The Rainmaker Podcast
By Agent Rainmaker
The Real Money in Business Is in Acquisitions with Jonathan Jay
In this episode of The Rainmaker Podcast, Sally Lawson is joined by Jonathan Jay to unpack what really creates wealth in business.
Jonathan shares the moment he realised that years of hard work running a business could never match the financial impact of a single deal. From buying businesses for one pound to turning them into million pound exits, he explains how acquisitions, not operations, can completely change your trajectory.
You will hear the realities behind the headlines, including the risks, the mistakes, and the lessons most people only learn the hard way. If you have ever thought about buying a business but felt unsure where to start, this conversation will challenge how you think about growth and opportunity.
Learn more about Jonathan: dealmakers.co.uk
Why Running a Letting Agency Like a Landlord Nearly Broke This Business
In this episode of The Rainmaker Podcast, Sally Lawson is joined by Sunil Popat and Laura Johnson from Family Homes to unpack the real turning point in their letting agency journey.
What started as a landlord led business built on favours, free work, and good intentions slowly became stressful, reactive, and unsustainable. Sunil shares the moment he realised the agency could not be run like a personal portfolio, while Laura explains the pressure of holding everything together behind the scenes.
Together, they talk honestly about stepping back, restructuring the business, introducing proper pricing, outsourcing, and rebuilding the team in a way that finally gave them clarity, control, and a better quality of life.
If you are running your agency on goodwill and hard work alone, this conversation will feel uncomfortably familiar.
How Everyday Letting Agents Are Adding Millions to Their Businesses
In this powerful panel from Agent Rainmaker LIVE, Sally Lawson is joined by members of the Agent Rainmaker community who’ve achieved extraordinary growth for very different reasons, from first-time business owners to seasoned agency leaders.
You’ll hear real stories of letting agents who’ve added £1.4M, £2M, £4.7M+ in additional revenue by changing how they think, operate, price, and structure their businesses.
From acquisitions and optimisation to mindset shifts and stepping off the tools, this is an unfiltered look at what actually drives growth.
If you’ve ever thought “that won’t work for me”. This conversation will challenge that belief.
If you’re ready to stop guessing and start following proven systems that real letting agents are using to scale, get in touch with one of our team!
https://www.lettingagency.training/sales-page-336836601695207822274
The Future of Lettings: Evolve or Get Left Behind
The lettings industry is at a turning point.
Rising costs, landlords exiting the market, tighter legislation, and changing client expectations mean the old way of running a letting agency no longer works.
In this powerful session from Agent Rainmaker LIVE, Ali breaks down why agencies must evolve now, how successful firms are adapting their services, systems, teams, and lead generation, and what happens to those who fail to change.
This is a strategic deep dive into the future of lettings and how to stay relevant, profitable, and in control.
If you’re ready to adapt your services, systems, and structure for the future of lettings, book a call with the team: https://www.lettingagency.training/sales-page-336836601695207822274
I Make More Money Selling Landlords’ Properties Than Running a Letting Agency
In this episode of The Rainmaker Podcast, Sally Lawson is joined by Andrew Marshall, founder of AMRP in Durham, who’s built a fast-growing letting agency by doing something most agents avoid... helping landlords sell.
Andrew explains how selling tenanted properties for landlords can generate more profit per unit than selling a letting agency, while still growing managed stock and attracting a new generation of investors. From off-market deals and investor funnels to selling with tenants in situ, this conversation challenges traditional thinking around growth.
If you’re seeing landlords exit the market and wondering how to protect — or even grow — your business, this episode reveals a smarter way forward.
The Biggest Legal Shift in Lettings Explained by Industry Leaders (Renters Rights Act)
If you want support future-proofing your agency for the Renters’ Rights Act, book a call with the team here: https://www.lettingagency.training/sales-page-336836601695207822274
The Renters Rights Act is one of the biggest legal changes the lettings industry has faced in decades.
In this expert panel from Agent Rainmaker LIVE, leading legal, compliance, technology, and industry specialists break down what the new law really means for letting agents and landlords.
The discussion covers enforcement powers, the end of Section 21, court delays, communication with landlords and tenants, process changes inside agencies, and how agents can use this moment to strengthen their value proposition.
Essential viewing for any letting agency preparing for the next phase of the rental market.
If you want to become the go-to expert and future-proof your agency as the Renters Rights Act reshapes lettings, this episode gives you the insight most agents are missing.
Why the Old-Style Landlord Is Disappearing
In this episode of The Rainmaker Podcast, Sally Lawson is joined by property investor, commentator, and portfolio landlord Adam Lawrence to unpack a major shift happening quietly across the UK rental market.
Small, self-managing landlords are selling up and a new generation of professional, portfolio-driven landlords is stepping in. Together, Sally and Adam explore what’s driving this change, who’s buying, who’s exiting, and what this means for letting agents navigating the Renters’ Rights era.
