“My favorite feature of Dovetail is actually doing all this synthesis within the canvas feature—where all designers within our team are in the same place, dragging and dropping all the highlights onto the canvas and debating and grouping, and also using AI features to be able to do that more effectively.”

“Before Dovetail, analyzing our fragmented user data was really time consuming. Now, we’re able to take on more projects which has led to more business growth for Petal Health, backed by customer intelligence.”

“Having the full picture at our fingertips allows us to do better thinking. And when you do better thinking, you're capable of taking the right action—so all that together allows us to go from insight to action faster.”

“Dovetail allows the full pictures of our customers to become much more accessible. That’s all about cultural change. But the tool enables that.”

“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”

“I want to literally chat with nine hours of the footage that we have—like, “What do they think about this? What do they think about that?” I want to really test my own assumptions very quickly.”

“Dovetail enables us to make use of research data even while the study is still running. This allows us to turn insights into actionable advice without a time lag. As a startup in a quickly changing market this is a strong competitive advantage.”

“At Breville, we previously used multiple programs and platforms to gather and analyze customer data. Dovetail has allowed us to combine everything into one single place.”

“Anytime we do research, we do it in Dovetail. Being able to access all of Breville's insights in on place is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”

“After introducing Dovetail, we were able to reduce three tools down to one. We have unlocked the real power of letting our customers do the talking on a whole new level.”

“Dovetail's AI features like magic search and magic cluster have saved me around one to two hours per project, giving me more time to focus on nuance instead of broad strokes.”

“Dovetail is easy to use and helps you analyze research. It changed how I conduct and analyze my qualitative research.”

“As we’ve grown the projects inside of Dovetail, we’ve grown awareness internally. Now, more people are interested in participating. It's nice for people outside the core team contribute research to the larger organization.”

“Dovetail’s AI features save me hours per project, giving me more time to focus on nuance instead of broad strokes.”

“Channels is instrumental in both identifying themes and patterns within minutes and sparking my team's understanding of UX repositories.”

“It’s like having a librarian, where you're able to query a system and get real information back that's cited with references.”

“We’re identifying, prioritizing and solving issues faster than ever before”

“Dovetail’s magic features have opened up a whole new world of possibilities for us”

“Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.”

“With Dovetail, the work we’ve done in the past is always available so that the work we do in the future isn’t redundant.”

“With Dovetail, the work we’ve done in the past is always available so that the work we do in the future isn’t redundant.”

“Dovetail makes it so easy to create insights for our clients and stakeholders. Now, they can see key takeaways backed by short video clips all from one place, which is so impactful.”

“Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.”

“Instead of describing a customer call, I can just show the team. They can really build up empathy for the customer in that sitatuion, which is hugely valuable.”

“Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.”

“Dovetail has enabled us to increase the value of our client engagements exponentially. It’s also become a powerful differentiator and has led to many new clients signing up with us over alternatives.”

“At Hampr, we use Dovetail for all of our customer interviews. It's really amazing and has brought us a lot of value.”

“Dovetail helps us to centralize raw research and insights from across our company—and across the globe.”

“All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.”

“Dovetail has been a huge help for ensuring everyone is close to the customer and really understands their problems.”

“Dovetail helps us simplify the process of pouring all our customer data and all our insights into one spot.”

“We do a lot of real-time collaboration. With Dovetail, everyone sees the process and there's a lot of transparency.”

“Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.”

“Especially for non-researchers, Dovetail makes getting started with research analysis more approachable and even fun.”

“Dovetail has dramatically improved the way we store, analyze, and synthesize qualitative research data.”

“Great UI, UX for video managment, tag management, and having 85+% accurate transcription is super helpful in research analysis! ”

“The features offered are amazing. Analysis and repository is something I wish I knew about, or had access to, earlier in my research career.”

“Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.”

“Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better. ”

“Dovetail brings everything into one place. Everyone in the product team can easily go in and view research sessions. It makes everything less chaotic, more organized, and the research team less stressed.”

“I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.”

“One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.”

“Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.”

“Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that. ”

“Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome. ”

“Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish”

“When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.”

“I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.”

“Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!””

“Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.”

“I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”

“Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.”

“From a team management perspective, it’s vital for me to be able to consistently provide opportunities to increase and optimize our efficiencies in all areas. Dovetail easily allows us to do this and has been a game changer. ”

“Dovetail is a great tool! It‘s really good for organizing our research and being able to access the results. ”

“Dovetail has changed the way we do user research entirely. The whole team is now deeply connected to our research insights. We share a weekly highlight reel of insights from the week’s interviews. With Dovetail, we can always go back, recall, and discuss what every client meant or wants. We wouldn’t be successful without Dovetail.”

“Dovetail has made my job as a Product Designer so much easier. Our user research insights are now easily searchable, filterable, and actionable. I no longer have to do the manual work of analyzing loads of interviews and tests. It’s all done for me after I tag something.”

