HomeCrew

My Role I worked as the UX/UI Designer, responsible for the end-to-end design process. My role included user research, problem definition, user flow creation, wireframing, prototyping, and visual design. I independently handled the UX process while validating decisions through research insights and usability testing.

Process & Solution I began by conducting user research through surveys and informal interviews to understand common pain points. Key issues included confusing service categories, lack of upfront pricing, and uncertainty about service professionals.

Based on these insights, I defined clear user personas and mapped the end-to-end user journey. I redesigned the information architecture to make service discovery more intuitive and created simplified user flows for booking. Low-fidelity wireframes were used to quickly iterate on layout and content structure, followed by high-fidelity designs in Figma.

To improve trust, I introduced features such as transparent pricing breakdowns, verified professional badges, ratings, and clear service descriptions. The UI focused on clean layouts, accessible typography, and clear call-to-action buttons to reduce cognitive load.

Impact The redesigned HomeCrew experience resulted in:

A more intuitive booking flow with fewer steps

Improved clarity and trust through better information hierarchy

Reduced friction in service discovery and checkout

A scalable design system that supports future feature additions

Built With

• chatgpt
• clude
• figma
• googleform
• miro
• ui
• ux
• wordpress