factor10

Why is my software development team slow despite having more people?

2026-04-02T00:00:00Z

The software team says the workload is too high. So you add more people. That should help! But what happens instead is that features now take even more time to squeeze through the system and your people start blaming each other. What has happened?

You are far from the first person to live through this dilemma, and the good news is that there are ways to add more people to a project and actually go faster, but it requires some serious work. In 1975 Fred Brooks wrote about this conundrum in his book 'The Mythical Man Month', where he compares developing a software project with having a baby. You won't be able to get that baby in one month when you assign nine people to making it. He coined Brooks's Law which says that "Adding manpower to a late software project makes it later." Several other people have made the same discovery since and came up with reasons and solutions (for the software problem, not the baby one).

Here is a list of some of the reasons:

1. Communication gets more complicated

For every person added to a team, the number of communication channels increases quadratically. If you had five people in the team, there were 4 + 3 + 2 + 1 = 10 communication channels. If you add a sixth person, there are now five more (5 + 4 + 3 + 2 + 1 = 15) communication channels. Each new person increases the number of channels by the number of persons already in the team.

Official communication becomes a lot harder, but the unofficial communication suffers too. Situations like overhearing your colleague talking about a problem that you know how to solve become more unlikely the more colleagues there are.

Communication through code suffers as well. With fewer people it is easier to decide on shared standards and to have discussions about the structure of the code. With a lot more people involved, it is harder to maintain conceptual integrity: the code won't look like it was written by one person and thus be harder to navigate, understand, change and maintain.

2. Lack of trust

The authors of the book Team Topologies argue that the size of a team is limited by Dunbar's number, which is the maximum number of people with whom one can maintain stable social relationships.

If the team gets too big (more than nine members), the trust automatically decreases because of this human limitation. High trust is what allows teams to innovate and evolve. If it is lacking or reduced, the speed and quality of delivery will decrease.

3. Onboarding takes time

It takes time to onboard new members, and it takes away time from those who are familiar with the system. This is why adding people to an already late project makes it later.

If you, however, add more people before everything is on fire or if you add the right and highly qualified people, Brooks's Law does not apply (according to Brooks). It also does not apply if you can perfectly partition the tasks, which Brooks argues is very rare.

4. The real problem is the cognitive load

The cognitive load remains the same even if you add more people, you cannot decrease it by sharing it (it is like 'fun' in that way, only much less fun). Complicated code, processes and tools will influence the speed of every team member, if there are more, that just means more people are trying to make sense of the same mess. Cognitive overload can also be rooted in teams being responsible for too many domains or an architecture that doesn't reflect the organizational structure.

5. The architecture does not support it

There's another law called Conway's Law that says that the architecture of your systems prevails the structure and communication paths within your organization. So adding more people to a big team will not only complicate the communication and trust but also the architecture. If you try to change the architecture without reorganizing, this will, according to Conway and Team Topologies, only lead to friction and cognitive overload, and in the end the organizational structure will prevail over the architecture again.

What to do?

So what needs to be in place to be able to gain speed by adding people? According to Conway's Law, you should start with working on the organizational structure. Together with technical people who know the current architecture and its limitations, you can reorganize with the goal to improve the architecture (this is called an Inverse Conway Maneuver). Taking trust and cognitive load into consideration, you should make sure that the teams stay small and can work independently of each other. Aim for one Bounded Context per team. Now you can make sure that the architecture reflects the organizational changes. This is called a sociotechnical process because it requires both social and technological change.

The new organizational and architectural structure (which is modular now) makes it much easier to add more people and gain speed.

Once you have come so far, you might find that you no longer need to add more people to gain speed. But if you decide to do so, you are now able to add a whole new team that starts working on a new module without affecting other teams. Or you add multiple new people to a bunch of smaller teams. If each team has to onboard one new person, the negative consequences (trust, communication) are much less serious than onboarding a lot of new people into an already big team. You can also think about adding people with the purpose to remove obstacles for the team (a so-called enabling team according to Team Topologies) and thus speed up all other delivery teams.

You still won't be able to make a baby in a month, but you might be able to make more babies in 9 months than you could imagine.

/Katharina Damschen, Principal software architect

Do we have the data needed for a self-service solution configurator?

2026-03-11T00:00:00Z

In fact, even companies with a mature system map (ERP, CRM, PIM, PLM, CAD systems, etc) don't have everything they need. Here's why: the data required for a customer-facing configurator is different from the data you use internally. Much of it simply doesn't exist yet because no one has needed it before.

The data that does exist often has quality issues, since it's been designed for humans to interpret, not for systems to process automatically.

What kind of data are we talking about?

The missing data isn't just product specs – it's the configuration logic that guides customers to the right solution. This is business knowledge about how your products work together, what makes sense in different contexts, and how to solve specific customer problems.

Your existing systems store product information, but configurators need something different: the rules, constraints, and domain expertise that lives in your sales team’s heads, not in any database where a configurator can access it.

But don’t worry, together we can fill that gap.

How we solve this

We start a self-service solution configurator initiative from what your customers need, not from what data you have. This approach creates a precise specification of the required data as you build.

The configurator begins with manually maintained data. Once it's proven valuable with real customers, you backfill the data flows and integrations – as a separate initiative, on its own timeline.

This means you can move quickly. Build the configurator, test it with customers, prove the value. Then systematise the data sources.

We recommend building in small increments with customer feedback after each step. Start simple with the business logic, keeping integrations lightweight at first. Once you've validated that the configurator works for your customers, you invest in the more sophisticated technical infrastructure.

That said, it's good to understand your current system landscape, and we recommend creating a high-level map if you don't have one (we can help with that too). That map evolves as the project progresses and becomes valuable reference for future initiatives as well.

What about internal challenges?

Organising your internal data involves multiple stakeholders across the organisation. Different departments own different pieces of the puzzle, and coordinating that work takes time and careful navigation.

The good news: our approach is designed for this. By letting requirements emerge from proven customer value rather than internal debates, you avoid getting stuck in opinion wars. The configurator will show what data is actually needed, creating a concrete specification that's hard to argue with.

External facilitation often helps here. Someone without organisational history can ask necessary questions without political baggage, especially with clear sponsorship of the initiative from top management.

Treating internal data work as its own workstream – separate from the customer-facing configurator – keeps momentum going. You're not waiting for full automation before launching. The configurator launches with curated data that you maintain manually at first. Then, as you prove value, you increase automation of data sourcing and maintenance.

And because the purpose is clear (better customer experience and increased revenue), it's easier to unite the organisation around the effort.

Better data across the organisation

This work improves your entire data landscape, not just the configurator. You'll increase overall data quality, often redefining responsibilities for more effective operations. You're fixing problems at the source (incorrect data) rather than dealing with the consequences downstream (wrong orders, installation issues).

Your product catalogue becomes more complete and well-structured. Every essential detail – measurements, pricing, compatible combinations, production country, material specifications – must be accurate for the configurator to function. This creates a solid digital foundation that benefits the entire organisation.

The configurator initiative becomes a catalyst for broader operational improvements.

The bottom line

Your data is about to become more valuable than ever – because it will directly power your customer experience and sales process.

Yes, there's more to the data story. The data you do find is often duplicated across several systems with slight variations. Which version is authoritative? That becomes clear as you build. As your configurator matures, you'll also add preview and testing layers to ensure weak data quality and data changes don't unexpectedly affect customers. But these are topics for another time.

The key point: you don't need perfect data to start. You need a clear approach that builds the right data as you prove value with customers.

Ready to explore what a Self-service Solution Configurator could do for your business? We offer a two-hour workshop to help you discover the potential value – either remote or in-person. Get in touch!

/Per Rovegård, CEO & Principal software architect

Raniz will be talking at Devoxx Greece in April

2026-02-11T00:00:00Z

Automated pipelines have become an integral part of our daily workflow. As the pipelines become increasingly important, the demands placed on them rise proportionally.

As with many things, a great pipeline operates seamlessly in the background, while a poorly designed one becomes a constant irritation. But what makes a pipeline great? In what order should you run your test suites? Should you have one pipeline or ten?

In this talk, Raniz answers these questions and more by bringing up a few antipatterns he has encountered during his work as a consultant, explaining why he considers them such and what you should do instead.

After listening to this talk, you will have a better understanding of what makes a pipeline great and concrete things you can do to improve it and shorten the feedback loop.

You can find the full schedule and ticket information on the Devoxx Greece website.

To keep track of all of his upcoming events and talks, we recommend checking out Raniz's Sessionize page.

Need an outside perspective on your architecture?

2026-02-10T00:00:00Z

Do you recognise any of these symptoms?

Every small change in your core system triggers days of firefighting.
Teams say “that’s impossible” more often than they ship.
You’ve tried offshoring, new processes, and bigger teams but delivery capability doesn’t increase.
Roadmaps slip, technical discussions loop endlessly, and no one can agree on where the real problem is.
Your business wants to move faster, but the software can’t keep up and no one can clearly explain why.

These symptoms are usually a sign that your system can no longer support the way the organisation needs to work. But before investing in large-scale changes, you need clarity on what’s actually slowing you down – and what isn’t.

That’s where our turbo architecture review comes in: analysis, diagnosis and recommended next steps in just two weeks. We’ve written more about how it works here.

If you need a clear outside-in perspective on what’s slowing down your software delivery, don’t hesitate to get in touch!

/Per Rovegård, CEO & Principal software architect

Katharina will be talking at Scan Agile in March

2026-02-06T00:00:00Z

Katharina will be in Helsinki on March 17-18, 2026, to visit Scan Agile, the most established agile event in the Nordics.

In her upcoming session, she will share her journey and experiences with implementing Domain-driven Design and how focusing on Value Objects reshaped her understanding of the problem space and unlocked deeper conversations with domain experts.

Attendees can expect to learn:

How to build a richer domain model from the bottom up
Ways to incrementally introduce DDD thinking without overwhelming teams
Practical strategies to move past "analysis paralysis" by asking the right questions early on
A slightly infuriating knitting fact

This presentation is designed for those who want to move past the theory and begin implementing practical modeling techniques immediately, rather than waiting for a time when they have all the answers.

Don't miss Katharina's session to learn how to transform your approach to domain modeling. You can find the full schedule and ticket information on the Scan Agile website.

Looking to get more out of DDD and agentic coding? Join us at Foo Café!

2025-12-17T00:00:00Z

This evening we'll explore how small, intentional choices — in code, tools, and ways of working — can lead to more reliable systems and better outcomes in the following talks.

Just start (with Value Objects)

with Katharina Damschen

My journey with Domain-Driven Design began with confusion and skepticism. Inherited codebases built on DDD's layered architecture made me question the value of the domain layer, when all I saw were models being used to pass data between persistence and application services. After digging deeper into DDD, I realized how replacing primitive types with domain-specific classes reshaped my understanding of the problem space. What looked like a small coding choice unlocked deeper conversations with domain experts.

This talk explores how seemingly simple Value Objects became my unexpected entry point into domain modeling. Through stories from real projects, I'll demonstrate how Value Objects can be leveraged to build a richer domain model from the bottom up, incrementally introducing Domain-Driven design thinking without overwhelming teams.

By providing practical guidance and examples this presentation helps you to move past analysis paralysis and begin asking the right questions instead of waiting for a time when you have all the answers.

This talk is aimed at software developers at any stage of their DDD journey who want to see how starting small can lead to significant shifts in both code quality, domain understanding and collaboration. You will leave with lots of tips of pitfalls to look out for and improvement possibilities to explore.

5 pro tips for coding with agents

with Nizar Selander

Agentic coding is full of promise! Right up until your AI agent derails your codebase for the third time in a row, that is. Spending hours fixing avoidable agentic coding messes is frustrating! That’s why I created TDD Guard: a plugin that helps you set boundaries for your coding agents, so they play by your rules. It gives you less chaos, more control, and a smoother path to actually shipping something useful.

In this talk, I’ll share some of my hard-earned lessons from months of building both with and against agentic coding’s many quirks. We’ll look at how to move from unpredictable outcomes to productive workflows by setting the right boundaries, using TDD in ways that make agents more dependable, and guiding their behaviour through intentional guardrails. I’ll also touch on things like, the value of dog-fooding and how containers and sandboxed environments help keep everything safe.

Whether you're aiming to strengthen your current setup for agentic coding or want to get started on solid footing, this talk offers practical tips you can start using right away.

We would love for you to join us!

When? Thursday 22 January 2026 at 17.30.

Where? Foo Café in Malmö

How? Click here to reserve your ticket today

The magic of a custom-built self-service solution configurator

2025-12-11T00:00:00Z

Luckily, an entrepreneurial person at Dynapac got an idea. He and his team realised they were sitting on years of research about how to compact different soil and asphalt materials in the most effective way. Since compaction is a critical part of, in particular, road building, they decided that this knowledge shouldn’t just stay inside the company – it should be placed directly in the hands of their sales engineers and customers in a helpful way. I was brought in to help out with the development.

The application we created became very popular, globally. Suddenly, customers cared a lot less about the purchase price. Dynapac’s tool helped them select the correct equipment for their – often huge – projects in an optimised way: which machines to combine, how to operate them, number of passes, ideal amplitude and speed, and so on and so forth. This helped them save a lot of time and money while ensuring the right quality. And it also deepened long-term customer loyalty.

At the time, I was surprised by the scale of the impact. Now, after having been involved in several similar initiatives, I know that this is what happens when you focus on helping your customers reach their global optimum instead of just selling them a product.

For Dynapac, it wasn't only about providing the best machines, it was about truly helping their customers achieve the best outcomes.

This old story is very much in line with the concept we have tried to describe here: the Self-service Solution Configurator.

/Jimmy Nilsson, CTO and Principal software architect

PS. If you enjoyed this article and would like to read more on this topic, we recommend signing up for our newsletter for industrial manufacturing companies that want to grow through software.

DDD feels more crucial than ever (if that’s even possible)

2025-12-10T00:00:00Z

Agents seem to benefit from a DDD approach in much the same way living developers do. And the same goes for integrating LLMs into your overall architecture: they perform better when surrounded by a DDD-inspired strategic design and when they can use a rich domain model.

