Deny Shepovalov

Hey, I'm

Deny Shepovalov

Deny Shepovalov

Design Director

Open to Head of Design and Design Director roles Remote, from Yerevan (GMT+4)

Fourteen years turning design into shipped products and real business numbers. Founder of Craftwork, 350,000 users strong.

LinkedIn

14+

Years in design

350K

Users at Craftwork

100+

Products shipped

15+

People led

Projects

All projects
The Base

The Base

Free design assets catalog curated by the Craftwork team: mockups, fonts, UI kits, templates, icons, and illustrations. Popular and fresh feeds, collections, community submissions, and every asset free to download.

Presenta

Presenta

Free browser-based mockup studio that turns screenshots into polished device shots and animated presentations. Everything runs locally in the tab: no sign-up, no uploads, unlimited exports, plus a one-time Pro upgrade for AI site shots and background removal.

Curated

Curated

Web design inspiration gallery with handpicked live websites and UI sections, sorted by industry and style. Free to browse, updated daily, with a template store, a weekly newsletter, and a design studio behind it.

Shots

All shots

Experience

2012 - Now
Craftwork · Founder, Design Director
2015 - Now
  • Scaled the platform to 350,000 users and shipped over 100 commercial products.
  • Designed and implemented a commission-based monetization system for authors, turning a boutique product shop into a full-featured marketplace.
  • Created Blank, a design system for Figma, Webflow, and Framer that became one of Craftwork's best-selling products.
  • Built and led a distributed team of 15+ people across design, development, illustration, and content.
  • Defined the product strategy around Pro Access, lead magnets, and tripwires to drive growth.
  • Set up a content marketing engine across Dribbble, Instagram, and Telegram that became a reliable sales channel.
  • Ran UX research and A/B tests that improved conversion rates and user flow quality.
  • craftwork.design
Designmodo · Partner, Product Designer
2019 - 2022
  • Led product design and helped evolve the product into a scalable website-building platform.
  • Built the UX architecture and design system, cutting time between releases.
  • designmodo.com
Shakuro · Art Director, Product Designer, Partner
2014 - 2015
  • Defined design direction and quality standards across client and internal projects.
  • Led product work for clients including Cubebrush.co and Fruity Loops Mobile.
  • shakuro.com
CreativeDash / UI8 · UI/UX Designer
2014
  • Designed and shipped 10+ UI products for web and mobile.
  • Built interface systems and graphic components for mobile and web projects.
  • Created iOS-compliant UI kits, several of which became part of UI8's catalog.
  • ui8.net
Artua · UI/UX Designer
2013 - 2014
  • Designed UI for apps including FL Studio Mobile, iOS games, and consumer applications.
  • Built high-fidelity interface components in a skeuomorphic visual style.
  • Contributed to full visual systems and production-ready UI assets.
Instilinks · UI/UX Designer
2012 - 2013
  • Helped define product concept, visual direction, and UX structure.
  • Built early prototypes and interface systems from scratch.
  • Contributed to shaping the product's foundational identity.

Skills and tools

Team Leadership

Hiring, Mentoring, Processes, Growing specialists

Design & Prototyping

Figma, Framer, Photoshop, Illustrator, Recraft, Midjourney

Development & Automation

Cursor, Claude Code, Codex, ChatGPT, Telegram Bots

Marketing & Analytics

Google Analytics, PostHog, Ahrefs, Mailchimp, Paddle, Polar, Lemon Squeezy

Product & Management

Linear, Notion, Attio, Miro

Education

Specialist in Computer Science, EUFIMB (2003-2008)

Have a role in mind?

I'm considering Head of Design and Design Director positions. Write me and I'll reply within a day.

LinkedIn