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The Art Of Seduction Paperback – 1 April 2004

4.5 out of 5 stars (11,249)

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A NEW ANGLE ON POWER FROM THE NEW YORK TIMES BESTSELLING MASTER OF THE FORM
'Essential rules for the new Machiavellis' Daily Express
'Astonishing' The Times
'The modern Machiavelli' Daily Mail


When raised to the level of art, seduction - an indirect and subtle form of power - has toppled empires, won elections and enslaved great minds. Immerse yourself in the twenty-four maneuvers and strategies of the seductive process, the ritual by which a seducer gains mastery over the object of their desire. Understand how to 'Poeticize Your Presence,' 'Keep them in Suspense - What Comes Next' and 'Master the Art of the Bold Move'.

Every bit as essential as
The 48 Laws of Power, The Art of Seduction is an indispensable primer of persuasion that reveals one of history's greatest weapons and the ultimate form of power.

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From the Publisher

Robert Greene bestselling author
Also by Robert Greene 48 Laws of Power

Product description

Review

Greene's specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon ... a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives ― New York Times

Beguiling . . . literate . . . fascinating. A wry primer for people who desperately want to be on top ―
People magazine

An heir to Machiavelli's Prince ―
Publishers Weekly

Praise for Robert Greene: 'Compelling ― Forbes

Illuminating ―
Guardian

Book Description

From the author of the multi-million copy bestseller The 48 Laws of Power and The Laws of Human Nature, a mesmerising handbook handbook on seduction

Product details

  • ASIN ‏ : ‎ 1861977697
  • Publisher ‏ : ‎ Profile Books
  • Publication date ‏ : ‎ 1 April 2004
  • Edition ‏ : ‎ Main
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 496 pages
  • ISBN-10 ‏ : ‎ 9781861977694
  • ISBN-13 ‏ : ‎ 978-1861977694
  • Item weight ‏ : ‎ 712 g
  • Dimensions ‏ : ‎ 23.2 x 2.8 x 16.8 cm
  • Best Sellers Rank: 4,292 in Books (See Top 100 in Books)
  • Customer reviews:
    4.5 out of 5 stars (11,249)

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Customer reviews

4.5 out of 5 stars
11,249 global ratings

Customers say

Customers find the book compelling and well-written, with one noting it's a must-read for life skills. They consider it worth the Kindle price. The readability receives mixed feedback - while some find it easy to read, others say it's incredibly hard to follow.
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59 customers mention content, 51 positive, 8 negative
Customers find the book entertaining and well-written, with one customer noting it's an essential read for men.
It was very jammed packed with the best examples and overall a good bookRead more
Great book , However seems to be open to misuse....Read more
Very interesting read, it seems a bit over the top in places but it definitely makes you think and Robert Greene has paid attention to detail....Read more
great readRead more
16 customers mention informative, 15 positive, 1 negative
Customers find the book informative and instructive, with one customer noting how it helps them reflect on others and their actions.
...Took me 6 months to complete it. All Robert Greene books are persuasive and depthly written....Read more
Very instructive and loads of tips and tricks how to seduce someone. I wish this book would have been around when I was younger....Read more
Well worth the Kindle price, the book is definitely an eye opener....Read more
...in a self-aware interpretative way, it will possibly teach you how to choose the right partner, how to be a better partner yourself and how not to...Read more
11 customers mention value for money, 9 positive, 2 negative
Customers find the book well worth its Kindle price, with one mentioning it could increase their pay.
Well worth the Kindle price, the book is definitely an eye opener....Read more
Amazing buy!Read more
Value for moneyRead more
...It is cheaper then the hard copy, but the mistakes are a plentyRead more
7 customers mention writing quality, 6 positive, 1 negative
Customers appreciate the writing quality of the book, with one noting that it is well-structured and follows a logical order.
Essential read for any man. Well written, interesting read, equips you with life skillsRead more
It is written really well, but there are LOADS of grammatical mistakes and typos in the Kindle version....Read more
...The book is written in a logical order and a book I would reccomed to anyone whether you have a vague interest in the subject or are a want to be PUA.Read more
...All Robert Greene books are persuasive and depthly written....Read more
14 customers mention readability, 5 positive, 9 negative
Customers have mixed opinions about the book's readability, with some finding it easy to read while others find it incredibly hard to follow.
I found this a hard readRead more
...work, it has a lot of gramitical and editing errors but is still readable....Read more
...Not an easy book to read because of so many pages, however from all discriptive history lessons soothes it out....Read more
This book was hard to read It took a long time although there was some valuable points I would of like to listen on audio instead.Read more
Great book, wouldn’t recommend the seller though
3 out of 5 stars
Great book, wouldn’t recommend the seller though
Great book. However, wouldn’t recommend seller as the book arrived with a torn front cover, I wouldn’t have minded if I paid for a used copy, but I purchased a new copy which should’ve arrived in new condition.
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Top reviews from United Kingdom