That said, somebody asked me the other day when DDD is of most value, and my spontaneous answer was during architecture renovation/modernisation. You know those situations where every small change in the software is painful and the business is hurting because of it. (It feels kind of silly to pick just one situation, but this one really stands out for me.)

To try and capture that, and a few other situations as well, we wrote this DDD overview.

/Jimmy Nilsson, CTO and Principal software architect

On-demand webinar: 5 pro tips from developing and using TDD Guard

2025-10-22T00:00:00Z

Do you want to take your agentic coding from promising to powerful? The plugin TDD Guard helps you set boundaries for your coding agents, so they play by your rules. The result is less chaos, more control, and a smoother path to actually shipping something useful.

In this 30-minute video, Nizar shares five practical tips that you can apply immediately, both for getting the most out of agentic coding in general and for using TDD Guard in particular.

Working with agents – approaches that help you work more efficiently
Test-Driven Development – different styles and why it works so well with agents
Guardrails – smart ways to steer your agents with intention
Dog-fooding – the value of using what you build yourself
Secure development – keeping things safe with containers and sandboxed environments

Watch the on-demand webinar: 5 pro tips from developing and using TDD Guard.

From Desert To Forest – watch Beth Andres-Beck’s talk from myConf 2025!

2025-10-21T00:00:00Z

There are two hard problems in software development: building valuable software and managing the team that builds software. In hir talk at myConf 2025, Beth used the analogy of a desert and a forest to show how organisational design affects the outcome of software development, what actually works and how engineers can drive the solutions.

Sound interesting? Watch it now!

Watch a recording of From Desert To Forest by Beth Andres-Beck.

Did you know we also host a conference?

This year marked the fourth edition of myConf – 24 hours packed with inspiration, learning, and thought-provoking discussions about better tech, smarter business, and creating real value. The lineup once again brought together a mix of practitioners, researchers, entrepreneurs, and thinkers operating at the intersection of business and software development. But don’t worry! If you missed it, you can watch all the talks from myConf 2025 here.

From Friction to Flow; Putting Humanity at the Heart of Your Hiring – watch Suzi Edwards-Alexander’s talk from myConf 2025!

2025-10-14T00:00:00Z

Hiring should be about building amazing teams, company and culture, yet many hiring practices create unnecessary friction, arbitrary filters, and inefficiencies. In her talk at myConf 2025, Suzy took a candid look at the common hiring pitfalls that frustrate interviewees and hurt businesses, and shared ways to make it a better experience for everyone.

Sound interesting? Watch it now!

Watch a recording of From Friction to Flow; Putting Humanity at the Heart of Your Hiring by Suzi Edwards-Alexander.

Did you know we also host a conference?

The Mind Behind the Method – watch Aslam Khan’s talk from myConf 2025!

2025-10-07T00:00:00Z

Getting software teams—or yourself—to adopt new practices can be challenging. Some resist from the beginning, others start enthusiastically, and many more than we would like to admit gradually revert to prior ways of working. In his talk at myConf 2025, Aslam explores how cognitive biases might affect practice adoption in the hope of finding more natural approaches that respect how developers think, decide, and work.

Sound interesting? Watch it now!

Watch a recording of The Mind Behind the Method by Aslam Khan.

Did you know we also host a conference?

factor10 welcomes Per Rovegård as new CEO

2025-10-01T00:00:00Z

Per Rovegård brings more than 25 years of experience in the software industry, including 14 years at factor10, most recently as CTO. He also holds a Ph.D. in software engineering. With a rare mix of deep technical expertise and genuine curiosity about how customers’ businesses work, Rovegård has been central to the company’s growth and direction. True to factor10’s culture, he plans to keep working hands-on with customer projects alongside his new role.

“Building a solution that helps a customer grow their business beyond what they could imagine, that’s what factor10 is all about,” says Rovegård. “As CEO, I will focus on sharpening our unique strengths so we can continue taking on the most important challenges with the most ambitious companies. That includes ensuring our consultants have the space to keep learning and sharing their knowledge with the community. Because when our consultants grow, our customers and factor10 grow with them.”

This transition is the result of a long-planned succession. Jimmy Nilsson, who co-founded factor10 in 2007, will now spend more time doing what he enjoys most: working directly with clients. He will also stay engaged in sales and recruitment.

“Per is probably the best software developer I’ve ever worked with, and I’ve worked with many,” says Nilsson. “I am thoroughly looking forward to seeing him put his outstanding software thinking into running and developing the company itself!”

factor10 is part-owned by Prevas, a Nordic innovation hub where companies collaborate to create smart and sustainable solutions through technical expertise and business insight.

“The fact that factor10’s new CEO comes from within the company highlights the strength of its culture and team,” says Magnus Welén, CEO of Prevas. “I’m convinced Per’s leadership will ensure the company continues to thrive and create impact for its customers.”

Software is more central than ever to business success. With Rovegård at the helm, factor10 is set to continue doing what it does best – developing high-impact software solutions that create leverage for its customers.

About factor10

factor10 is a Swedish consultancy with coding architects helping companies tackle their most business-critical challenges. Founded in 2007, factor10 is built on the core idea that there’s a better way to develop software, based on flexibility, minimalism, and longevity. Over the years, they've helped companies such as DARPA, Microsoft, Monitor ERP System and Roxtec International. Together with their clients, factor10 aims to make the world more sustainable and democratic.

Media contact

Cecilia Justad
cecilia.justad@factor10.com
+46708576496

Press images

Here you will find photos and the press release in Swedish.

Web3 & AI: The Power Duo Shaping a Smarter, Fairer and More Value-driven Future – watch Zara Zamani’s talk from myConf 2025!

2025-09-26T00:00:00Z

As we step into a new digital era, the fusion of Web3 and AI is redefining value creation, ownership, and intelligence. In her talk at myConf 2025, Zara explored how decentralised technologies can empower individuals, enhance transparency, and revolutionise industries when combined with AI’s predictive and generative capabilities.

Sound interesting? Watch it now!

Watch a recording of Web3 & AI—The Power Duo Shaping a Smarter, Fairer and More Value Driven Future by Zara Zamani.

Did you know we also host a conference?

Webinar: 5 pro tips from developing and using TDD Guard

2025-09-18T00:00:00Z

Take your agentic coding from promising to powerful!

Spending hours fixing avoidable agentic coding messes is frustrating! The plugin TDD Guard helps you set boundaries for your coding agents, so they play by your rules. The result? Less chaos, more control, and a smoother path to actually shipping something useful.

What you’ll learn

In this webinar, Nizar will share five practical tips that you can apply immediately, both for getting the most out of agentic coding in general and for using TDD Guard in particular. He will cover the following areas:

Working with agents – approaches that help you work more efficiently
Test-Driven Development – different styles and why it works so well with agents
Guardrails – smart ways to steer your agents with intention
Dog-fooding – the value of using what you build yourself
Secure Development – keeping things safe with containers and sandboxed environments

The gritty details

Date & Time: Friday, 10 October, 08:30 CEST

Duration: 30 minutes + 15 min hangout for those who want to stick around

For: Developers curious (or frustrated) about agentic coding

Reserve your spot: It’s free to join, but spots are limited. Link will be sent after registration, please note that there might be some delay.

Sign up here!

Green Computing – the Practitioner’s Perspective – watch Erik Dörnenburg’s talk from myConf 2025!

2025-09-17T00:00:00Z

GreenOps, is a growing field helping companies reduce their IT-related carbon footprint. In his talk at myConf 2015, Erik shared insights from a developer's perspective, starting with some key concepts and principles, and then moving on to specific techniques, methods, and tools to measure and reduce an organisation's carbon footprint.

Sound interesting? Watch it now!

Watch a recording of Green Computing—the Practitioner’s Perspective by Erik Dörnenburg.

Did you know we also host a conference?

Does software development feel like a leap into the unknown for your company? Here’s how to make it a confident step forward!

2025-09-08T00:00:00Z

That hesitation is understandable. If software development isn’t part of your daily operations, it can seem abstract and overwhelming. And when you’re already dealing with complex sales cycles, specialised products, and deeply ingrained processes, the last thing you want is to add complexity just for the sake of “going digital.”

But here’s the good news: building the right software doesn’t require a giant leap. In fact, the most effective approach is the opposite: a series of small, confident steps. Here's what we recommend.

1. Focus on the most valuable opportunity first

One common misconception about software projects is that you need a full roadmap before you can get started. But the truth is, most successful digital tools don’t begin with a detailed plan for everything. They start by identifying a single high-value opportunity, something you can improve quickly and meaningfully.

That might be:

helping customers understand a complex product portfolio so they can make confident buying decisions faster
making it easier for sales reps to upsell or cross-sell by surfacing relevant add-on options at the right moment
providing distributors or resellers with instant quoting tools so they can close deals independently
offering customers a way to simulate their product use-case or environment, creating a compelling reason to buy

By zooming in on one customer pain point with strong revenue potential, you can start seeing value early without committing to a massive transformation.

2. Move in small steps with real, usable results

The most reliable way to reduce risk in software development is to work in small steps with a focused team. Deliver something early, learn from real use, then adjust.

This approach does not only keep costs under control, it also:

provides faster feedback so you can use real outcomes to steer next steps
reduces the risk of building the wrong thing
builds trust and clarity within your organisation

Unlike your hardware products, software can easily be adapted and reshaped to meet changing needs and opportunities. You don’t need to get everything perfect the first time, you just need a first version that allows you to learn, adapt, and continuously improve. Think of it like building a prototype that actually works, and evolves with your input.

3. Combine business knowledge with excellent software skills

Many companies worry that they don’t have enough internal experience to guide a software project. But you don’t need to be a digital expert. You already have the most important ingredient: deep knowledge of your business, your products, and your customers.

The key is finding a partner who can work closely with you to turn your business needs into practical software solutions. There’s a big difference between someone who builds what you ask for, and someone who helps you figure out what to build. Look for someone who:

listens closely
asks smart questions
speaks your language
cares about your business (almost) as much as you do
dares to make bold suggestions

A full-service software partner acts more like an extension of your team than an outsourced partner. They understand manufacturing complexity, can manage both front-end usability and back-end integration (including security), and can adapt as your needs evolve.

4. Stay in control of your solution and avoid lock‑in

One of the hidden risks in many software projects are dependencies that limit you: on specific platforms, tools, or consultants. It’s easy to end up with a solution that works, but only as long as you keep paying the people who built it.

That’s why it’s important to build for independence from the start. You want software that’s yours to keep, simple to maintain, and well-documented enough that you can choose how to grow it (and with whom) in the future.

Good partners design for a smooth transfer of responsibility, they don’t trap you in their ecosystem.

The bottom line: software doesn’t have to be a gamble

Digital tools can absolutely improve how you sell complex products. You don’t need to bet big to get started. The right approach – and the right partner – will help you:

focus on the most valuable opportunity first
move in small steps with real, usable results
combine business knowledge with excellent software skills
stay in control of your solution and avoid lock-in

And perhaps most importantly: they’ll make software development feel a bit less like a leap into the unknown, and a lot more like a smart, manageable business decision.

/Per Rovegård, CTO & Principal software architect

PS. If you enjoyed this article and would like to read more on this topic, we recommend signing up for our newsletter for manufacturing companies that want to grow through software.

Do You Want SERIOUS Play in Your Work Life? – watch Aino Vonge Corry’s talk from myConf 2025!

2025-09-02T00:00:00Z

LEGO® SERIOUS PLAY® (LSP), combines the power of LEGO bricks with cognitive science to enhance communication, collaboration, and strategic planning beyond traditional methods such as post-it notes or whiteboard sessions. In her talk at myConf 2025, Aino showed how LSP can foster deeper engagement, sharper insights, and faster alignment in complex, large-scale IT projects.

Sound interesting? Watch it now!

Watch a recording of Do You Want SERIOUS Play in Your Work Life? by Aino Vonge Corry.

Did you know we also host a conference?

Ye Cannae Change the Laws of Physics – watch Kevlin Henney’s talk from myConf 2025!

2025-08-26T00:00:00Z

In software development, abstraction allows us to ignore irrelevant or inconvenient aspects of the world and of the computer systems. But there are limits to the enchantment of code and our ability to maintain illusions. In his talk at myConf 2025, Kevlin explored the metaphors and realities of the physical world and how they play out in our software systems.

Sound interesting? Watch it now!

Watch a recording of Ye Cannae Change the Laws of Physics by Kevlin Henney

Did you know we also host a conference?

Solve Better Problems – watch Sarah Freiesleben’s talk from myConf 2025!

2025-08-22T00:00:00Z

Putting profit in focus can cause teams to converge on reductive solutions. In her talk at myConf 2025 , Sarah argued that true value is found in the dynamic interplay between reality and possibility. Although finding it doesn't always feel efficient, creating space to tap into what is emerging will help us solve better problems and meet the systemic complexity required to build a sustainable future.

Sound interesting? Watch it now!

Watch a recording of Solve Better Problems by Sarah Freiesleben.

Did you know we also host a conference?

The books that shaped how I think – Raniz

2025-08-12T00:00:00Z

Reading is still my preferred way of ingesting information, and while I mostly read fiction, I do read the occasional work-related book. Some I have probably forgotten about, some overstayed their welcome, and some I return to for rereading a chapter or two now and then.

The following four have stayed with me.

Accelerate: Building and Scaling High Performing Technology Organizations – Nicole Forsgren, Jez Humble and Gene Kim

Accelerate is the book I return to the most. It is not your typical inspirational book since it is very low on hows. Instead, it focuses on conclusions drawn from four years of DevOps Research and Assessment reports. It explains the science behind the reports as well as the findings.

Reading it was like hearing someone else confirm all my beliefs about how software should be developed, but better formulated and with scientific evidence backing them up. How could I not love a book like that!

Extreme Programming Explained – Kent Beck

My first contact with XP was during my first year at Lund University. We had a course called “Extreme Programming” where we developed software (mostly) according to how the book says you should.

I didn’t read the book until much later, but I’m glad I did. Even if I’ve picked up on all the practices through working in the industry, it’s always a good idea to go back and read the source. Kent is also good with words, so the book is worth reading just for his narrative around it.

