Shop shortyLOVE

Customers who viewed this item also viewed

  1. The Four Steps to the Epiphany: Successful Strategies for Products that Win
    The Four Steps to the Epiphany: Successful Strategies for Products that Win
    4.7254
    $33.02
  2. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    4.517,749
    $13.90
  3. The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
    The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
    4.74,071
    $19.79
Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows.
Buy new:
-20% $32.18
FREE delivery Saturday, March 21 on orders shipped by Amazon over $35
Ships from: Amazon
Sold by: ALMER LLC
$32.18 with 20 percent savings
List Price: $39.99 Image
Get Fast, Free Shipping with Amazon Prime
FREE delivery Saturday, March 21 on orders shipped by Amazon over $35
Or Prime members get FREE delivery Tomorrow, March 17. Join Prime
Only 1 left in stock - order soon.
$$32.18 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$32.18
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon
Amazon
Ships from
Amazon
Returns
FREE 30-day refund/replacement
FREE 30-day refund/replacement
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$7.27
Get Fast, Free Shipping with Amazon Prime FREE Returns
Nice clean copy with no highlighting or writing. We take pride in our accurate descriptions. Satisfaction Guaranteed. Nice clean copy with no highlighting or writing. We take pride in our accurate descriptions. Satisfaction Guaranteed. See less
FREE delivery Saturday, March 21 on orders shipped by Amazon over $35
Or Prime members get FREE delivery Wednesday, March 18. Join Prime
Only 2 left in stock - order soon.
$$32.18 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$32.18
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

  • The Four Steps to the Epiphany: Successful Strategies for Products that Win

Follow the author

Get new release updates & improved recommendations
Steve Blank
Follow
Something went wrong. Please try your request again later.

The Four Steps to the Epiphany: Successful Strategies for Products that Win Paperback – July 17, 2013

by Steven Gary Blank (Author)
4.5 out of 5 stars (675)
{"desktop_buybox_group_1":[{"displayPrice":"$32.18","priceAmount":32.18,"currencySymbol":"$","integerValue":"32","decimalSeparator":".","fractionalValue":"18","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"0Vfg7Hw7DoXfqcBvrUZyI61PIt5tt893PPCupuiUdsnhPdm1nK38Aq720X%2B2Y4phD2Ci%2Fl8s7346MdLABJebq2c7dOb5fk39vZDIvoU2ax%2FcURWAuOtRux96UM8HNMCHK8bg99PbrFPkete%2Bjz1c90pg6Jbf5Mp3fyFH1TmqpTMalmB7qjW5v%2BJzY9IMPqo1","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$7.27","priceAmount":7.27,"currencySymbol":"$","integerValue":"7","decimalSeparator":".","fractionalValue":"27","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"0Vfg7Hw7DoXfqcBvrUZyI61PIt5tt893DATpHnpK7RpujRjbgQ6NBYMoOiU1hfZidw2gVzIHsE21w2TgRPWHxrheN%2BIkaJtF%2B5qjaPkGwmoilgXlV%2FRwPz%2BDD4Q3E2RcL5AkeIeEgxEPmJIDf8oYSSUu%2F5AK00KrbOdh0SeT0sZ8tRbpl8ium2Xb2Rrqj2KS","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.3,000 fixed sentences, 10,000 new commas. Same revolutionary ideas. New edition at amzn.to/1aQaf1M
Read more
Previous slide of product details
  1. Print length
    275 pages
  2. Language
    English
  3. Publisher
    K & S Ranch
  4. Publication date
    July 17, 2013
  5. Dimensions
    8 x 0.75 x 9.5 inches
  6. ISBN-10
    0976470705
  7. ISBN-13
    978-0976470700
Next slide of product details

There is a newer edition of this item:

The Four Steps to the Epiphany: Successful Strategies for Products that Win
The Four Steps to the Epiphany: Successful Strategies for Products that Win
$33.02
(254)
Only 13 left in stock (more on the way).
Sponsored

Frequently bought together

Image
This item: The Four Steps to the Epiphany: Successful Strategies for Products that Win
$32.18
Get it as soon as Saturday, Mar 21
Only 1 left in stock - order soon.
Sold by ALMER LLC and ships from Amazon Fulfillment.
+
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
$13.90
Get it as soon as Saturday, Mar 28
Sold by Distribution Operation and ships from Amazon Fulfillment.
+
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
$22.70
Get it as soon as Wednesday, Mar 25
Sold by Goodbooks Company and ships from Amazon Fulfillment.
Total price: $00
To see our price, add these items to your cart.
Details
Added to Cart
Some of these items ship sooner than the others.
Show details Hide details
Choose items to buy together.

