Visual Hierarchy in Web-Based Applications

Bad visual hierarchy is 𝗱𝗲𝘀𝘁𝗿𝗼𝘆𝗶𝗻𝗴 your 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. Non-designers need to understand this. A lot of founders (and sellers) obsess over cold email copy but ignore what happens 𝗔𝗙𝗧𝗘𝗥 the click. When someone lands on your site, you have 5-10 seconds before they decide if you're worth their time. 𝗕𝗮𝗱 𝘃𝗶𝘀𝘂𝗮𝗹 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 = 𝗜 𝗱𝗼𝗻'𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱/𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂. → Bounce. Wasted outbound rep. I'm not even a designer, but I've learned visual hierarchy is simply how you arrange elements to guide where people look first, second, and third. 🔍 I analyzed two companies that cold-emailed me this week: 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 #1: → Second line hard to read against backdrop → Embedded video competing with main CTA → High-contrast white cards pulling attention down Result: I comprehend very little before bouncing. 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 #2: → Social proof logos in unusual position → I found myself scanning for a UI shot → Too many elements competing for attention Result: I bounced before understanding what they do. (𝗡𝗼𝘁𝗲: Both companies did great work getting me to open their emails! This is just about optimizing their next step.) Four fixes any non-designer can implement today: 1️⃣ 𝗦𝗶𝘇𝗲 = 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 Your headline should be largest, followed by subheadlines, then body copy. 2️⃣ 𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗳𝗼𝗰𝘂𝘀 Your primary CTA should have the highest color contrast. One high-contrast button per section. 3️⃣ 𝗢𝗻𝗲 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗽𝗲𝗿 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 Competing messages decrease comprehension. 4️⃣ 𝗣𝘂𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗻𝘁 𝗮𝗻𝗱 𝗰𝗲𝗻𝘁𝗲𝗿 Visitors want to see what they're getting ASAP. For SaaS founders, if you don't show your UI, I think you're hiding it because its bad. 99% bounce, for me. 𝗧𝗵𝗲 10-𝘀𝗲𝗰𝗼𝗻𝗱 𝘁𝗲𝘀𝘁: Show someone your homepage for 10 seconds. Then ask: 1. What does this company do? 2. Who is it for? 3. What action were they supposed to take? If they can't answer, your visual hierarchy probably needs work. (Could be your copy/messaging too). These principles apply to 𝗮𝗹𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 → emails → pitch decks → ads → everything 💬 Tag a founder who needs this 👉 Follow for more growth insights 🔔 Join the Demand Curve Newsletter for deeper analysis & breakdowns

In web design, first impressions matter—big time. And one of the key elements that shape that impression is visual hierarchy. It’s not just about making things look good; it’s about guiding the user's attention exactly where you want it to go. 👀 Visual hierarchy is a fundamental design principle that organizes elements based on their importance, and hence guiding users' attention naturally. ⏩ 🚩 It involves manipulating elements like size, color, contrast, alignment, proximity, and whitespace to establish a clear structure. This ensures users can easily navigate the page, improving usability and overall user experience. Think of visual hierarchy as the silent conductor of your design. It determines what stands out and what fades into the background. Elements like size, color, contrast, and placement work together to direct the user’s eyes to the most important parts of the page. Whether it’s a bold headline, a brightly colored CTA button, or an eye-catching image, hierarchy ensures users know what to do next. 🎯 Take websites like Apple or Airbnb, for example. Their use of large, engaging visuals, coupled with clean typography and strategically placed buttons, leads users effortlessly through the content. It’s design magic, but there’s real psychology behind it. So, how can you create clear and effective visual hierarchies? Start by prioritizing your content: what’s most important? Use larger fonts, contrasting colors, or bolder elements to draw attention. Then, play with space—give key items room to breathe. Finally, remember: simplicity is key. The cleaner the design, the easier the navigation. ✨ 📣Visual hierarchy isn’t just about style—it’s about usability. And a well-organized design speaks louder than words. #WebDesign #UXDesign #VisualHierarchy #DesignThinking #UIUX #DesignTips #DigitalDesign

