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Data & Engineering

A platform that generates revenue, reporting you can defend
engineered as one system.

In most mid-market and PE-backed organizations, the record is spread across a CRM, an ERP, a billing platform and a set of unowned spreadsheets, and the digital estate has grown the same way. Each system is internally consistent. The architecture connecting them was never designed, so the consolidated view is not.

  • Data engineering, analytics and web development
  • Mid-market and PE-backed organizations
  • SaaS, fintech, healthtech, technology and professional services

Trusted by data and engineering teams at

Kustomer NitroPack Patchstack Trek Travel Density unblu
  1. Finance

    Reporting assembled by hand, every month

    The numbers presented to the board are rebuilt in spreadsheets from exports that nobody owns. Consolidation takes days, and a revision cannot be traced to a change in the underlying source.

  2. Operations

    Systems integrated by copy and paste

    The CRM, the ERP, the billing platform and the support desk each hold part of the record. What connects them is a person, a schedule and an export, so the joined view is only as current as the last manual run.

  3. Marketing and Sales

    Customer records that will not join

    The same account appears four times under four spellings. Enrichment is partial, ownership is unassigned, and segmentation is built on fields that were never validated at entry.

  4. Executive and Sponsor

    A digital estate with no single owner

    Websites, portals and internal tools accumulate across acquisitions and agencies. Nobody holds the map, so cost, risk and performance are all estimated rather than measured.

The Shift

Engineered once, the number stops being a debate.

Data engineers reviewing a governed data model and reporting layer

Reporting runs on a modelled layer, not a monthly rebuild.

Source systems feed one governed data model on a schedule, so the dashboard the board reads is the same figure the operating team works from, produced without manual assembly.

Every report starts with an export and ends in a spreadsheet.
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Pipelines are monitored, and failure is visible the same day.

Every flow between systems is instrumented with logging, retries and alerting, so a schema change upstream raises an alert instead of silently corrupting a month of reporting.

Integrations break quietly and are discovered weeks later.
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One engineering standard across the digital estate.

Sites, portals and applications share a documented stack, release process and support cadence, so cost and risk are known rather than discovered during diligence.

Web properties and internal tools are maintained by whoever built them.
Engineering Service Lines

The engineering practice behind the numbers.

Engagements begin with an architecture assessment and proceed to implementation on a governed retainer. We design the target architecture, then do the engineering ourselves alongside your team: the records, the pipelines, the models, the dashboards, the automation and the web estate that all of it is delivered through.

  1. Data Normalization and Enrichment

    Deduplication, standardization and enrichment of customer, product and financial records against a defined schema.

    • Entity resolution and deduplication
    • Field and taxonomy standards
    • Third-party enrichment
    • Validation rules at entry
    Output: A clean, deduplicated record set with validation enforced at the point of entry.
  2. Integration Engineering

    Pipelines and APIs connecting CRM, ERP, billing, support and product systems into one governed flow of record.

    • API and ETL pipeline build
    • Schema and contract design
    • Monitoring, retries, alerting
    • Documented system ownership
    Output: Monitored pipelines with documented ownership, retries and alerting on failure.
  3. Business Intelligence and Dashboards

    A modelled reporting layer and custom dashboards built on metric definitions the business has agreed in writing.

    • Semantic model design
    • Written metric definitions
    • Executive and operational dashboards
    • Self-serve reporting
    Output: One dashboard set, reconciled to source, used by both the operating team and the board.
  4. Financial Analytics and FP&A

    Budgeting, forecasting and unit economics built on the same governed data as the operating reports.

    • Driver-based forecast models
    • Unit economics and cohort analysis
    • Budget versus actual automation
    • Board and sponsor reporting packs
    Output: A forecast model traceable to source, with variance reported against a documented method.
  5. AI and Automation

    AI strategy and process automation applied where the data is reliable enough to act on, with a human review path where it is not.

    • Use case assessment and sequencing
    • Workflow and document automation
    • LLM applications on internal data
    • Guardrails and human review
    Output: Automated workflows in production, with measured time saved and defined escalation.
  6. M&A Web Integration (PMI)

    Post-merger consolidation of the acquired digital estate: domains, sites, analytics, tracking and brand systems.

    • Domain and site consolidation
    • Redirect and SEO continuity
    • Analytics and tracking unification
    • Brand system rollout
    Output: A consolidated web and data estate under one standard, with redirects and analytics continuity preserved.
  7. Web Development

    Engineering of marketing sites, portals and internal applications on a documented stack with a defined release process.