Customers also bought or read

Page 1 of 1Start over
Previous page
  13. Book cover Founding Sales: The Early Stage Go-to-Market Handbook
    Founding Sales: The Early Stage Go-to-Market Handbook
    Paperback
    $30.77
    Delivery Sat, Mar 21
  18. Book cover Rework
    Rework
    Hardcover
    $13.42
    Delivery Mar 27 - 30
  19. Book cover Good Strategy Bad Strategy: The Difference and Why It Matters
    Good Strategy Bad Strategy: The Difference and Why It Matters
    Hardcover
    $19.98
    Delivery Mar 29 - Apr 2
  20. Book cover Who
    Who
    Hardcover
    $15.96
    Delivery Mar 25 - 26
  28. Book cover Founders at Work: Stories of Startups' Early Days
    Founders at Work: Stories of Startups' Early Days
    Paperback
    $14.27
    Delivery Sat, Mar 21
Next page
Loading...

Editorial Reviews

Review

... a book that all technology entrepreneurs will actually want to read. Blank peppers his narrative with many concrete, realworld examples.; --TechComm The Technology Journal of Technology Commercialization Aug-Sept 2005

About the Author

Steve Blank is an entrepreneur, business strategist, and retired marketing executive in Silicon Valley. He began his career 32 years ago and has been at the heart of emerging technology industries ever since. He has been involved in numerous startups and established companies, in operational roles running the gamut from CEO to VP of marketing. The breath of his experience makes him a sought-after board member, advisor and speaker. Steve’s successes include E.piphany, an enterprise software company started in his living room; two semiconductor companies (Zilog and MIPS Computers), a workstation company (Convergent Technologies), a supercomputer firm (Ardent), a computer peripheral supplier (SuperMac), a military intelligence systems supplier (ESL) and a video game company (Rocket Science Games). These startups resulted in five IPO’s, and three very deep craters. Steve currently

Many of the principles presented in the book were used and fine-tuned in the creation of these companies and in Steve’s many years as a high-level advisor and company board member for companies both living and dead. Steve currently teaches entrepreneurship and customer development at Stanford University School of Engineering and at U.C. Berkeley Haas School of Business. In the classroom, his ideas, methodologies, and principles on customer development are presented and proofed each day in dialogues and analyses with the best business students as well as some of the most accomplished executives in the country.

Steve is an ardent conservationist and a board member of Audubon and Audubon California.

Product details

  • Publisher ‏ : ‎ K & S Ranch
  • Publication date ‏ : ‎ July 17, 2013
  • Edition ‏ : ‎ 2nd
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 275 pages
  • ISBN-10 ‏ : ‎ 0976470705
  • ISBN-13 ‏ : ‎ 978-0976470700
  • Item Weight ‏ : ‎ 1.26 pounds
  • Dimensions ‏ : ‎ 8 x 0.75 x 9.5 inches
  • Best Sellers Rank: #319,241 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.5 out of 5 stars (675)

About the author

Follow authors to get new release updates, plus improved recommendations.
Steve Blank

Steve Blank

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Eight-time entrepreneur-turned-educator Steve Blank is credited with launching the Lean Startup movement. He’s changed how startups are built, how entrepreneurship is taught, how science is commercialized, and how companies and the government innovate.

Recognized as a thought leader on startups and innovation, Steve was named one of the Thinkers50 top management thinkers and recognized by the Harvard Business Review as one of 12 Masters of Innovation.

His Harvard Business Review cover story (May 2013) defined the Lean Startup movement.

He teaches his Lean LaunchPad class at Stanford, Berkeley, Columbia and NYU, among others; and created the National Science Foundation Innovation Corps that is now the standard for science commercialization in the U.S. His Hacking for Defense class at Stanford is revolutionizing how the U.S. defense and intelligence community deploys innovation with speed and urgency, and its sister class, Hacking for Diplomacy, is doing the same for foreign affairs challenges managed by the U.S. State Department.