The Goal – Eliyahu M. Goldratt

Contrary to what you’d expect from a book about a management paradigm (Theory of Constraints), The Goal is a novel. Goldratt conjures up a story about a production plant manager, Alex Rogo, faced with turning his unprofitable plant around in three months’ time, which he does by discovering the Theory of Constraints.

Goldratt does a good job of teaching the Theory of Constraints with examples that heavily use the Socratic method. This allows the reader to reflect on the issues in the plant before the solutions are presented.

Fem gånger mer kärlek: Forskning och praktiska råd för ett fungerande familjeliv – Martin Forster

Five Times More Love: Research and Practical Advice for a Functioning Family Life

Kids are (often) stubborn, demanding, irrational, and selfish. I bought this book to better understand my kids and learn how to deal with the various situations that arise at home. It references several scientific studies on children’s behaviours and contains many examples gathered from following and interviewing real families.

Reading this book – and others like it – has made me a better parent. By becoming better at responding to my kids’ emotions, desires, and frustrations, I have gained a toolbox for better interactions with adults as well.

(This book is unfortunately not available in English.)

I will likely never stop reading

Books are easy to skim, put down and pick up again, and non-intrusive to everyone around you. And when it comes to fiction, it allows you to fantasise about everything that’s happening instead of watching someone else’s idea of what everything described in the book looks like.

My wife and I read to our kids every day, and I hope they will turn out to be readers as well – it looks promising!

/Raniz, Principal software architect

Welcome to factor10, Katharina Damschen!

2025-06-30T00:00:00Z

Hi Katharina, you just joined factor10. Welcome! What do you like most about being a coding architect in software development?

There are many things, but I especially like the process of breaking down complex problems into seemingly simple solutions. I like it best when that process is collaborative and when I feel I learn a lot along the way.

What did you do before you joined factor10?

I studied Structural Engineering in Germany, where I earned my Master’s degree. I then spent several years working as a software engineer in the construction industry where I developed geotechnical analysis and tunnel navigation applications.

When I moved to Sweden, I transitioned into building distributed web applications and mobile backends at Optidev/Techstep, helping frontline workers at for example PostNord and Västtrafik work more efficiently.

Most recently I have been working at Trafikverket, the Swedish Transport Administration where I have been developing a web application supporting the implementation of Europe's new railway signaling system ERTMS.

And then one day I saw an intriguing job ad on LinkedIn ...

What made you realise factor10 was the right place for you?

Reading the job description, it really checked all my boxes. And then talking to everyone here at factor10 and realising how humble and genuinely nice and honest they are.

Suzi was the first person from factor10 that I met, and her attitude towards hiring stood out. It was obvious that she really wanted to find the right person. She made me feel that it was just as important that I wanted to work at factor10 as that the team wanted to work with me.

I also liked the way the coding interview was conducted. I was solving a problem in roughly an hour, with Per giving me feedback while I was writing the code. He was at least as invested as I was, and it was a quick way to evaluate each other.

Then the team invited me to myConf just because they thought I would enjoy it, no strings attached, which was very nice. And I did enjoy it very much!

We’re thrilled that you liked us as much as we liked you, Katharina! On top of being skilled and smart, you also share our passion for excellence, for delivering outstanding solutions to customers, and for sharing ideas with the community.

Just one more thing before we let you get back to problem-solving and coding. As factor10 is a fully remote company, where will you be working from most days?

I’ll be working from Sandhult, just outside of Borås, where I live with my family and four backyard chickens.

PS. If you want to reach out to Katharina (or just find out what her chickens are called), you can check out her profile page here.

On-demand webinar: Move fast without breaking things!

2025-06-19T00:00:00Z

Long lead times are the bane of agile software development. They don’t just delay features, they make it harder to respond to change, learn from feedback and keep your teams engaged.

In fact, the book Accelerate highlights lead time as one of four key metrics that predict business performance. But while it tells us why lead time matters, it doesn’t tell us how to measure or reduce it in practice. But don’t worry, we’ve got you!

In this recorded webinar, Raniz shares how to

measure lead time in meaningful ways
identify what’s slowing you down
take action on the things you actually control.

While everyone is welcome to watch, we think this is especially relevant for devs, tech leads, and anyone who wants practical steps to speed things up and increase quality without burning out.

Watch the on-demand webinar: Move fast without breaking things! with Raniz Raneland.

Three ways to break into new markets with your industrial products (without hiring more salespeople)

2025-06-17T00:00:00Z

Even in the best of worlds, growing through local sales is a strategy that is only as fast as establishing your next local presence. Fortunately, there are better ways. Here are three ways to break into new markets without hiring a single local sales rep.

1. Simplify your sales funnel

Make your complex products easy to find and understand!

If your product system is complex, chances are you have found yourself with an even more complex sales funnel. Many people are involved, and there are even more steps to complete. Your sales take time, are resource-heavy, and are limited by geographic closeness to customers, or at least by time zone proximity. Customers tend to back out before they even get a chance to fully understand the value your products can provide to their business.

It doesn’t have to be this way! Many companies are stuck in a false belief that their product system is uniquely complex and that only human experience can make it understandable. The sooner you part ways with this belief and start digitalizing and simplifying, the sooner your sales will increase and cross borders to new markets.

2. Develop a custom digital design tool

Empower customers to configure their own solutions!

Your customers want the solution that they genuinely believe will solve their problems. And seeing is believing! If they can see your product solve their problems on the screen before them, while your competitors ask them to trust complicated documents, it doesn’t matter that your products must be shipped a few extra miles.

A digital design tool allows your customers to tailor the solution to their problems and place an order. But even if they choose not to, it will educate them and help them make more informed queries when they contact your sales rep. This greatly increases the chance for a solution that solves the problem well, makes the customer happy, and paves the way for a long and profitable relationship!

What is the best thing about your digital design tool? Geographic borders do not limit it, and it can be found by anyone, anywhere and at any time!

3. Establish local channel partnerships

Leverage local market expertise!

Being close to customers matters; your customers want to feel they can reach out to someone who understands their problems. But it doesn’t have to be one of your sales reps, it can just as easily be a local partner! Someone who knows their way around the local market and has the ability to connect the dots between the customer's problems and a solution that includes your products and services.

But why should the local partner choose to recommend your products to their customers, and not your competitors? Again, because seeing is believing. A simple sales funnel and a custom digital design tool make your products easy to understand and buy, and they can see the solution to their problems on the screen before them! They will recommend your products because, although they’re impactful, they’re still easy to understand, design into a larger solution, and buy.

Start opening up new markets today

A digitalized and simplified sales funnel, powered by a digital design tool, is the investment you need to break into new markets, increase sales, and shorten sales cycles. Besides boosting your sales in new markets, it will also provide you with the market insight you need to know where to focus your efforts to establish local market partnerships.

Even if your company excels in developing, manufacturing, and selling physical products, we find there’s often a significant and untapped opportunity for growth in the digital space. factor10 has helped several manufacturing companies digitalise and simplify their sales funnel, usually driven by developing a custom digital design tool for a complex product system. Contact us today to learn more!

/Per Rovegård, CTO & Principal software architect

PS. If you enjoyed this article and would like to read more on this topic, we recommend signing up for our newsletter for manufacturing companies that want to grow through software.

Why do we deploy on Fridays?

2025-06-12T00:00:00Z

The reason why we do this is that nobody wants to work on a Friday evening. Deploying on Fridays keeps us motivated to make sure our system ready to be deployed at all times, and that is important to us. Having a system that can be deployed anytime allows us to quickly push out new features as well as fixing incorrect behaviour when needed.

We follow a few practices that I believe are key to keep a system deployable. These have worked great for us, and if you are pursuing a situation where you can deploy your system at any time, I think these are a good start.

Excellent test coverage

We have a lot of tests, in all flavours. There are unit-tests, service-level tests, integration-tests, end-to-end tests. All in all, there are about 35 000 tests (back-end and front-end) for one of the applications (application is roughly 160 KLOC).

By using Test-Driven Development (TDD) we get a large number of tests and a high test coverage. We do not measure test-coverage, and we see no reason to start, as it says nothing about the quality of the tests. The quality of tests are maintained by following the red-green-refactor cycle in TDD, where each test start by failing, with a clear, descriptive failure reason. We also review all test code as thoroughly as any other code.

Having a large test suite is really a key requirement to be able to release with a high confidence that nothing is broken. When I make a change to a part of the system I am not too familiar with, I often start with introducing something that will break it to see which tests that fail. That helps me understand what new tests might be necessary as well as the amount of manual testing I need. Even though there are lots of tests, you as a developer still need to exercise your system manually, just not as much.

Also, coverage alone is not sufficient. Using descriptive and clear assertions can really speed up the understanding on why something failed. This is, of course, always handy, but especially so in those situations were a bug slipped into production and you need to make a fix for it fast.

Backwards compatibility

All changes we do must be backwards compatible. One aspect is that we want to avoid having to coordinate changes with other software (e.g. between our back-end API and our mobile application) as well as with software run by other teams. The latter is even harder as it involves people! Releasing changes independently of each other is a must if you want to release often, which we do.

Another aspect is data compatibility. Our application is fairly old with stored data that have not been updated in years, and a user must always be able to open and work on their old data. When introducing a change or new behaviour we always make it backwards compatible.

A pattern we use whenever possible is to transform data to a new structure when it is loaded. This helps limit the compatibility to the storage related parts of the code. Testing backwards compatibility can be tricky, though. We have added functionality to bypass parts of the system to insert data in a serialised format in order to inject “old” data from tests without having to keep an old database around.

Forward fixing

We never roll back a system to a previous version. Instead, when there is a critical issue, we always make a fix or workaround and make a new release. Managing roll-backs is a lot harder than going forward. E.g., if your new version introduced a change to persisted data, the old version must be able to read that without breaking. Likewise, if your service expose an API and there is a change in the protocol, your clients must be able to handle going back to the previous version as well.

From previous experience, I find it very easy to end up in a situation where you either cannot roll-back, or you make a roll-back just to later realize that you forgot a dependency and now have two fires to put out.

By always going forward, a whole category of problems goes away.

Root cause analysis

We all know that things go wrong every now and then. It is never a single person’s fault, even though it can sometimes feel like that when you have introduced an error. When there is a failure, it is the team’s responsibility. All changes require collaboration from your colleagues, at minimal a code-review. It is crucial to provide a safe environment where there is no blame when things go sideways, instead we all focus on how to avoid this situation again.

Whenever an issue is found in the system, a new test is added to ensure that it will not resurface. We also take a step back and try to understand why this error occurred. What action can be made to avoid this issue again? How can we make our domain model more rigid to effectively block this from happening again? Was the missing test an unfortunate mistake or are we missing a category of tests for similar situations?

One example of using software design to avoid errors is that our HTTP controllers must perform an authorization check or explicitly disable it, else the request will be failed by a middleware. This makes it very hard for us to miss adding authorization in the HTTP layer.

Another example is to use a test suite to rule out future errors based on type system. We use a C# attribute for classes that are serialised and deserialised. These classes are identified by a test-suite using reflection, and the test ensures that all such classes can be serialised and then deserialised. When you add a new such class it will be included in this test automatically. This has helped us to early identify when a property is not being serialised correctly, instead of becoming aware of this much later in the process where it is harder to figure out why something is missing.

Feature toggles

When new features are developed, they are often hidden behind a feature toggle. This way we can keep our branches and pull requests short-lived and continuously merge new features to our main line. We never want to hold back a release due to a new feature. That would only accumulate risk and before you know it you start doubting if it is risk free to make a deploy.

In our system, feature toggles are well integrated in the authorization mechanism. We can assign a feature to an individual, a role or a tenant. We use this to give early access to internal or friendly users (our internal users are also friendly, you know what I mean!) so they can provide us with feedback on how well our solution fits their problem.

A few weeks ago, we gave an internal user access to a new feature we built. Only one or two days later they reported back that it was broken! It turns out that the input data they used triggered a built in size limitation that the new feature was not adapted for. We had obviously missed a boundary test for this feature, which was added as a first thing. But luckily for us this was found by an internal user and corrected before the feature reached general availability.

Deploy often

We do not only deploy on Fridays, we deploy to production several times a week. We have automated the process so all you have to do is to request a deploy (using GitHub Actions) and one of your teammates needs to approve it. After that the deploy pipeline takes over, run all tests, generate changelog, tag release version and push to production.

The deploy request lists the changes made in a changelog style and all developers on the team can approve it. You might find it scary that anyone can approve a release request? Adding too much process here will both slow things down and introduce a threshold for making releases. The people that can approve are the same people that produce code and configuration changes via Pull Requests, since we trust them with that we trust them to make the decision on whether or not something should be pushed to production.

I really encourage you to adopt the tradition of deploying on Fridays! Once your organisation have this level of confidence in your system being functional and for your team to swiftly resolve any issues, you will have truly accelerated your ability to provide customer value.

If it hurts, do it more often.

/Markus Eliasson, Principal software architect

Webinar series: Cut lead times without compromising quality

2025-05-07T00:00:00Z

A webinar series for tech leaders, product people & hands-on developers

We believe that shorter lead times are the key to faster and higher quality delivery. Together with Friktion, we’re hosting a series of two sharp, practical webinars to explore just that. From multiple perspectives across the value stream.

Whether you're coding, steering, planning, or setting the strategy, this series will challenge your assumptions and give you new ways to level up how your team delivers.

Move fast without breaking things!

Webinar 1: Cutting lead times at team level
Wednesday June 4 at 8:30-9:30

Long lead times are the bane of agile software development. They don’t just delay features, they make it harder to respond to change, learn from feedback and keep your teams engaged.

In fact, the book Accelerate highlights lead time as one of four key metrics that predict business performance. But while it tells us why lead time matters, it doesn’t tell us how to measure or reduce it in practice. That’s where Raniz comes in.

In this session, Raniz (LinkedIn link) from factor10 will show you how to:

Measure lead time in meaningful ways
Identify what’s slowing you down
Take action on the things you actually control

While everyone is welcome to join, we think this is especially relevant for devs, tech leads, and anyone who wants practical steps to speed things up and increase quality without burning out.

