How to use Amazon AI to create product listings

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One of the most important aspects of your online business is creating compelling product listings that entice customers to shop with you. But what if you don’t have time to write product descriptions, or don’t have professional photos of your products?

Amazon’s generative AI listing tools are here to help. Sellers can simply provide a few words, an image, or a URL from their existing websites to create products listings that resonate with customers. AI listing tools can help sellers save significant time and effort and now generate more than 70% of required product attributes in the Amazon store.¹ In addition, when sellers use our AI tools to create listings, they see a 40% increase in overall listing quality, which can help support customer engagement and may boost sales.

In this article, we’ll explore:

• The benefits of using Amazon AI to create product listings
• What gen AI listing tools Amazon offers sellers
• How to use AI to generate listing content using a product description or image
• How to use AI to generate listing content from your existing product website
• How to use AI to generate bulk listings
• How to create A+ Content using AI

What are the benefits of using generative AI to list in the Amazon store?

Using Amazon’s gen AI tools to create your product listings offers a variety of benefits, which include:

• Saving time: Gen AI can create product listing details quickly and easily, especially if you have multiple products to list, helping to free up your time so you can focus on running your business.
• Helping you scale: If you’ve decided to expand your business and add to your product line, gen AI can help you create new product listings quickly.
• Taking the guesswork out of creating listings: If you’re new to listings or not sure where to start, gen AI can be used as a jumping off point to help you find an approach that resonates with customers.
• Enhancing your skills: What if you’re new to product photography? Or maybe you’re not sure how to incorporate SEO terms into your product details. AI can help with these areas and more.
• Creating product bullets and descriptions: Using only a few words to describe your product or an image upload, AI can create compelling product descriptions and other details.
• Generating keywords: AI is also skilled at calling out specific keywords that can help increase the visibility of your product in customer searches.
• Building consistency: AI can help support consistency in listings across multiple products offered by your online business, ensuring each one adheres to your brand’s style and tone.

What AI listing features does Amazon offer sellers?

There are two different tools that include optional AI listing features for Amazon sellers: Add Products and the A+ Content Manager. Let’s look at each one:

• Add Products: The List Your Products page can help you create your product listings in the Amazon store. There are multiple ways to start creating your listing, including using a web URL or searching within the Amazon store to see if your product already has a listing you can add an offer to. You’ll see options to use gen AI to help create listings from a product image, existing webpage, or spreadsheet.

  For example, if you upload an image of the product, we use gen AI to provide product details such as title and product description. If you list using a web URL, we use AI to enter your product data automatically. And if you list products using a spreadsheet, we use AI to transform the data in your file into draft listings that are in Amazon’s format.

List products with gen AI

• A+ Content Manager: Brands can use gen AI to easily create A+ Content to elevate their product listings. The AI features help create text and images for A+ Content modules and can be based on insights from other top-selling products in the same category. For example, you can use AI to create engaging headlines or eye-catching lifestyle product imagery.

Create A+ Content with gen AI

Remember, it’s up to you whether to use the optional, proposed content for your listings. You’re responsible for making any changes necessary to ensure your products are accurately represented.

If you use the content proposed by gen AI, you agree that you’ve reviewed it, and that it’s accurate, complete, and compliant with all applicable laws and Amazon policies, including but not limited to our Program Policies.

How to use AI to generate listing content using a product description or image

Amazon’s AI tools have made it even easier to create a product detail page using minimal copy or even just an image. All you need to do is input a brief description or a product image and AI will create a comprehensive product listing.

Here’s how to create product listings with a written description:

1. Hover over Catalog in the main menu of Seller Central, then select Add Products.
2. This will take you to the List Your Products page. Here you’ll have options to select Search to find your product in the Amazon store or select Product IDs to find your product using a UPC, EAN, ISBN or GTIN.
3. When you find your product, follow the prompts to enter a brief description and use AI to generate the listing details.
4. If you can’t locate your product, select Create a new listing.
5. Enter your brief description into the content field and select Generate content to have AI create the listing details.
6. Select Save as draft, then follow the prompts to complete your listing.

Here’s how to create product listings with an image:

1. Hover over Catalog in the main menu of Seller Central, then select Add Products.
2. This will take you to the List Your Products page, where you can select the Product Images tab. You can upload up to three product images.
3. Once you’ve selected the images you want to use, select Submit, then follow the prompts to use AI to create product details based on your images.

In both instances, you’ll have the opportunity to review, edit, and approve the listing before you submit them for approval to appear in the Amazon store.

How to use AI to generate listing content from your existing product website

If you already have an online business with existing product listings, you can use that website to help inform your Amazon product detail page. Just share the URL and Amazon gen AI will use the product details from that page to create a new product listing in the Amazon store.

Here’s how it works:

1. Ensure the URL is publicly accessible and not protected by passwords or paywalls.
2. Hover over Catalog in the main menu of Seller Central, then select Add Products.
3. This will take you to the List Your Products page, where you can select the Web URL tab. Enter the URL for one product page you’d like to use, then select Submit.
4. You’ll land on the Complete drafts section of the Manage All Inventory page, where you’ll see the content generated for your new product detail page.
5. Open and edit the page as needed, then follow the prompts to save and submit it so customers can find it in the Amazon store.

Please note, before using a URL, ensure you’re the owner or have a license to use the content on the URL for AI listing purposes.

How to use AI to create listings in bulk

Have multiple products you’d like to create product listings for? You can upload a catalog file with minimal product information and AI will enhance your data into Amazon-ready listings. Review the draft listings, make edits, and publish them to place more products in front of your customers faster.

Here’s how it works:

1. Hover over Catalog in the main menu of Seller Central, then select Add Products.
2. This will take you to the List Your Products page, where you can select the Spreadsheet tab.
3. Upload an Amazon beta product spreadsheet, then opt in to AI enhancement. Or upload a non-Amazon spreadsheet and confirm spreadsheet details to be automatically opted in. After uploading your spreadsheet, select Submit products.
4. Follow the prompts to review draft listings and make edits to your AI-generated content as needed. Then submit your drafts to create your listings.

Note: This feature only works for new products you’re adding to your catalog.

How to generate A+ Content using AI

A+ Content offers enhanced features for brands who want to tell their brand’s story and make their product detail pages stand out.

You can use AI to easily create text and images for your A+ Content modules. You also have the option to generate content from your own prompts or tap into insights based on Amazon shopping trends and successful products in your category.

Here’s how it works:

1. In the main menu of Seller Central, select Advertising, then A+ Content Manager.
2. To edit an existing page, select the product from the “Content” list, then select Edit. If you’re creating a new product detail page with A+ Content enhancements, select the Start creating A+ Content.
3. Select the type of A+ Content you want to create, then choose Add module.
4. Select a module that has the “AI Ready” badge, then choose Select content to generate.
5. Choose specific text and image fields you’d like to enhance with AI, then select Generate content.
6. Enter your brand-owned ASIN to unlock relevant insights from top-performing products in your category.
7. You have the option to select specific insights or enter prompts about your product to guide text or image creation.
8. Select Generate content.

Ready to use AI to enhance your product listings?

Amazon artificial intelligence tools take the guesswork out of building product listings that showcase your catalog while also enticing customers to shop with you. Whether you’re creating a handful of product listings or hundreds of them, Amazon AI can make creating product listings a breeze.

If you don’t have one already, sign up for a Professional selling plan to get started.

*A Professional selling plan is $39.99 a month + selling fees. Learn more
¹Amazon internal data