Product studio & consulting partner.

We build software — our own, and alongside teams who need the help.

Three products in production. Four client partnerships, most over five years.

Fixed-price services

Clear scope, real deliverables, no surprises.

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Client Work

Teams we've worked with for years — embedded, shipping, and owning outcomes.

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Our Products

Software we built for ourselves. Each one is live and used by real people.

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Who we are

Two people. One does product and engineering, the other does design. We've worked this way for years.

Daniel Georgiev

Product & Engineering

Runs product direction, architecture, and delivery — both for clients and for our own products. Writes most of the code.

AI implementation, full-stack development, getting things shipped.

Boryana Georgieva

Design

Designs interfaces and interactions. Makes sure everything we ship feels clear, consistent, and worth using.

Product design, UX systems, brand consistency.

Articles

Notes from the work — consulting decisions, product updates, and things we've learned building with AI.

AI Automation · 12 min

5 workflows you can automate with AI this week

Most AI automation advice is vague. This is the opposite — five specific workflows with real ROI numbers, implementation complexity, and what 'done well' actually looks like.

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AI Strategy · 8 min

How to calculate ROI on AI automation before you commit

A practical framework for estimating the return on AI automation — with real formulas, common pitfalls, and how to build the business case that gets approved.

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AI Strategy · 9 min

What AI can and can't automate in 2026

A reality check on where AI automation works reliably today, where it works with guardrails, and where it will waste your money. No hype, no doom — just an honest assessment.

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