Click here to reserve your spot!

Is the value actually flowing?

Webinar 2: Cutting lead times at portfolio level
Wednesday June 11 at 8:30-9:30

Sure, your team might be fast. But zooming out, is the value actually flowing all the way from customer need to delivered value?

To evaluate that, we need a broader view. Looking at the full portfolio planning and collaboration. That’s where Joakim comes in.

In this session, Joakim (LinkedIn link) from Friktion will ask some tough questions, like:

Why should we even care about lead time on the portfolio level?
Where are the hidden wait times and bottlenecks?
How does acknowledging uncertainty shape (or misshape) your processes and decisions?

While everyone is welcome to join, we think this is especially relevant for product owners, PMs, architects, portfolio leads, and leaders who steer the system.

Click here to reserve your spot!

Reserve your spots today to empower collaboration, solve your bottleneck, increase the quality, and make speed your new advantage!

Why does factor10 arrange a conference?

2025-04-15T00:00:00Z

There are plenty of great software development conferences about the latest and most advanced technical stuff. myConf, on the other hand, focuses on how the software industry can lead the way to systemic change by showing us new ways of creating exponential value.

Every year, we aim for a lineup with a mix of new-thinking and inspirational practitioners, researchers, innovators and entrepreneurs who operate at the intersection of business and software development.

One of the many great things about myConf is the small setting that allows attendees and speakers to meet and connect over lunches, coffee breaks, and dinner. (To ensure this we deliberately keep the number of attendees low, so make sure to get your ticket before they sell out!)

This is the fourth time we arrange myConf, in the hope of creating ripples in the water for the greater good. Hope to see you there!

// Jimmy Nilsson, CEO & Principal Software Architect

Is your website ready for the new world order?

2025-04-10T00:00:00Z

Why? Because without the right precautions, your website can quickly turn from an asset into a liability. When left unchecked, it can:

be used in misinformation campaigns by actors with bad intent
be used to attack or exploit your visitors
expose information about your visitors to third parties

To minimise that risk, you need a specialist to examine your website. But you can get a hunch about its status with free online tools.

Webbkoll

Webbkoll is a free online tool that “helps you check what data-protecting measures a site has taken to help you exercise control over your privacy”.

To use it, just visit webbkoll.5july.net/, enter the address to your website in the form, and click “Check”.

If you’re getting this result, you’re fine regarding the privacy and security hygiene aspects that are checked with their automated test:

If you get another result, that will provide helpful information about what to adjust. Here is what that might look like:

Your website folks should know what to do about those problems.

Webperf

If you represent an organisation in Sweden, Webperf is another very useful service. They run and publish the results of automated tests of all public sector websites in Sweden and offer other organisations to join voluntarily for a fee. You can also access the software for all tests as open source, free of charge and run them in your own environment.

The tests cover a wide array of quality aspects on your website, but regarding security, integrity and privacy, the most important ones are:

HTTP & Technology test (HTTP & tekniktest)
Integrity test using Webbkoll (Integritetstest med Webbkoll)
Software (Mjukvara)
Tracking and Integrity (Spårning och integritet)

If your site scores 5.0 out of 5.0 in these four categories, you’re in a great place. If it doesn’t, again, you will get helpful information about what you need to adjust. And again, your website folks should know what to do about those problems. As we often say, a found and understood problem is half solved. Good luck!

In need of help?

If you want to take these matters seriously, we’re happy to help. At the time of writing, the four websites with the highest overall score out of all websites tested by Webperf were developed by us. We can refurbish your website, replace it, or advise you and/or your vendor to solve the most important problems. We’re technology agnostic and can help using any technology stack.

If you so choose, we also have a website offering. Sustainable websites is our platform for developing websites with excellent scores in accessibility, search engine optimization, performance, privacy, integrity and security. Our websites are hosted in Europe, we don’t use third-party technology to track users, and we don't store cookies on users' devices. When others consider GDPR an obstacle, we are privacy-first and take the integrity of users and your business seriously.

Don't hesitate to reach out if you have questions or need help getting your website ready for the new world order!

Disclaimer: factor10 has no association with Webkoll or Webperf. We mention these services because we like them and find them helpful for the mentioned purposes, and we think you might do too.

Finding the commercial bottleneck for industrial manufacturing companies

2025-04-10T00:00:00Z

But before we can do that, we have to find it, and it’s rarely obvious what it is. Depending on the perspective of the person you ask, you will get different opinions. That’s what makes the process of finding it so important.

We base our process of finding the commercial bottleneck on three principles:

Diverse perspectives on the situation. Finding bottlenecks is rarely straightforward as they often refuse to fit neatly into the organisational chart, process map or architecture overview. We need ideas and perspectives that cut through the traditional silos.
Analytical and creative process. Finding the bottleneck is not only about expertise, facts and logic. We also need human imagination, intuition, and collaboration to hone in on it.
Look for the “could work”, not the “should work”. Whatever we find and decide on is an assumption, and our job is to test it out as quickly as possible. We keep the process short and fast-paced to avoid ending up flogging a dead horse.

Here’s what we do, step by step:

Step 1: Capture the current and desired situation

Together, we map a visual model of where you are now and where you want to be in the near future. Whether you have a clear vision or not, you’ll be encouraged to use your imagination to describe the future states of these areas:

Vision and strategy
Value streams
Organisation
Business model
System landscape
Pain points
Possibilities

Step 2: Find the bottleneck

Next, we have to figure out where the bottleneck that stops exponential growth is in this picture. The question is: What needs to be different for growth to increase significantly? We use a number of creative exercises to extract as many ideas as possible and then craft a list of hypotheses. Our best collective guess will be the one to test going forward.

Step 3: Choose a solution

Now, we have a shared understanding of the current situation, the desired future state, and an assumed bottleneck for exponential growth. However, that bottleneck could be solved in numerous ways. Your choice must be based on several factors: What are your capabilities, experiences, budget, and so on?

The solution we choose should be feasible, ambitious, and desirable! Remember, we’re not looking for the “should work”, we are looking for a“could work” that can be tested as quickly as possible. Of course, all the other hypotheses are saved for potential future testing.

Step 4: Sketch an experiment

Then, we need to concretise the chosen action so we don’t risk leaving the room with completely different ideas about what’s coming. A basic draft of an experiment (you might call it a pilot, prototype, spike, MVP, or Proof of Concept) should contain initial answers to questions like “Who?”, “When?”, “What?”, “Where?”, “How much?” and “What do we expect to learn?”

The format

What? A workshop (preferably physical, although a digital meeting could work) aimed at agreeing on a hypothesis on what your commercial bottleneck is and how it could be solved.

Who? A diverse group of stakeholders from your organization that can provide perspectives as well as a mandate. Passion, perspectives, ideas, and contributions are more important than titles, but your management team is a great start! We’ll join with a small group of facilitators who will also add their perspectives and experience to the mix.

When? Typically, the steps above take place during two half-day workshops. We suggest booking a lunch-to-lunch workshop, with the possibility of drifting into adjacent conversations over dinner. The amount of time is a hard constraint, but that suits the purpose of incentivizing the group to reach an initial hypothesis and not get stuck in analysis paralysis. Keeping the first workshop short makes it easy and low-risk to try.

Preparations? We will take care of all the preparations. All you have to do is show up with an open mind!

Why does it work?

The process sheds new light on your situation from multiple angles and breaks habitual thinking.
There is power in combining those who know almost too much (you) with outsiders who know almost nothing (us) but ask the right questions.
Getting key stakeholders in the same room, surfacing the friction, tearing down silos, and not allowing blame as an option.
Grounding it all in this mindset (from The Choice by Goldratt):
- Every situation is exceedingly simple.
- Every conflict can be removed.
- People are good.
- Every situation can be substantially improved.
- There is always a win-win solution.

Would finding the commercial bottleneck for your business be worth spending a day on? Give us a call.

/ Jimmy Nilsson, CEO & Principal software architect

Time to strengthen Europe’s digital sovereignty

2025-04-01T00:00:00Z

Here’s a list of things we at factor10 believe are important for European companies to do right now, and links to articles and webpages we think might be interesting and helpful for anyone sharing our values and looking to take action.

Empower Europe’s digital infrastructure

We at factor10 are proud to support EuroStack, a broad independent initiative bringing together tech, governance and funding to push and empower the European Commission to establish a sovereign, open, and sustainable digital infrastructure for Europe. One that aligns with European values such as privacy, inclusivity, and democratic governance.

You can read more about the Eurostack and the open letter to the leadership of the European Commission here. To keep updated on any developments, you can also follow the Eurostack initiative on LinkedIn.

Move custom core systems to EU clouds

If you are responsible for your (European) company’s core system and looking to move it from a US cloud to a European one, we think you’ll find these two articles helpful:

Feeling trapped in a US cloud?—It’s time to take action
In this article, Jimmy Nilsson provides guidance on the steps needed to analyze your specific situation and a checklist for possible initial actions.

Feeling trapped in a US cloud? —Common modernisation pitfalls
In this article, Jimmy Nilsson focuses on common pitfalls to avoid when investigating how to execute the transfer to a new runtime environment.

Move your data to EU clouds

Given the current circumstances in the US, putting your business data in the hands of Google, Amazon, Microsoft or any other US-based provider is a pretty bad idea right now, and soon it will probably also be illegal. The agreement that makes it legal to store personal data with US-based suppliers will be tested in the European Court of Justice on 1 April 2025. Similar agreements have not held up when tested by the court and there’s nothing to suggest it will be different this time. If you are worried about where your data really lives, you might find this article interesting:

It’s all servers in the end
In this article, Raniz highlights the importance of building on open standards and portable architectures to avoid deep lock-in with US cloud providers.

Secure your public website

Without the right precautions, your website can quickly turn from an asset into a liability. When left unchecked, it can be used in misinformation campaigns by actors with bad intent or to attack or exploit your visitors. To minimise that risk, you need to have it examined by a specialist. But you can get a good hunch about the status of your website using the free online tools we recommend here:

Is your website ready for the new world order?

In this article, we share two free online tools that we find very helpful in evaluating a website's status regarding privacy, integrity and security.

The time to act is now

European values like privacy, transparency, and democratic control are under threat in the digital space. Whether you're a developer, a decision-maker, or a concerned citizen, you have a role to play. Move your systems, move your data, and support the initiatives working to build a European tech ecosystem we can trust.

/ Jimmy Nilsson, CEO & Principal software architect

The books that shaped how I think—Jimmy Nilsson

2025-03-21T00:00:00Z

This is not to say that I only ever learn by books, or even prefer to. I also have to try things out. The mix of reading and doing is very powerful for me, but it often starts with reading. Here are five formative books that have shaped how I think.

The Choice – Eliyahu M. Goldratt

This book shares a mindset for clear thinking:

Every situation is exceedingly simple
Every conflict can be removed
People are good
Every situation can be substantially improved
Every person can reach a full life
There is always a win-win solution

But it’s not easy! When all excuses are gone, you have to take full responsibility for your life!

You choose whether you would like to drown in all the details or focus on the important parts of the situation. It’s inspiring to see examples of how the author applies the bottleneck theory to achieve s-curve after s-curve in really large business situations. It’s not a matter of improvement by 2%, each s-curve represents a very large revenue improvement.

Extreme Programming Explained – Kent Beck

In software development projects, what happens if we only do what we by experience know works, but we do it to the extreme?

This is what agile was meant to be. This book was totally revolutionary when it came out, and to this date I think it’s so helpful so often in so many ways. It’s not the case that we all do it all. I would rather say most of it is quite rare in the wild. Just to take one example, do you have a ten-minute build on your current project?

Connecting this book to Goldratt’s talk about a full life, Kent strives to help geeks have full lives. Of course, why on earth shouldn’t we?

Patterns of Enterprise Application Architecture – Martin Fowler

A treasure trove of helpful architectural solutions to problems we very often face in large-scale business applications. And, as is so often the case, they are helpful in other situations too.

The pattern format—a named, general, reusable solution to a commonly occurring problem in many contexts—is one I find very pleasant and helpful.

On a personal note, I think Martin referencing my first book in PoEAA, was an important reason for me to write another one. That second book was also very much influenced by PoEAA.

Domain-Driven Design – Eric Evans

The language we speak and evolve is a crucial aspect of how we think and collaborate.
This is a handbook for learning so many different things, such as dealing with dependencies and tackling complexity (in the heart of software 🙂). But it all starts with (is driven by) the business/domain!

My second book is about applying DDD. As you would guess, Eric’s work made a strong impact on me since I decided to spend two years writing about it. :)

Eric’s book reads like poetry. If you haven’t read it, I’m envious of you having it on your list of books to read!

You Can Make it Happen: How Breakthroughs in Neuroscience Can Transform Relationships (“Att leva istället för att överleva” in Swedish) – Eva Berlander

You choose how to deal with tricky relationships. Unfortunately, the more important the relationship is to you, the harder it is. But it’s up to you to choose how you will behave.

Staying married takes work, and my wife and I needed to do this work 20 years ago. I did as I always do when trying to solve problems, I started reading and learning. After a while, we found Eva and she helped us to get on a positive life journey. We're still married, so I'd say it was a success. If you are serious about wanting to change a relationship, this book is good preparation.

I do realize there are situations when we actually *are* victims. But whenever possible, that’s not something we would like to be. It might start with Eva’s phrase “let’s put a heart around that” to calm down our thinking and be able to move forward with a solution mindset.

A reflection

Argh, this was horribly hard for me. I was asked to pick 3-4 books, but I just had to add one more. The fifth one was as formative for me as the other books, but probably surprising even to my closest friends.

Reading through the list now, it occurs to me that all these five books are full of concepts that I use on a daily basis many years after I read about them. I envision that will be the case for the rest of my (work)life. As much as I like to learn new things every day, that doesn’t mean that the old has to go, on the contrary!

/Jimmy, CEO & Principal software architect

Nine world-class speakers have now been announced for myConf 2025!