From limited company ownership and consolidation, to why tenanted properties are becoming more valuable. This conversation reveals how agents can better support landlords, protect stock, and spot opportunities others are missing.
If you work with landlords and want to understand what’s really happening behind the scenes right now, this episode is essential listening
Join our free Facebook Group for Letting Agents here.
Webinars vs Seminars: The Battle for the Best Landlord Leads
In this episode of The Rainmaker Podcast, Sally Lawson is joined by Harriet Kirby of Richard James Estates and Ali Durrant of Concentric Sales & Lettings. Two letting agency leaders who have mastered the art of using education to win landlords and grow their businesses.
Harriet reveals how running in-person landlord seminars has generated over £500,000 in additional income, while Ali shares how his quarterly webinars consistently deliver a 45x return on ad spend, all by educating self-managing landlords about compliance, legislation, and market changes.
Together, they break down the real systems behind seminars and webinars, from how to attract the right landlords, handle nerves and tech hiccups, to the exact steps that turn attendees into loyal, fully managed clients.
If you’re ready to position yourself as the go-to expert in your area and build a steady pipeline of landlords. This episode shows you the proven system that actually works.
Join our free Facebook Group for Letting Agents here.
Unlocking Hidden Revenue in Your Letting Agency
Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive
In this episode of The Rainmaker Podcast, Sally Lawson sits down with David Adams, Managing Director of Cavendish, to reveal how he added £1.4 million in extra revenue to his letting agency without taking on a single new landlord.
Three years ago, David’s business had plateaued. Revenue was flat, profits were under 10%, and growth had stalled. Then one simple change followed by a series of bold optimisations completely transformed his business.
From rewriting contractor terms and charging for inspections to introducing off-market sales and converting let-only landlords into fully managed clients, David shares how his team redefined what’s possible for a modern letting agency.
If you’ve ever felt stuck doing “lettings and management” the way it’s always been done, this episode will show you where the hidden revenue is hiding in plain sight.
Join our free Facebook Group for Letting Agents here.
How to Double Revenue and Get Your Life Back
Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive
In this episode of The Rainmaker Podcast, Sally Lawson is joined by Dawn Bennett of Agent Rainmaker and James Allen of Allen Residential. Two letting agency experts who’ve mastered the art of optimisation, growth, and stepping back from the day-to-day grind.
James shares how he went from working every hour under the sun to running a business that practically runs itself. Tripling turnover, multiplying profit, and finally reclaiming his time. Dawn explains how restructuring operations, redefining roles, and empowering staff can turn chaos into consistency and profit.
Together, they reveal the strategies that let letting agents double their revenue, halve their workload, and create a business that works for them, not the other way around.
If you’ve ever felt trapped in your agency, this episode will show you what’s possible when you stop being an operator and start being a business owner.
Join our free Facebook Group for Letting Agents here.
How to Buy Your Competition (Without Losing Your Mind or Your Money)
Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive
In this episode of The Rainmaker Podcast, Sally Lawson sits down with Rhiannon Llewellyn of Lang Llewellyn & Co. and Robert Love of Abbey Sales & Lettings, two letting agency owners who have collectively completed over a dozen acquisitions between them.
They share what really happens behind the scenes when you buy another agency. From spotting red flags and uncovering hidden skeletons to valuing businesses, retaining landlords, and integrating staff without chaos. Rhiannon reveals how she’s completed six acquisitions in just three years, while Robert shares the key lessons that keep his deals clean, fast, and profitable.
If you’ve ever thought about growing your letting agency through acquisition, this episode pulls back the curtain on exactly how to do it and what to avoid at all costs...
Join our free Facebook Group for Letting Agents here.
Adapting to the Biggest Legal Shake-Up in Lettings
Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive
In this episode of The Rainmaker Podcast, Sally Lawson is joined by Sophie Lang of Lang Llewellyn & Co. and David Smith of JMW Solicitors to unpack the Renters’ Rights Bill, one of the most significant pieces of legislation the lettings industry has faced in decades.
Together, they explore what the Bill really means for letting agents and landlords, from the end of fixed-term tenancies and the removal of Section 21 to new rules on rent increases, advance payments, and compliance responsibilities. Sophie shares the practical realities of adapting processes within an agency, while David explains the legal implications and timelines agents must prepare for.
If you want clarity on how to navigate the changes, protect your landlords, and turn compliance into opportunity, this conversation will give you the expert guidance you need.
Join our free Facebook Group for Letting Agents here.
The AI Bot That Convert Landlords While You Sleep
Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive
In this forward-looking episode of The Rainmaker Podcast, Sally Lawson is joined by Gemma Warne and Jon Charles from Agent Marketer, two experts at the forefront of AI and digital marketing in the property sector.
Together, they explore how artificial intelligence is reshaping lettings: from 24/7 bots that book landlord appointments while you sleep, to reactivating old databases, automating lead nurture, and transforming the economics of agency staffing. They also discuss the cost advantages of AI compared with traditional teams or VAs, and share what the future holds for agencies that embrace or resist this technology.
