Independent research

The numbers behind how companies actually work, region by region

What they buy, what they run, what they spend on research and where they are behind — North America, Europe and Asia on the same scale, with the dataset, the period and the publication date attached to every figure. 665 data points across 13 reports, and ranked advice on 1500 products.

Browse industry reports Open the market data index

13industry reports

665sourced data points

125software categories

1500products tracked

01

Latest research

Digital economy · 48 data points

Digital Access by Region: North America, Europe and Asia Compared

North America leads on internet use at 95.6%, but on mobile subscriptions the ranking turns upside down

World Bank · 2025

Digital economy · 42 data points

Where Technology Is Made: Exports and R&D by Region

North America spends the most on research, Asia-Pacific exports the hardware, and South Asia exports the services

World Bank · 2023

Digital economy · 39 data points

The Wealth and Skills Behind the Software Market

Europe sends the most people to university, North America earns 2.5 times as much per head, and the two rankings are not the same

World Bank · 2025

Business software · 50 data points

CRM, ERP and BI Adoption in European Enterprises

Only 28.5% of European companies run a CRM, and company size predicts it better than industry does

Eurostat · 2025

02

Market data

Every figure we publish is listed once, in one place, with the dataset it came from, the reference period and a link to the paragraph it appears in. Six of them, to show what that looks like:

of people in North America use the internet, the highest of any region

World Bank 2025 · Digital economy 28.5%

of EU enterprises with 10 or more employees use CRM software

Eurostat 2025 · Business software 52.7%

of EU enterprises with 10 or more employees pay for cloud computing services

Eurostat 2025 · Cloud 19.9%

of EU enterprises with 10 or more employees used at least one AI technology in 2025

Eurostat 2025 · Artificial intelligence

Data index

665 data points, each with a source and a period.

Country profiles

33 countries in the European series, each indicator against its regional average.

How we work

What each figure has to survive before it is published.

03

Software advice

Ranked guides to 1500 products across 125 categories. Every guide names the people who wrote, edited and checked it, states the method it was ranked by, and discloses anything commercial on it.

CRM12 Email marketing12 Ecommerce platforms12 Website builders12 Content management12 Social media management12 Digital asset management12 Live chat12 Customer data platform12 Customer success12 Online course platform12 Virtual event platform12 Webinar software12 Affiliate marketing12 CPQ12 Digital signage12 Nonprofit CRM12 Podcast hosting12 Real estate CRM12 Reputation management12 Sales enablement12 Donor management12 Influencer marketing12 Partner management12 Sales forecasting12 SMS marketing12 HR Software12 Accounting software12 Payroll software12 Applicant tracking12 Invoicing12 Expense management12 Learning management12 Accounts payable automation12 Accounts receivable12 Budgeting and planning12 Employee engagement12 Performance management12 Time tracking12 Workforce management12 Board management12 Cap table management12 Cash flow forecasting12 Grant management12 Travel management12 Volunteer management12 Billing12 Membership and associations12 Subscription management12 Association management12 Fund accounting12 Incentive compensation12 Loan origination12 Revenue recognition12 Tax compliance12 Project Management12 ERP12 Help desk12 Inventory management12 Point of sale12 Contract management12 CMMS12 Construction management12 Electronic signature12 Field service management12 Fleet management12 Legal practice management12 Property management12 Appointment scheduling12 CAD12 Facility management12 Medical billing12 Order management12 Product lifecycle management12 Procurement12 Project portfolio management12 Resource management12 Visitor management12 Warehouse management12 BIM12 Channel manager12 Construction estimating12 Gym management12 Quality management12 Restaurant management12 Salon and spa12 Customs and trade12 Demand planning12 Freight management12 Manufacturing execution12 Predictive maintenance12 Production planning12 Supplier management12 Business intelligence12 Password managers12 Endpoint security12 Cloud storage12 Web hosting12 Backup software12 Knowledge base12 AI customer service12 Business email hosting12 Data loss prevention12 Document management12 IT asset management12 Mobile device management12 Robotic process automation12 Web application firewall12 Compliance management12 LIMS12 Virtual data room12 Application performance monitoring12 Incident management12 Integration platform12 Low-code platform12 Print management12 Risk management12 Document generation12 ETL and data integration12 Generative AI platform12 Identity verification12 Network monitoring12 OCR and document capture12 Transcription12 Vulnerability scanning12

04

Work with us

Industry reports

Syndicated and commissioned research on a defined market, built the same way as everything here: primary sources, numbered data points, method published.

Data licensing

Our data index under licence, as CSV, JSON or a scheduled feed, with attribution terms that suit publication.

Let us analyse your software

Commission an independent write-up of your product: what it does well, where it falls short, and who it is actually for. Published with your name on it as the commissioner.