“I’ve recently introduced Dovetail to my company and we all love it. It’s great to store everything in one place and it’s really powerful. Especially being able to connect the tags with the raw data.”

“It’s my fave product that I’ve used in the past year.”

“Innovative approach to managing a research repository. I haven't seen anything like it.”

“It’s so easy and powerful! I’m kind of obsessed. ”

“A much-needed tool that’s been missing in the research workflow. The day I was introduced to Dovetail, I cried internally. It saves a lot of time at the outset when collating research, but the real magic is in the long term with the ability to share insights in an organization and reduce the amount of research that actually needs to get done. ”

“Finally, I can easily spot trends in our user feedback and categorize them when needed. It’s good to have one place to store all feedback, so I don’t have to go through e-mails, PowerPoints, Post-Its, and pictures. ”

“So valuable for our qualitative user research in highlighting key quotes and categorizing them into themes to be explored further. It’s the essential tool in my user research toolkit!”

“I really like how I can organize all of my qualitative research in a bite-sized, consumable way for my stakeholders.”

“It seems like everything has been thought about from the user’s point of view, which is very rare!”

“The tagging functionality and flexible taxonomy is a game changer.”

“As an employee of my organization’s Customer Experience Team, my job focuses heavily on conducting internal and external interviews, panels, and workshops. These events produce so much valuable feedback, but having to go back and listen to the meeting recordings and reviewing my notes was a huge pain point. Dovetail was therefore a GAME CHANGER. I can quickly upload, transcribe, tag, and analyze feedback. More importantly, Dovetail allows me to meet internal and external customer needs faster.”

“The tagging feature is by far the best compared to competitors. It’s effective and allows us to work with efficiency. The tool is very flexible and allows for different methodologies to process the data.”

“I've got to say, playing around with Dovetail I felt a deep unwinding of tension - it seems like the answer to the need I had for a lightweight but powerful and affordable insights repository that makes the value of qualitative research plain as day.”

“I’ve never had a tool so dedicated and focused on making the research experience the very best it can be. Plus, your development pace is bananas. How do you do it?! (Seriously, all of us over here at YNAB want to know.) ”

“I think this is the best tool on the market for UX research repositories. Does it have every function you might need? No. However, no tool does and unlike others, the Dovetail team is actively engaged with their network to make improvements that we request. What more could you want!”

“It helps you see connections that would normally be hard to see.”

“It’s awesome! I’m always finding new and creative ways to use Dovetail to support my work as a learning and performance practitioner.”

“It’s the best tool I’ve tested for qualitative research and thematic analysis. It’s easy to use, approachable, and flexible.”

“Your tagging system is a dream come true!!”

“Easy to use interface that automates the tedious parts of research analysis!”

“Dovetail is really handy for cataloging long-term findings from user research.”

“Dovetail has been a driving force in maturing and democratizing design research in our organization.”

“It has saved me a lot of time and helped me communicate a story to decision makers.”

“The ability to create a flexible tagging system allows my team to perform rigorous analysis of our qualitative data. No other tool I’m aware of lets us do this. ”

“It’s great to have a central research repository and the video transcription service is great.”

“Thanks to Dovetail, customer knowledge is available to everyone at SmartRecruiters, so anyone—from customer success to leadership can quickly explore insights almost instantly with Dovetail's AI to make decisions faster. It's incredibly powerful.”

“Product teams can analyze in whichever way is best for them and their study. When they start to see those emerging themes and insights from the data—that’s the real power of Dovetail.”

“One of my favorite things is seeing people not behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”

“To be able to see a user’s face, hear their voice, and sense their emotion when they’re talking is incomparable.”

“Product teams can analyze in whichever way is best for them and their study. When they start to see those emerging themes and insights from the data—that’s the real power of Dovetail.”

“One of my favorite things is seeing people not behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”

“It’s super important to ‘think customer’ when we’re making any decision, it’s where everything starts from, and it’s how we measure impact.”

“Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.”

“As we've grown the projects inside of Dovetail, we've grown awareness internally. Now, more people are interested in participating. It's nice for people outside the core team to contribute research to the larger organization.”

“Dovetail helps us simplify the process of pouring all our customer data and all our insights into one spot.”

“Dovetail makes it so easy to create insights for our clients and stakeholders. Now, they can see key takeaways backed by short video clips all from one place, which is so impactful.”

“Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.”

“Before Dovetail, analyzing our fragmented user data was really time consuming. Now, we’re able to take on more projects which has led to more business growth for Petal Health, backed by customer intelligence.”

“There is not an ounce of change that we do without talking with our clients first. Not a new project, not a new functionality, or experience.  We test everything by talking to our clients, and we do this all in Dovetail.”

Mariana Bartholomeu

Itau Unibanco

“I recommend this tool to every company I work at. I can collaborate effortlessly with stakeholders across all departments—that's how easy it is to work with.”

