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Subtotal
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Subtotal
@Subtotal
The Gold Standard in Retail Account Linking.
New York City
subtotal.com
Joined November 2023
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    Subtotal
    @Subtotal
    Aug 19, 2025
    Subtotal gives brands the tools to build real relationships with retail shoppers. By linking retail accounts, you can see what customers buy—when they buy—and turn retail purchases into loyalty, personalization, and stronger connections.
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    Subtotal
    @Subtotal
    Jul 28
    Welcome to the team, Lizzy Young! 🎉 Subtotal is building something that didn't exist a few years ago. At a company our size, awareness is everything. Nobody can buy what they've never heard of, and in a new category, hearing about it is only useful if the explanation lands.
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    Subtotal
    @Subtotal
    Jul 27
    Shoppers can now link their Costco accounts on Subtotal. That means brands finally get visibility into what their customers are buying at Costco, straight from the source.
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    Subtotal
    @Subtotal
    Jul 23
    Q2 shipped 🚀 Connection Profiles (verified identity + purchase data) ✓ · Subtotal Data MCP, live in prod ✓ · Costco + Dick's onboarded ✓ · Braze, Okendo, Smile ✓ · Redesigned Dashboard ✓ Proud of what the team built this quarter. Full recap → na2.hubs.ly/H06Rlt00
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    Subtotal
    @Subtotal
    Jul 22
    Our website got a redesign. New look, better experience, same mission: helping brands connect with retail shoppers and access verified purchase data straight from the source. Check it out: na2.hubs.ly/H06PNV60
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