization (CRO) strategy: ✔ Simplified the checkout process - fewer clicks, faster transactions. ✔ Improved customer testimonials and trust badges for credibility. ✔ Improved page load speeds, cutting bounce rates by 30%. ✔ Revamped CTAs with urgency and clear value propositions. The result? A 28% increase in sales - without spending a dollar more on traffic. More visitors don’t mean more revenue. Better user experience and conversion-focused strategies do. Does your ecommerce site have a traffic problem - or a conversion problem? #EcommerceGrowth #CRO #DigitalMarketing #ConversionOptimization #WebsiteOptimization #AbsoluteWeb

Small changes, big results: how a behavioral redesign doubled conversion rates 💡 Want to double conversions by tweaking your positioning? We did exactly that for Marvin Behavioral Health, a therapy platform for healthcare professionals. The problem seemed straightforward: only 10% of healthcare workers were enrolling after visiting their landing page. But the psychological barriers were complex: 👉 Confused mental models: visitors couldn't immediately grasp what the service actually was 👉 Missing idiosyncratic fit: healthcare workers needed evidence therapists truly understood their unique challenges 👉 Professional stigma: in medicine's "push through it" culture, seeking mental health support feels risky Our behaviorally-informed redesign focused on three key changes: 1️⃣ Humanizing the service with actual therapist photos, bios, and credentials to create a clear mental model 2️⃣ Showcasing therapists' 10+ years of healthcare experience and highlighting their previously hidden 24/7 hotline 3️⃣ Layering social proof with prestigious hospital partnerships and press coverage The result? Enrollment more than doubled to 21%. This matters beyond metrics. With burnout affecting 48% of doctors and 56% of nurses, costing healthcare systems $4.6 billion annually, making mental health support more accessible addresses both business objectives and critical societal needs. Full case study in comments 👇 #BehavioralScience #ProductDesign 

At our agency, we’ve worked with several businesses in the pet industry, helping them turn clicks into loyal customers. Here's how we’ve achieved real results: 📊 We Focus on the Metrics That Drive Success: For a leading pet care brand, slow load times were costing them conversions.  After optimizing their site speed, bounce rates dropped by 60%, and conversions increased by 35%. In the pet industry, where 53% of users abandon slow-loading sites, this change was critical for growth. 🎯 1. First Impressions That Last When working with a pet supplies retailer, we redesigned their website to be more visually engaging and user-friendly.  The result? A 50% increase in the time users spent on the site, and 75% of new visitors perceived the brand as more trustworthy and credible.  For an industry where first impressions matter, this change led to significant growth. 💬 2. Engaging Content That Converts For a pet food company, we implemented a personalized content strategy that spoke directly to pet owners' concerns. By addressing their needs and offering tailored advice, we helped the company generate 3x more leads at 62% lower costs. With 80% of consumers preferring brands that offer relevant content, this approach paid off. 🔄 3. Retargeting for Maximum Impact A pet grooming service found that only a small fraction of their website visitors were converting on the first visit.  By rolling out a retargeting campaign, we brought back 20% of those visitors, achieving a 10x higher click-through rate on retargeted ads and significantly boosting conversions. 📱 4. Mobile Optimization That Drives Sales After optimizing the mobile site for a pet accessories store, we saw a 64% increase in mobile conversions.  With 57% of users avoiding businesses with poor mobile experiences, ensuring a seamless mobile platform helped the store capture a wider audience and boost sales. ⚡ 5. Building Trust Through Social Proof For a pet adoption service, we leveraged the power of customer reviews and success stories.  By highlighting real stories of happy pet owners, we improved their conversion rate by 88%. Since 91% of users read reviews before making a decision, this strategy built trust and credibility. 🚀 6. Simplifying the Purchase Journey A pet products e-commerce site was experiencing high cart abandonment.  We streamlined their checkout process to a one-click system, increasing their conversion rates by 70%.  Simplifying the purchase journey can be the difference between a lost customer and a sale. From optimizing mobile experiences to creating personalized content, we’ve helped pet industry brands succeed by focusing on meaningful engagement.  We turn clicks into customers with data-driven strategies that deliver consistent results. Ready to elevate your online engagement?  Let’s connect. #PetIndustrySuccess #LeadGenerationResults #CustomerEngagement #DigitalGrowth #UserExperienceWins #ConversionOptimization #RealResults

People value what they create 63% more. Yet most digital experiences treat customers as passive recipients instead of co-creators. This psychological principle, known as the "Ikea Effect", is shockingly underutilized in digital journeys. When someone builds a piece of Ikea furniture, they develop an emotional attachment that transcends its objective value. The same phenomenon happens in digital experiences. After optimizing digital journeys for companies like Adobe and Nike for over a decade, I've discovered this pattern consistently: 👉 Those who customize or personalize a product before purchase are dramatically more likely to convert and remain loyal. One enterprise client implemented a product configurator that increased conversions by 31% and reduced returns by 24%. Users weren't getting a different product... they were getting the same product they helped create. The psychology is simple but powerful: ↳ Customization creates psychological ownership before financial ownership ↳ The effort invested creates value attribution ↳ Co-creation builds emotional connection Three ways to implement this today: 1️⃣ Replace dropdown options with visual configurators 2️⃣ Create personalization quizzes that guide product selection 3️⃣ Allow users to save and revisit their customized selections Most importantly: shift your mindset from selling products to facilitating creation. When customers feel like co-creators rather than consumers, they don't just buy more... they become advocates. How are you letting your customers build rather than just buy?