    • Marketing sites and portals
    • Internal applications
    • Performance and Core Web Vitals
    • Accessibility and security review
    Output: Applications delivered on a versioned stack, with tests, documentation and a named owner.
  8. WordPress Retainers

    Continuous maintenance, security and development capacity for WordPress estates at scale.

    • Security patching and monitoring
    • Performance and uptime management
    • Standing development capacity
    • Multisite and estate governance
    Output: A maintained estate with patch cadence, monitored uptime and a standing development queue.
  9. Web Design

    Interface and design system work grounded in how the product and the funnel actually convert.

    • Design systems and component libraries
    • Conversion-led interface design
    • Content and information architecture
    • Prototyping and usability testing
    Output: A documented design system, applied consistently across the estate.
Architecture

The reference architecture we engineer on.

We engineer on platforms that hold one architecture intact from source system to board pack, rather than on whatever is quickest to license.

One governed data layer
Layer I

Ingestion and Data Modelling

FIVETRAN · DBT · SNOWFLAKE · BIGQUERY

  • CRM, ERP, billing and product data land in one warehouse on a known schedule
  • Entities are resolved and tested in version control, not in spreadsheets
  • Every metric can be traced back to the source record that produced it
Layer II

Reporting and Financial Analytics

POWER BI · LOOKER · METABASE · PYTHON

  • Board, portfolio and operating packs built on the same modelled layer
  • FP&A models, budget variance and cohort work run on governed inputs
  • Self-serve access for operators without a second version of the truth
Layer III

Automation and Digital Estate

CLAUDE AI · WORDPRESS · REACT

  • Manual reporting and reconciliation steps replaced with monitored workflows
  • Sites and applications consolidated onto one maintained platform standard
  • Acquired estates migrated and merged without losing tracking or history
Architecture Deliverables

The architecture we hand over.

SPECIFICATION SHEET 04 ARTEFACTS · HANDED OVER WITH NAMED OWNERS

Each system, each table and each export is documented with what it holds, who owns it and how current it is. It is the first artefact produced, and the one diligence asks for.

OUTPUT

A documented inventory of sources, owners and refresh cadence for the whole estate.

Customer, product, contract and revenue records are resolved into one modelled layer, so Finance, Sales and Operations stop maintaining private versions of the same entity.

OUTPUT

A governed data model, versioned and tested, feeding every downstream report.

ARR, churn, gross margin and pipeline each have a documented formula and one calculation path, so two dashboards cannot disagree and a board figure can be defended line by line.

OUTPUT

A published dictionary of metrics, tied to the model that computes them.

Pipelines are monitored, releases follow a defined process, and changes to definitions pass through a named reviewer rather than around one.

OUTPUT

A standard that survives new hires, new tools and the next acquisition, because it has an owner.

The assessment is the entry point. The source map, data model, metric dictionary and operating standard are what remain in place afterwards.

CFOs and Finance Leadership

Owns: Reported figures
Presenting problem
  • Accountable for numbers assembled manually from four systems
  • Month-end close absorbs the analyst capacity meant for analysis
  • Forecast revisions cannot be traced to a change in source data
Engagement outcome
  • Reporting produced from a governed model rather than by hand
  • A forecast method that is documented and reproducible
  • Figures that hold up under sponsor and buyer scrutiny

COOs and Operations Leadership

Owns: Systems and process
Presenting problem
  • Integrations built ad hoc that fail without warning
  • Manual handoffs between platforms that nobody has time to remove
  • No standing engineering capacity to change any of it
Engagement outcome
  • Monitored pipelines with alerting and documented ownership
  • Routine work automated with a defined escalation path
  • A delivery team that executes rather than recommends

CTOs and Data Leadership

Owns: Architecture
Presenting problem
  • A roadmap larger than the internal team can deliver
  • Legacy systems that cannot be retired until the data is untangled
  • Reporting requests consuming engineering time meant for product
Engagement outcome
  • A modelled layer that removes ad hoc reporting from the backlog
  • Integration and migration work delivered alongside the internal team
  • Documentation and tests that make the estate maintainable

Marketing and Digital Leadership

Owns: The digital estate
Presenting problem
  • Sites and tools inherited from acquisitions and former agencies
  • Tracking that breaks and is noticed only in the next report
  • Design and content standards applied inconsistently across brands
Engagement outcome
  • One documented stack, release process and support cadence
  • Unified analytics and tracking across the estate
  • A design system applied consistently everywhere

PE Operating Partners and Portfolio Ops

Owns: Decision support
Presenting problem
  • A value creation plan the portfolio company's own systems cannot substantiate
  • Reporting that differs company to company, making comparison unreliable
  • Data and web estates that surface as findings during exit diligence
  • No standing technical resource to hold a standard once it is set
Engagement outcome
  • A data model and reporting pack that withstand diligence
  • A repeatable standard deployable across portfolio companies
  • Add-on integration executed to a defined playbook
  • Figures a buyer's diligence team can verify independently
Case Studies

Engineering already in production.

