Understanding how customers feel about your business is essential for success. There are various ways to do this, and one of the most simple and efficient tools is the customer effort score (CES) survey. Every type of customer survey methodology gives you different information about your clients. While the core goal is to understand the Read More
A penalty is never a good thing. It doesn’t matter whether it’s in sports or by a search engine online, it represents a huge disadvantage in any given field. Whether you like it or not, Google penalties are a thing, and pose a serious threat to your website’s visibility in organic search results. When crawling Read More
Data asset management is an integral part of modern digital publishing. It enables the online newspapers and magazines to better manage and organize the information at their disposal, and utilize it in their strategies. To build their revenues, publications need to balance both the reader’s and the advertiser’s interests. Breaking this balance may result in Read More
In 24 Ways to Benefit from Post Purchase Marketing: Part 1, we talked about why the post purchase stage is vital for customer retention and increasing loyalty. We focused on the most successful ways to conduct post purchase evaluation, track customer behaviour during this stage, and reduce post purchase dissonance. These all play an integral Read More
Over the years, digital transformation has been on the to-do list of many companies, especially small and medium businesses, but it also has often been overlooked in favor of more pressing matters. However, since the pandemic started, it became a hot topic again and pushed organizations to fast-forward their efforts. Furthermore, the focus on the Read More
Digital marketing efforts and building a strong online presence have never been more important than they were in the last few years. If you haven’t paid any attention to this yet, now is the time to amp up your marketing game and boost your digital transformation with fresh content. In this article, we will be Read More
Email marketing is one of the oldest digital communication channels and among the most successful ones. It is affordable, efficient, and easy to automate. On top of that, it enables you to reach out to an unlimited number of people at once, while implementing in-depth personalization. However, without an efficient email marketing funnel, your efforts Read More
When it comes to content marketing, what worked last year might not work now. In order to stand out, retain your audience, and obtain better results, you need to keep up the pace and stay agile. 2025 is set to be a big year for economic and marketplace changes and the content marketing trends that Read More
Content writing is both a creative and business-oriented process and, as such, it needs to follow clearly defined rules in order to be efficient and productive. The best way to achieve this is to set up a content workflow and provide detailed information about each stage of the pipeline. While organization and creativity are more Read More
Search Engine Optimization is a set of practices that can actually give you all the glory you have ever hoped for. However, what matters most is doing it the right way. All the blogs which gain higher SEO rankings on SERPs mainly follow two pathways – first, they follow the right method. And second, they Read More
As an entrepreneur, you need to focus your sales efforts on your most valuable customers, the people that can take your business to the next level. But are you aware of the value that every customer has for your company? Do you know the value of each customer that you reach with your marketing efforts? Read More
Digital Newspaper Subscriptions: Persuading Users to Cross the Paywall The toughest part of the publishing business is growing revenue by monetizing digital subscriptions. There are, generally, two subscription strategies substantial enough to sustain your business, or that can, at least, generate relevant income. One is to set up a paywall that people find worth paying Read More
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