2025-03-10T00:00:00Z

Did you know we also host a conference?

myConf is a lunch-to-lunch conference about software and business development. Three sit-down meals, nine world-class speakers, and 24 hours of inspiration, learning and thought-provoking discussions about maximizing value for a better future. This will be the fourth time we arrange myConf, and this year it is being held in Varberg, Sweden, on May 26–27.

The lineup is a great mix of new-thinking and inspirational practitioners, researchers, innovators and entrepreneurs who operate at the intersection of business and software development!

The speakers and talks at this year’s myConf

Will you also be there?

One of the many great things about myConf is that it offers all these excellent speakers in a small setting where you can meet and talk to them over lunches, coffee breaks, and dinner. That means we deliberately keep the number of attendees quite low, so make sure to get your ticket before it sells out!

More info and tickets at myconf.io!

2025 is the year we double down on gender balance at factor10

2025-02-13T00:00:00Z

As you can imagine, finding the best people and asking for help is something that resonates with us. When we went looking for an experienced specialist to help us build a more heterogeneous team, people we trust pointed us toward Suzi Edwards-Alexander. And after speaking with her, we are convinced she’s just the right person to help us fix this!

The current political climate in the US regarding inclusivity is changing. It surprises me that initiatives like ours could ever be “out of fashion”. I don’t know much about politics and I certainly won’t pretend to understand fashion. However, after 35+ years in software development consulting, I believe I’ve learned a thing or two about building great teams and delivering value. For us at factor10, this initiative isn’t about politics or fashion. It’s about pure logic. (And, as is so often the case, doing the right thing is aligned with what is humane and ethical.)

You can probably find studies arguing both for and against heterogeneous teams. But from my own experience, having a variety of perspectives helps us deliver more value to our clients. We don’t develop systems in a vacuum—our stakeholders and users are heterogeneous, and our teams should mirror that. If you’ve ever held a strong opinion, only to completely change your mind when someone explains another perspective, you’ll know what I am talking about. If everyone’s the same, there’s a real risk of big areas of ignorance.

The best teams aren’t made up of identical skill sets, they’re built by people who bring different strengths and challenge each other to think in new ways. At factor10, we care a lot about delivering value to our clients and, therefore, aim to improve continuously. This initiative is one way of doing that.

Please have a look at the job advert and get in touch if you think that factor10 might be right for you: factor10 is hiring.

/Jimmy Nilsson, CEO & Principal software architect

factor10 is hiring

2025-01-31T00:00:00Z

Join us

factor10 is a small, remote-first Swedish software consultancy who travel within Sweden for client work as needed. We’re coding architects solving complex, commercial problems. Consultants who TDD their way to transformation. Technologists who don’t start with the tech-stack.

Revenue Releasers and Bottleneck Openers

Repeating what’s been done before is not our job. Customers describe us as ‘revenue releasers’ and we like to be ‘bottleneck openers.’ If you join us, you’ll be getting new products to market quicker, helping businesses embrace digitization and innovate new business models and delivering better software together, faster.

Deliberately thoughtful and a bit different

We’re continually learning and having more impact than we ever imagined. Our weekly geek fika, bi-monthly tillsammanstorsdag and cross-project retrospectives are just some of the activities that keep us connected. Our utilisation and business model result in better worklife balance than many people in our line of work. We each have a target of 80% client time with 20% to build relationships, develop factor10, collaborate and connect with the software development community. Our consultants use this time to write blogs and articles, speak at conferences and contribute to the open source community.

We’d love to hear from people who:

turn complex business problems into simple, functional system architectures and high-quality code
care about delivering value by writing clean, simple, maintainable code using test-driven development (TDD) and continuous integration (CI) practices
prefer making people around them smarter, rather than being the smartest person in the room
choose agile software delivery practices like domain-driven design (DDD), theory of constraints (ToC) and extreme programming (XP)
are curious life-long learners who enjoy keeping up to date with latest tools, techniques, languages and frameworks
know that naming is really important, but don’t really care about job titles

Salary transparency, salary consistency and benefits

No matter where in Sweden you’re based, we pay everyone the same initial salary of 66 721 kr, with ITP1 pension from the start. After one year, the collective bonus kicks in, and after two years your salary is increased by approximately 20% (in addition to the bonus). We’ve always done this, because we wanted a business where worrying about salary was taken off the table.

Let’s get started

We’re a team of like-minded folk who enjoy depending on each other to get things done. We’re aware that the make-up of factor10 is not representative of the IT industry in Sweden or reflective of our efforts to build a balanced team. We are going to change this in 2025. In Q1, we are prioritizing applications from women, while continuing to welcome applications from all genders, backgrounds and ethnicities.

Suzi, our people person, would love to talk if you think factor10 looks interesting. We expect you're busy, possibly don't have an updated CV and probably have questions. Don't let that get in the way. Email her (suzi@factor10.com).

Save the date! myConf 2025 will take place in Varberg on May 26-27

2024-12-19T00:00:00Z

What is so special about myConf?

myConf offers eight world-class speakers in a small setting where you have the opportunity to meet and talk to them over lunches, coffee breaks, and dinner.

While there are plenty of great software development conferences about the latest and most advanced technical stuff, myConf focuses on how the software industry can lead the way to systemic change by showing us new ways of creating exponential value. All in the hope of creating ripples in the water for the greater good.

This will be the fourth time factor10 arrange myConf and the first time it is being held in Varberg.

What happens now?

There’s much more work to be done! The venue, speakers and practical details will all be announced soon. Make sure to check out the website myconf.io from time to time or follow factor10 on LinkedIn to ensure you don’t miss any exciting announcements.

You can also email us at myConf@factor10.com, and we will let you know when tickets are released so you can secure your spot!

We hope to see you in Varberg in May!

Transforming software and business to reach the next level

2024-11-28T00:00:00Z

Whether you've recently reached profitability and are ready to scale up, or you've struggled for a while and recognize you need to adapt to survive, you are facing important decisions about your software and organization. Your new strategic direction might involve organization-wide digitalization, increased agility, entering new territories or verticals, transforming your business model, or all of the above. In any case, it will require a significant transformation.

You've probably also realized, perhaps after considerable trial-and-error, that your business-critical software is underperforming and a major obstacle to change. Even small changes come with high costs and frustratingly long lead times, and your team keeps bringing up "technical debt". You're questioning what to keep, what to replace, and what to adapt—both in terms of code and organization. You might even feel tempted to scrap everything and start fresh; a chance to get it right, once and for all!

I have gathered these six tips on how to enable software transformation.

1. Ask the right questions

When discussing what to keep and what to replace, your focus too often falls on the technology itself: "Is this code any good?" "Is this framework supported?" "Does this architecture perform?" There is a time for that, but in transformative moments like this, your focus needs to be on value and obstacles to change. If it brings value and doesn't hinder change, keep it! Otherwise, it should be replaced or changed.

2. Find and solve the bottlenecks

When renovating a house, it might be a good idea to tackle one project at a time: the foundation first, then the roof, then the plumbing, and so on. But software is different! Software is adaptable and allows you to move between problems instead. Your job is not to check off projects but to find and solve bottlenecks. Focusing on the one problem that hinders value creation at every given moment will maximize the pace of change and the amount of created value.

3. Gradually build the ability to adapt

The organization and methods that have served you this far might not be suited to taking you to the next level. But that does not automatically mean you need to change everything from the ground up. Reorganizations, process rollouts, and skill training are expensive, take a lot of time, and might not have the intended impact. Instead, experiment with practices to gradually reinforce quality, improve adaptivity, shorten feedback loops, deepen domain and customer insight, and increase collaboration.

4. Learn continuously

It might be tempting to make extensive upfront analysis to create a watertight plan for architecture, code and the capability to deliver it. However, this is a mistake. Learning and collecting insight never ends, and how do you know when you have enough information to know what to do? The amount of insight you need upfront is the exact amount to provide the confidence to start making changes. From that point on, change and learning should be an integrated, continuous process. The more you learn and the shorter the time between insight and decision, the better!

5. Move fast in small steps

The total amount of change in front of you can feel staggering and intimidating. The best way to handle that is by doing it in small steps. Experience shows that the smaller the steps, the faster the change. Smaller batches mean delivery more often, which in turn means quicker feedback and reduced risk. A step in the wrong direction is not a big deal since it was small and provided a chance to learn.

6. Deliver quality, not perfection

When changing something old and dysfunctional, don't confuse quality with perfection. Building something perfect requires you to have perfect knowledge, which is not possible. As noted before, learning never ends. Aiming for perfection creates rigidity and overthinking, which slows things down. Instead, focus on quality changes that are based on current insights, and make sure you can adapt easily to future insights.

Start enabling software transformation today

What are you waiting for? That bright new future is waiting for you, just a number of small steps ahead!

/Per Rovegård, CTO & Principal software architect

Pipeline patterns and antipatterns: Things your pipeline should (not) do—Daniel Raniz Raneland at Øredev

2024-11-27T00:00:00Z

Automated pipelines have become an integral part of our daily workflow. As the pipelines become increasingly important, the demands placed on them rise proportionally.

In this talk, Daniel answers these questions and more by bringing up a few antipatterns he has encountered during his work as a consultant, explaining why he considers them such and what you should do instead.

After listening to this talk, you will have a better understanding of what makes a pipeline great and concrete things you can do to improve it and shorten the feedback loop.

If you missed it or simply want to relive it, you can watch Pipeline patterns and antipatterns: Things your pipeline should (not) do on YouTube.

Surprise yourself with property-based testing – Martin Hellspong at Øredev Conference

2024-11-04T00:00:00Z

Here’s how Martin describes his session:

Everybody writes unit tests these days (or do they?). An educated guess tells me that 99% of the tests in your code base are so-called "example-based" tests, where you assert that given some example inputs, the result is the one you expected. At best, you throw in some examples of known edge cases for good measure.

But in many cases, we can do better – as in finding additional bugs with the same or less effort – by using testing libraries that support Property Based Testing.

What you'll learn from this talk, is that PBT gives you the testing super-power to surprise yourself and your code, which rarely happens with example-based testing. Being unable to (inadvertently) give softball examples that are way too easy on your code, can help uncover many problems as well as odd edge cases nobody considered.

In this session, Martin gives you a few PBT recipes, in the hope that one or more may fit your situation and help you get started with this underutilized testing technique.

If this sounds interesting you can watch Surprise yourself with property-based testing on YouTube!

Optimizing for a Fast Flow of Value with Adaptive, Socio-technical Systems – watch Susanne Kaiser’s talk from myConf 2024

2024-10-31T00:00:00Z

We asked Susanne why you should watch her talk. This was her answer (click to see the video):

You can find out more about Susanne and watch the full talk here.

Emerging Industry and Technologies of Power – watch Henric Johnson’s talk from myConf 2024

2024-10-24T00:00:00Z

We asked Henric why you should watch his talk. This was his answer (click to see the video):

You can find out more about Henric and watch the full talk here.

Virtual Machinations: Leveraging the Linguistic Bytecode of Large Language Models to Emulate Programming Language VMs – watch Erik Meijer’s talk from myConf 2024

2024-10-17T00:00:00Z

We asked Erik why you should watch his talk. This was his answer (click to see the video):

You can find out more about Erik and watch the full talk here.

Software as leverage for growth

2024-10-11T00:00:00Z

For most companies, custom-developed and business-driven software is an untapped leverage. This insight has been a strong driving force for factor10 ever since it was founded 18 years ago.

– Sales is the bottleneck for almost all companies. When collaborating with clients, we repeatedly see software development becoming the decisive factor that opens this bottleneck and drives their entire business forward, says Per Rovegård, CTO at factor10.

A Blekinge company that recognised the need to invest in value-creating software early on is Roxtec International AB. Twelve years ago this multinational industrial company, known for its innovative sealing solutions for cable and pipe transits, began a significant transformation that contributed to a tripling of its turnover.

Software that drives sales

It all began with Roxtec identifying a need: customers had difficulty figuring out which combination of all their products to choose for a specific situation. Instead of trying to solve the problem by adding more salespeople or online material, Roxtec decided to use software. The choice of partner fell on factor10.

The first software released was Transit Designer™ – a user-friendly and free tool that makes it easy for customers to choose the right sealing solution, resulting in time savings of up to an incredible 80 percent during the design process.

– Transit Designer™ is still our absolutely biggest lead generator, we estimate that half of our sales come from it. In one way or another, this software is involved in almost all our product sales, says Mats Åhman, Head of Digital Solutions at Roxtec.

Business benefits in focus

Following the first success, Roxtec has continued to develop software together with factor10. Today, they have a software suite that helps designers, owners, installers, and operators collaborate safely and time-efficiently throughout the entire lifecycle of a facility.

– The trust that exists between Roxtec and factor10 is a key success factor. Mats doesn’t micromanage, he simply describes his vision and trusts us to turn it into reality, Per Rovegård says.

– I appreciate that factor10 so often contribute important insights and thoughts about business benefits that we should take advantage of. They’re a business partner as much as a software consultancy, Mats Åhman adds.

Experiment and start small

Mats is constantly identifying new customer needs to support with software. In addition, users have begun to request the possibility of using Roxtec's software in projects with completely different types of products and tasks. With factor10 as their partner, software as a subscription service has become an additional revenue stream for Roxtec.

Mats' advice to other companies facing the same transformation is to start small:

– First, you need a visionary who realizes how much can be done. But then you need someone who understands how small you can start and still deliver direct value for the user. And that’s something factor10 is very good at!

This text was orginially published as an editorial advert on di.se (Dagens Industri).

Maximize Humanity with Compassion – watch April Wensel’s talk from myConf 2024

2024-10-10T00:00:00Z

We asked April why you should watch her talk. This was her answer (click to see the video):

You can find out more about April and watch the full talk here.

How Flow Works – watch James Lewis’ talk from myConf 2024

2024-10-03T00:00:00Z

We asked James why you should watch his talk. This was his answer (click to see the video):

You can find out more about James and watch the full talk here.

Software is soft; your industrial product is hard

2024-09-27T00:00:00Z

Many companies in industrial manufacturing have realized this and successfully digitalized their products, processes, and business models. Nowadays, there’s an app for everything, and everything seems to have a screen, a chip or an Internet connection. And software is what makes it all work. It might feel excessive or even comical. But the truth is that software and digitalization can be leveraged by any business for exponential growth. While physical products scale linearly, constrained by supply chains and physical limitations, software is practically limitless!