0104
CASE 01 · RevOps build on HubSpot

EnviroKlenz

Air and water purification
2 pipelines under one reporting model

A scattered stack rebuilt into one revenue engine.

Leads landed in HubSpot with no automation behind them. Scoring, deal progression and renewals were tracked by hand, and leadership had no reliable view of velocity or forecast. We ran an audit, defined the pipeline structure, connected the calling, meeting and prospecting tools into the CRM, then automated qualification, onboarding, renewals and approvals on top of it.

  • Two pipelines defined and instrumented end to end
  • 8x8, Microsoft Teams and Sales Navigator wired into HubSpot
  • Forecast, velocity, deal aging and loss reason reporting
Read the full case study
Partner, not vendor

Senior people, start to finish.

No hand-off to juniors after kickoff. Data engineers, analysts and developers who have worked inside PE-backed portfolios stay on the account and answer to your numbers.

Maturity Model

The Data and Engineering Maturity Model.

Manual

Data is moved by export and spreadsheet. Reporting is reconstructed each period and cannot be reproduced identically twice.

Where most organizations begin
Case File

Proof, not promise.

CASE FILE · NITROPACK · REVENUE DELIVERY
When it comes to a high-scale revenue delivery initiative, DevriX gets the job done, period. They quickly jumped in on a partially-started project and led it to completion in record time. They worked with our team to iron out the finer details while building the full picture. Communication, attention to detail, and attentiveness were all 5-star. Stellar work.
Mihail Stoychev Co-founder, CEO of NitroPack (acquired by WP Engine)
NITROPACK 0 on communication, attention to detail, and attentiveness across a high-scale revenue delivery initiative
Outcomes

0 %
Less time spent assembling reporting once the model was in place
KPI/01
0 %
Reduction in forecast variance after metric definitions were enforced
KPI/02
2.8 x
Faster detection of pipeline failure once monitoring was installed
KPI/03
Get Started

Begin with an architecture assessment of current state.

The assessment is fixed in scope and duration. It produces a documented architectural view of your existing data and digital estate, the points at which it diverges, and a prioritized remediation plan. Implementation proceeds from those findings.

Questions

Frequently raised questions.

The questions raised most often by executive, finance and engineering stakeholders during the first conversation.

01 A data team is already in place. What does an external team contribute?

Typically capacity and specialization. Internal teams are usually committed to product engineering while reporting and integration work queues behind it. We take the build, run it alongside your team, and hand back a documented and tested estate.

02 Do you work in our existing warehouse and BI tools, or replace them?

Within them in the substantial majority of cases. The assessment determines whether the current stack can carry the model. A replacement is recommended only where remediation would exceed its cost, and that recommendation is made before contracting.

03 How is the engagement scoped and priced?

The assessment is fixed in scope and price. Implementation is scoped against its findings and delivered on retainer, because pipelines, dashboards and web estates require continuing ownership rather than a one-time delivery.

04 Can these service lines be engaged individually?

Yes. Most engagements begin with one line, commonly normalization, integration or BI, and expand once the model underneath is dependable. Web development, design and WordPress retainers can run independently of the data work.

05 How do you approach AI given our data quality?

Sequenced after the data it depends on. Automation is applied first where records are already reliable, and AI use cases are prioritized against the quality of their inputs rather than their novelty.

06 What does M&A web integration cover?

Consolidation of the acquired digital estate: domains, sites, redirects and SEO continuity, analytics and tracking, and rollout of the parent brand system, delivered against the deal timetable.

07 What remains after the build?

The source map, the data model, the metric dictionary and the operating standard, with named ownership, monitoring in place, and documentation your team can maintain against.

08 How long before the first reporting output?

Typically four to eight weeks for a first governed dashboard set, depending on the number of sources and the state of the underlying records.