Does it happen often that customers go through your perfectly planned funnel, click all the right boxes and buttons, and when they’re just about to checkout on your eCommerce website, they just leave? Well, this is the so-called shopping cart abandonment and it’s one of the things all online shop owners struggle to avoid. So Read More
Running an eCommerce business often comes with uncertainty, so many business owners would love to know what’s in store for them or what is going to be the next big thing. While crystal balls are hard to come by, demand forecasting can provide valuable insights. In this article, we’ll be exploring just how demand forecasting Read More
So you’ve had a ground-breaking business idea. You have even constructed a rock-solid business plan, and have even managed to find investors inclined to support you. High-fives to you! You’ve done well and your startup project is now up and running. But what about customers? And marketing? Startup businesses face a lot of challenges when Read More
Customer experience is the new trend everyone’s talking about. In this article we are going to discuss the important link between content marketing and customer experience
Imagine that you’ve invested thousands of dollars to set up your online store, sourced products you believe in, optimized your website for SEO, and crafted your own content strategy. And when it’s finally time to start making money, you simply pick prices that sound nice. It doesn’t make much sense, does it? Here’s what a Read More
With technology shifting fast, marketers now have a multitude of choices when it comes to implementing effective marketing strategies. One of the most sought-after creative plans today is live video streaming, wherein a person or a group of people broadcast what they are currently doing. Defining B2B Live Streaming Live video streaming provides B2B companies Read More
Every organization needs search engine optimization to remain competitive in the digital marketplace. However, the benefits of SEO for small businesses, in particular, are even more notable. SEO is the most effective way to improve your site’s visibility in search results. It reaches customers at key moments during their buying journey, and boosts sales and Read More
When you are running a small business there is a myriad of challenges you need to face daily. One of the most pressing issues is how to stand out in a competitive marketplace and convince potential customers that you are as trustworthy and reliable as the big names in the industry. Nowadays, the most efficient Read More
Founded in 1994, Amazon has turned into one of the biggest international eCommerce companies. In fact, Amazon is deemed the most valuable brand worldwide in 2023, valued at $299.28 billion. Amazon is so influential that 63% of online shoppers start their product searches there. However, an outstanding 70% of people never go past the first Read More
When in need of a new website, one of the first decisions you have to make is what content management system (CMS) to choose. There are, generally, three paths you can consider – a custom CMS, a proprietary CMS, or an open-source CMS. Which one you opt for depends largely on your business needs and Read More
Tracking conversion has always been an essential part of marketing. Modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party data Read More
Chances are, if you’re not a programmer, you have never heard about canary testing. That’s okay, however, you’re probably wondering what it is, and why is it called canary testing. The term derives from the “canary in the coal mine” phrase. You see, coal miners used to bring a caged canary into the coal mine Read More
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