3 competing CDPs. 1 stage.
Tealium's Zack Wenthe joined Treasure AI and Databricks on CMSWire TV to talk about where customer data is headed.
His take: build for whichever AI tool the customer picks, not the one you'd prefer.
Lock in one AI vendor, inherit their roadmap and
@gartner® Peer Insights just recognized Tealium as a Customers' Choice in its Voice of the Customer: Customer Data Platforms report, based on verified reviews from enterprise users who've actually lived with the platform.
👉 okt.to/V3KhrF
Where does your AI edge actually come from? Not the model. Not the compute. It's context: the business and customer situation that only your organization has, updated in real time.
Introducing the Configuration MCP: a governed way for MCP-compatible agents (Claude, ChatGPT, Gemini, whatever your team runs) to create and modify Tealium configurations, audiences, attributes, enrichments, and activation workflows, straight from natural language.
Three more
BPCE Financement turned rare customer visits into conversion opportunities with Tealium’s real-time personalization. The results included €70M–€85M in additional digital financing volume in 2025, €11M in Net Banking Income, and digital revolving credit production reaching 72%.