Tackling complexity and unpredictability

Despite these advantages, most industrial companies still hesitate to embrace this transformation fully. Perhaps you’re one of them? We understand that taking any product to market, especially in industrial manufacturing, is inherently complex and unpredictable. Markets, customers, stakeholders, and staff are all humans, and humans bring the unpredictability of behavior, preferences, and expectations.

But here's the good news: software is soft.

Unlike your hard industrial products, which must adhere to strict physical constraints, software can adapt, evolve, and be reshaped to meet changing needs and opportunities. This is a great opportunity with software. However, you must refrain from applying the same production logic to software as you've done to your industrial products.

Software is soft: what does that mean?

Software is adaptable: It's flexible enough to respond quickly to market demands, customer preferences, and evolving industry requirements. With agile development and continuous improvement, you can stay ahead and deliver value early and often.
Software is continuous: Unlike physical products that may be developed once and then get periodic upgrades ever so rarely, software is never complete! Done right, software is updated continuously to increase market fit and maximize the value created.
Software is limitless: Hardware is constrained by physical limitations—factory space, materials, and supply chains. Software doesn't have these limits. Once developed, you can make it accessible globally, supporting new customers, geographies, and business models with close-to-zero marginal cost.

Sounds hard? You already possess what's most important!

You already have the essential resources to succeed: your domain expertise and a deep understanding of your customer's problems.

The softness of software allows you to leverage those resources. Experiment and challenge your assumptions. Move fast by delivering early and often. Keep tight feedback loops to customers. Build for adaptivity and longevity. Develop insight from successes and failures. And keep an open mind to the serendipitous possibilities of software.

Embrace the softness. Or lag behind.

Industrial manufacturing is changing, and digitalization has already impacted your business. So stop hesitating! With a good partnership, the right approach to software development, and your customers’ success in focus, you can use software as leverage for exponential growth.

/Markus Eliasson, Principal software architect

Building a Moonshot Mindset – watch Tamara Carleton’s talk from myConf 2024

2024-09-24T00:00:00Z

We asked Tamara why you should watch her talk. This was her answer (click to see the video):

You can find out more about Tamara and watch the full talk here.

Stop wasting your R&D budget! Start modeling value and experiment! – watch Jan Bosch’s talk from myConf 2024

2024-09-23T00:00:00Z

We asked Jan why you should watch his talk. This was his answer (click to see the video):

You can find out more about Jan and watch the full talk here.

Real Team Building for Software Development: Technical Coaching – watch Emily Bache’s talk from myConf 2024

2024-09-12T00:00:00Z

We asked Emily why you should watch her talk. This was her answer (click to see the video):

You can find out more about Emily and watch the full talk here.

My four insights on adapting software delivery to scale up

2024-06-24T00:00:00Z

The person asking me this is well acquainted with business and product development but has limited insight into architecture and code. It is obviously a very hypothetical and open-ended question, with many ifs and buts. But I quickly jotted down some of my initial thoughts – my gut feeling – on a piece of paper.

When revisiting these notes after about a week, I noticed a pattern: I would avoid foreseeing the future and improve what I have.

I have distilled my thoughts into four insights about what I would do or avoid doing. They are not ordered, not binary and there is certainly some overlap between them.

Follow the money

If some part of your system needs to shift technology to prepare for growth, such as going from on-prem to cloud, it might be tempting to start with a safe-to-fail, peripheral part of the system. I think it is important to do the exact opposite.

Start with a part of the system that will generate revenue as quickly as possible. Why? A technology shift is a liability until it’s self-sustaining, and spending effort on a peripheral part is neither technically representative nor interesting enough for your stakeholders to care about.

Do not make a rewrite

When you have an existing stack it is very easy to fall into the misconception that it’s all bad and if you only could write from scratch with all the knowledge you have now, everything would be perfect. This is a fallacy! You will most likely make new bad assumptions and it will cost you a lot of money. And more importantly: it will take a lot of time.

The reasons for failure are frequently:

What you are trying to achieve is a moving target.
The thing you are replacing is making money, and so it will always be prioritized.
A rewrite is often a pendulum movement, giving you a whole new set of problems you did not foresee.

Resist headcount increase

When cash is coming in, there’s often an urge (by management) to hire more people. For many, more people equals more activity which equals a higher value. This however is not true. Adding too many people will slow you down, and while you might produce more activity and features, those things are not necessarily valuable.

Find your current bottleneck

The best thing you can do is to solve the current problem that hinders change and value, and not to try to tell the future*. I am not necessarily referring to a technical bottleneck but rather a bottleneck in your business that can be solved with technology. According to Theory Of Constraints, any work that does not resolve your current bottleneck is a potential waste of effort.

* In the remake of the TV-show Shogun they use the Japanese saying 明日は明日の風が吹く. Which was translated to “Tomorrow’s winds will blow tomorrow”, which has become my new favourite saying.

/Markus Eliasson, Principal software architect

Better software faster, Wednesday, Jun 26 @ FooCafe

2024-06-14T00:00:00Z

If yes, congratulations! You are probably already practicing Continuous Delivery (CD), and science tells us there is a high chance that your business is very successful. If no, you should work to improve on – or implement – CD! It will improve your software delivery performance which, according to the research presented in Accelerate, will in turn significantly increase your business performance.

Either way, there’s always room for improvement! Which is why we think you should join us at Foo Cafè on 26 June, 17:30. During this evening we’ll be focusing on CD, some of its enabling practices, and how to know if you’re on the right track towards delivering better software faster.

At a glance, CD may look like just a bunch of technical practices, but there’s more to it than meets the eye. For example, a workflow triggering a build pipeline with test automation is great! But it’s no guarantee for excellent software delivery performance. We’ll share our experiences of what practices are essential. And we’ll focus on some of the most important indicators that will tell you if you’re doing these practices right or if there’s room for improvement.

Read more and reserve your spot at foocafe.org: An evening about delivering better software faster.

Fall dates 2024 for Remote Retrospective Facilitation Training – An online course with Aino Vonge Corry

2024-05-29T00:00:00Z

When we've held this course previously, the evaluation was great. Asking "Would you recommend this course to other people?" it got 4.8 out of 5. Now we're giving the fall of 2024 round of the course so YOU can become a better facilitator of remote retrospectives in this online training course!

This course is part of our Thought Leader Collaboration initiative.

Aino Vonge Corry is a well-reputed and highly skilled facilitator of team retrospectives. Her recently published book, Retrospectives Antipatterns, is a deep dive into the art of retrospectives. Join factor10 and Aino for this online training course in retrospective facilitation based on the knowledge in the book and from her vast experience.

After attending Ainos’ Retrospective Antipattern Workshop, we changed the way we run retrospectives in our team: By applying new methods and changing the setup of the retro, we now generate more insights from our discussions and the team is more involved. I can highly recommend the course to everyone that want raise their quality of retrospectives.

– Vera B., Program Manager, Microsoft

About the course

Time and Duration:

This training will take place on one occasions during the winter, consisting of two consecutive half-day sessions over video meetings.

November 19-20 2024 (cancelled)

Session 1: ~~November 19 @ 13:00-16:00~~
Session 2: ~~November 20 @ 13:00-16:00~~

Agenda

The first session focuses on common challenges in online retrospectives, body language, psychology, team building, decision-making, and structuring meetings in general.
The second session includes different patterns and antipatterns based on anecdotes from Aino’s experience and concrete advice on valuable tools and methods to support online retrospectives.

Takeaways

How to plan and facilitate a retrospective in the most effective way
How to avoid the most common antipatterns in retrospectives
How to manage different personality types in a retrospective

Target Audience

Retrospective facilitators, either novices or experienced, who need new input.

Language

English

Price

8,000 SEK excl VAT, for two half-day sessions and a signed copy of Aino’s book “Retrospectives Antipatterns”.

Reserve your spot today!

To reserve your spot, please email training@factor10.com, and we will take it from there. The same email address is also great for any questions about the training.

Presenting: the Thought Leader Collaboration

2024-05-17T00:00:00Z

factor10 is embarking on its 18th year, and one of the things we are most proud of is our consistency in offering our clients only the very best coding architects. Many companies start with a similar ambition but stray from it as they expand. However, we have stayed true to our commitment even though it has meant growing at a very slow pace, if at all.

Sure, it would be nice to welcome new faces to our team more frequently, but we firmly believe in prioritizing quality over quantity. That’s why we were excited when we came up with a new initiative to enrich our client offering. We call it: the Thought Leader Collaboration.

We have already begun experimenting with this concept. So far we have invited two peers in our network to join us. Aino Vonge Corry has held her much-appreciated workshop about retrospective facilitation, with more sessions scheduled in the coming months. We also look forward to Emily Bache’s workshop about team building for developers, scheduled for September. Stay tuned to our website for more information!

Now, we’ll admit that sales might not be our strong suit. But perhaps consistently offering nothing but the highest quality might work in the field of courses too? It’s worth a shot! Besides, we’re convinced that delivering the best of the best isn’t just good business – it’s also a whole lot of fun for everyone involved, especially our attendees!

So, whether you’re a seasoned professional seeking to refine your skills or a curious newcomer eager to explore the latest industry insights, we invite you to check out our upcoming collaborations and courses.

Tech lead secrets of success: How to upskill your development team – an online course with Emily Bache

2024-05-16T00:00:00Z

As a tech lead or senior developer, you’re expected to mentor and train more junior team members – coaching is already part of your job. This course will help you to get started with learning hours. These are not vacuous “icebreaker”-style fun and games, the focus is on real hard technical skills, especially around TDD, refactoring, handling legacy code and better OO design.

Real technical coaching is about leading team activities that strengthen your collaboration and ability to discuss code and make better design decisions.

– Emily Bache

This course is part of our Thought Leader Collaboration initiative.

Course topics

Technical coaching, what it is, and how you could benefit from it without going full-time.
More engaging and useful coaching with Training from the Back of the Room.
Using learning goals to make training more relevant.
How programmers acquire coding skills like Refactoring.
Adapting materials and activities for the different levels of experience in your team.
Much of the time will be spent discussing concrete approaches, training materials, and coding exercises. You will come away with the knowledge and materials you need to get started with learning hour activities with your team.

The focus is on skills, collaboration, and well-structured training, so the exact details of the programming languages we use will not be the focus. We will have exercises in straightforward Java or C# and will provide a suitable online environment so you only need to use a modern browser to take part.

About Emily

Emily Bache is an independent consultant, YouTuber, and Technical Coach. She works with developers, training, and coaching effective agile practices like Refactoring and Test-Driven Development. Emily has worked with software development for 25 years, written two books, and teaches courses on platforms including Pluralsight and O'Reilly. A frequent conference speaker, Emily has been invited to keynote at prestigious developer events including EuroPython, Craft, and ACCU. Emily founded the Samman Technical Coaching Society to promote technical excellence and support coaches everywhere.

Time and duration

This training will take place on one occasion during the fall, consisting of two half-day sessions of online training.

November 12-13, 2024 (canceled!)

~~Session 1: November 12 @ 14:00-17:00~~
~~Session 2: November 13 @ 14:00-17:00~~

Target audience

This session is designed for team leads and senior developers who take an active part in developing software, and also have an interest in mentoring and coaching the people around them. No previous experience of coaching is needed, but if you are already a technical coach you should find plenty of new ideas and inspiration in this training.

Language

English

Price

8,000 SEK excl. VAT, for two half-day sessions.

Reserve your spot today!

To reserve your spot, please email training@factor10.com, and we will take it from there. The same email address is also great for any questions about the training.

Axelent Safety Design has been launched

2024-04-23T00:00:00Z

Safety Design is set to become a driving force in helping Axelent find new customers, build even stronger customer relationships, and support their customers’ safety needs regarding machines and warehouses. And, by extension, in increasing their revenue.

Thank you for the trust, Axelent!

(For those of you who find such things interesting, the development has involved a lot of 2D and 3D rendering, CAD integrations, a rich model at the center for evaluating all the rules and creating all the different presentations from, cloud, CI/CD, and lowering the threshold for new users. And of course, as always, TDD and DDD.)

Watch the video Axelent Safety Design on YouTube.

Eight world-class speakers have now been announced for myConf!

2024-04-16T00:00:00Z

This year’s lineup is a great mix of new-thinking and inspirational practitioners, researchers, innovators and entrepreneurs who operate at the intersection of business and software development. Here are all the speakers at myConf 2024:

Tamara Carleton: Building a Moonshot Mindset

When should your team go bigger, and what are some ways to take visionary action? In this inspirational session, hear Tamara Carleton introduce the moonshot mindset and some ways for turning radical ideas into reality, drawing from her recent book Building Moonshots which the Financial Times described as "a much-needed resource for our era of uncertainty".

James Lewis: How flow works

Have you ever thought about why what we see as the sensible defaults for software engineering in 2024 work? We adopt the key metrics from Accelerate, team structures from Team Topologies, and Microservices in an effort to improve the flow of value to our users. But what is Value? What is Flow? Come along and explore the weird world of how work works.

April Wensel: Maximize humanity with compassion

With all the time we spend on machines, it’s easy to forget that we are human beings, and so are our collaborators and customers. In this talk, you’ll learn concrete steps for applying compassion to manage your stress levels, connect more deeply with your coworkers, create products that delight users, and ultimately leave a more positive impact on the world.

Erik Meijer: Virtual machinations – leveraging the linguistic bytecode of large language models to emulate programming language VMs

We need to adjust the way we communicate with and instruct AIs to perform desired tasks. However, natural language is inefficient for expressing instructions precisely. We will demo the design of a natural language-based programming language and show how we can implement it using a large language model as its VM.

Henric Johnson: Emerging industry and technologies of power

There is little doubt that geopolitics is tightening its grip on international business and R&D. In this talk, Henric will give a deeper understanding of what trends and insights companies and universities should take home in a world with global competition.

