Subtotal gives brands the tools to build real relationships with retail shoppers. By linking retail accounts, you can see what customers buy—when they buy—and turn retail purchases into loyalty, personalization, and stronger connections.
Your ads could be driving more sales than your reporting shows!
For brands selling through retailers like Amazon, Walmart, and Target, a significant part of the customer journey happens outside their own websites. And those purchases often go unrecognized in ad reporting.
We
Meta says your campaign drove 1,000 conversions. Count Walmart, Amazon, and Target, and your brand made closer to 10,000 sales.
Subtotal Signal sends those retail purchases to Meta as conversion events. Live today.
Introducing: The Commerce Collection, Issue 01.
Subtotal stickers are making their debut at KBOS 2026. A little collection of Subtotal thoughts, illustrated and peelable.
We're sponsoring the sticker vending machine, where you'll find a few designs from the collection. Come
Boston, here we come!
Our team is headed to K:BOS 2026, Sept 9-10. Trust me, you want to meet them.
Talk retail, loyalty, first-party data, or just say hi at the Subtotal booth.
If you’re attending, let us know. We’d love to catch up IRL!