Recently Published:

AI/ML:

Recommended:

Talkdesk ends the guesswork in deploying customer-facing AI agents

Talkdesk ends the guesswork in deploying customer-facing AI agents

0
Talkdesk Agent Builder enables teams to create, test, and validate AI agents before deployment...
CallMiner Enhances Real-Time Agent Performance and Customer Experience with New AI Capabilities

CallMiner Enhances Real-Time Agent Performance and Customer Experience with New AI...

0
New agentic AI guidance expands CallMiner RealTime, delivering on‑demand, context‑aware support to contact center...
Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical To Personalisation Across Streaming, Sports, Gaming And Entertainment

Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical...

0
Media and entertainment brands are under growing pressure to prove that personalisation delivers measurable...
NiCE Launches NiCE Labs, a Dedicated AI Innovation Lab to Define the Next Era of Agentic Customer Experience

NiCE Launches NiCE Labs, a Dedicated AI Innovation Lab to Define...

0
Announced at NiCE World in Orlando, NiCE Labs will serve as NiCE’s dedicated incubation...
Salesforce Signs Definitive Agreement to Acquire Contentful

Salesforce Signs Definitive Agreement to Acquire Contentful

0
Salesforce, the #1 AI CRM, today announced it has signed a definitive agreement to...
Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV ad effectiveness

Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV...

0
Samsung Ads Southeast Asia has formed a new alliance with global data technology company,...

Interviews:

Guest Articles:

Latest News:

Subscribe Now

Please enable JavaScript in your browser to complete this form.
I am also open to receiving promotional content via email

Sales & Marketing

Analytics

Staff Writer Articles:

Adtech Signal Compression: Turning Billions of Advertising Events Into Actionable Media Decisions

Digital advertising has evolved into a highly instrumented environment, where almost every interaction can generate a measurable event. An advertising impression can generate information...

Martech Replacement Economics: Why Marketers Are Rebuilding Their Stacks Instead of Simply Expanding Them?

For years, the thinking behind marketing technology strategy was pretty simple: when a new marketing challenge came along, companies added another application to solve...

Martech Consolidation: Is the Era of the 15,000 Plus Marketing Technology Landscape Coming to an End?

In the last decade, the marketing technology landscape has transformed significantly. What began as a handful of specialized marketing applications has mushroomed into an...

Adaptive Martech: Self-evolving Campaigns Powered by Continuous AI Learning

The traditional campaign model, which involves developing a strategy, launching the campaign, monitoring performance, and adjusting the strategy as needed based on the results...

Memory-based Martech: Creating Persistent Customer Intelligence Across Every Interaction

The last decade has seen a radical change in marketing. In the past, marketing strategies were mainly centered around individual campaigns, with each customer...

Anonymous Audience and Martech: Marketing to customers you cannot identify

One of the most important changes in the history of the digital marketing environment is taking place. For more than twenty years, marketers have...
Image

SalesStar Podcast:

Image
Al and Go-to Market Tips with Steve Harding, SVP of International at Clari + Salesloft
Image
Sales Intelligence and SalesTech: with Yoni Tserruya, CEO of Lusha
Image
SaaS Sales and Marketing Trends with Jason Wolf, President of Fullstory
Image
Driving Better B2B SaaS Marketing ROI: with Alicia Hale, (former) SVP of Growth Marketing at Demandbase