Susanne Kaiser: Optimizing for a fast flow of value with adaptive, socio-technical systems

In today’s fast-paced business environment, it’s essential for organizations to continuously adapt and evolve to remain competitive and stay relevant. This talk explores the synergy of Wardley Mapping, Domain-Driven Design (DDD), and Team Topologies as a holistic approach to building adaptive systems optimized for a fast, sustainable flow of value and feedback.

Jan Bosch: Stop wasting your R&D budget! Start modeling value and experiment!

Research shows that current practices around product management and R&D are incredibly wasteful. In this talk, I present an alternative approach organized around quantitative modeling of value, experimental development approaches, and continuous monitoring of value delivered to customers in operational software.

Emily Bache: Real team building for software development: technical coaching

Building teams is about enabling everyone to contribute their best. Technical coaching helps teams raise code quality, learn faster, and better handle the complexity of modern software development. In this talk, I will explain what a technical coach does and how this can help an organization build a strong engineering culture and promote technical excellence.

Will you also be there?

One of the many great things about myConf is that it offers these world-class speakers in a small setting where you have the opportunity to meet and talk to them over lunches, coffee breaks, and dinner. We deliberately keep the number of attendees quite low, so make sure to get your ticket before it sells out!

When: 20-21 May 2024

Where: HighCourt in Malmö, Sweden

Price: 4 000 SEK excluding VAT. Included in the price are two sit-down lunches, a nice dinner, two coffee breaks with "Swedish fika", and of course the conference itself.

More info: myconf.io

Use technical excellence to enhance the way people experience your brand

2024-04-08T00:00:00Z

If you think about your website as a digital storefront for your brand, you will of course want everyone who visits it to have the best possible experience. One aspect that if ignored could undermine all the effort you put into the design and the content on your website, is the technical quality. We would go so far as to say that technical quality, or rather the lack of it, has the potential to affect not only how users experience your website but also how they perceive your brand.

Here are a couple of reasons why you should strive for technical excellence on your website:

Your business results rely on your website's ranking on Google, and Google will punish your ranking if you don’t fulfill the Core Web Vitals.
You truly value your visitors’ personal integrity.
You want to limit your environmental impact by reducing CO2 emissions from your website.
You believe that first impressions last and want web pages that load really fast.
You want to maximize the reach of your brand by making your website more accessible.
You want to be able to push the design and need your technical aspects to be in order.

No matter what your reason for wanting to showcase your brand in a storefront with excellent technical quality is, this text will guide you on how to do it.

Find out how your website is performing

A good tool to use to find out how your website is performing regarding technical quality is webperf.se. Maybe your site is already among the 4000+ websites being measured on accessibility, speed, web standards, personal integrity, and security. If not, you can try it out for free (or buy a subscription). We got excellent help from webperf.se in learning how we could improve our own performance. After all, knowing the problem is half the solution.

Picking the low-hanging fruits brought us up to a score of 4.68. That left us with three major areas to focus on to reach the maximum score of 5.0. As we understand it, those three areas are common problem areas in need to be fixed. So we hope that sharing this information will prove helpful for others also looking to make the necessary improvements on their websites to reach 5.0 on webperf.se.

Three challenging areas to fix on your website

These are the three areas we had to improve to reach 5.0 at webperf.se.

1. Supporting the QUIC protocol

This is “just” a matter of how you serve your website, no changes to the site itself are needed. It’s about supporting the modern standard of HTTP3 and will provide some long-term advantages when it comes to speed, security, and energy consumption. Typically no radical advantages, but still worth doing. And as usual, quite easy to do if you know how.

2. Decrease the time to show large, high-resolution, complex images

This is the hardest problem of the three areas. After all, there is some physics at play here so even if you haven’t done anything wrong – you’ve used the right image sizes and image formats and not added unnecessary overhead – it will take time to transfer a lot of data. In fact, this problem is so big and common you’ll find that many sites that care a lot about technical excellence are shying away from using such images. Nothing wrong with that of course, but if you want this feature, there are solutions.

Overall, the solution is high compression of the *other resources* and to do the compression before it’s needed because it will be too expensive to do just-in-time. A bit counter-intuitive perhaps, but to not have your grade punished for having large, high-resolution, complex images loaded on the area the user will first see, you also have to deal with the other resources needed for this area. (If you only use small images, it doesn’t affect the grade.) More information about that in a minute, let’s just quickly discuss the last area first.

3. Get rid of flickery and performance-expensive CSS solutions

We also had some small issues with “Cumulative Layout Shift”, which is basically page elements moving around before the page has been loaded. As a matter of fact, we wanted to move further with non-blocking load and rendering, and we already had some flickering… We also had some delays before all the needed CSS was downloaded. Those issues, which of course also had some negative effects on the user experience, were the final obstacle for us reaching 5.0.

And the solutions we used

That was a lot of talk about the challenges. It’s the solutions we want, right? Thankfully factor10-consultant Nizar Selander has done a writeup for every one of those three areas. Here’s how we did it:

Supporting the QUIC protocol:
↳Serving Sites with NGINX QUIC
Decrease the time to show large, high-resolution, complex images:
↳Improving Website Speed with Compression
Get rid of flickery and performance-expensive CSS solutions:
↳Striving for Performance and Design Harmony in Web Development

After applying these solutions, we got to 5.0. Hopefully, you will too!

What we didn’t do

In a way, we made it easy for ourselves to reach 5.0 by skipping a couple of common design decisions that are hurdles. We realize that there are situations when you *have to* choose differently, but as a general rule: Don’t make it hard for yourself if you don’t have to.

We didn’t start with a technical solution out of the box

Choosing some trendy platform or framework that can do anything when we only need 10% of the functionality, would mean having to compensate for all the problems the package comes with. This choice might sound obvious, but way too many websites have functionality that never gets used but still carries all the complexity that comes with it.

We didn’t use a CMS to serve the content to the user

A (CMS) Content Management System should be considered a tool for editors to handle and create content, but not to serve content to end users. Confusing these purposes will (at least currently) make it hard for you to reach 5.0, so we didn’t.

We didn’t add unnecessary scripts or third-party dependencies

This choice helps us in many ways to stay away from technical complexity. We didn’t add Google Analytics, marketing automation, third-party tools, or Facebook pixels, and we avoided using intrusive consent tools. This also saves performance and avoids problems with personal integrity. Have you noticed we don’t have a cookie consent message? That’s because we don’t use cookies!

We didn’t use frameworks only to improve developer experience

Sometimes you might hear developers motivate a bad result with the tools they use, which is giving them a great development experience. If there is a conflict between user experience and development experience, we prioritize the first. And plain vanilla tools work just great! The web is built of standards. Use that and use low-tech. Boom!

Finally

With technical excellence, you can skip some negative compromises. Instead of choosing performance OR security OR accessibility OR integrity, you can have it all!

/ Jimmy Nilsson, CEO & Principal Software Architect

End-2-end testing without the pain – Andreas Cederström at Øredev Conference

2024-03-12T00:00:00Z

Here’s how Andreas describes his session:

End-2-end tests and UI test is a bad idea, right? Wrong! I will show you how to test drive your application development (TDD) from the user perspective and build a stable suite of end-2-end tests.

These automated tests will take the same path as your users would: via the graphical user interface. This provides confidence that your business-critical features work and enables you to go fast! It will lead to better design, less code, and help enforce common language throughout the code base.

Using this approach has dramatically improved my confidence during large refactoring and also provided me with the final safety net when building new functionality.

In this session, Andreas shows you how to test drive your next feature from the outside, focusing on what users want in order to meet their needs. He demonstrates this with Cypress.

If this sounds interesting you can watch End-2-end testing without the pain on YouTube.

(Unfortunately, the quality of the video is not the best. But the content is first-class!)

How AIs appreciate beauty – Martin Hellspong at Prevas’s Ingenuity Week

2024-03-01T00:00:00Z

Here’s how Martin described his presentation:

To be able to build an artificial intelligence that can understand the world and learn from experience, we must better understand the very process of understanding and learning.

We are going to do a somewhat philosophical dive, based on AI research, into a model of an artificial mind. This model hopefully allows us to understand and quantify what makes something fun, boring, surprising, interesting, or beautiful. And it gives us a way to artificially model such concepts, and understand how they relate to creativity, curiosity, and learning about the world.

We will also take a peek at the recent achievements in AI (such as ChatGPT) and compare our model with the way such AIs learn and understand the world.

Want to feel inspired? Watch How AIs appreciate beauty with Martin Hellspong.

Welcome to myConf 2024 – a micro-conference about maximizing value for a better future

2024-02-20T00:00:00Z

myConf offers eight world-class speakers in a small setting where you have the opportunity to meet and talk to them over lunches, coffee breaks, and dinner. The speakers will be announced in the coming weeks, check out myconf.io from time to time or follow factor10 on LinkedIn to keep yourself updated about the exciting lineup.

While myConf is open to anyone, we created this conference for people who – like us – are interested in creating exponential value through business and software development.

There are plenty of great software development conferences about the latest and most advanced technical stuff. myConf, on the other hand, focuses on how the software industry can lead the way to systemic change by showing us new ways of creating exponential value. This will be the third time we arrange myConf in the hope of creating ripples in the water for the greater good.

–Jimmy Nilsson, CEO

We deliberately keep the number of attendees quite low, so make sure to get your ticket before it sells out!

When: 20-21 May 2024
Where: HighCourt in Malmö, Sweden
Price: 4 000 SEK excluding VAT. Included in the price are two sit-down lunches, a nice dinner, two coffee breaks with "Swedish fika", and of course the conference itself.
More info: myconf.io

Var inte fånge i tekniken!

2024-02-06T00:00:00Z

Texten ursprungligen publicerad på di.se 23 januari 2024.

Med principer om rörlighet är factor10 inte fångna i ramverk eller tungrodda processer. Långsiktig ändringsbarhet, och att släppa mjukvara tidigt, skapar lönsamma affärsverksamheter.

Konsultföretaget factor10 drivs av affärsorienterade, kodande arkitekter med ett viktigt uppdrag: att få sina kunders intäkter att växa.

– Det gör vi genom att utveckla mjukvara och vägleda utifrån ett affärsperspektiv. Vi anser att företagens affärsutveckling måste tillåtas vara föränderlig. Man ska ha koll på trender, men framför allt jobba med det långsiktiga, förklarar Per Rovegård, CTO.

Utmaningar med digitalisering

Det finns myter som factor10 gärna vill slå hål på, som att det till exempel är svårt att jobba med långsiktig ändringsbarhet och teknik, eller att man alltid sitter fast med sina tekniska val.

– Tekniken är inte det svåra. Däremot att förstå affärslogik för att ta fram mjukvara kan vara svårt. Gör man tekniken okomplicerad blir man mer lättrörlig och kan lösa kundens verkliga problem med ett tydligt affärsfokus.

– Man är aldrig fast med sina tekniska val. Mjukvara ska man utveckla så att den hela tiden kan ändras. Då blir det lättare att till exempel byta databas eller cloud provider, utan att affärslogiken påverkas.

När man bygger en utvecklingsavdelning 2024 ska man fokusera på att skala upp teamet först när behovet verkligen kräver det.

– Börja med väldigt få personer inblandade. När man skalar upp kan man jobba i flera team kopplat till lösningens arkitektur, säger Per.

Släppa mjukvara tidigt

Man hör ofta att företag bör släppa mjukvara tidigt och ofta, det som på engelska kallas för ”release early, release often”, men ändå görs det av väldigt få.

– När man utvecklar mjukvara behöver man tidigt feedback. Först när mjukvaran används av de verkliga användarna ser man om den löser rätt problem, förklarar Per.

Han tror att det kan finnas idéer bland företag att allt måste vara perfekt innan man kan släppa mjukvara.

– Att släppa mjukvara som skapar värde så tidigt som möjligt anser jag ska vara en ledstjärna, avslutar Per.

Om factor10

factor10 grundades 2007 med den bärande idén att det finns ett bättre sätt att utveckla mjukvara som bygger på flexibilitet, minimalism och långsiktighet. De hjälper företag med deras viktigaste utmaningar kopplat till affärsverksamheten, med ett starkt fokus på affärsnytta. Tekniken är medlet snarare än målet.

factor10 vill göra världen till en bättre, mer hållbar och demokratisk plats.

Läs mer på factor10.com/hello

Five Principles for a World-class Development Organization

2024-01-22T00:00:00Z

Some might argue that not every company needs a world-class development organization. We’ll save that argument for another article. However, if you are serious about development and your organization depends on it to succeed, then not following these principles will be costly in the long run. In terms of bad architecture, low quality, dissatisfied customers, and a lot of technical debt. Not to mention the effect it will have on your revenue! Without further ado, here are the tips.

Align the design of the development organization with the business strategy

To ensure a good fit and avoid sub-optimization, the development organization should be aligned with the overall business strategy.

Continuously invest in developing core capabilities for staying competitive and being able to sense and capture new opportunities and renew the organization when needed.
Use outsourcing wisely. Ensure a strong base of domain knowledge within the company and that critical competencies are retained and built over time to strengthen your competitiveness.
Be very intentional with the goals and trade-offs of the design, as well as the factors and conditions that the design is based on. Periodically review them and be prepared to evolve.

Design the development organization to support adaptability and resilience inherently

Since we can’t predict what might happen in the future, we want an organization that can quickly adapt when things change.

It’s way more important to lean on fit for purpose, flexibility, and adaptability than uniformity.
Standardize on a few and carefully selected principles instead of on prescriptive practices to ensure flexibility to changing conditions.
Integrate agile and traditional governance structures carefully. Use governing structures for learning and enabling, and move decision-making to the people doing the actual work itself.
The architecture should balance high cohesion and loose coupling. Aim for long-term changeability, but avoid big design up-front. Don’t guess about the future, use only what you know and change when you know more. It’s SOFTware.
Always aim to align the architecture with the teams so that each team owns and maintains its bounded context. And therefore is also responsible for exposing the data of its bounded context in the organization.

Organize teams around value and outcomes, rather than components and technology stacks

Focusing on end-to-end value and outcomes provides an easier way of optimizing the whole flow rather than just parts (which typically leads to sub-optimization).

