Mash

Everyone shows the screenshot where their AI product absolutely “nails the answer”. Many are reluctant to show what happens when it can’t... is it going to make something up, or fail gracefully? For us, we’re 𝘨𝘦𝘯𝘶𝘪𝘯𝘦𝘭𝘺 𝘩𝘢𝘱𝘱𝘺 when Mash knowledge agents don't answer questions when it can’t. We can’t do everything… even though we can spit out text to appear like we can (if we wanted to.) Trust and accuracy matter more than ever. We obsess over this because a bad answer doesn't just erode trust in our tool — if someone accidentally shares it, the prospect or customer on the other end loses trust too. So when Mash agent can’t answer something, here’s what it does instead: —> It tells you it can't answer your question. —> It tells you why (specifically which data sources are lacking) —> And it shows you everything that *is* connected, and exactly what you need to do next to unlock more answers No hallucinations. No dead ends. Clear next steps to keep your team moving and informed. The Knowledge Agents that organically get adopted by your revenue team, and provide value isn't the one that always has an answer… it's the one that knows when it doesn't, and how it can help.

Excited to be co-hosting a dinner with revenue leaders in Toronto on April 1st with Jared Nusinoff and the team at Mash. A decade plus into rapid-growth startup sales, one thing is crystal clear: the reps who win aren't just good at selling, they walk into every room as the expert. At Rootly, we've lived both sides of that. The chaos of scattered knowledge, and what changes when you fix it. I'll be sharing a few thoughts on what that shift actually looked like for our team and then we'll dive into a great conversation with the room. Seats are limited. If you lead a revenue team in Toronto and want to be part of the conversation, DM me or sign-up at the link in the comments

The most reliable knowledge source at most B2B companies is a person named Dan or Sarah who's been there since the Seed Round. You can try and solve this by having folks search Confluence, Notion, Drive. You can paste things into ChatGPT and pray, or use an AI system that just connects via MCP. You can even build a whole internal wiki and assign someone to maintain it. And then when a deal is on the line and you need an answer as quickly as possible? You ping an SME, usually an SE. Not because the team is lazy. Because that person actually knows the answer — with the nuance, the edge cases, and the "well it depends..." context! The old knowledge management industry exists because pinging a subject matter expert doesn't scale. But it works so well that everyone keeps doing it anyway aka "not my problem". Whatever you replace it with has to be faster, more available and just as trusted as Dan and Sarah. Maybe learn everything they know, automatically. That's what we do. Give me a shout to get Mashing.