A prolific writer and speaker, Steve blogs at www.steveblank.com. His articles regularly appear in Forbes, Fortune, The Atlantic and Huffington Post.

Sponsored

Related books

Page 1 of 1Start Over
Sponsored
Previous page
  1. Image
    Shop the Store on Amazon ›
    Starting a StartUp: Build Something People Want
    Starting a StartUp: Build Something People Want
    4.44.4 out of 5 stars40
    $15.60 List:$19.95
  2. Image
    Shop the Store on Amazon ›
    Inspire Greatness: How to Motivate Employees with a Simple, Repeatable, Scalable Process
    Inspire Greatness: How to Motivate Employees with a Simple, Repeatable, Scalable Process
    4.74.7 out of 5 stars248
    $14.91 List:$28.00
  3. Image
    Shop the Store on Amazon ›
    How to Write a Bestseller: 9 Easy Steps to Write, Publish, Promote, and Profit from Your Book
    How to Write a Bestseller: 9 Easy Steps to Write, Publish, Promote, and Profit from Your Book
    4.34.3 out of 5 stars170
    $14.99
  4. Image
    Shop the Store on Amazon ›
    How to Write a Winning Business Plan: A Step-by-Step Guide for Startup Entrepreneurs to Build a Solid Foundation, Attract Investors and Achieve Success with a Bulletproof Business Plan (Business 101)
    How to Write a Winning Business Plan: A Step-by-Step Guide for Startup Entrepreneurs to Build a Solid Foundation, Attract Investors and Achieve Success with a Bulletproof Business Plan (Business 101)
    4.44.4 out of 5 stars270
    $12.99
  5. Image
    Shop the Store on Amazon ›
    Write a Winning Research Proposal: How to Generate Grant Ideas and Secure Funding Using Research Project Canvas (Peer Recognized)
    Write a Winning Research Proposal: How to Generate Grant Ideas and Secure Funding Using Research Project Canvas (Peer Recognized)
    4.74.7 out of 5 stars34
    $19.99
Next page

Customer reviews

4.5 out of 5 stars
675 global ratings
Sponsored

Customers say

Customers consider this book a must-read for startup CEOs, praising its excellent step-by-step approach with clear explanations and practical insights. Moreover, the book is well-structured and thought-provoking, with customers noting it can save money. However, the writing quality receives mixed reviews, with some finding it excellent while others describe it as too wordy. Additionally, several customers mention the book contains too many typos.
AI Generated from the text of customer reviews