If you’re ready to evolve, increase appointments, and stay relevant in the AI age, this episode is packed with insights you can’t afford to miss.
Learn more about Agent Marketer:
https://www.agent-marketer.com/
Join our free Facebook Group for Letting Agents here.
Lessons from Agents Adding Millions through Scaling, Restructuring & Acquisitions
Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive
Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them. Through proven strategies that have collectively generated over £78 million in additional revenue.
In this special episode of The Rainmaker Podcast, taken from our Level Up Launch event, Sally is joined by Ali Durrant and a panel of successful letting agents who have restructured, scaled, and transformed their businesses using modern strategies.
From converting the 82% of landlords not using agents, to scaling profit margins beyond 30%, leveraging AI, launching high-performing funnels, and even acquiring other agencies. This episode is packed with real-world examples and step-by-step tactics.
The Real Reason You’re Losing Instructions with Tony Morris
Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them. Through proven strategies that have collectively generated over £78 million in additional revenue.
In this episode of The Rainmaker Podcast, Sally is joined once again by international sales expert Tony Morris, a master at helping estate agents scale their instructions, command higher fees, and convert more business without spending a penny more on marketing.
Together, they dive deep into The Real Reason You’re Losing Instructions. Revealing why most agents are missing out on opportunities before the market appraisal stage, and how small shifts in behaviour, confidence, and customer experience can dramatically boost conversions.
From the power of first impressions and meeting all decision makers, to mastering differentiation, commanding your fee with confidence, and converting more instructions with proven scripts and strategies. This episode is packed with practical takeaways you can implement straight away.
If you’re ready to win more instructions, charge your worth, and turn more valuations into signed contracts, this is one you can’t afford to miss.
Key Moments:
01:10 – Why agents really lose instructions
03:12 – First impressions that cost you business
09:08 – The myth of ‘losing on fee’
18:04 – Lessons from overseas agents
20:49 – Converting more instructions
Resources:
Download Tony’s free "47 Strategies To Treble Your Listings" guide here.
Learn about the "Treble Your Listings Bootcamp" here.
Join our free Facebook Group for Letting Agents here.
Why Most Agents Are Failing at Sales (And the Simple Fix That Changes Everything)
Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them — through proven strategies that have collectively generated over £78 million in additional revenue.
In this game-changing episode of The Rainmaker Podcast, Sally is joined by international sales expert Tony Morris — a dynamic force in the estate agency world, known for transforming underperforming sales teams into confident, consistent closers.
Now, Sally and Tony have joined forces to co-found Agency Titans — a new business dedicated to helping estate agents grow faster, build high-performance teams, and take control of their revenue with modern, scalable strategies.
From outdated lead gen and undervalued fees to the real reasons most agents are failing to convert — this episode unpacks it all, with powerful insights and practical takeaways you can implement immediately.
If you're ready to stand out in a crowded market, win more instructions, increase your fees, and finally fix your sales department — this is the episode you didn’t know you needed.
Key Moments:
06:15 - Why most estate agents are struggling to win instructions — and the real reason it's not about competition, but about clarity and confidence.
14:47 - The one shift that can increase your instruction conversion rate by 25–30%, even in a saturated or disrupted market.
28:19 - The goldmine in your database: how to recover lost valuations, withdrawn listings and vendor leads you already paid for.
36:41 - How Tony identified the top 47 strategies used by the most successful agents — and why most businesses are only doing a handful.
45:10 - Why your negotiators are struggling with fees — and how to turn them into confident, value-driven sales professionals.
Resources:
Download Tony’s free "47 Strategies To Treble Your Listings" guide here.
Learn about the "Treble Your Listings Bootcamp" here.
Join our free Facebook Group for Letting Agents here.
Breaking the "We've Always Done It That Way" Mindset that Transformed Maxine's Agency
Since 2016, Sally Lawson has been transforming letting agencies, helping agents collectively generate over £78 million in additional revenue through expert coaching and proven strategies with Agent Rainmaker.
In this inspiring episode of The Rainmaker Podcast, Sally is joined by long-time letting agency owner Maxine Lester, who shares the bold changes she made to revolutionise her business.
From reducing her team size by 25% while increasing revenue by 35%, to streamlining operations, embracing outsourcing, and breaking the "we've always done it that way" mindset—Maxine reveals the real story behind building a more profitable, efficient, and empowered agency.
If you're feeling stuck in outdated systems, overstaffed and overwhelmed, or simply want to make your agency work smarter (not harder), this episode is full of practical insights and powerful mindset shifts.