  • Reviewed in the United Kingdom on 14 May 2024
    Format: PaperbackVerified Purchase
    I read a lot of nonfiction and self-help books, and I was sorting out my loft the other day, and I found this book from many years ago, and I decided to read it even though it looked very, very long with small print and I have to say I could not put it down it's the best book I've ever read in all my life the stories and the advice was absolutely spot on but at the same time being completely different to any other book I have read on the subject most of which seem to repeat the same things over and over again this book didn't very very impressed with this book
    13 people found this helpful
    Report
  • Reviewed in the United Kingdom on 30 May 2025
    Format: PaperbackVerified Purchase
    A compelling read. This book is valuable to me. It came, with prime, in one day and I have never thought of getting rid or selling it even months later.
  • Reviewed in the United Kingdom on 9 May 2009
    Format: PaperbackVerified Purchase
    depending on how you read it, this book is not at all immoral or dangerous and can be much more than a guide to seducing or making people fall in love with you; in fact, it really could change your life.

    if read in a self-aware interpretative way, it will possibly teach you how to choose the right partner, how to be a better partner yourself and how not to be a victim... it will therefore empower you. Also the exceptionally useful middle part of the book makes you aware of the un-attractive traits in your own personality... thus making you a better person altogether, seriously.

    this is a very clever, well written and entertaining book. The layout is a bit fiddly, with independent stories and classical literature extracts running on the pages' sides while the main text is in the middle - but be patient and do read them all, they're worth it. Thought provoking stuff
    45 people found this helpful
    Report
  • Reviewed in the United Kingdom on 12 April 2021
    Format: PaperbackVerified Purchase
    The concepts covered in this book are extremely powerful. However, the information isn’t structured as organised as I would like.
    In the first half of the book, about the seductive character types, a lot of concepts spill into another and there is a lack of clarity & distinction.
    In the second half of the seductive process, it’s not really set out into clear phases that identify the process. It has a mix of chapters that highlight a principle of seduction (NOT specific to the phase it is in) with others that are just little situational tactics (that ARE specific to the phase).
    If you read this and look to apply it, I think you will have to piece together the puzzle for maximum use.
    7 people found this helpful
    Report
  • Reviewed in the United Kingdom on 4 July 2025
    Format: PaperbackVerified Purchase
    Loving this book so far. Im tempted to one starring because these books are all about manipulation but not in a bad way (to me at least -_-). And I have gotten far enough where I am starting to imagine scenarios... Just imagine you come across someone else who's also read the book!?!? Like, Im trying different methods of seducing you but you can see my manipulation tactics, so now you try to manipulate me but then I figure out that you have figured me out so then I try to manipulate you while you try to manipulate me. True meaning of love is war...
    8 people found this helpful
    Report
  • Reviewed in the United Kingdom on 1 November 2024
    Format: Kindle EditionVerified Purchase
    Honestly, there’re very, very few who’ve written books like these. It’s a niche genre & it’s hugely popular. In all honesty, I believe if R.G. Could knock out ‘a book a year’ in quantity, people would buy them, every year!

    I’ve purchased all of the books both in paperback & digitally because: having these books in your pocket is quite simply a tactical advantage in so many ways in daily life. If you can only afford to do one or the other—go for digital. It tends to be cheaper & you’ve the flexibility of a ‘pocket’ library at your finger tips!

