Learner's Testimonials
Helped me to develop critical thinking skills and understand the business landscape from a consumer’s perspective.
This program helped me gain a 360-degree understanding of business and become more proficient in my current role.
Shikha Mishra
Senior Software Application Developer, Samsung SDS America
Learner Testimonials
My experience at JAIN (Deemed-to-be University) has been exceptional compared to other online platforms. From enrollment, the support team has been attentive, always ready to assist with any issues. The open sessions offer a great platform to address concerns. The learning materials are focused, and the weekend classes are interactive and engaging. Professors ensure every question is answered, making it feel like a traditional classroom.
Vivek Yadav
Manager Risk Operation
The flexibility of online learning allows me to balance my studies with my existing responsibilities.The flexibility of online learning aligns perfectly with my professional and personal commitments, allowing me to balance my studies with my existing responsibilities.
The course has been instrumental in providing a solid understanding of contemporary technologies, thanks to its focus on real-world applications. The managerial concepts covered were eye-opening and offered valuable insights into corporate practices.
Sameer Ahmed
Senior Principal Analyst,
247 AI
I joined the online BBA program for its flexibility and comprehensive curriculum, allowing me to balance work and studies while gaining essential business skills. Learning from experienced faculty and connecting with a diverse group of peers made the choice easier. The BBA in Data Science blends theory with practical applications, and hands-on projects using real-world tools have greatly enhanced my skills and advanced my career.
Nighil
Financial Analyst,
Welcome Diesel Trading
The distance learning concept is what motivated me to join this course. We can watch the videos anytime and anywhere.
Sahil Sarwar
Propreitor, SS Web Developers
The program would help me upgrade my skills and ability to an extreme level. And I hope to get a good opportunity in digital marketing. Online teaching methods with good techniques are what I liked the most.
A unique way of learning digital marketing instead of the traditional marketing method was my motivation to join this course. In addition, I appreciate that our program managers have always been supportive!
Sudarshan R
Territory Sales Manager
In today's time and age, with lots of competition around, motivated to join the course, and another aspect is it is from Jain Online. I like the teaching method, and the program managers are very supportive.
Jigar R Shah
Assistant Manager
I am a working professional, and this program gives me the flexibility to study anytime. The program has assignments that help me think differently from the course material. faculties motivate me to think differently, which somehow increases my analytical skills.
Jitendra Singh Negi
Technician Maintenance
The booming era of the digital world and my love for technology drove me to join this program. Content in this program is excellent, and we can learn the same thing over and again if it is not clear in one go as recordings are always available.
My motivation had been to acquire degree-level education and improve my knowledge base while specializing in Data science and analytics. This combination helps to get ahead in data and ML/AI considering future demands.
Avikumar Talaviya
Business Development
I saw many articles on Jain University, so I got influenced and got excited to join the program. I like that the JAIN Support team takes feedback very seriously and works on it.
Merchant Alishafatema Afzal
Fresher
A student of Jain university needs not to have motivation cause so much of it already exists. I like Jain programs, which give maximum value to everyone. I thank all teachers and the entire team for their support.
The learning materials are excellent and cover all the necessary information. The recorded videos are also enjoyable, and I feel like the tutors are taking classes in front of me. Live sessions are great, with faculty who have advanced knowledge and are very interactive.
Navin Chandra RS
Quality Control Inspector,Precision Plastic Products, Dubai, UAE
The program provides a divine space for learners to access end practice quizzes, supplementary material, and recorded classes. With a program manager who is always interactive, the course offers a first-class experience for those willing to study an additional course or face personal issues in attending college.
Curriculum
This online BBA degree program is offered by JAIN (Deemed-to-be University), intended to develop a learner’s business knowledge and leadership skills, facilitating their career for corporate roles in the industry. This is a three-year online BBA Program offering electives in Digital Marketing or Data Science and Analytics.
Divided into six semesters, this BBA course provides an understanding of basic Management concepts in the first two semesters, followed by a deep dive into the learner’s chosen elective from the 3rd semester onwards. A hands-on project is included to strengthen the learnings made during the course.
Semester 1
The main focus of Semester 1 is to build a strong academic foundation for learners. These modules are designed to equip students with essential communication, analytical, technological, and managerial skills, helping them gain a holistic understanding of the business world. The first semester of this BBA degree program remains common for all electives, ensuring a well-rounded start to the journey in management education.
English
The English language has become an important language for international business and trade. As communication is the essence of Business and Leadership, this module has been designed to make learners familiar with the English language, its usage, and its purpose in everyday business communication. Equip yourself with the English Vocabulary to master the language and settle yourself in corporate culture. Get a guide to ethics and etiquette used in the language.