Key Moments covered in this episode:
00:00 – The cost of overstaffing in lettings
02:06 – The mindset shift that changed everything
05:21 – Streamlining processes to boost productivity
07:55 – Embracing outsourcing & building a global team
12:06 – Charging for value & eliminating “free free”
15:21 – Letting go of legacy habits to lead better
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
The BIGGEST Fear Letting Agents Face—And How to Overcome It to Scale
Since 2016, Sally Lawson has been transforming letting agencies, helping agents collectively generate over £78 million in additional revenue through expert coaching and proven strategies with Agent Rainmaker.
In this special CEO panel episode of The Rainmaker Podcast, Sally Lawson is joined by leading letting agents—Robert Love, Rhiannon Llewellyn, David Adams, Harriet Kirby, and Philip Boyden.
They share how they transitioned from working in their businesses to leading their businesses, unlocking growth, optimising operations, and successfully delegating key responsibilities.
If you’re struggling to step back and scale up, this episode is packed with game-changing insights.
Listen along to learn how this is possible, and how letting agents (like you) can also easily achieve this success too!
Key Moments covered in this episode:
00:37 - The turning point
02:05 - Overcoming the fear of delegation
05:46 - Shift from an employee mindset to a CEO mindset
07:28 - Building a trustworthy team
11:13 - The challenges of letting go
13:03 - Measuring success after stepping back
14:21 - What’s next for each CEO’s growth journey?
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
THIS Simple Strategy Added £2Million Revenue To Robert's Letting Agency
Sally Lawson has been offering letting agency coaching through Agent Rainmaker since 2016 and as a result, has helped agents add over £78Million additional revenue to their businesses combined.
In this episode of The Rainmaker Podcast we meet Robert Love, a letting agent who began his Agent Rainmaker journey back in 2023. Since then, he has taken his business from strength to strength; streamlining, optimising and adding revenue (£2Million to be exact!).
Listen along to learn how this is possible, and how letting agents (like you) can also easily achieve this success too!
Key Moments covered in this episode:
03:02 - Common challenges letting agents face when managing day-to-day operations.
07:25 - The importance of stepping away from daily tasks to focus on business growth.
10:33 - How to identify bottlenecks in your business and start addressing them.
16:06 - The opportunity cost of handling everything yourself as a business owner.
20:33 - Delegation strategies to lighten your workload and focus on priorities.
24:05 - Why mindset shifts are crucial for transitioning to a business owner role.
27:54 - Steps to build a sustainable and scalable business structure.
Learn more about our Workshop with Sally Lawson here:
https://www.agencyoptimisationworkshop.co.uk/?utm_source=podcast&utm_medium=podcast&utm_campaign=podcast
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
From Overworked to In Control: The First Step to Freedom for Letting Agents
Our Agent Rainmaker growth strategies, led by Sally Lawson, have revolutionised the way letting agents run their businesses - resulting in £78,000,000 additional revenue added collectively since 2016.
Sally recently hosted a session for Belvoir, where she shared the key challenges letting agents face right now, and the practical steps that can be taken to step back from the day-to-day operation and focus on growing the business.
Listen along to learn how you too, as a business owner, can step back from the daily running of business and free up your time.
Key Moments of this episode:
01:07 - Identifying the key challenges that stop letting agents from prioritising growing their business.
07:27 - Simple ways to delegate tasks, offloading workload without the need for a huge team.
09:46 - Ways you can recognise your top priority and goal in your letting agency.
12:26 - How ot be the business owner that your agency needs you to be.
16:02 - Tips for holding yourself accountable. Learn how to shift your mindset to that of a business owner.
20:19 - Ways you can build a reliable team and business structure.
30:50 - Invest in yourself - why personal development is as crucial as business growth.
We hope you enjoy this episode. If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
The Future Of Lead Generation For Letting Agents With AI
Since 2016, Sally Lawson has ran hundreds of letting agency coaching workshops, teaching agents up and down the country how to grow their business.
In this episode of The Rainmaker Podcast, Sally is joined by lead generation expert Gemma Warne, who has worked with hundreds of letting agents to build more efficient lead generation systems.
Listen along as Sally and Gemma discuss the evolution of lead generation and marketing for letting agents from the 90's to today's digital landscape.
Gemma also shares practical steps for generating leads using online funnels, explains how to attract the right client avatars, and reveals the brand new AI tool you can use to convert more leads into landlords on your books!
Key Moments
02:03 - How lead generation has shifted over the decades, from traditional advertising methods to today's online funnels.
04:50 - Gemma shares the steps to generate leads through funnels and attract specific avatars.
06:47 - What is a funnel?
10:34 - Gemma explains how Your Marketing Hub works.
13:08 - The importance of having a database system.
16:14 - How much should you spend on ads to generate leads?
18:30 - How Your Marketing Hub can be a useful tool to track your customer journey.
21:09 - Addressing different landlords and tailoring your marketing approach.
24:19 - Gemma shares a day to day example of generating, following up and nurturing leads to maximise engagement and conversion.
26:34 - How an AI chatbot can assist in communication and attract specific landlord types, enhancing interaction and conversion.