We repositioned June in 72 hours. Not weeks. Not months. Just 3 days, and it changed everything. 1/ WHY WE REPOSITIONED We had traffic. We had signups. But most people didn’t understand what June was for. The best users figured it out on their own. The rest dropped off, especially if they didn’t talk to us. We weren’t building the wrong product. We were leading with the wrong story. So we repositioned. Not by changing features, but by changing the narrative. 2/ WEBSITE ABOVE THE FOLD +50% of your visitors don’t scroll. So we changed the only part everyone sees: The top section of the homepage. From: “A new way to do product analytics” To: “A dashboard for each of your customers” We added a new visual showing account-level insights. Small change, but it made the JTBD instantly clear. We removed animations. Flattened the layout. And let the message do the work. 3/ PRICING Your pricing page tells people who your product is for, before they even try it. We had too many plans. So we cut to one. A flat-rate plan that reflected our core value prop. It made our offering clearer to mid-market product, CS & RevOps teams. No sliding scale. No guessing. Just: “Here’s what we solve, and here’s what it costs.” 4/ PRODUCT NAVIGATION We used to drop users into a dashboard full of metrics. That spoke to only product teams. Not CS or account managers. So we changed the default screen. Now users land on a list of their customers, with pre-built segments and usage insights. Analytics is still there and still great. But it’s supporting context, not the hero. Same features. Different focus. The product now feels purpose-built for how B2Bs work. 5/ ONBOARDING Positioning isn’t just what you say, it’s what new users experience. So we rewrote onboarding emails, demo scripts & support docs to match the new JTBD. These weren’t big overhauls. Just quick edits to reflect the new story. You only need to be 80% right to learn what works. 6/ WHY THIS WORKED Because we didn’t try to do everything. We kept the roadmap steady but reframed the product around a clearer promise. That alone shifted how people reacted: • Activation rate ↑ +30% • Paid conversion ↑ 2× • Time-to-value ↓ 6 weeks → 2 It got us unstuck by focusing on the few things that matter most. _____ This is the 80/20 of repositioning. It’s not a full rebrand. It’s not a rebuild. We didn’t need to. If that’s your case too, this can work for you. It’s the minimum work required to tell a new story, fast. Enough to test resonance. Learn what clicks. And start fresh conversations. If you're stuck with positioning, start with what you already control: → Website above the fold → Pricing page → Product navigation → Onboarding experience Don’t be stuck. Don’t assume this will take weeks or months. Not everything needs a rewrite. A few changes can create outsized leverage. It doesn’t have to be perfect. It just has to be clearer than yesterday 💜 Enzo

In 30 days, we DOUBLED Champify’s homepage conversion rate (see image).  How? We updated our strategy to reflect how people want to buy software. Here are the 4 key changes we made: BACKGROUND: Here’s what the marketing journey on my latest software evaluation Product A: discovered via newsletter sponsorship → followed founders on linkedin → asked peers in case studies about their experience → reached out for a demo Product B: discovered via linkedin ad featuring someone i know → bdr engaged with my linkedin content → asked peer about their experience → reached out for demo Based on that experience, here’s what we changed (and why): 1. PERSONAL EXPERIENCE > EXPLAINING USE CASES We updated our website to revolve around individuals’ successes. Instead of saying “build more outbound pipeline” we highlight an awesome BDR who says “I booked $1,000,000 of pipeline 6 months after using Champify” Rather than Champify explaining the use cases, our customers share their results and how they were accomplished. 2. JOBS TO BE DONE > COMPANY CASE STUDIES It’s easy to forget that (in most cases) our products are a portion of people's jobs. People want to do their entire job better, not just use our products better. So we’ve moved away from the traditional case study and towards playbooks that show how our customers master their day to day. While we still have case studies that show bottom line impact - we’ve also got fantastic resources on how our customers build universal SDR dashboards, got sales and marketing alignment, and got their AEs prospecting. 3. PERSONA BASED SOCIAL PROOF FOR RETARGETING ADS We’ve switched from case studies to persona-based quotes for retargeting ads and have 3x our CTR. The goal is to show people a personal experience from someone in a similar role. Who knows? Like me they may even know the customer highlighted and reach out without ever clicking through an ad. It’s too early to measure direct conversion impact, but the trends are promising. 4. CREATE CONTENT WORTH COMING BACK FOR We spend a lot of time ensuring that we are producing content worth following for day-to-day advice. This means we’re not just writing about our product. We’re hosting webinars with customers, writing blogs, and publishing LinkedIprn content around real problems, and not just challenges we immediately solve. TAKEAWAY: Show don’t tell. Every software category is competitive. Trust in vendors has eroded. People are looking to peers for advice. Your champions will sell your solution better than you can. So put them at the forefront of your GTM strategy.