“Dovetail has opened up customer feedback to our entire product team. I use this product daily, and we have hundreds of hours that allow our product team to get a temperature gauge on our customers on any subject.”

“The AI summaries feature for interviews is a game changer for us, as we wear different hats in the organization and are in a short time, accelerating the time to the insights.”

“Dovetail significantly reduces the time required to gather and analyze data. Users report drastic reductions in workload, enabling them to focus on strategic initiatives rather than manual data handling.”

“Dovetail has helped us with consolidation of our user research, plus more recently assimilation of data sources across our business through our use of their Channels product.”

“Before, insights were scattered—making it hard to find and reuse them later. With Dovetail, everything is centralized in one place, which means no more wasted time digging around or reinventing the wheel.”

“Dovetail has been a game changer. Research insights used to lie around presentations, spreadsheets and audiovisual files. Now, everything is well categorized and organized in a single space.”

“Dovetail has been amazing for us to go from doing user interviews to analyzing and synthesizing the notes and feedback into easily digestible insights in half the time it used to take us without Dovetail.”

“Design has been the leader in driving research and now has a mechanism to not only share insights, but influence by showing reels so stakeholders can hear feedback straight from the mouth of the customer.”

“Customer feedback used to live in disconnected places—documents, Slack threads, private notes. Dovetail allows us to bring those insights together in one structured, searchable place.”

“The addition of AI search summary has been super helpful to create an overview of what we already know, so that we can avoid duplication of efforts and focus new research on new questions.”

“Increasingly, Dovetail is becoming a shared memory of customer insights, helping us make better, faster decisions grounded in real experiences.”

“One standout feature is the ability for stakeholders to ask questions and interact with research documents using AI. They no longer need to comb through lengthy studies to get the insights they need. ”

“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”

Marie-Andrée Turgeon

Achievers

“For us, the value of Dovetail is efficiency. And with the AI features, it means we can extract more value from the existing customer data that we already have. It’s very powerful and has changed the way we work.”

Renato Cerqueira Leite

Itau Unibanco

“In order to serve the healthcare systems well, we need a lot of interviews, we need to talk to a lot of people, and we need to generate a lot of content. Our team can't handle all that. We just really cannot do it without a tool like Dovetail.”

Micah Underwood

“Dovetail enables us to access all of Breville’s insights gathered from around the globe—all in one place. This is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”

Constance Docos

Breville

“The platform is great for sharing research with the wider business, in particular the highlight reels are easy to put together and share, bringing user feedback to everyone, not just the research team.”

“Great research repository tool! Dovetail is a fantastic tool for conducting and managing qualitative research. It helps bring all your research planning, source data, analysis and reporting together.”

“Streamlined Research and Collaboration in One Platform. The platform allows for seamless collaboration across teams, offering a centralized hub for qualitative data.”

“An insight is worth a million dollars. Dovetail’s continuous desire to improve is honestly its most attractive feature.”

“Dovetail has been a game changer for our product team. Dovetail has opened up customer feedback to our entire product team.”

“Game changer in our productivity and team performance. Dovetail was extremely easy to implement and very straight-forward. We could start using it from the very first.”

“With Dovetail, user insights are no longer abstract or anecdotal-they’re traceable, searchable, and backed by real quotes. Product teams feel more confident making roadmap decisions based on what users actually need, not assumptions.”

“Quick access to insights across thousands of data points. Dovetail has recently made some significant upgrades that make the tool incredibly valuable. The search bar is literally magic.”

“The place to be for user insights. The Al summaries feature for interviews is a game changer for us, as we wear different hats in the organization and are in a short time, accelerating the time to the insights.”

“Lost without this product. This product has been crucial to the growth of our research team. This is our research repository and affinity mapping tool.”

“Fantastic innovation transforming the product. My work is 1,000% improved with suggested highlights and magic summary and chat.”

“Dovetail is a force multiplier that saves costs. The platform allowed us to move our UX Research war room style approach into the cloud while remaining highly collaborative amongst the team.”

“Dovetail feels like my research superpower. What took me days now takes me minutes and I have more time to focus on using my research rather than analyzing it. I use it daily and it's become a staple resource from our founders to our software engineers.”

“Dovetail is a game changer. The AI features allow you to analyze at volume at lightning speed with sharp accuracy. It's accelerated the speed at which we work and we couldn't be happier. They are leaders in the field.”

“Dovetail combines user-friendly design with robust functionality, making it accessible not just for UX researchers but also for non-research stakeholders.”

“[Dovetail] helps me to find new insights and present them in a format that is more convincing for the stakeholders. It's changed the way I analyze user interviews.”

“We do a lot of user research in my company and Dovetail helps keep everything in one place. It's easy to use, it's fast to upload all the content and it helps me keep our insights organized by themes. I have been using it for several years.”