If you're interested in optimising your business, click this link & schedule a call to see how we can help you:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
The Impact Of The Renters Rights Bill: What It Means For Your Letting Agency
In this episode of the Rainmaker Podcast, Sally Lawson is joined by industry experts; Sophie Lang Director/owner of Lang Llewellyn & Co and Dawn Bennett, Operations and Compliance Manager here at Agent Rainmaker.
Listen along as they discuss the complex implications of the Renters Rights Bill for letting agents. Discover practical advice, industry insights and actionable steps looking to stay ahead of the Renters Rights Bill.
Key Moments
00:00 - Introduction.
03:19 - Sophie and Dawn discuss whether the legislation balances the needs of landlords and tenants, offering their perspectives on potential challenges.
06:22 - Dawn shares the key impacts around the Renters Rights Bill.
09:02 - Sophie shares what landlords are most fearful of.
10:55 - 2 ways to regain possession of a property.
13:01 - Dawn shares the concerns with evictions and court times.
13:34 - Sophie shares the realisation of limitations of the legislation.
14:42 - Dawn shares the challenges with the headlines compared to the practicalities.
15:33 - Sophie discusses the challenges for tenants and landlord in arrears.
16:20 - Dawn shares the timescales of section 8.
17:33 - Will there be a fixed term tenancy?
17:16 - Sophie discusses the removal of the fixed term tenancy and implications for landlords.
19:18 - How do letting agents prepare for this legislation?
24:59 - Dawn shares the challenges with Section 13 processes.
28:30 - Sophie discusses the value of training staff.
30:51 - How can letting agents educate landlords?
31:39 - Dawn shares offering resources like webinars can help landlords stay informed.
35:03 - Legislation requirements and risks; necessity of landlord registration on the database, potential fines, prosecutions and stricter regulations.
38:03 - Dawn discusses the lack of enforcement that leaves landlords vulnerable.
41:24 - Sophie shares advice on evaluating processes and fees.
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
How to Scale Your Letting Agency Without Sacrificing Your Time or Sanity
The letting agency growth strategies coached by Sally Lawson have helped agents to optimise their agencies and become the business owner they set out to be.
Sally shares an insight into the journey of stepping away from the chaos in the business life and redefining what work life balance means.
In this Agent Rainmaker podcast episode, Sally dives into the real challenges letting agency owners face in achieving work-life balance.
Many agency owners find themselves in a cycle of stress, long hours, and a growing workload that never seems to ease.
Listen along as Sally shares powerful strategies to help you reclaim your time and focus on growth without sacrificing your well-being.
You’ll pick up some ideas of how to step out of daily operations, manage your workload with effective delegation and outsourcing, and develop high-value, low-maintenance services that increase profits.
Discover how to scale your agency profitably, reduce stress, and finally enjoy real time off—yes, even holidays without your work phone.
If you’re ready to grow your business while achieving the life balance you deserve, this episode is for you!
Key Moments
00:00 - Introduction.
00:50 - Sally shares her background about getting out of the businesses.
02:14 - Sally shares what work life balance is.
02:53 - Make a decision to what your work day looks life.
03:48 - Knowing everything is holding you back.
04:47 - What type of life do you want?
06:07 - How to streamline the chaos in the business.
09:25 - Where does this chaos come from?
10:08 - What do letting agents sell? Are you giving away your time?
12:34 - Simplify to amplify your business.
14:06 - No more bespoke services and create systems and processes to run your business.
15:15 - What is going in your terms and conditions?
17:14 - Can you delegate or outsource tasks?
20:02 - Become the business owner you want to be and grow your business.
24:50 - Add revenue with additional services.
28:36 - Delegate effectively and take staff to the next level.
34:28 - Top tip on recruitment to get yourself out of the business.
36:00 Do you see yourself as a business owner or a letting agent?
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
Ads vs. Acquisitions: Which Is The Best Strategy For Growing Your Letting Agency?
Through our letting agency coaching with Sally Lawson, we have noticed two strategies stand out the most for the fastest way to grow a letting agency business.
In this podcast episode, listen along as Rhiannon Llewellyn and Gemma Warne battle it out on which is the better strategy. Is it acquiring portfolios, or is its driving traffic through ads?
Rhiannon and business partner Sophie Lang have taken their letting agency on an incredible journey since working with Agent Rainmaker. When they first met us, they weren't business owners - and we have seen them go from managing 300 properties to over 1000 properties through growth by acquisitions, making them the largest letting agency in Cornwall. This incredible growth crowned them the Agent Rainmaker's of the Year in 2023.
Our in house lead generation expert Gemma Warne has seen hundreds of leads being generated for letting agency businesses over the past 4 years. Co-director of our sister company Agent Marketer, Gemma has achieved as high as a 54x return on ad spend for letting agency businesses.
Key Moments:
02:28 - Rhiannon shares her background in a Sales and Lettings agency and the transformation of acquiring properties.
03:27 - Gemma shares how she has helped letting agents drive hundreds of leads into their business.