Select to learn more

85 customers mention readability, 68 positive, 17 negative
Customers find the book highly readable and consider it a must-read for startup CEOs and intrapreneurs.
Great book, but extremely wordy... For more actionable advice, visit Customer Dev Labs online, their email sequence is better in my opinion....Read more
Thought provoking, excellent bookRead more
Content-wise, this is hands down the best book I have ever read on entrepreneurship. However, it is not lite reading....Read more
This book was too generic and boring for me. Don't know why it is rated so highly.Read more
63 customers mention advice, 61 positive, 2 negative
Customers find the book provides practical insights and useful guidance, with one customer noting it serves as a solid roadmap for building a company.
There's actually some very good content in this book but it is full of grammar errors, mis-prints and the quality of the printed book is very...Read more
An absolutely excellent book. A bible really for B2B SaaS CEOs and entrepreneurs. Blank does a great job of laying out a playbook for new ventures....Read more
Solid Advice for any entrepreneur.Read more
...He offers a nice balance of philosophy/theory and practical advice, illustrating his points with examples from his experience or well-known case...Read more
23 customers mention step bystep guide, 20 positive, 3 negative
Customers appreciate the step-by-step guide in the book, which provides excellent explanations for each step and serves as an excellent manual for startups.
An excellent manual for any start-up... This book will save you a lot of money in avoidable mistakes. Thank you Steve Blank.Read more
...The book contains a step-by-step guide to each element of Customer Development, from the very earliest stages through the transition out of startup...Read more
...a business model hypothesis to a tested and scalable model in an concrete way and with low initial cash requirements....Read more
...tons of practical business advice into an easy to read, step by step guide....Read more
19 customers mention thought provoking, 19 positive, 0 negative
Customers find the book thought-provoking and inspiring, with one customer noting it provides a nice balance of philosophy and theory.
Thought provoking, excellent bookRead more
...It is an inspiring book and very useful for my activities as consultant on innovation and disruptive services.Read more
Incredibly insightful book! I have started 2 technology companies....Read more
great book, good insight, great business workbook. very helpful for start-up businesses....Read more
14 customers mention value for money, 13 positive, 1 negative
Customers find the book well worth the purchase, noting that it can save them money.
...Worth reading. Read from cover to cover.Read more
Definitely worth the read....Read more
...book has been a true revelation for me and one that is worth more than its weight in gold.Read more
...Worth the investment and the time!!!Read more
9 customers mention organization, 7 positive, 2 negative
Customers appreciate the book's organization, with several noting its well-structured format, and one customer highlighting how it bridges organizational and functional divides.
...principles recommended, however this is a guide step by step and well structured, Should be a reference for any new product/service on startups.Read more
I love the book - and what's neat about the kindle edition is that throughout the book you have hyperlinks to additional resources - blogs, youtube...Read more
The book is printed and formated like a textbook, the content revolutionary, but it's not edited like a textbook -- Steve needs to fire his editor....Read more
...Unfortunately I find this book to be poorly organized, and worse, sometimes self-contradictory....Read more
12 customers mention writing quality, 5 positive, 7 negative
Customers have mixed opinions about the writing quality of the book, with some finding it excellent while others describe it as too wordy and full of poor examples.
Great book, but extremely wordy... For more actionable advice, visit Customer Dev Labs online, their email sequence is better in my opinion....Read more
...The book is written well and is an easy read and is something that I carry in my backpack all the time and refer to it constantly.Read more
The book is wordy, covers too many topics, and gets carried away in too much little details....Read more
...The book is simple and fun to read as Blank uses anecdotes and a vivid language, while numerous real-life start-up examples give readers a better...Read more
12 customers mention typos, 3 positive, 9 negative
Customers report numerous typos and grammatical errors in the book.
...There are FAR too many typos and horrid writing examples in this book to leave it such a high mark....Read more
...is that the book has surprisingly low production values, with numerous typos and printed on a seemingly depression era yellow paper....Read more
...Love all the worksheets and summaries that Steve provides. I have now purchased the hard cover to highlight and use the physical copy.Read more
...I strongly recommend it, and yes there are a lot of typos and the images and flow charts aren't great, but that doesn't really matter - the...Read more

Top reviews from the United States

  • Mark Gibson
    5.0 out of 5 stars Four Steps to Startup Success
    Reviewed in the United States on February 27, 2010
    Format: PaperbackVerified Purchase
    If you were to interview entrepreneurial high-tech CEO's having just sold their companies, or less than successful CEO's who wound them up, they would provide a great source of information; however their reflections could sound like Tiger Woods at his recent press conference, "Regrets, I've had a few....too few...I mean too many to mention".

    Underachievement of potential is an opinion many investors will have reached on exiting their high-tech investment. In a conversation with Nic Brisbourne, investment partner at Esprit Capital Ventures in London last week, we concluded that the principal factors causing underachievement are generally people, not product related and the root cause is nearly always poor sales and marketing execution.

    In hindsight CEO's will generally agree that they should have made changes earlier and knowing what they know now, can tell you what they would have done differently.

    But what if entrepreneurs had a method or set of best-practices that were proven to create early sales and marketing success in both startups and new product introductions in high-tech companies...would this change the odds of survival and over/underachievement and the value of the company on exit?

    I believe it would and am currently reading and absorbing the wisdom and four steps cover knowledge captured in Steven Gary Blank's "The Four Steps to the Epiphany", subtitled "successful strategies for products that win", a book about building successful high-tech companies.

    Blank is better known in the US than in Europe, having started 8 companies in CEO or Marketing roles, five of which were IPO's including names you may remember: E.piphany an enterprise software company, Ardent a Supercomputer company, two semiconductor companies MIPS Computers and Zilog and according to Blank 3 very deep craters.

    Blank teaches entrepreneurship and Customer Development at UC Berkeley's Haas Business School, in the Colombia/Berkeley MBA program and at Stanford University at the Graduate School of Engineering.