UX Case Study: BlueCargo Website Redesign BlueCargo Alexandra Griffon My Goal is to Increase user clarity, establish trust faster, and drive conversions by improving visual hierarchy, messaging clarity, and data credibility on BlueCargo's homepage. ✅ What I Focused on: 1. First Impressions Matter: Hero Section Old Design Issues: Cluttered layout with multiple distractions. Generic CTA and weak headline. My Redesign Fix: Headline: “Stop Paying Hidden Port Fees. Automate Audit. Save 6%+ Instantly”. It's direct, benefit-driven, and measurable. Subtext: Simplified and action-oriented. Builds curiosity and explains value immediately. CTA Button: For my button , I maintained consistency with the brands color which seems clear and confident. High contrast (orange against dark blue) draws attention instantly. Visual: I used a clean, isometric 3D graphic of a shipping port conveys the core domain of the platform at a glance — contextual visual storytelling. 2. Typography & Readability Font Choice: I used a clean, geometric sans-serif typeface that enhances modernity, trust, and readability. Hierarchy: Clear size contrast between headers, body text, and captions. Everything reads effortlessly. Spacing: I Increased white space helps reduce fatigue and adds to premium brand perception 3. Color Palette & Contrast Primary Color: Deep navy blue background conveys trust, stability, and professionalism. Accent Colors: Electric blue for emphasis and data highlights (like “Save 6%+”). Bright orange for CTAs which instantly grabs attention. Cards & Sections: Soft gradients and blurred shadows make the layout feel polished and high-end, while still lightweight. Why My Redesign Will Convert Better 🔥 Clearer Value Proposition: It immediately explains what the product does and why it matters. 🔥 Higher Visual Appeal: Cleaner design + polished UI = higher perceived value. 🔥 Reduced Cognitive Load: Improved readability and spacing make it easier for users to find what they need. 🔥 Emotion + Logic: Trust-building visuals (logos, stats) and emotion-driven copy work together to drive action. Thanks for scrolling through guys ☺️. Need a UX audit for your website? or you need a full branded website design? kindly book a call here below 👇 let's discuss how I can help your website convert visitors to clients and make more 💵 💰 https://lnkd.in/dzeuj6S9 #websiteredesign #UXstrategy #UIUXdesign #websitebranding

The Power of Visual Hierarchy: Guiding Your Audience’s Eye for Maximum Impact👁️✨🎨 Visual hierarchy is a key design tool that helps communicate your message clearly. It’s the arrangement of elements that guides your audience’s eye in an intuitive order, ensuring the most important information stands out first. Let’s dive into how visual hierarchy works and why it’s crucial for impactful design. 1. What is Visual Hierarchy? Visual hierarchy refers to the order of importance in design elements. It ensures the viewer’s attention is directed to the most critical elements first, followed by secondary and tertiary information. 2. Key Elements of Visual Hierarchy To create an effective visual hierarchy, focus on these design elements: Size: Larger elements grab more attention. Use size to highlight key items, such as titles or images. Contrast: Strong contrasts in color or brightness make elements stand out, directing focus. Color: Bold colors can emphasize important elements like CTAs or headlines. Typography: Different fonts, weights, and sizes help emphasize key points (e.g., bold for headlines). Spacing: White space separates sections, keeping the design clean and organized. Alignment: Consistent alignment helps guide the viewer’s eye smoothly. 3. Example Scenario: Visual Hierarchy in Action Let’s apply these principles to an Instagram post for Brewed Awakening’s new product launch: Post Title: New Pumpkin Spice Latte! 🎃☕️| Step 1: Headline (Primary Info): The headline, “New Pumpkin Spice Latte!”, should be the largest and boldest. It grabs attention and delivers the core message quickly. Step 2: Secondary Info (Context): Next, “Available this Fall” appears in a smaller, less bold font, adding context but not overpowering the main message. Step 3: Call to Action (Tertiary Info): Finally, the CTA, like “Order Now” or “Visit Us Today,” should stand out in color or design, prompting action. By layering these elements effectively, you direct the viewer’s attention in a logical, engaging flow: first the product, then the timing, and lastly the action. 4. Why Visual Hierarchy Matters in Design Visual hierarchy is essential because it: Improves Clarity: A well-organized design makes it easier for your audience to understand your message. Boosts Engagement: A clear hierarchy leads to better interaction, guiding viewers toward taking action. Enhances Professionalism: Organized designs signal credibility and make your brand appear trustworthy. Without hierarchy, your design can feel overwhelming and confusing, leading to disengaged viewers. -------------------- How do you use visual hierarchy in your designs? Have you worked on a project where hierarchy made a difference in user experience or engagement?💡 Share your thoughts in the comments below #VisualHierarchy #GraphicDesign #DesignTips #UserExperience #Branding #CreativeProcess #DesignInspiration #GraphicDesigner #Creative #SocialMedia #Design #LinkedinDesign #ContentCreator