04:08 - How Rhiannon has grown her business with acquisitions.
4:54 - Gemma talks about the benefit of running ads to get different lead types.
06:12 - Rhiannon shares about acquiring other businesses and getting a database.
06:30 - Knowing your customer journey.
07:49 - Talent acquisition and being able to acquire staff from the business.
08:12 - Can AI help to convert leads?
09:38 - Rhiannon discusses the staff benefit from acquisitions.
10:00 - Gemma uncovers AI working leads.
10:41 - Become a recognisable brand and boost your presence for more inquiries into your office.
12:28 - Rhiannon shares about brand awareness with acquiring a student portfolio.
13:47 - Rhiannon discusses the growth in acquisition expansion into new areas.
14:20 - Gemma shares the benefits of running ads for time poor letting agents
17:12 - Do ads have a better return on investment in comparison to acquisitions?
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
Letting Agent Achieves 148% Increase in Revenue in 12 Months
Sally Lawson's Letting Agency Growth strategies have been proven time and time again to grow estate and letting agency businesses.
In this episode of The Rainmaker Podcast, Sally is joined by Estate & Letting Agent James Allen, as he shares his story of growing his business through our membership programme.
James joined the estate agency world in the late 90's, starting as a junior for a local independent agency. Fast forward to 2005, he then set up his own business, which came with a sea of challenges (as most businesses do!).
James found Agent Rainmaker, and has taken his business from strength to strength as a result of implementing our strategies. He has now achieved over £650,000 additional revenue (148% increase). Follow along on his incredible story with the key moments below.
Key Moments:
01:05 - James shares how he started in this industry
01:31 - How James went on to start his own Estate Agency
02:18 - The challenges James faced when starting his own business
05:13 - James shares his incredible success as a result of implementing Agent Rainmaker strategies
06:49 - Why did James decide to sign up with Agent Rainmaker?
08:56 - How the membership accountability meetings helped James achieve his success
11:44 - What is James' letting agency business like now?
13:25 - Sally shares how being on vs. off "the tools" can make or break your business
14:51 - James shares the difference getting off the tools made for his business
17:01 - The challenges James faced in implementing Agent Rainmaker strategies
18:31 - James shares how it feels to be running a successful business now
19:49 - Sally shares the one thing letting agents keep doing that they shouldn't do
20:35 - James shares his thoughts on how most letting agents operate right now
23:02 - Where to next? James shares his future plans for the business
24:43 - Sally shares the 3 things to grow your estate agency or letting agency business
As mentioned in this episode, we are running our 2 day annual conference for letting agents who want to scale their business. Learn more and book tickets here:
https://www.agentrainmaker.live/?utm_source=social
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
From "Tenancy Manager" to Lettings Director (& £435k Additional Revenue)
At Agent Rainmaker, we offer Letting Agency Coaching on how to grow your business. Harriet Kirby attended our training, optimised her business and has an incredible story to share as a result...
Her journey has seen her go from being a Director, working as what she calls a "glorified tenancy manager" - stuck on the tools of the day to day operations, to being a business owner with an efficient team growing the business.
Harriet joined Sally in our studio for this podcast episode. Follow along with the key moments below.
Key moments:
00:46 - The challenges Letting Agents face
01:40 - When Harriet found Agent Rainmaker
03:05 - How Harriet became a Director
04:15 - Harriet shares how she was stuck still working on the tools as a "glorified tenancy manager" whilst she was a Director
05:18 - What is the difference between a staff member and a director?
06:07 - Harriet shares how it feels operating as a Director vs. a staff member
06:24 - Harriet shares how her team have responded to the changes in her letting agency
06:55 - Sally shares a common challenge she sees in many letting agents
07:15 - Harriet shares her teams views on her no longer working on the tools
07:36 - Why the change in mindset and taking action is crucial for business growth
08:32 - Common reasons why letting agents do not want to step away from the day to day running of the business
08:49 - What is Harriet's day to day life like now?
09:57 - Harriet shares the growth her business has seen since being on her journey with Agent Rainmaker
12:00 - Harriet shares how optimising her letting agency business has created a ripple effect of change for her personal life (holidays, mum hours and more!)
12:16 - What does the future hold for Harriet's business?
As mentioned in this episode, you can book in a call to speak to one of our team. If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
Sally Lawson's Top Marketing Tips for Letting Agents
In this episode of the Rainmaker podcast, Sally Lawson shares the top marketing strategies for letting agents that are working right now, including the most effective letting agency marketing funnels.
Marketing has become complex, and we are finding that many agents looking to increase landlord leads into their businesses each month.
Here, Sally takes you through some of the top strategies Letting Agents can implement to start seeing 100+ new leads dropping into their database.
In this episode, Sally invites longstanding member of our Agent Rainmaker community, Vito, to share his thoughts on the marketing he embraced for his business and the success he had as a result of that.