FREE FOOD & WINE?! 🍽️🍷*** We're buying dinner for a bunch of revenue leaders we've never met. Our marketing guy thinks this is a good idea 🤷♂️ April 1st. Toronto. Trapezi by Mamakas 🫒🍋🥙. Yes, April 1st. No, this isn’t an April Fools joke (𝘗𝘳𝘰𝘣𝘢𝘣𝘭𝘺) Co-hosted by our CEO Jared Nusinoff and Andre King, VP Sales at Rootly. Request access and find out if this is real 🔮: https://luma.com/8vsqw0sy ***"𝘍𝘳𝘦𝘦" 𝘪𝘴 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘵𝘰 𝘢𝘱𝘱𝘳𝘰𝘷𝘢𝘭 𝘣𝘺 𝘵𝘩𝘦 𝘩𝘰𝘴𝘵𝘴, 𝘸𝘩𝘰 𝘳𝘦𝘴𝘦𝘳𝘷𝘦 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘣𝘦 𝘴𝘦𝘭𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘨𝘦𝘯𝘦𝘳𝘰𝘶𝘴. 𝘔𝘶𝘴𝘵 𝘭𝘦𝘢𝘥 𝘢 𝘳𝘦𝘷𝘦𝘯𝘶𝘦, 𝘴𝘢𝘭𝘦𝘴, 𝘰𝘳 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘲𝘶𝘢𝘭𝘪𝘧𝘺. 𝘕𝘰 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦 𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘺 𝘣𝘶𝘵 𝘺𝘰𝘶 𝘥𝘰 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘶𝘱 𝘢𝘯𝘥 𝘣𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨. 𝘖𝘧𝘧𝘦𝘳 𝘯𝘰𝘵 𝘷𝘢𝘭𝘪𝘥 𝘧𝘰𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘴𝘢𝘺 "𝘤𝘪𝘳𝘤𝘭𝘦 𝘣𝘢𝘤𝘬" 𝘶𝘯𝘪𝘳𝘰𝘯𝘪𝘤𝘢𝘭𝘭𝘺. 𝘚𝘪𝘥𝘦 𝘦𝘧𝘧𝘦𝘤𝘵𝘴 𝘮𝘢𝘺 𝘪𝘯𝘤𝘭𝘶𝘥𝘦 𝘴𝘵𝘳𝘰𝘯𝘨 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴 𝘢𝘣𝘰𝘶𝘵 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘯𝘦𝘸 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘺𝘰𝘶 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘢𝘯𝘵, 𝘢𝘯𝘥 𝘢𝘯 𝘶𝘳𝘨𝘦 𝘵𝘰 𝘧𝘪𝘹 𝘺𝘰𝘶𝘳 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 𝘦𝘴𝘤𝘢𝘭𝘢𝘵𝘪𝘰𝘯 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴. 𝘔𝘢𝘴𝘩 𝘪𝘴 𝘯𝘰𝘵 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘧𝘰𝘳 𝘱𝘰𝘴𝘵-𝘥𝘪𝘯𝘯𝘦𝘳 𝘤𝘢𝘳𝘦𝘦𝘳 𝘦𝘱𝘪𝘱𝘩𝘢𝘯𝘪𝘦𝘴, 𝘶𝘯𝘴𝘰𝘭𝘪𝘤𝘪𝘵𝘦𝘥 𝘩𝘰𝘵 𝘵𝘢𝘬𝘦𝘴, 𝘰𝘳 𝘢𝘯𝘺 𝘥𝘦𝘢𝘭𝘴 𝘤𝘭𝘰𝘴𝘦𝘥 𝘰𝘷𝘦𝘳 𝘥𝘦𝘴𝘴𝘦𝘳𝘵. 𝘛𝘰𝘳𝘰𝘯𝘵𝘰 𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵𝘴 𝘰𝘯𝘭𝘺. 𝘈𝘱𝘳𝘪𝘭 1𝘴𝘵 𝘰𝘯𝘭𝘺. 𝘖𝘯𝘦 𝘥𝘪𝘯𝘯𝘦𝘳 𝘱𝘦𝘳 𝘱𝘦𝘳𝘴𝘰𝘯. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘙𝘦𝘴𝘶𝘭𝘵𝘴 𝘮𝘢𝘺 𝘷𝘢𝘳𝘺. 𝘝𝘰𝘪𝘥 𝘸𝘩𝘦𝘳𝘦 𝘱𝘳𝘰𝘩𝘪𝘣𝘪𝘵𝘦𝘥 𝘣𝘺 𝘷𝘪𝘣𝘦𝘴.