    I love this book!; it's the best advice I have ever read in one volume for entrepreneurs. So many times through this book I said aloud, "wow if i'd only known this back then.....

    Blank's core thesis in building companies is that there are four discrete stages in the process:
    4 steps to the epiphany

    1.Customer Discovery - is about finding out if there are customers for your idea and if and what they would be willing to pay for it, before you write a line of code. This must be done by leaving the office and talking to real potential customers and of course this removes the guess work in initial product specification - as the spec. is the founders vision and the mimimum working set required to win first customers (or earlyvangelists as Blank calls them). Customer Discovery removes pricing risk because prospects tell you what they would be prepared to pay and it removes the hiring and market failure risk of alternate approaches, including the popular "build it and they will come" start-up strategy.

    2.Customer Validation creates a repeatable sales and marketing road-map based on the lessons learned in selling (not giving it away) to the first early customers. These first two steps validate the assumptions in your business model, that a market exists for your product, who your customers will be, the target buyers, establishes pricing, sales process and channels strategy.

    3. Customer Creation builds on early sales success and after completion of Customer Validation. Blank states that customer creation is dependent on the market entry type which is governed by the nature of the product - is it a disruptive innovation or a me-too. Customer Creation strategies define the four types of start-up
    * Startups entering an existing market
    * Startups that are creating an entirely new market
    * Startups wanting to resegment an existing market as a low cost entrant
    * Startups that want to resegment an existing market as a niche player

    4. Company Building is where the company transitions from its informal learning and discovery
    oriented Customer Development team into formal sales, marketing and business development teams to exploit the company's early success.

    If you are an entrepreneur or a sales, marketing or business development leader responsible for introducing new products or services, then this book is a must read.
    11 people found this helpful
    Helpful
     Report
  • Arvind Devarajan
    4.0 out of 5 stars Novel and methodical approach to startups!
    Reviewed in the United States on July 13, 2015
    Verified Purchase
    The book is good and interesting. Steve gets all his experience on the table, and makes a wonderful case for "Customer development" and "Product development" going in parallel. I have been through a launch of a product, and much of what he mentions in the book have also been my reasons for failure - and that's truly insightful! Many of the situations in the book has had happened in my case - primarily because we've been majorly "product development"- centric and worked on "customer development" after the product had reached the MVP state - when we figured out that things don't work the way customers like.

    Also, the examples and case-studies in the book are very nice. Some of them, I can already identify with (Eg: SUN's great start), and many I knew not - but still very apt. Postmortem on failures is a very nice way of explaining way to succeed, and Steve does a good job at it!

    Some parts of the book becomes a little monotonous to read. I see some repetitions, and some very obscure text. I could actually skip some pages in between, and still get a gist of the chapters. This is the reason for 4/5 stars.

    What I would also appreciate is some stories on "success" stories of startups whose founders have read this book, and have actually applied the methods explained in there. Such stories adds that extra supportive information, and first-hand accounts of success based on this book. I believe future editions of this book might contain such stories...
    8 people found this helpful
    Helpful
     Report
  • Robert Morris
    5.0 out of 5 stars Here is "a radical reexamination of the entire new product introduction process"...and almost everything that precedes it
    Reviewed in the United States on November 6, 2012
    Format: PaperbackVerified Purchase
    Note: The review that follows is of the Third Edition, published in 2007.

    In this volume, Steven Gary Blank introduces and then explains in thorough detail the "Customer Development" model, one that he characterizes as "a paradox because it is followed by successful startups, yet has been articulated by no one [other than Blank, prior to its initial publication in 2005]. Its basic propositions are the antithesis of common wisdom yet they are followed by those who achieve success. It is the path that is hidden in plain sight." In fact, Blank insists that what he offers is a "better way to manage startups. Those that survive the first few tough years "do not follow the traditional product-centric launch model espoused by product managers of the venture capital community." And this is also true of product launches in new divisions inside larger corporations or in the "canonical" garages.

    Moreover, "through trial and error, hiring and firing, successful [whatever their nature and origin] all invent a parallel process to Product Development. In particular, the winners invent and live by a process of customer learning and discovery. I call this process `Customer Development,' a sibling to `Product Development,' and each and every startup that succeeds recapitulates it, knowingly or not." Wow! This really is interesting stuff and I haven't even begun to read the first chapter.