Key Moments
1:08 Making marketing simple for your letting agency
1:25 3 Types of letting agency marketing
4:00 Content Creation for agency
7:06 Letting Agency CRM Systems (Building your database)
8:11 Team based marketing
8:42 Automate Your Digital Marketing
9:33 Building funnels for your letting agency
10:04 Types of avatars letting agents should target
10:54 Best Funnels that convert landlords
12:16 Downloads, guides and webinars
14:12 How we generated £50,000 from one webinar
16:16 Off market funnel
18:31 Guest Vito discusses about off market funnels
22:31 On Market Property funnel
23:49 Statistics from the funnels
The Challenges Letting Agents Are Facing Right Now (And How You Can Fix Them)
In this episode of the Rainmaker podcast, Sally Lawson discusses the challenges Letting Agents are facing in our ever-changing industry.
As a Letting Agency business owner, it can be challenging dealing with the day to day that operating your business throws at you. However, there are ways to overcome the challenges and build a robust system for growth.
Listen along to hear just a handful of the strategies we are teaching on our letting agency coaching sessions, and how with just a slight tweak in your mindset and a few changes made to your business, you too, can get your letting agency moving in the right direction.
a robust business and prepare for the changes to come in the future.
Key moments
0:38 The changing world and RoPA
2:06 The opportunity for revenue so be prepared
2:56 Marketing Strategies
4:05 Legislation
5:01 The value of business database
6:16 Build a robust business
7:04 Own you leads and data
8:46 Control your Marketing
10:11 Prepare your battlefield
11:31 Find the best in the business
11:53 Build your sales team
14:20 Nurture your client
15:17 Simplify your services
17:20 Focus on your avatars
19:54 Systemise you business
21:13 Run the business you want
Generate More Revenue And Profit For Your Letting Agency!
In this podcast episode, Sally Lawson interviews five Letting Agents who have successfully optimised their Letting Agency business. We hear from Ali Durrant, David Adams, Len Taylor, Harriet Kirby and Samantha Troy who discuss their business growth journey, sharing their mindset of overcoming their doubts and gaining confidence to take action to make the massive changes in their Letting Agency.
Sally is also joined by Lead Generation Specialist, Gemma Warne, who shares revenue statistics from Letting Agents taking on digital marketing and getting more landlords.
Key moments
04:45 Introducing Ali Durrant
06:42 How Ali Converted Landlords
07:48 How To Engage With Your Landlords
09:25 Nurture Your Landlords
10:45 50k Webinar
13:05 Restructuring The Business
16:24 How Letting Agents Can Get More Landlords
20:26 Introducing David Adams
21:57 David Adams Shares About The Business Transformation
26:29 The Mindset of David Adams And His Business
28:31 Introducing Gemma Warne
30:30 Gemma Shares Revenue Statistics
35:21 Introducing Len
36:29 How Len Made 500k Additional Revenue In Five Weeks
40:58 Introducing Harriet Kirby
41:39 Harriet Shares Her Journey After Attending Bootcamp
44:24 How To Get Yourself Out The Business
46:17 Harriet Shares The Results
46:47 Generated 50k Addition Revenue From Funnels
47:33 Introducing Samantha Troy
49:09 Samantha's Business Growth Journey
54:49 Samantha Shares Her Results
Rapid Revenue: Letting Agents Add £354k In Just 8 Weeks
Letting Agents; Sam and Adam share their inspiring journey of how they generated £354,000 in just 8 weeks for their Letting Agency from an acquisition.
The duo attended one of our events and have fine tuned their business - costing them nothing to implement, leading them to huge growth.
Welsh Letting Agent Goes From 25 - 122 Managed Properties In 6 Months
Join Sally as she interviews Letting Agent; Samantha Troy - sharing her fantastic story of how she grew her managed stock from 25 - 122 properties, whilst adding £120k additional revenue (all in just 6 months!)
Samantha attended our legendary Bootcamp in 2023 and took her Letting Agency on a growth journey, and has now transformed her business and life as a result.
9 Months of Transformation: Letting Agent Adds £362K Revenue
Listen along as Philip and Paul from Boydens share their incredible story of how they have added £362,000 additional revenue into their letting agency in 9 months.
The duo attended our legendary Bootcamp and have taken their business on a complete optimisation journey - including adding £40,000 with just one strategy!
Letting Agent Adds £162,000 Additional Revenue In 4 Months
Harriet has been on an incredible journey with Agent Rainmaker, taking her business from strength to strength. Here she shares how she added £162,000 additional revenue to her letting agency in just 4 months.
Top Marketing Strategies Letting Agents Need To Know
In this episode, Sally shares many ways Letting Agents can generate more revenue for their business. Listen along and learn her top marketing strategies, as well as how you can create multiple service level offerings for different Landlord types in your area.
How To Get To 50% Profit In Your Letting Agency Without Working Harder
Join Sally as she deep dives into the challenges Letting Agents are facing. In this episode, she shares how you can restructure your letting agency to get more landlords and increase profit.