HRM and Organizational Behavior
Organization Behavior and HRM are two academic disciplines that study how people behave within organizations and manage human resources. This module introduces you to the topics like organizational culture and structures, motivation, teamwork, employee performance, employee engagement, and retention. With this module, you will be able to understand why some organizations are more productive than others and what could be done to increase productivity.
Financial Accounting
Financial Accounting is the process of recording, classifying, and summarizing financial transactions to provide useful information in making business decisions. Become familiar with Financial accounting information. Discover its usage by the managers inside the organization and by outside users such as investors, creditors, and tax authorities to assess the organization.
Modern Business Environment
Examine economic, social, cultural, and technological factors shaping today’s businesses. Understand regulatory frameworks, sustainability, and sectoral strategies to navigate complexities and make informed, strategic decisions.
Generative AI for Online Learners
Learn to harness the power of Generative AI to enhance learning, creativity, and productivity. The course equips learners with skills in effective prompting, ethical AI usage, and practical applications across academics and professional tasks. Develop the ability to leverage AI responsibly to future-proof your skills and stay ahead in a rapidly evolving digital landscape.
Financial Literacy and Planning
Build essential skills to manage personal finances, investments, and risk strategically. The course covers budgeting, banking, mutual funds, insurance, stock and debt markets, and investment evaluation, empowering learners to make informed financial decisions and achieve long-term financial goals.
Note: The course matrix is subject to change based on emerging industry trends and academic requirements
Semester 2
Semester 2 continues to provide a strong foundation for all BBA students, preparing them for their chosen electives. These courses develop analytical, managerial, and communication skills, enabling students to apply business concepts effectively and make informed decisions in dynamic environments.
Digital Marketing
Digital marketing is the process of promoting a brand, product, or service through digital channels. This can include search engine optimization (SEO), social media marketing (SMM), email marketing, search engine marketing (SEM), and paid advertising. In this module, understand Digital Marketing and its lucrative scope ahead in the world’s Digital Marketing industry. Develop skills required to engage with the digital customer through various digital marketing channels.
Financial Markets and Instruments
Understand the structure and functioning of financial markets, including capital, money, and derivative markets. Learn about key instruments such as stocks, bonds, and mutual funds to make informed investment and financial decisions.
Business Management
Explore the principles of planning, organizing, leading, and controlling business operations. Develop managerial skills to make strategic decisions and drive organizational success.
Business Economics
Examine micro and macroeconomic principles that shape business decisions and market behavior. Apply economic reasoning to optimize resource allocation and support strategic planning.
Communicative English
This module is designed to develop your ability to communicate in English, focusing on pronunciation and intonation. This module focuses on improving the business communication of the learner that covers listening, reading, speaking, and writing skills. The module enables learners to communicate in English with acceptable accuracy and fluency in business.
Quantitative Techniques for Business
Semester 3
Search Engine Optimisation and Search Engine Marketing
Master the strategies and tools of SEO and SEM to enhance online visibility and drive digital engagement. Learn to optimize websites, conduct keyword research, run paid campaigns, and leverage emerging technologies, equipping yourself to design effective search-driven marketing strategies for businesses.
Marketing Management
Marketing management is a discipline in marketing that focuses on delivering customer-driven marketing programs and strategies. It aims to create a demand for the product or service and achieve a sustainable competitive advantage. This module develops your understanding of Marketing, its theories, and applications in practical situations. Learn how marketing creates value in business and for the consumers as well.
Business Ethics and negotiation skills
Explore ethical principles and frameworks for responsible business decision-making. Build negotiation, conflict-resolution, and communication skills to handle professional interactions effectively.
Data Visualisation
Learn to transform raw data into clear, actionable insights using Excel and Tableau. The course covers data cleaning, advanced charting, dashboard creation, automation, and storytelling techniques, equipping learners to analyze, visualize, and communicate data effectively for informed business decisions.
Research Methodology
Research methodology is the systematic, theoretical analysis of the methods applied to a particular research problem. It includes the design of a study, data collection, data analysis, and reporting. Know about different types of research and their significance in business marketing strategies. Build solid knowledge of the Research processes and methodology that are essential to create strategies and bring innovations into the market.
Environmental Science
Understand how human activities impact the environment and natural ecosystems. Learn sustainable practices and strategies to tackle environmental challenges while promoting responsible business and societal growth.