    Few start ups succeed, most don't, and Blank notes that each new company or new product startup involves (borrowing from Joseph Campbell) a "hero's journey" that begins with an almost "mythological vision - a hope of what could be, with a goal few others can see. It is this bright and burning vision that differentiates the entrepreneur from big company CEOs and startups from existing businesses." Although Blank suggests that the aforementioned "journey" involves a four-step process, it should be noted that not one but several epiphanies or at least revelations can and - hopefully - will occur during that process, one that is multi-dimensional rather than linear, from Point A to Point Z.

    These are among the dozens of reader-friendly passages I found of greatest interest and value:

    o Customer Discovery Step-by-Step (Page 30)
    o The Customer Discovery Philosophy (33-37)
    o Customer Discovery Summary (76)
    o The Customer Validation Philosophy (82-83)
    o Customer Validation Summary (118)
    o Customer Creation Step-by-Step (120)
    o Customer Creation Philosophy (123-124)
    o The Four Building Blocks of Customer Creation (129-132)
    o Customer Creation Summary (157)
    o Company Building Step-by-Step (158)
    o The Company Building Philosophy (162-163)
    o Company Building Summary (205)

    No brief commentary such as mine can possibly do full justice to the scope and depth of material that Steven Gary Blank provides in this volume but I hope that I have at least suggested why I think so highly of him and his work. Also, I hope that those who read this commentary will be better prepared to determine whether or not they wish to read it and, in that event, will have at least some idea of how the information, insights, and wisdom could perhaps be of substantial benefit to them and to their own organization.
    10 people found this helpful
    Helpful
     Report

Top reviews from other countries

Translate all reviews to English
  • Der P.
    5.0 out of 5 stars One of my favourites
    Reviewed in Germany on August 8, 2015
    Verified Purchase
    Last year I read "The Startup Owner's Manual" and in my vacations I took the time to read this one. Together with Alexander Osterwalder Blank is my preferred author when it comes to business model development.

    I am not in a startup, but the methods are well adaptable to existing companies developing new business models or questioning their existing models.
    Report
  • pablo rodriguez
    5.0 out of 5 stars Excelent
    Reviewed in Mexico on May 29, 2020
    Format: HardcoverVerified Purchase
    Excelente
    Report
  • engata e vai
    5.0 out of 5 stars A edição em inglês é incomparável
    Reviewed in Brazil on July 17, 2020
    Verified Purchase
    Quem quer ler e entender corretamente Steve Blank precisa mergulhar na obra original. A versão brasileira é muito ruim, tem bastante problemas de tradução e algumas coisas ficam incompreensíveis. Essa obra é seminal, é a introdução do conceito do desenvolvimento do consumidor, genialmente bolado por Blank. Esse sistema tem sido responsável pela criação de empresas inovadoras que verdadeiramente entregam valor aos consumidores, algo que o business plan não conseguia realizar. Como diz Blank: "nenhum plano de negócio sobrevive ao primeiro contato com o cliente."
    Report
  • Poddy
    5.0 out of 5 stars Very insightful and very detailed
    Reviewed in the United Kingdom on March 28, 2014
    Format: PaperbackVerified Purchase
    Read a lot of books that wax lyrical over 'lean' but this one is the base template.

    Its really not a read cover to cover book but to dip in and out of when your thinking about how you practically do something.

    Really a must for your shelf as a reference if your a startup leader. Also not something you can find on the net (most of the lean stuff is just basic concepts which you can glean from the net).
    Report
  • federico
    5.0 out of 5 stars If you are starting up, YOU NEED THIS BOOK
    Reviewed in Italy on June 25, 2017
    Format: HardcoverVerified Purchase
    This is the book. This is the book that everyone who is approaching the startup world should ABSOLUTELY read.
    The author explains you – step by step – what to do and how to do it in order for you to verify whether your business idea can work out in real life.
    It doesn't give any definitive solution, but it does shows you how to get things done for real – who to call, what to say, what to check, what to avoid. And most important, it provides you with questions, so that you can get the answers.
    Whatever the price, if you are starting a company whose business model and market are not totally clear to you, go buy this book. It will keep you company all the time.
    BUY IT!
    Report
See more reviews