FREE FOOD & WINE?! 🍽️🍷*** We're buying dinner for a bunch of revenue leaders we've never met. Our marketing guy thinks this is a good idea 🤷♂️ April 1st. Toronto. Trapezi by Mamakas 🫒🍋🥙. Yes, April 1st. No, this isn’t an April Fools joke (𝘗𝘳𝘰𝘣𝘢𝘣𝘭𝘺) Co-hosted by our CEO Jared Nusinoff and Andre King, VP Sales at Rootly. Request access and find out if this is real 🔮: https://luma.com/8vsqw0sy ***"𝘍𝘳𝘦𝘦" 𝘪𝘴 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘵𝘰 𝘢𝘱𝘱𝘳𝘰𝘷𝘢𝘭 𝘣𝘺 𝘵𝘩𝘦 𝘩𝘰𝘴𝘵𝘴, 𝘸𝘩𝘰 𝘳𝘦𝘴𝘦𝘳𝘷𝘦 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘣𝘦 𝘴𝘦𝘭𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘨𝘦𝘯𝘦𝘳𝘰𝘶𝘴. 𝘔𝘶𝘴𝘵 𝘭𝘦𝘢𝘥 𝘢 𝘳𝘦𝘷𝘦𝘯𝘶𝘦, 𝘴𝘢𝘭𝘦𝘴, 𝘰𝘳 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘲𝘶𝘢𝘭𝘪𝘧𝘺. 𝘕𝘰 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦 𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘺 𝘣𝘶𝘵 𝘺𝘰𝘶 𝘥𝘰 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘶𝘱 𝘢𝘯𝘥 𝘣𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨. 𝘖𝘧𝘧𝘦𝘳 𝘯𝘰𝘵 𝘷𝘢𝘭𝘪𝘥 𝘧𝘰𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘴𝘢𝘺 "𝘤𝘪𝘳𝘤𝘭𝘦 𝘣𝘢𝘤𝘬" 𝘶𝘯𝘪𝘳𝘰𝘯𝘪𝘤𝘢𝘭𝘭𝘺. 𝘚𝘪𝘥𝘦 𝘦𝘧𝘧𝘦𝘤𝘵𝘴 𝘮𝘢𝘺 𝘪𝘯𝘤𝘭𝘶𝘥𝘦 𝘴𝘵𝘳𝘰𝘯𝘨 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴 𝘢𝘣𝘰𝘶𝘵 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘯𝘦𝘸 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘺𝘰𝘶 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘢𝘯𝘵, 𝘢𝘯𝘥 𝘢𝘯 𝘶𝘳𝘨𝘦 𝘵𝘰 𝘧𝘪𝘹 𝘺𝘰𝘶𝘳 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 𝘦𝘴𝘤𝘢𝘭𝘢𝘵𝘪𝘰𝘯 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴. 𝘔𝘢𝘴𝘩 𝘪𝘴 𝘯𝘰𝘵 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘧𝘰𝘳 𝘱𝘰𝘴𝘵-𝘥𝘪𝘯𝘯𝘦𝘳 𝘤𝘢𝘳𝘦𝘦𝘳 𝘦𝘱𝘪𝘱𝘩𝘢𝘯𝘪𝘦𝘴, 𝘶𝘯𝘴𝘰𝘭𝘪𝘤𝘪𝘵𝘦𝘥 𝘩𝘰𝘵 𝘵𝘢𝘬𝘦𝘴, 𝘰𝘳 𝘢𝘯𝘺 𝘥𝘦𝘢𝘭𝘴 𝘤𝘭𝘰𝘴𝘦𝘥 𝘰𝘷𝘦𝘳 𝘥𝘦𝘴𝘴𝘦𝘳𝘵. 𝘛𝘰𝘳𝘰𝘯𝘵𝘰 𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵𝘴 𝘰𝘯𝘭𝘺. 𝘈𝘱𝘳𝘪𝘭 1𝘴𝘵 𝘰𝘯𝘭𝘺. 𝘖𝘯𝘦 𝘥𝘪𝘯𝘯𝘦𝘳 𝘱𝘦𝘳 𝘱𝘦𝘳𝘴𝘰𝘯. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘙𝘦𝘴𝘶𝘭𝘵𝘴 𝘮𝘢𝘺 𝘷𝘢𝘳𝘺. 𝘝𝘰𝘪𝘥 𝘸𝘩𝘦𝘳𝘦 𝘱𝘳𝘰𝘩𝘪𝘣𝘪𝘵𝘦𝘥 𝘣𝘺 𝘷𝘪𝘣𝘦𝘴.

We got a facelift 💅 😏 New brand. New website. Same obsession with making sure your revenue team can access the right information when they need it. Pretty, pretty, pretty good. Well we think so….. Go poke around — https://www.mash.com/