Semester 4
Entrepreneurship
Entrepreneurship is the process of designing, launching, and running a new business or enterprise. It is the act of being an entrepreneur or of being in a business venture. Get familiar with Entrepreneurship, and unlock your expertise to build your own business. Learn to develop new business models making use of various models and theories, discover the tips to avoid the common pitfalls and pitch ideas for a successful business setup.
Operations Management
Understand the principles of designing, managing, and improving business processes. Learn to optimize resources, enhance efficiency, and ensure smooth production and service delivery in organizations.
User Retention and Engagement
The retention and engagement of users is an important metrics for any social media platform. It is essential for businesses to have a high user retention rate and a high user engagement rate. In this module, learn about the user's journey, which shows the relationship between the brand and its customers. Get familiarized with different strategies for User Retention and Engagement with the brand.
Social Media Marketing
Social media marketing is the process of using online platforms such as Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. This module will equip learners with Social Media Marketing and its use in the present dynamic digital marketing. The learners will get the know-how to use social media platforms and will learn to build effective social media campaigns for the business.
Digital Business Management
Understand how digital technologies transform business models, operations, and customer engagement. Learn to leverage e-commerce, social media, and digital tools to drive growth, efficiency, and competitive advantage.
International Business
Get an introduction to the concepts and theories of international business. It involves the process of exporting, importing, transporting, and distributing goods for sale in other countries. The module will focus on the opportunities and challenges of doing business in a global environment. The module will cover topics such as the global economic environment, global marketing, cross-cultural management, and international finance.
Semester 5
Indian Constitution
Understand the structure, principles, and key provisions of the Indian Constitution. Explore fundamental rights, duties, and governance frameworks to appreciate the legal and political foundations of India.
Cost and Management Accounting
Learn techniques to track, analyze, and control costs for effective decision-making. Understand budgeting, variance analysis, and performance measurement to enhance financial planning and organizational efficiency.
Email and Affiliate Marketing
Email marketing is the process of sending targeted messages to a group of people via email. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Explore the world of Email and Affiliate marketing with this module. These are powerful tools for businesses and are used to promote products and services, generate leads, and build customer relationships.
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and to drive profitable customer action. In this module, learn the use of content planning for driving customer engagement. This module will help you learn content optimization and effective marketing strategies to achieve marketing objectives.
Digital Marketing and E-Commerce*
Gain skills to plan, execute, and optimize digital marketing campaigns across platforms. Explore e-commerce strategies, online customer engagement, and analytics to drive sales and business growth.
Artificial Intelligence
Explore AI principles, techniques, and tools to solve complex problems and enhance decision-making. Learn applications across industries while emphasizing ethical, responsible, and human-centered AI practices.
Semester 6
Strategic Management
Learn to formulate, implement, and evaluate business strategies for competitive advantage. Understand environmental analysis, resource allocation, and decision-making to drive long-term organizational success.
Business Tax
Business taxation is the act of charging a business for income tax. This can be done at the federal, state, or local levels. Businesses use profits, losses, and deductions to calculate their taxable income. Get familiar with the variety of taxes that can be levied on businesses, including income taxes, property taxes, and sales. Equip knowledge on theoretical issues like objectives of taxation, principles of taxation, and classification of taxes. Learn how it works in the real business world.
Web, Mobile and Social Media Analytics and Prompt Engineering
Analyze web, mobile, and social media performance using key metrics and audience insights. Gain hands-on experience with Google Analytics, social listening, and data visualization to optimize digital strategies. Apply advanced campaign analysis and dashboards to turn data into impactful business decisions.
Marketing Analytics
Learn to apply data-driven techniques for segmentation, pricing, and customer journey analysis, using metrics like churn, CLV, and digital KPIs. Explore AI/ML applications, data visualization, and ethical considerations to design effective, future-ready marketing strategies.
Business Analytics
Business Analytics is the study of data, statistical and quantitative methods, and predictive modelling to help organizations make better decisions. In this module, study statistical business data that helps organizations make better and more informed decisions. This module will lay down the foundation of analytics and make you learn common analytic tools and techniques.
Research Project*
Implement digital marketing concepts and tools on a real-world business challenge. Develop strategies, execute campaigns, analyze performance, and present actionable insights to demonstrate practical expertise.
Career Assistance: Resume building, Mock interviews, career guidance group session, and access to job board
Get 1:1 career guidance from our program manager to solve your doubts. Unlock the job opportunities with the help of mock interview sessions with our hiring mentors. Utilize our resume building service for giving a boost to your career in the Digital Marketing domain.
BBA Degree from JAIN (Deemed-to-be University)
Get rewarded with a BBA degree in Digital Marketing from JAIN (Deemed-to-be University) upon the successful completion of the course.
