Small feature updates for big impact.
In this episode of “It’s 5:00 Somewhere,” our hosts, Fullpath’s VP of Marketing Ilana Shabtay and CRO Mike Colacchio, dive into the world of fixed ops and how dealerships can leverage CDPs alongside rich data ecosystems to drive
👋 Welcome to Fullpath by Cox Automotive
🧠 AI Ecosystem for Car Dealers
🚘 Helping dealers harness AI + data for smarter customer journeys
- Minimize security risk with an internal AI agent. In 2026, most dealership teams rely on AI for customer insights and data analysis, but using external tools risks exposing sensitive data. Fullpath’s Omni Agent solves this. Built directly into your CDP, Omni already has secure
- Stop relying on generic reminders and start sending smarter service campaigns. Schedule a demo today to discover all the ways you can create more service ROs >> hubs.la/Q04q3RRD0
- Connect with customers at the perfect moment. Grant Gernhardt at DeFouw Automotive shares how Audience Activation helped his dealership connect with customers. Learn more >> hubs.la/Q04q42X60
- “The North Star for us is what’s good for the consumer experience.” Fullpath CEO Aharon Horwitz joined Cox Automotive Executive Analyst Erin Keating on “The Auto Market Brief” podcast to talk about the impact of Fullpath’s technology on dealership business, how the Cox

