Futurum primary research

The New AI Workforce: Pressure, Productivity, and the Perception Gap

The people closest to AI trust it least — and your CEO probably isn’t the one setting AI strategy.

Futurum surveyed 775 technology leaders and practitioners on how AI is actually landing inside the enterprise. The findings cut against the prevailing narrative: nearly a third of leaders report pressure to overstate AI success, the most AI-fluent employees are the most worried about displacement, and strategy ownership has shifted decisively to the technical C-suite.

The Future of
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is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

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The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

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ERP Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Futurum in the News

Highlighted Insights & Research

Genesys Bets on Agentic Orchestration to Own Enterprise CX
September 8, 2026
Article
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Genesys Bets on Agentic Orchestration to Own Enterprise CX

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Genesys's new four-layer agentic orchestration stack, which aims to make Genesys Cloud the enterprise system of record for AI-driven customer...
Sovereign Cloud as Channel Strategy: Visiativ's Free Pro Bet
September 8, 2026
Article
Article

Sovereign Cloud as Channel Strategy: Visiativ’s Free Pro Bet

Visiativ's deployment of Free Pro's sovereign cloud infrastructure across French datacenters demonstrates how ISVs are turning data residency compliance into a competitive channel trust asset, shielding clients from extraterritorial legislation....
PyTorch Foundation Deepens Chinese AI Ecosystem Ties
September 8, 2026
Article
Article

PyTorch Foundation Deepens Chinese AI Ecosystem Ties

The PyTorch Foundation welcomed Alibaba Cloud, Cambricon, and Ant Group as Platinum and Gold members at PyTorch Conference China 2026, strengthening its position in the world's second-largest AI market with...
OPSWAT at GISEC 2026: Can You Secure What You Can't Detect?
September 7, 2026
Article
Article

OPSWAT at GISEC 2026: Can You Secure What You Can’t Detect?

OPSWAT debuted its AI Content Inspector at GISEC Global 2026, introducing a new defense layer against semantic fraud and AI-generated content that bypasses traditional malware scans in enterprise environments....
HGC and Macroview Bet on AI SecOps Education to Win Enterprise Trust
September 7, 2026
Article
Article

HGC and Macroview Bet on AI SecOps Education to Win Enterprise Trust

HGC and Macroview Telecom co-launch an AI ASOC Workshop Series in October-November 2026, positioning themselves as trusted advisors helping enterprises modernize network and security operations amid critical SOC capacity gaps....
GPT-6 Astra Sharpens Cross-File Bug Detection at a 2.5× Price
September 5, 2026
Article
Article

GPT-6 Astra Sharpens Cross-File Bug Detection at a 2.5× Price

CodeRabbit's evaluation reveals GPT-6 Astra catches 20% more bugs than GPT-5.6 Sol on cross-file reviews, demonstrating superior multi-system reasoning despite premium pricing at $10/M input tokens....

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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