Table of contents

What is Jetpack for WordPress?Key features and benefitsJetpack pricingHow it worksHow to get startedModules for beginnersNext stepsJetpack FAQsAdditional resources

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WordPress Guide → Plugin → Jetpack

Jetpack for WordPress: Give your site a boost

If you’re looking to elevate your WordPress site, Jetpack is the definitive solution. This powerful plugin offers a comprehensive suite of tools designed to enhance your online presence. With features that focus on improving site performance, security, and user engagement, Jetpack simplifies site management while optimizing your site for success.

Let’s explore what Jetpack offers, pricing, key features, and how to get started.

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What is Jetpack for WordPress?

Jetpack is a powerful WordPress plugin suite that adds security, performance, marketing, and design tools to your site. Developed by Automattic, the creators of WordPress.com, Jetpack can help boost your site’s functionality by improving speeds, enhancing security measures, and more.

Key features and benefits

Jetpack has tallied up more than 4 million installs since its original release in 2011. Here’s why:

Comprehensive security tools including brute force attack protection, malware scanning, real-time threat detection, and spam filtering to keep your site and visitors safe.
Automatic backups that allow you to restore your site quickly in the event of data loss or other issues.
Performance optimization features like lazy loading, site caching, and the Site Accelerator (image CDN) to speed up page load times and boost SEO.
Powerful site analytics with real-time traffic insights, visitor behavior tracking, and engagement metrics to support data-driven content strategies.
Automated social media sharing that publishes your posts to multiple platforms, helping you expand your reach with minimal effort.
Seamless integration with WordPress, making it easy to manage and scale your site from a unified dashboard.
Enhanced user experience through faster loading times, secure browsing, and consistent uptime—factors that reduce bounce rates and improve overall site quality.
Developed by Automattic, the creators of WordPress.com, ensuring top-tier compatibility and long-term support.

Jetpack pricing

Jetpack offers both free and paid plans, with pricing structured around features. Here’s a breakdown of what to expect:

Jetpack Free

The free version includes basic features like:

Brute force attack protection
Downtime monitoring
Site stats
Social media auto-sharing (limited)
Image CDN and lazy loading

The free version is great for personal blogs or small sites that need essential performance and security tools … and low-budget solutions.

Jetpack Paid plans (as of 2025)

One really nice feature of Jetpack as a premium plugin is that Jetpack has unbundled many of its features into separate modules—so you can pay only for what you need.

Here are some of the most commonly used upgrades:

Jetpack Backup: Starts at $4.95/month for daily backups or $9.95/month for real-time backups. Includes one-click restores.
Jetpack Security: Starts at $9.95/month and includes malware scanning, spam protection, and real-time backups.
Jetpack Boost: Free core version with premium performance enhancements starting at $9.95/month.
Jetpack Stats and Insights: Enhanced analytics tools for $3.50/month.
Jetpack Social: Starts at $5/month for auto-posting to multiple networks with scheduling and advanced features.
Jetpack CRM: Core plugin is free; advanced features like automation, email marketing, and segmentation are priced separately.

You can also bundle services via the Jetpack Complete plan, which includes backups, security, performance, and CRM, starting at around $24.95/month depending on site size and storage needs.

A few pricing notes

Jetpack services are billed annually.
Most paid features come with a 14-day or 30-day refund policy.
You need a WordPress.com account to activate Jetpack on a self-hosted site. (Yes, really.)

How Jetpack works with your WordPress site

Jetpack connects your self-hosted WordPress site to WordPress.com’s cloud services. This allows your site to take advantage of powerful tools like automatic backups, brute force protection, image optimization, and traffic analytics—all without needing multiple separate plugins.

Once installed, Jetpack uses your WordPress.com account to link your site to Automattic’s cloud.

This connection enables many of Jetpack’s features to run off-site, which helps reduce the load on your own server and simplifies performance management. Some features, like local site stats and social sharing buttons, run directly on your site, while others—like malware scanning and backups—are processed remotely.