✨ Transforming Information into Experience ✨ What looks like just an “order details” page can make or break a customer’s journey. On the left (Before UX) ➡️ Plain text, hard to scan, no hierarchy, no visuals. Users have to read line by line just to understand their order. On the right (After UX) ➡️ Clear structure, visual hierarchy, and context-rich details. A user instantly knows: ✅ Where the food is coming from (restaurant info with logo & address) ✅ What’s ordered (with order ID & image) ✅ Delivery status & time expectation ✅ Pickup & drop-off details with map-style markers ✅ Delivery partner info with quick action buttons This isn’t just about making things “look pretty” — it’s about reducing cognitive load, enhancing trust, and giving control back to the user. A small design shift can transform a bland experience into a seamless, delightful journey. Good UX = Less confusion, more clarity, and happier users. 🚀 #UIDesign #UXDesign #BeforeAndAfterUX #UserExperience #DesignThinking #UXCaseStudy #UIUX #ProductDesign #UserCenteredDesign #DigitalExperience #InteractionDesign #DesignMatters #UXJourney #GoodDesign

Principle 7: Create a Visual Hierarchy This is the seventh in a series of 24 principles we use at Hatch Duo to craft visually compelling, timeless products. Visual hierarchy organizes a product’s elements to guide attention, clarify actions, and create an intuitive first impression. Visual Hierarchy Matters Hierarchy defines focus and flow: - Color draws the eye to key actions or logos - Form and scale highlight controls over passive surfaces - Subtle textures or tones can separate primary and secondary elements - Lack of hierarchy makes products feel confusing, busy, or unrefined Strong hierarchy creates clarity. Users know where to look, what to touch, and how to trust the object. Hierarchy Enhances Usability and Brand Recognition - Important actions feel obvious and inviting - Branding feels purposeful, not intrusive - Surfaces feel organized, not cluttered - Clear flow builds product confidence and brand recall Visual Hierarchy in Practice Products that master hierarchy balance boldness with subtlety: - Pixel Buds use a small pop of color on the touch surface for intuitive control - Teenage Engineering’s OP-1 uses color-coded knobs and a clean layout to guide interaction - Logitech POP Keys highlights interactive zones with playful color contrast and emoji buttons Good hierarchy isn’t loud, it’s confident, clean, and deliberate. Applying Hierarchy with Purpose Highlight with Form and Contrast: → Elevate key features by adjusting size, shape, or color saturation Subdue Secondary Elements: → Use muted tones, minimal detailing, or simple geometry for less important areas Guide the User's Eye: → Lead attention naturally from primary to secondary zones through visual weight Maintain Consistency Across Touchpoints: → Apply the same rules across every view, surface, and interaction Hierarchy shapes how users experience a product without needing instructions. When crafted with care, it builds trust, improves usability, and elevates a product’s presence in every environment. This is just one of 24 principles we use at Hatch Duo to craft elegant aesthetics in physical product design. Stay tuned for the next principle in our Aesthetic Principles Series. #design #visualhierarchy #industrialdesign #hatchduo #productdesign

Best advice for ecommerce UX design? Design like your customer is rushing through an airport. Fashion brands love cluttered homepages with hero videos, pop-ups, and 12 different CTAs competing for attention. Your customer sees: chaos chaos chaos WHERE'S THE PRODUCT chaos. What works better: Clear visual hierarchy. One primary action. Easy navigation. We recently worked with a fashion brand that had a beautiful site that converted terribly. We simplified the user flow. Removed visual clutter. Made the path to purchase obvious. Conversions jumped 28%. Smart people don't want to hunt for your product. They want to find what they need and buy it. In 30 seconds or less. Visual complexity is friction. Friction kills sales. Keep the experience super simple.