I generally despise “we’ve launched our new website” posts. When the team said we should do one, I was an immediate no. Why? Because a post like this isn’t about you, what you care about, how we can help. It would be about us. I’m doing one anyways – because our new site actually does help – whether you buy a solution from us or not. It highlights what we’ve learned by working with some of the fastest-growing B2B companies. From observing how they work in their slack channels, watching their deal cycles, listening to what information they were looking for, and identifying what actually slows teams down. It’s why we’ve grown from being 4 people in a room, to providing meaningful value to our design partners, and growing to a team of 14, with more joining soon. It provides a proper articulation of some of the problems and solutions we’re solving. And we’re proud of it. Your revenue team is smarter than you think. They just can't remember everything, find everything, context-switch fast enough to keep up with how quickly things change – and doing lots of manual non-strategic work. That's what Mash is built to solve (and a lot more). Knowledge agents for B2B revenue teams that ingest what your company already knows across every tool, and makes it available the moment someone needs it, automatically. The new site and brand reflects what we’ve learned alongside enterprise design partners over the past year. It's a sharper articulation of the problem we solve and why it matters now. It’s at mash.com — go check it out. We would genuinely love to hear what you think.

Your rep just used an AI-sourced customer quote on a live call. The problem? The quote was from a churned account. The product version it referenced was deprecated six months ago. The system returned it confidently, so your rep trusted it. They did just join the team. And its what happens when you dump all your data into ChatGPT, Claude, or any other generalized AI tool. Or your team does it ad-hoc without you knowing. This is happening across revenue organizations that think they’re being ‘AI-forward’. Anecdotally, I’ve heard versions of this story multiple times over the last week, and most leaders don't know its even happening until its too late, because the failures look like rep mistakes, not system failures. But its what happens when teams rely on retrieval-first AI systems. The AI returns something plausible, the rep runs with it, and nobody realizes the answer was wrong until trust is already damaged. Here's why this keeps happening: Most GTM AI is built to retrieve generic information. Connect to your tools, match a query to the most similar text, and return it. That works for simple lookups. But revenue teams that crush it, don't have straight-forward requests or questions. They ask: – Do we have a demo video I can send to prospects in healthcare about this product? – I'm selling to a technical leader, any quotes from CTOs that would help for our latest AI agent? – What's the right play for this persona at this deal stage? – I'm seeing an implementation issue for this solution, anyone seen this before? These questions require understanding relationships between products, customers, permissions, and time. Retrieval systems don't have that context or understanding. That's the gap we're building against at Mash. Not better search / information retrievel. Better representation — where products, quotes, battlecards, technical designs, integration details, slides, and permissions are modeled as actual objects with defined relationships. The system understands and evaluates what it surfaces instead of guessing, so it can deliver high-quality, contextualized responses that help keep your revenue team moving more efficiently. 👇 A more detailed dive on the architecture behind this for those curious: https://lnkd.in/gjqvMxaC

If you lead a Revenue team in a complex industry, you’ve probably felt this tension. You want your team to move fast, but not to compromise on quality. And the technical & product questions they’re getting aren’t always straight forward, they need to give customers & prospects answers that are contextual, nuanced, and most importantly, accurate. You're not alone – similar themes crop up across most business functions including solutions, pre-sales, enablement, implementation and success – and across many industries. Being slightly wrong with a prospect or existing customer isn’t an option; it can slow down deal cycles or hurt your credibility. The biggest barrier we’re seeing when it comes to revenue teams being able to provide their prospects & customers with accurate answers isn’t effort…..it’s access to institutional knowledge. With the way most companies are operating, highly valuable information lives across multiple internal softwares, Slack threads, and in the heads of a few senior SEs & SMEs. So when a customer asks a nuanced question, all too often, reps have to hit them with the “I’ll get back to you” line. (and nudge their internal subject matter expert over Slack for the right answer – the 7th person that's interrupted them that day.) That’s the gap Mash closes: enabling the entire GTM team with instant, high-trust answers without the constant escalations or hours of digging. This is why what Allan Levine, Chief Commercial Officer at Nevvon, said is so validating. He captured the challenge clearly, and has seen Mash address it: “Our industry is extremely complex and constantly evolving, and we needed a solution that would capture the nuance that exists from state to state. Mash is able to help ensure that our GTM team can confidently deliver these answers to customers, faster.” You can read more about how Mash supports Nevvon here: https://lnkd.in/gBzPG8et For GTM leaders, I think the bar is shifting from “Can we answer this?” to “Can every member of our team answer this?” We’d love to hear how other teams are navigating this today — what types of questions still slow your deals down or force escalation?