Crystallize💎

@CrystallizeAPI

Sell to people and their AI! The Product Universe® combines what would normally be separated into PIM, CMS, commerce, subscriptions, and AI operations.

Skien, Norge

crystallize.com

Joined June 2018

758 Following

988 Followers

Replies Reposts Media

Crystallize💎
@CrystallizeAPI
17h
Putting MCP in front of bad product data doesn't make it agentic. It just lets the agent reach the bad data faster. New on the blog: what it takes for search, feeds, and AI agents to understand your catalog without guessing. → Clean isn't the same as machine-readable. "spec_3:
Crystallize💎
@CrystallizeAPI
Oct 29
AI personalization shouldn't be a black box you can't explain or control. With Crystallize, hyper-personalization is: • Semantic & structured: Built natively on rich product graphs. • Explainable: You know exactly why a customer sees a recommendation. • Headless & fast:
Crystallize💎
@CrystallizeAPI
Oct 28
📢 LIVESTREAM ALERT: October 29th, 2026, at 3 PM CET Complex B2B Commerce in Practice: Inside the Lab Universe Demo Ditch the slide decks and see complex B2B commerce in action. Join our livestream this Thursday as we tour Lab Universe (link in the comments), a fully functional
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Crystallize💎
@CrystallizeAPI
Oct 28
🍻 Good people. Great conversations. One fantastic evening in Stockholm! What a way to kick off Stora E-handelsdagen 2026 (organized by @EhandelPunktSe)! Huge thanks to everyone who joined us for the pre-party on October 20. It was a pleasure bringing the eCommerce community
Crystallize💎
@CrystallizeAPI
Oct 27
PIM vs. PCM. Two acronyms. One big question: Do you really need both? 🤔 Product data and product content aren't the same. But they shouldn't live in separate worlds either. 📦 PIM keeps your product data structured, accurate, and consistent across channels. 🎨 PCM makes that
crystallize.com
PIM vs PCM: Who Owns Product Data and Who Makes It Sell?
PIM vs PCM explained: compare product information and product content, their roles, platforms, use cases, AI implications, and how Crystallize handles both.