Semester 2
Semester 2 builds on foundational knowledge, preparing learners for analytical and managerial challenges in business. Students will explore Business Foundations with Excel, Financial Markets and Instruments, Business Management, Business Economics, Communicative English, and Quantitative Techniques for Business. These courses develop critical thinking, data analysis, financial literacy, and communication skills, enabling students to make informed decisions and excel in diverse business environments.
Business Foundations with Excel
Develop essential skills in Microsoft Excel to manage, analyze, and visualize business data effectively. Learn to create reports, perform calculations, automate tasks, and generate insights that support informed decision-making and enhance workplace productivity.
Financial Markets and Instruments
Understand the structure and functioning of financial markets, including capital, money, and derivative markets. Learn about key instruments such as stocks, bonds, and mutual funds to make informed investment and financial decisions.
Business Management
Explore the principles of planning, organizing, leading, and controlling business operations. Develop managerial skills to make strategic decisions and drive organizational success.
Business Economics
Examine micro and macroeconomic principles that shape business decisions and market behavior. Apply economic reasoning to optimize resource allocation and support strategic planning.
Communicative English
This module is designed to develop your ability to communicate in English, focusing on pronunciation and intonation. This module focuses on improving the business communication of the learner that covers listening, reading, speaking, and writing skills. The module enables learners to communicate in English with acceptable accuracy and fluency in business.
Quantitative Techniques for Business
Semester 3
Search Engine Optimisation and Search Engine Marketing
Master the strategies and tools of SEO and SEM to enhance online visibility and drive digital engagement. Learn to optimize websites, conduct keyword research, run paid campaigns, and leverage emerging technologies, equipping yourself to design effective search-driven marketing strategies for businesses.
Marketing Management
Marketing management is a discipline in marketing that focuses on delivering customer-driven marketing programs and strategies. It aims to create a demand for the product or service and achieve a sustainable competitive advantage. This module develops your understanding of Marketing, its theories, and applications in practical situations. Learn how marketing creates value in business and for the consumers as well.
Business Ethics and negotiation skills
Explore ethical principles and frameworks for responsible business decision-making. Build negotiation, conflict-resolution, and communication skills to handle professional interactions effectively.
Data Visualisation
Learn to transform raw data into clear, actionable insights using Excel and Tableau. The course covers data cleaning, advanced charting, dashboard creation, automation, and storytelling techniques, equipping learners to analyze, visualize, and communicate data effectively for informed business decisions.
Research Methodology
Research methodology is the systematic, theoretical analysis of the methods applied to a particular research problem. It includes the design of a study, data collection, data analysis, and reporting. Know about different types of research and their significance in business marketing strategies. Build solid knowledge of the Research processes and methodology that are essential to create strategies and bring innovations into the market.
Environmental Science
Understand how human activities impact the environment and natural ecosystems. Learn sustainable practices and strategies to tackle environmental challenges while promoting responsible business and societal growth.
Semester 4
Entrepreneurship
Entrepreneurship is the process of designing, launching, and running a new business or enterprise. It is the act of being an entrepreneur or of being in a business venture. Get familiar with Entrepreneurship, and unlock your expertise to build your own business. Learn to develop new business models making use of various models and theories, discover the tips to avoid the common pitfalls and pitch ideas for a successful business setup.
Operations Management
Understand the principles of designing, managing, and improving business processes. Learn to optimize resources, enhance efficiency, and ensure smooth production and service delivery in organizations.
User Retention and Engagement
The retention and engagement of users is an important metrics for any social media platform. It is essential for businesses to have a high user retention rate and a high user engagement rate. In this module, learn about the user's journey, which shows the relationship between the brand and its customers. Get familiarized with different strategies for User Retention and Engagement with the brand.
Social Media Marketing
Social media marketing is the process of using online platforms such as Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. This module will equip learners with Social Media Marketing and its use in the present dynamic digital marketing. The learners will get the know-how to use social media platforms and will learn to build effective social media campaigns for the business.
Digital Business Management
Understand how digital technologies transform business models, operations, and customer engagement. Learn to leverage e-commerce, social media, and digital tools to drive growth, efficiency, and competitive advantage.
International Business
Get an introduction to the concepts and theories of international business. It involves the process of exporting, importing, transporting, and distributing goods for sale in other countries. The module will focus on the opportunities and challenges of doing business in a global environment. The module will cover topics such as the global economic environment, global marketing, cross-cultural management, and international finance.
Semester 5
Indian Constitution
Understand the structure, principles, and key provisions of the Indian Constitution. Explore fundamental rights, duties, and governance frameworks to appreciate the legal and political foundations of India.