Get Ready For What's Coming - Lettings Industry Leaders Discuss Biggest Challenges Ahead
Prepare for the biggest challenges ahead. Join Sally and the Lettings Industry Experts; Nathan Emerson, Paul Shamplina, Ben Beadle, David Cox, Neil Cobbold and Dawn Bennett as they discuss the upcoming changes Letting Agents are facing and how we can overcome them.
How One Letting Agent Generated £55K Revenue From One Webinar
Webinars are one of the best marketing methods for lead generation in letting agency right now. Listen along as Sally interviews Ali Durrant and he shares exactly how he generated £55k revenue from one Webinar.
How Top Letting Agents are Generating 100+ Leads Per Month
Join Sally as she deep dives into how Letting Agents are...
- Generating 100+ leads that convert into real business monthly
- Getting 30% of their new monthly business from let only landlords converting to fully managed
- Adding multiple additional services to serve different landlord types
At a time where landlords are selling, managed stock is reducing and there's an overwhelm of tenants for every property - we have to look at ways to solve these issues.
Hear and learn from the agents who have made changes to their business and generated between £100,000-£1,000,000+ additional revenue (so far!).
Beat The Burnout: Take Control of And Grow Your Lettings Business
Starting out as a letting agent can be tough. Many feel overworked, underpaid - with no light at the end of the tunnel.
However, it doesn't have to be this way! In this episode, Sally interviews 2 incredible business women who have taken their letting agencies from strength to strength after implementing some simple changes.
Samantha and Rhiannon have both attended our Legendary Bootcamp (with Samantha implementing changes IN THE ROOM) and have both completely transformed their letting agency businesses and lives in less than a year!
Flexible Working? How To Handle The Changes In Staff Wants & Needs
The world of work is ever changing and so are our staff needs. In this episode, Sally is joined by Neil Cobbold from PayProp as they discuss recruitment, staff management and retention in our evolving "flexible" workplace.
What do we need to do to make sure we hire, keep and develop our expert teams for the better?
With tenants demanding more of our time due to lack of stock, how can we use technology to make the workplace run smoother and be less stressful?
Hear all about it in this episode.
10X Return Lead Generation System For Letting Agents
Our ad experts Gemma and Steve are responsible for generating hundreds of high value leads for both our letting agency branches and our clients branches too.
Here, they join sally to discuss how to generate leads for your sales and letting agency fast as well as how they are getting consistent results across the board in all areas of the UK.
These leads are converting into real, quality business upon engagement with the sales team in branch - discover the secrets behind this in this episode!
How Letting Agents Can Get 80% of Tasks Off Their Desk
As a business owner it can be easy to fall into the trap of trying to do everything yourself, but in order to grow you need to take a step back and look for the people (or tech) that can do it better than you can.
Listen to Sally talk about just some of the things you can outsource or hire an expert for to create the letting agency you want.
Can Videos Increase Your Letting Agency Revenue?
Chris England from PVS Media, a video production specialist joined us for one of our ARX Momentums recently and sat down with Sally to discuss top tips on how to improve your video production in your letting agency.
How This Letting Agent Transformed A 20 Year Old Business And Added £160K Additional Revenue
Sean Porter has been in Porters Estate Agency for over 37 years, however since learning the optimisation strategies, he has managed to add 160k additional revenue to his business within just a few weeks, making that additional revenue immediately available!Join Sally and Sean, as he shares the techniques that made this happen.
From Lead to Keys How To streamline Your Letting Agency
Join Sally and Christian Balshen from Rightmove, as they discuss the 'Rightmove Landlord and Tenant Services' platform, which is helping letting agents up and down the UK streamline the lettings process in their businesses.
Where Have The Landlords Gone?
In this episode Sally will be discussing the lack of property stock with Industry Expert David Cox. they explore the reasons for the shortage, the effects on agency businesses, landlords and tenants alike, plus what we can do about it to balance the effects in our businesses and keep growing and building the managed stock.
How We Generate 500 Leads A Month Into Our Letting Agency
It is possible for you to generate 100s of leads into your letting agency and in this episode Sally Lawson and ad expert Steve discuss just how they have managed just that for agents all over the country.
Offer Your Tenants Bills Included Without The Hassle
Sally is joined by Jack Kay from Homebox (formally Billing Better) as they discuss how letting agents can increase their revenue with the Homebox!
Find Out How One Agent Added £95K In 12 Weeks
Sally is joined by Brendan Kay a letting agent in Witney who after just making a few adjustments in his business from the Agent Rainmaker strategies he added £95,000 in just 12 weeks.
12 Ways To Add £100k Revenue To Your Letting Agency
Listen to Sally Lawson share 12 ways letting agents can add revenue to their agencies. Taken from Agent Rainmaker Live 2022 Sally shares a variety of strategies that can be easily implemented into your business
