Aaron Binders [Updated June 2025]
Are you looking for an exceptional SEO-friendly web hosting company?
True, hosting alone won’t push you towards the top of search engine results. However, it is an essential step that can help you through the entire SEO process.
Today, we’ll highlight the elements you should focus on to find the best web hosting to help you build a successful, SEO-friendly business website.
What is search engine optimization (SEO)?
Search engine optimization (SEO) is the practice of optimizing your website for search engines, like Google, so your target audience can find you in organic search. It requires a combination of technical setup and extraordinary, and plagiarism-free content that users find helpful.
The web host you decide to host with has a huge impact on the overall quality of your website and the experience your visitors have.
What are the benefits of having an SEO-friendly website?
A well-optimized site means you’ll have a better position on search engine rankings. That way, you increase web traffic at a steady clip.
- Marketing ROI: Organic traffic is the most cost-effective marketing channel in the long-term. It may take a little patience to get it going, but when done well, SEO efforts pay off for years.
- Credibility: Most users skip over anything labeled “Sponsored” at the top of search results. Organic, unpaid search results carry more authority and are more readily trusted by people.
- Revenue: Taking a better position in search results also helps you survive in the competitive arena of today’s business world and challenges your business rivals.
Top five elements of SEO hosting
When comparing web hosting providers, these five features and values will help you determine which is going have the best SEO impact on your site.
1. Uptime
The most important feature a good web hosting provider needs to deliver is uptime, especially when combined with speed optimization. Uptime directly measures the percentage of time when your website is accessible via the Internet.
Uptime is crucial for SEO, because slow or inaccessible websites are quickly deprioritized in organic search. Users won’t wait more than a couple of seconds for a page to load, before they click the Back arrow. Google registers that poor UX and downgrades your site.
Reliable hosting companies bring high uptime guarantees. If a host guarantees 99.9% uptime, you can be sure to get excellent results. It means your site will be down around 1.44 minutes per day. Annually, downtime would be roughly 8.8 hours, which is a good score. Keeping the downtime short also helps to maintain your SEO performance.
2. Speed optimization
Website performance is something we take for granted when all is good, but it sticks out pretty quickly when a site takes a while to load. While Google considers various elements before ranking your site, speed is one of the important items the ranking algorithm takes into consideration.
Search engines can even penalize your domain by lowering your rankings if you have a loading time below average. Try to stick below three seconds for pages to load.
A faster website also lowers your bounce rate. ‘Bounce’ is when users come to your site and leave it without making any interactions, such as visiting another page or clicking a button.
You can test your website’s speed with numerous free tools out there.
Two simple speed tools you might want to try right away are GTmetrix and Pingdom. After placing your URL in the box, these tools will immediately tell you how long it takes for your website to load, and give specific details about what needs to be improved.
Web hosting has a significant impact on your page loading speed. If you want to improve your spot on the search engine results page, make sure to seek an SEO-friendly web hosting company with a history of providing good speeds to their clients.
Liquid Web has made web hosting simple yet effective with utilizing enterprise-grade infrastructure and processes to produce excellent speed. Platforms are built using the latest technologies, including PHP, SSL, and Nginx, so if you’re looking for faster stores, membership sites, courseware, or blogs, you’re definitely in the right place.
Liquid Web also provides:
- Free hardware upgrades once when hardware is outdated.
- An image optimization plugin that boosts page speed.
- Perform server optimization for customers.
3. Server locations
Server location is another factor that can determine how fast visitors can access your content. Most companies will promise you a hosting service with excellent uptime and speed, but be sure to check where the servers are located.
Whether you have a dedicated, shared, or VPS solution, your websites and data are on a bare metal server in a physical location. Most hosts store their servers in data centers.
4. Content delivery network (CDN)
A content delivery network (CDN) is a network of nodes (devices) that are used to deliver various content over the world fast. These nodes are geographically dispersed.
So, when clients open your website, they connect to your server and download the content, which then displays in your browser. That means clients are downloading every image, video, word, or other content you have. This can lead to longer load times.
A CDN helps minimize the geographic distance between your server and visitors.
As a result, using a reliable CDN can positively influence SEO by increasing the speed at which your website content loads. Besides, it also makes your site available even during downtimes and improves security, especially when it comes to DDoS attacks.
5. SEO features
The majority of hosting companies offer optional add-ons you can use to upgrade your site to affect your SEO value positively. Liquid Web provides several additional features you can use to enhance your site.
SSL certificates
SSL (Secure Sockets Layer) is the standard technology that secures your website and protects sensitive data you or your visitors input into forms or shopping carts. For instance, sensitive information can be some of your payment methods or accounts for logging into specific websites, which is why it’s very important to keep all of your personal information safe.
Google encourages all of the site owners to install SSL certificates to get better rankings, since that way users can feel safe and have better experience while performing online activities that include sensitive data.
Automatic backup option
When things go wrong, you want to have an automatic backup option to save your data and quickly restore it. Some companies include backups in their packages, while others treat them as an additional cost, so make sure to check not only that you have an automatic backup in place, but that it works.
Getting started with SEO hosting
Choosing the best hosting for SEO can help your website get better rankings in search engines—driving brand awareness and revenue. Uptime, site speed, and security are essential for boosting your SEO strength.
Liquid Web has been helping businesses power their content for almost 30 years. Contact one of our Hosting Advisors to get help finding a hosting solution that best fits your website and SEO needs.