    Dear Robert, I know you are busy & living your life; however, if you feel like upping your releases to one every 24 months, I’m there, with you; buying those titles!
    4 people found this helpful
    Report
  • Reviewed in the United Kingdom on 16 August 2025
    Format: PaperbackVerified Purchase
    Great book. However, wouldn’t recommend seller as the book arrived with a torn front cover, I wouldn’t have minded if I paid for a used copy, but I purchased a new copy which should’ve arrived in new condition.
    Customer image
    3.0 out of 5 stars
    Great book, wouldn’t recommend the seller though

    Reviewed in the United Kingdom on 16 August 2025
    Great book. However, wouldn’t recommend seller as the book arrived with a torn front cover, I wouldn’t have minded if I paid for a used copy, but I purchased a new copy which should’ve arrived in new condition.
    Images in this review
    Customer image
    One person found this helpful
    Report
  • Reviewed in the United Kingdom on 11 September 2025
    Format: Kindle EditionVerified Purchase
    Good
    One person found this helpful
    Report

Top reviews from other countries

  • Zuher Audi
    2.0 out of 5 stars The most annoying part is the bended piece of cover very bad quality
    Reviewed in the United Arab Emirates on 25 July 2025
    Format: PaperbackVerified Purchase
    The front paper cover were bended and like around 30 pages of the book in between the middle looks like printed snd the paper is dark grey it doesn’t look like an official book im so disappointed
  • Debjit Sengupta
    5.0 out of 5 stars Seductive best
    Reviewed in India on 18 January 2021
    Just for a moment forget about this book. Take a pause and try to recall whether you have experienced anything related to what I am going to mention in the next few lines. Have you ever encountered anybody who is a little aloof at first and starts building a comfort level with you slowly? Slowly and steadily, their conversation makes your self-esteem high, increases your self-worth. In other words, their words start making you empowered and important. You begin to feel relaxed and comfortable in their presence. You start relying on them for direction and support. They use indirect flattery and silence to build tension. They also reveal their tender and compassionate side. Your inner spirituality, beauty, and vulnerability start getting targeted. You are absolutely smitten and infatuated with the way they are and how they make you feel. You were seduced if anything of these has had happened with you.

    Thousands of years ago, only a selected few had power. The power could be obtained either through violence or brute strength. It was a male domain and anybody who had no way to compete with them were the women. They suffered immensely both politically and socially. They never had any weapons at their disposal. However, women also realized that men had one weakness. It’s their insatiable desire for sex. A woman can completely captivate a man by toying with their desire. History is repleted with many such examples. They invented seduction. They would tease a man’s imagination and stimulate their desire. In the process, they also lure the men away from the masculine world of war and politics. Men found them not only beguiling but useful as well. Seduction was used as a subterfuge tool by women. Later, men too started developing their own version of seduction. Seduction is a long journey and the author has broken it into mental, emotional, and physical seduction. We will touch upon a few of the points and in between also discuss history's greatest seducers.

    If you have watched the HBO series “The Rome”. then you will find one of the most interesting characters was Cleopatra. She had battle-hardened Julius Caesar and Mark Antony under her spell. As per the written materials available, Cleopatra is often described as physically unexceptional. She could transform herself into a one-woman spectacle. Her dress and makeup always gave her a heightened and goddess-like appearance. Her voice was lilting and intoxicated. The listener would not remember what she said but how she said it. She was aware of her mesmerizing impact on powerful men and used it to her advantage. She is considered to be one of the greatest seducers.

    The relationship between a seducer and a victim starts with mental seduction. It’s not necessary that seducers always have malicious intentions. If someone is most sought after and people compete for his attention, then there is a likelihood that his aura of desirability is going to envelop the victim. If the distance with a seducer seems unattainable then the object seems more prized. The seducer also makes the victims aware of the adventure and romance that are lacking in their lives. It gets the victims interested and they see the seducer as someone to fill the void in their life. The interest turns into desire. The seducer when indulges in the victim’s moods and wants starts delighting the latter. The victim’s thought is completely occupied by the seducer. The artistic use of words will further intoxicate the victim’s mind. It will then stimulate fantasies, titillate their senses, and distract their mind.