Cost and Management Accounting
Learn techniques to track, analyze, and control costs for effective decision-making. Understand budgeting, variance analysis, and performance measurement to enhance financial planning and organizational efficiency.
Email and Affiliate Marketing
Email marketing is the process of sending targeted messages to a group of people via email. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Explore the world of Email and Affiliate marketing with this module. These are powerful tools for businesses and are used to promote products and services, generate leads, and build customer relationships.
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and to drive profitable customer action. In this module, learn the use of content planning for driving customer engagement. This module will help you learn content optimization and effective marketing strategies to achieve marketing objectives.
Digital Marketing and E-Commerce*
Gain skills to plan, execute, and optimize digital marketing campaigns across platforms. Explore e-commerce strategies, online customer engagement, and analytics to drive sales and business growth.
Artificial Intelligence
Delve into AI foundations, including problem-solving, machine learning, NLP, computer vision, and neural networks. Dive into applications in robotics, marketing, healthcare, and cybersecurity, while addressing ethics, fairness, and human-centered design.
Semester 6
Strategic Management
Learn to formulate, implement, and evaluate business strategies for competitive advantage. Understand environmental analysis, resource allocation, and decision-making to drive long-term organizational success.
Business Tax
Business taxation is the act of charging a business for income tax. This can be done at the federal, state, or local levels. Businesses use profits, losses, and deductions to calculate their taxable income. Get familiar with the variety of taxes that can be levied on businesses, including income taxes, property taxes, and sales. Equip knowledge on theoretical issues like objectives of taxation, principles of taxation, and classification of taxes. Learn how it works in the real business world.
Web, Mobile and Social Media Analytics and Prompt Engineering
Build skills in web, mobile, and social media analytics, along with audience segmentation to drive smarter digital strategies. Gain hands-on experience with dashboards, data storytelling, and AI applications, applying real-world case studies to optimize performance and decision-making.
Marketing Analytics
Learn to apply data-driven techniques for segmentation, pricing, and customer journey analysis, using metrics like churn, CLV, and digital KPIs. Explore AI/ML applications, data visualization, and ethical considerations to design effective, future-ready marketing strategies.
Business Analytics
Business Analytics is the study of data, statistical and quantitative methods, and predictive modelling to help organizations make better decisions. In this module, study statistical business data that helps organizations make better and more informed decisions. This module will lay down the foundation of analytics and make you learn common analytic tools and techniques.
Research Project*
Integrate data science concepts, tools, and techniques to solve a real-world business problem. Develop, analyze, and present data-driven solutions demonstrating practical expertise and analytical skills.
Career Assistance: Resume building, Mock interviews, career guidance group session, and access to job board
Get 1:1 career guidance from our program manager to solve your doubts. Unlock the job opportunities with the help of mock interview sessions with our hiring mentors. Utilize our resume building service for giving a boost to your career in the Data Science & Analytics domain.
BBA Degree from JAIN (Deemed-to-be University)
Get rewarded with a BBA degree in Data Science & Analytics from JAIN (Deemed-to-be University) upon the successful completion of the course.
Languages and Tools covered
and more...
and more...
Faculty and Industry Experts
Dr. Preeti Garg
PhD in Management from the University of Mysore. Honored with the "Gems of ISBR Award" for her research project.
Bhaskaran Balamurali
Senior Professor at GITAM University.Faculty member for management subjects for 10+ years.
Pulkit Dwivedi
10 years of Data Science experience. An experienced mentor and has successfully taught 75+ batches online, in the areas of Python and Data Science.
Rohit Kumar
Co-founder at White Canvases. He brings two decades of experience in market research, Data Science, R, RStudio, Data Visualization, Benchmarking and teaching to the program
Our Program Advantage
Learn from a comprehensive curriculum taught by world-class faculty. Get guidance on your learning journey, and access comprehensive career support.
Project Based Learning
- Develop acumen to solve real-world business problems
- Application oriented industry projects mentored by Industry experts
- 1000+ projects have been completed in 22+ domains by our learners
Comprehensive Career Support
- Dedicated program manager to solve your queries
- Get access to personal career coach
- Resume building sessions
Comprehensive Career Support
Our career support program will be made available to all the learners of this program.
4500+
Hiring Companies
Resume Building Sessions
Build your resume to highlight your skill-set along with your previous academic and professional experience.
Learn with Industry Experts
Access a list of jobs relevant to your experience and domain.
Interview preparation
Workshops to help you prepare for technical interviews conducted by industry experts.
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