Imagetopgoblin
A startup survival card game

Build the startup.
Survive the audit.

Choose one of three strategy cards per decision. Grow Users and Hype, protect Runway and Sanity, control Tech Debt, then let Due Diligence decide what your company is actually worth.

Play three runs free
Track your Domain RatingMonitor your Domain Rating with FrogDR
Three complete runs free · No account needed to start
Fundraising
Image

Dilution Confetti

This adds operating cash and builds market attention, but loses product users and adds technical risk.

  • Runway+$8,000
  • Users-2
  • Hype+12
Operations
Image

The Boring Button

This wins product users and removes technical risk, but spends operating cash and loses market attention.

  • Runway−$700
  • Users+18
  • Hype-2
Pricing
Image

Revenue? Never Heard of Her

This wins product users and builds market attention, but spends operating cash and adds technical risk.

  • Runway−$1,800
  • Users+55
  • Hype+5
Permanent global board

Who survived the paperwork?

The best verified valuation from each founder stays here. Beat the number, take the badge.

View the full Top 20 →
01michael$322.5KA
02doni$312KS
03fenlo$289.2KA
04madruga$219.8KS
05cts38$206.4KS
One run, four meaningful phases

Every decision has a job.

The rules change as the company grows. Early choices validate the product; later choices test whether the machine you built can survive inspection.

  1. 01
    Decisions 1–2

    Validation

    Reach 25 Users and keep Runway above $0.

    VC WinterFundraising brings $2.2k less Runway and +4 Debt. Research and Operations restore +6 Sanity.
  2. 02
    Decisions 3–4

    Traction

    Reach an $85k valuation while protecting founder Sanity.

    Engagement FeverGrowth and Marketing gain +11 Hype, but cost 4 Sanity. Brand cards gain +6 Hype.
  3. 03
    Decisions 5–6

    Scale

    Reach $130k with Tech Debt below 58 and Sanity above 25.

    Cloud TaxProduct and Engineering lose an extra $850 Runway. Operations removes 4 extra Tech Debt.
  4. 04
    Decisions 7–7

    Due Diligence

    Finish above $170k with Tech Debt below 40 for an S grade.

    Cloud TaxProduct and Engineering lose an extra $850 Runway. Operations removes 4 extra Tech Debt.
The decision system

Five stats. No mystery labels.

Every card shows its exact immediate effects before you play it.

Runway

Operating cash. Reaching $0 ends the company.

Users

Real product traction and the strongest durable valuation signal.

Hype

Market attention. Valuable now, unreliable later.

Tech Debt

Technical risk. Reaching 58 triggers a failed audit.

Sanity

Founder endurance. Falling to 25 or below ends the run.

Due Diligence, TopGoblin's final boss
Three complete runs are free

Make seven decisions. Defend the valuation.

Extra runs only appear after you have completed the free allowance. No payment interruption while you are still learning the game.

Enter the boardroom