    Do you remember the iconic scene from the movie- “The Seven Year Itch” where Marilyn Monroe's skirt blew up? The men went crazy and the scene is still being discussed. Her on-screen persona made men crave for her. Even her off-screen image was similar. She spent part of her childhood in orphanages. One day, while wearing a white blouse provided by the orphanage, she found it torn. She then borrowed a sweater from a younger girl in the house. The sweater was too small. After she went out, the boys gathered around her wherever she went. In her diary, she wrote, “They stared at my sweater as if it were a gold mine”. It was a revelation and later she however sensed a way to gain attention and power. She started to focus more on her dresses, looks, and makeup. The result was more startling as without having to say anything, men passionately fall in love with her. She had a childlike voice but she learned to make it truly more seductive. She made another interesting observation. She said “It was my fault, they're wanting to kiss me and hug me. Some said it was the way I looked at them- with eyes full of passion. Others said it was my voice that lured them on. Still, others said I gave off vibrations that floored them”. She is another seducer on the list with a profound impact on men.

    Emotional seduction follows mental seduction. Too much routine and familiarity can be stultifying and initial excitement peter out. The seducer avoids any hints of routine and familiarity and creates a mystery. They poeticize their presence and deliberately keeps a little distance. The absence makes victims obsessed. The seducers make the victim realize that they are actually living some of the fantasies that are stirred up in their imagination, which makes them ecstatic. They give them only part of the fantasy. The victims keep yearning for more.

    One person who deliberately used seduction to destroy her adversary was Chinese Siren- Hsi Shih. She is considered to be a quintessence seducer. In the fifth century, there was an intense rivalry between Kou Chien and Fu Chai. Kou Chien chose Hsi Shih and had her trained in the arts of seduction. Fu Chai found her presence, mannerism, and nonchalant air too irresistible. He fell deeply in love with her. She drove him to distraction. He built palaces for her, spent all his time with her, and satisfied her every whim. He was completely under her spell. This allowed Kou Chien to march on and conquer and vanquish Fu Chai’s kingdom without much of a fight. She had a devastating effect on men. Her scents, her voice, her movement, her conversation, her artful glances, and embroidered gowns; everything contributed to her charm and magnetism, which completely made men weak for her.

    First, the seducer had an impact on the mind of the victim and then emotions. What next follows is physical seduction. The victim now is already weak and ripe with desire. They will follow the seducer with impatience and erotic energy. Any kind of signals from the seducer is too tempting and increases the sexual desire of the victim. The victim now is brimming with desire. The erotomania reaches the zenith. The victim is completely under the spell of the seducer and feels too powerless to resist.

    It’s now time to shift our attention to a male seducer; a well-known one. He was Casanova and considered the most successful seducer in history. If a woman he meets fire his imagination then he would study her, go along with her moods and find out what’s missing in her life. He would then provide it. Casanova adapted differently depending upon the person. He would adapt himself to women’s ideals and brought her fantasy to life. Once the lady had fallen under his spell, a little calculation would turn it into romance. Casanova always seeks young women who were unhappy. It’s because they appealed to his desire to play the savior and also responded to any necessity.

    Seduction is not only gender or personality-specific. When it comes to men, it is not only the exclusive domain of people who are macho. In history, most seducers have been women. The author comes up with nine types of seducers. The two most important things are knowing your greatest asset and understanding your victim's weak spots. It’s then your perfect strength can be mapped to the victim’s fragility and the author draws an analogy between these two to drive across his points. Seduction is also considered an art that requires patience, focus, and strategic thinking. Robert Green’s book requires maturity. First-time readers may find him nasty, manipulator, iconoclastic, or an evil schemer. Let’s accept that all the world’s inhabitants are not honest and sincere in their dealings and they never were. In a true sense, sanctity was never there. Most of us have a grey side, irrespective of our status, nationality, and profession. What the author has done is to bring the actual truth in front, however bitter it may be. He has not set out to challenge any dogma or axiom. Just treat this book as an interesting study of human behavior. It’s just a pattern that you can recognize in yourself and others. Please don’t bring morality here. You are well within your right to avoid the subject. I have been a die-hard fan of Robert Green and find this book extremely absorbing and interesting.
  • non fiction book lover
    5.0 out of 5 stars a must read book
    Reviewed in Australia on 27 February 2025
    Format: Kindle EditionVerified Purchase
    Great insights with historical characters and events. I enjoyed every page. It’s helpful in any relationship not just romantic relationships. Can’t recommend enough
  • Oliver
    5.0 out of 5 stars Fascinating and beautifully put together
    Reviewed in Germany on 13 July 2025
    Format: PaperbackVerified Purchase
    I haven’t fully read The Art of Seduction yet, but even just flipping through it, you can tell this is not your average self-help book. Robert Greene has a way of weaving history, psychology, and strategy into something that feels part philosophical, part provocative.