Jetpack also acts as a kind of plugin suite. Instead of installing separate tools for performance, security, and analytics, Jetpack lets you activate or deactivate individual modules from a single dashboard. You don’t have to use everything at once—just turn on what you need.

How to install and set up Jetpack

Setting up Jetpack is quick and beginner-friendly. Here’s how to do it step by step:

Log in to your WordPress admin dashboard: From the left sidebar, go to Plugins > Add New.
Search for Jetpack: In the search bar, type Jetpack by Automattic. Click Install Now on the correct plugin (it should show Automattic as the author).
Activate the plugin: After installation, click Activate. You’ll see a Jetpack setup screen appear.
Connect to WordPress.com: Click the Set up Jetpack button. You’ll be prompted to log into or create a WordPress.com account. This is required for Jetpack to function properly.
Approve the connection: After logging in, approve the connection between your WordPress site and your WordPress.com account.
Choose a plan: You can start with the free version or explore premium plans. If you choose free, just click Start with Free at the bottom of the pricing screen.
Configure key features:Jetpack will offer to turn on features like brute force protection, performance boosts, and backups. You can accept the default setup or customize which modules to enable.
Access Jetpack settings: From your dashboard, go to Jetpack > Settings to manage individual features and modules anytime.

Once setup is complete, Jetpack runs in the background and updates automatically, keeping your site optimized and protected with minimal effort.

Fave Jetpack modules for beginners

If you’re new to WordPress or just want essential functionality without complexity, these Jetpack modules are a great place to start:

Brute force attack protection: Blocks malicious login attempts before they reach your site. Turn it on in Jetpack > Settings > Security.
Downtime monitoring: Sends email alerts if your website goes offline. You’ll find this under Jetpack > Settings > Security.
Site stats: Provides a beginner-friendly view of your traffic and popular posts without needing Google Analytics. Enable it under Jetpack > Settings > Traffic.
Lazy loading for images: Speeds up your site by loading images only when they enter the visitor’s screen. Found in Settings > Performance.
Image CDN (Site Accelerator): Offloads image delivery to Jetpack’s global servers to reduce load times. This works well alongside lazy loading.
Auto-sharing to social media: Lets you connect social accounts and automatically share new posts. Set this up under Jetpack > Settings > Sharing.
Automatic plugin updates: Helps keep your other plugins up to date and secure. Enable this in Jetpack > Settings > Security.

Getting started with Jetpack for WordPress

Jetpack offers excellent value for beginners who want an all-in-one plugin that handles security, performance, and basic marketing without juggling multiple tools. While power users may prefer more specialized plugins, Jetpack’s convenience and seamless WordPress integration make it a solid choice for most sites.

To get started, login into your WordPress dashboard, navigate to Plugins, and find/install Jetpack. See how you like the free version and you can go from there.

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Jetpack FAQs

Do I need Jetpack for my WordPress site?

Jetpack is not a required plugin for every WordPress site, but it provides a wide range of features that can greatly improve your website’s performance, security, and user engagement. If you’re interested in simplifying your website management and enhancing its capabilities, Jetpack may be a worthwhile addition.

Is Jetpack for WordPress free?

Yes, Jetpack offers a free version that includes important features such as site statistics, downtime monitoring, and basic security functions. For users who want advanced features like automated social media sharing, enhanced security options, and premium support, Jetpack also offers several paid plans that are worth exploring.

Is Jetpack good for WordPress?

Definitely! Jetpack is recognized for its strong performance and reliability. It integrates effortlessly with WordPress, providing tools that address various aspects of website management, including performance optimization and security improvements. Many users have reported increased traffic and better site performance after using Jetpack, making it a great option for enhancing your WordPress experience.

Is Jetpack owned by WordPress?

Yes, Jetpack is developed by Automattic, the same company that operates WordPress.com and WooCommerce. This close relationship ensures that Jetpack is built specifically for WordPress, offering optimized solutions that meet the needs of its users.