Product studio & consulting partner.
We build software — our own, and alongside teams who need the help.
Three products in production. Four client partnerships, most over five years.
Fixed-price services
Clear scope, real deliverables, no surprises.
Client Work
Teams we've worked with for years — embedded, shipping, and owning outcomes.
Our Products
Software we built for ourselves. Each one is live and used by real people.
GarageHub
Stop Re-Googling Your Own Car
Track your car's service history, parts, and costs — with an AI mechanic that actually knows your vehicle.
SpecBot
Client Brief to Proposal in 60 Seconds
Turn a simple intake form into a polished, shareable proposal. Edit it, send it, track when it's viewed.
Blockway
Build Your Business, Block by Block
Time planning, revenue tracking, and efficiency metrics for solopreneurs who split their week between client work and their own products.
Who we are
Two people. One does product and engineering, the other does design. We've worked this way for years.
Daniel Georgiev
Product & Engineering
Runs product direction, architecture, and delivery — both for clients and for our own products. Writes most of the code.
AI implementation, full-stack development, getting things shipped.
Boryana Georgieva
Design
Designs interfaces and interactions. Makes sure everything we ship feels clear, consistent, and worth using.
Product design, UX systems, brand consistency.
Articles
Notes from the work — consulting decisions, product updates, and things we've learned building with AI.
5 workflows you can automate with AI this week
Most AI automation advice is vague. This is the opposite — five specific workflows with real ROI numbers, implementation complexity, and what 'done well' actually looks like.
Read articleHow to calculate ROI on AI automation before you commit
A practical framework for estimating the return on AI automation — with real formulas, common pitfalls, and how to build the business case that gets approved.
Read articleWhat AI can and can't automate in 2026
A reality check on where AI automation works reliably today, where it works with guardrails, and where it will waste your money. No hype, no doom — just an honest assessment.
Read articleGet in touch
Want to work together?
Tell us what you're working on. We'll reply within a couple of days.