Monetization - revenue share vs predictable costs
Substack is free to use until you turn on paid subscriptions. Once paid subscriptions are enabled, Substack takes 10% of each transaction. Stripe fees also apply.
That model can be attractive early on because there is no monthly platform cost to start. But percentage-based fees matter more as revenue grows.
Here is a simple way to think about it:
- A creator with 200 paid subscribers at $10/month is generating $2,000/month in subscription revenue.
- With Substack’s 10% fee, plus payment processing and recurring billing fees, the total cost can add up quickly as the audience scales.
Beamly uses a different model: it charges a predictable subscription for the platform and takes 0% platform fees on your sales.
Stripe processing fees still apply, but there is no additional Beamly percentage layered on top. For creators building a serious business around subscriptions, premium content, and products, predictable costs can make it easier to scale without feeling like the platform is taking a growing cut of revenue.