Once you own a topic in ChatGPT, you tend to hold it.
Our research found that clear category owners stayed on top in 90.4% of month-over-month comparisons.
But the lead matters. Brands with a narrow advantage were far more likely to lose their position, while wider leads
Content optimization is about making your content easier to find, understand, and act on.
That means creating pages that answer real questions, align with search intent, and clearly communicate value (for both people and the systems surfacing your content).
When done well,
URL parameters do more than pass information. They influence how pages are crawled, indexed, and interpreted by search engines.
Managing them correctly helps preserve crawl efficiency and avoid unnecessary duplication 👇
social.semrush.com/4vUVXqF.
Most marketers now agree on the big shift: visibility extends beyond Google, AI tools influence how people discover brands, and SEO is changing fast.
What’s less clear is how much of that strategic thinking has changed the day-to-day work.
We surveyed 481 marketers, business
The work you put into social media SEO can now shape your brand's visibility across multiple search experiences beyond social platforms, including AI Overviews, AI Mode, ChatGPT, and more.
For years, "social media SEO" meant winning in-platform search and appearing in the feed.