    The structure and style are incredibly engaging – each chapter seems to have its own rhythm, and the book doesn’t shy away from darker, more complex aspects of human behavior. It’s clear that this isn’t just about “seduction” in the romantic sense, but rather influence, power, and persuasion on a broader level.

    Whether you agree with all of Greene’s ideas or not, there’s no denying the thought-provoking nature and elegant presentation of this book. Looking forward to diving into it more deeply.
  • Clarence Oliver
    5.0 out of 5 stars What Does Chivalry Get A Man But Good Tidings And Farewells
    Reviewed in the United States on 8 July 2013
    I have spent more than 50,000 dollars in the pursuit of understanding psychology and sales and persuasion and Personal Development. This book is brilliant, well written, very informative, and lays out a very powerful truth that you can use. But, I don't want you to take my word for it. I'll prove it to you.

    A 1985 University of Michigan Study found that people make a decision within the first 5 seconds about whether or not they are interested. People file people in three forms. Yes, Maybe, Or No. In the form of seduction, when you're going to choose your victim, choose the woman who shows some interest in you, and/or who matches what you can give them. The goal of these techniques is to turn a yes into action, a maybe into a yes, and a no into a maybe. When you understand where you are with the person you're talking to, you can decide if the work you have to do to get the person is worth it.

    Approach Indirectly: This is a controversial one. If you go on PUAHATE or listen to Direct Gamers, they mock indirect game as stupid, saying that a woman knows that you're interested in them when you're approaching. People know that they're being sold to when someone randomly approaches them and starts talking about a topic. Now, what we know is that people can't resist what they can't detect. Keeping someone off balanced and uncertain creates just the amount of doubt needed for a woman to allow herself to be led through a process and hear a man out longer than she would. Go up and tell someone you want to change their mind about something and watch them shut down. Go up and tell someone you want to sell them something and watch them shut down. Indirect approaches create the best environment for seduction. I was into a direct approach for awhile, but, the more I studied influence and persuasion, the more I couldn't resist the studies that found approaching indirectly was the better form.

    Send Mixed Signals: This is a matter of Pushing and Pulling, Going Hot and Cold, having been on the opposite end of this, I know how it makes a person feel. There's ethical ways of doing this. Fractionating mood was proven in 1996 in a University of Missouri study, proving the ability to make people more charitable. A professor gave people paper's back for their finals, some people got A's, some got C's, then he went and looked at his book and said, he made a mistake, and randomly changed some people from A's to C's, and from C's to A's. When they left the room they were asked to volunteer. The people who didn't get a grade change signed up to volunteer for an hour on average. The people whose grades were raised volunteered 2.3 hours. the people whose grades were lowered volunteered 3.1 hours. Fractionating expectations, altering moods, through mixed signals will create a more pliable and reactive person.

    Appear To Be An Object Of Desire: Social Proofing is a scientifically verifiable method, with more studies than would be worth writing about.

    Create a Need: This is where people start talking about the immorality of this book. But really we can do simple things, back handed compliments, teasing, and correcting (calling someone out on their actions).

    Insinuation: From flirting to joking, indirect suggestion has been used as a powerful tool for orators since as far back as the bible, and used with great appeal in William Shakespeare's Ceasar.

    Enter Their Spirit: Let's be honest, the technique of being an Ideal Lover is important. Form a strong bond on the things that you connect with. Mirroring creates rapport and intense feelings of connection. People like people that are more like themselves. Jane marries James, Paul marries Paula, Carol marries Carl, yes, similarities create attraction.

    The science is clear. You want to dominate in a seductive world, you must throw away the concept of moral, or immoral, and you must seek instead to understand that we are all manipulators. Some of us just do it better than others. Once you accept that truth and you hold yourself as a person of value, you'll be able to move people to act as you want them to, without guilt, shame, or anger. Be reasonable, be kind, and you will get great results.