Minimize handovers between teams as well as partly completed work.
The best code is the one not written. Focus on reaching the outcome with as tiny measures as possible without over-designing the solutions.
Aim for delivering value fast, often and with good quality to get early feedback from the market, customers, and users.

Emphasize co-creation and continuous exploration with business

Always avoid the disconnect and ‘us vs them’ scenario, where the business writes requirements and throws them over the fence. Instead, build a solid relationship over time that promotes co-creation and collaboration to solve complex problems.

Keep all information transparent by default, and collaboration will over time strengthen the developers’ understanding of business, and the business’s understanding of development.
Create shared spaces, outside of teams' daily work, where a diverse set of stakeholders can meet, share perspectives, and navigate uncertainty.
Focus on continuously building trust between the people involved. Encourage creative conflicts, daring to make mistakes, and being vulnerable with not having all the answers.

Fund bets and values streams, not projects

Avoid funding short-lived projects with temporarily assigned team members. Instead, emphasize funding two things: the end-to-end value stream and bets (small business hypotheses that might be valuable and profitable for the company).

Use a funnel approach to iteratively and incrementally validate the bets on viability, feasibility, and profitability.
When working with bets it’s often useful to set a goal and target value as the hypothesis and iterate towards it. This also means that the technical solutions will be more of an explicit combination of experimental and delivery approaches.

Curious about some of the details? Need help on how to make this work in your organization? Don't hesitate to contact us, we would love to continue this conversation!

/Per Rovegård, CTO & Principal software architect

Next round of Remote Retrospective Facilitation Training – An online course with Aino Vonge Corry

2024-01-19T00:00:00Z

We held this course in January, and the evaluation was great. Asking "Would you recommend this course to other people?" it got 4.8 out of 5. Now we're giving the next round of the course so YOU can become a better facilitator of remote retrospectives in this online training course!

“After attending Ainos’ Retrospective Antipattern Workshop, we changed the way we run retrospectives in our team: By applying new methods and changing the setup of the retro, we now generate more insights from our discussions and the team is more involved. I can highly recommend the course to everyone that want raise their quality of retrospectives.”

– Vera B., Program Manager, Microsoft

About the course

Time and Duration:

This training will take place on two occasions during the winter. Both consist of two consecutive half-day sessions over video meetings.

April 3-4 2024

Session 1: April 3 @ 13:00-16:00
Session 2: April 4 @ 13:00-16:00

May 29-30 2024

Session 1: May 29 @ 13:00-16:00
Session 2: May 30 @ 13:00-16:00

Agenda

The first session focuses on common challenges in online retrospectives, body language, psychology, team building, decision-making, and structuring meetings in general.
The second session includes different patterns and antipatterns based on anecdotes from Aino’s experience and concrete advice on valuable tools and methods to support online retrospectives.

Takeaways

How to plan and facilitate a retrospective in the most effective way
How to avoid the most common antipatterns in retrospectives
How to manage different personality types in a retrospective

Target Audience

Retrospective facilitators, either novices or experienced, who need new input.

Language

English

Price

8,000 SEK excl VAT, for two half-day sessions and a signed copy of Aino’s book “Retrospectives Antipatterns”.

Reserve your spot today!

To reserve your spot, please email training@factor10.com, and we will take it from there. Include if you wish to attend the November or January occasion. The same email address is also great for any questions about the training.

Mårten Silvanius about The Methanol Economy - watch the video from our breakfast webinar

2023-12-20T00:00:00Z

There are more than one billion petrol cars in the world. Even if it was possible to swap them all for fossil-free alternatives, it would mean throwing away a lot of resources. What if we could convert those cars to run on methanol instead?

Methanol can be produced as a bi-product from the forest industry or by grabbing CO2 from the atmosphere and extracting hydrogen from water using electricity. In both cases, the CO2 could be reused over and over again. If realised, this technology could be an interesting ingredient in the transformation mix.

Thank you, Mårten, for joining us!

Watch the video

Mårten Silvanius about The Methanol Economy - watch the recorded breakfast webinar!

Platform Strategies – Business Value Increased Exponentially – watch the talk from myConf 2023

2023-12-07T00:00:00Z

Most business strategies are built on a linear way of creating value: the company has a resource of some sort, a process for refining and distributing it, and then they sell it for a profit.

A platform strategy, on the other hand, is built on the company creating a space for others to meet and buy and sell their resources, products, or services.

A platform strategy is when the company connects producers and customers (or other groups of stakeholders) and provides an ecosystem of services where they can come together to create synergies and value.

Many successful companies have built their businesses on a platform strategy. Commonly used examples are: Airbnb – a hotel chain without a single hotel; Uber – a taxi company not owning a single car; and Apple’s App Store – a platform where other companies can sell their apps to Apple’s consumers.

According to Anders, this is the most interesting business model to explore if you have the opportunity. Why? Because every dollar succeeded in growing your platform has the potential of getting exponential value back.

What you are investing in is the opportunity for others to help you. When you invest in scaling and improving your platform, you have the opportunity to add more producers or more consumers who are going to invest their blood, sweat, and money into creating value together. And therein lies the potential for exponential growth.

Sounds great, right? Why would anyone not want to find a business model with a platform strategy? Well, according to Vadim, you need to be amongst the top three in your industry to attract people to your platform. And since most companies with a platform strategy usually bleed for several years before becoming profitable, you also need to have a lot of money.

If that didn’t scare you off, we suggest listening to the whole talk where Vadim goes on to tell you what you need to succeed with your platform strategy, and Jimmy shares a few creative business ideas involving platform strategy that were co-created as a fun task in another session at myConf.

PS. This presentation was put together with very short notice when one of the scheduled speakers had to cancel due to illness.

Platform Strategies – Business Value Increased Exponentially – Jimmy Nilsson, Anders Wengelin and Vadim Feldman at myConf 2023.

Breakfast webinar: The Methanol Economy

2023-11-30T00:00:00Z

Burning fossil fuels is currently the reason for 75% of CO2 emissions in the world. While humanity seems to have understood that the future can’t handle that, reaching a fossil-free situation will take many years.

In the meantime there are more than one billion petrol cars in the world. Even if it was possible to swap them all for fossil-free alternatives, it would mean throwing away a lot of resources.

What if we could convert those cars to run on methanol instead? Methanol can be produced as a bi-product from the forest industry or by grabbing CO2 from the atmosphere and extracting hydrogen from water using electricity. In both cases, the CO2 could be reused over and over again. If realised, this technology could be an interesting ingredient in the transformation mix.

The term methanol economy was coined by Nobel prize winner George A. Olah. Other usage scenarios of methanol is to store excessive energy from wind/solar power, and to make countries less dependent on the fossil fuels of dictatorships during the transformation to a fossil-free society.

In this breakfast webinar, Mårten Silvanius will tell us more about the methanol economy, the good things as well as the challenges, and show how he is applying the theory.

Want to know more about this interesting subject? Then join us for this breakfast webinar on December 15 from 8:30-9:00 CET! Register by sending an email to yes@factor10.com.

Are you the next factor10 consultant?

2023-11-28T00:00:00Z

Are you a software developer dedicated to delivering quality code and business value? Do you have the urge to learn new things and love collaborating with customers and colleagues? If so, we want to hear from you!

We value diversity and inclusivity, and welcome applicants of all genders, ethnicities, and backgrounds. To create a more balanced and diverse team at factor10, female and non-binary candidates are strongly encouraged to apply for this position.

factor10 is a remote-first company with flexible working conditions. Our consultants are spread out across different locations in Sweden and the majority of our consultancy work is conducted remotely, typically in teams of at least two consultants.

We value the time we spend outside our customer assignments and aim for an 80% assignment rate. That gives us time to get to know each other better, learn new stuff, share knowledge with the software development community, develop factor10 together, and most importantly, have fun! It also makes it easier to balance life when ... life happens.

Our employees also express appreciation for the collaborative support we give each other, learning sessions from some of the best in the industry, and the (quite frequent) occasions when we meet for internal conferences.

We believe in hiring for ambition and training for skill. To thrive at factor10, we think you are curious and want to learn about the things we find useful, for example:

Domain-Driven Design (DDD)
Theory of Constraints (ToC)
Extreme Programming (XP), including Test-Driven Development (TDD)

We also think you are:

A passionate software developer looking for a new challenge
Collaborative, pragmatic and quality-oriented
Proficient in more than one programming language
Focused on delivering value early, often and a lot

All our consultants are paid according to a consistent and transparent compensation structure:

The same initial salary for all consultants. Including ITP1 pension from start.
After one year a yearly collective bonus kicks in.
After two years the salary is increased by approximately 20% (in addition to the bonus).
We also offer benefits, mentoring, equipment, skills development, and team-building activities.

Sound interesting? Great, get in touch today! Simply drop us a line at join@factor10.com and tell us a bit about yourself.

Undecided? Read more about factor10 and about joining the team. Or just email any questions you might have to join@factor10.com.

We look forward to hearing from you!

Nyari Samushonga: Investing in the Next Generation of Tech Talent – watch the talk from myConf 2023

2023-11-23T00:00:00Z

Lots of people in the world are trapped in poverty because they cannot afford quality education. At the same time, many companies are struggling to find skilled people to hire and to build diverse teams.

In South Africa, this is especially true for the tech industry. According to Nyari, while South Africa is an 80% black country, tech is 90% white. And while women make up 51% of the population, tech is 90% male.

Trying to create value with software for everybody, with only a fringe of that community represented is problematic.

An estimated 20 million people (out of a 55 million population) are aged 19-25 in South Africa, with 60% of those youths being unemployed. Why, one might ask, with so many young people out of work, is there still a lack of skill in tech?

Nyari explained that companies hiring for software development are traditionally looking to hire someone with a university degree. However, structural barriers are preventing a lot of people in South Africa from accessing education. Only 6 out of 100 people end up with a university degree.

That means we have an industry that is taking over everything in society – education systems, health care, farming, planning, logistics, transport, there’s software in everything that you do – but trying to do it using only 6% of the entire population.

The software development academy WeThinkCode_ is determined to change that by giving smart people who didn’t make it to university another shot. They are doing this by finding talent with the right attributes, offering quality training for free, and persuading the industry to look beyond universities.

Watch Nyari’s presentation to hear the full story of how WeThinkCode_ is unlocking the innovative capacity of the next generation of geeks. And to get some inspiration on how to find talented people outside of the traditional recruitment channels.

Investing in the Next Generation of Tech Talent – Nyari Samushonga at myConf 2023.

Read more about the talk at myconf.io: Speaker announcement: Nyaru Samushonga.

Erik Corry: Virtual machines that don’t hate you – watch the talk from myConf 2023

2023-11-09T00:00:00Z

Are you familiar with the word “footgun”? Most of us have heard the expression “shoot oneself in the foot”, used as a metaphor for making a mistake by your own hand and then paying the prize. A footgun, on the other hand, is a term used to describe a tool that’s built in such a way that it’s extremely likely to cause you to make a mistake.

Erik Corry, who has worked on several well-known language runtimes, such as V8 (the JavaScript engine behind Google Chrome and node.js) and Dart (Google's front-end language for mobile and web platforms), hates footguns. Although, as he’ll tell you in this presentation, he’s also responsible for creating a few himself over the years.

There shouldn’t be as many footguns. And you should not really listen to the language runtime developers when they say that it’s not possible, that it would cost far too much. Because if you force them to give you a feature, their ego will force them to make it go fast and be efficient afterwards.

In the work he’s doing now with Toit, a virtual machine optimized for small embedded devices, Erik and the team are determined to use their accumulated experience to write something with as few footguns and as many helpful things as possible.

Basically, people like me, especially me from 10 years ago, should respect their users more, and the users should probably respect themselves more and demand more from their tools.

Watch the full presentation to hear all of Erik’s anecdotes and find the courage to start demanding virtual machines that don’t hate you.

Virtual machines that don’t hate you – Erik Corry at myConf 2023

Read more about the talk at myconf.io: Speaker announcement: Erik Corry.

Watch Erik Meijer's talk at Foo Café about AI-assisted programming

2023-11-07T00:00:00Z

Erik Meijer is one of those without whom our industry simply would not be what it is. He is not only the creator of LINQ and Rx and holds 150 patents. Erik has also been at the centre of the development of Haskell, C# and Dart. For the last few years, he's been at the centre of the build-up of the recent AI momentum! Changing the world. Again!

In his talk, Erik discussed the ongoing evolution of AI-assisted programming – pivoting from a collection of task-specific tools designed for a generic user base to a single, user-specific tool capable of tackling a multitude of tasks – and its potential impact on the developer community and beyond.

If you missed Erik’s talk, you can watch it on Foo Cafés YouTube channel.

Elsa Westin: Empowering software organizations to build and run climate-efficient IT systems – watch the talk from myConf 2023

2023-10-27T00:00:00Z

I would like to claim that all websites, IT systems and applications can be considered “dirty” if sustainability has not been taken into consideration when building and running it.

Today, the climate impact from the data center industry accounts for 1-2% of global CO2 emissions, which is equivalent to the aviation industry.

By the year 2030, it’s estimated that the software industry will consume up to 13% of the world’s electricity and emit up to 8% of the world’s emissions. That means the software industry will surpass the heavy-duty vehicle industry in terms of emissions.

For most of us, it’s pretty clear that a truck or a bus is emitting a lot of CO2, but it’s quite eye-opening that our industry is becoming one of the main players when it comes to emissions globally.

But being part of the problem also means that we can be part of the solution by decreasing the emissions from our industry. According to Elsa Westin, the real superheroes in this story are without a doubt the software developers who have the mandate and skill to build and run more environmentally efficient IT systems.

Watch the full presentation with her examples and concrete suggestions to help you get started.

Watch the video: Empowering software organizations to build and run climate-efficient IT systems – Elsa Westin at myConf 2023

Read more about the talk at myconf.io: Speaker announcement: Elsa Westin.

Remote Retrospective Facilitation Training – An online course with Aino Vonge Corry

2023-10-18T00:00:00Z

“After attending Ainos’ Retrospective Antipattern Workshop, we changed the way we run retrospectives in our team: By applying new methods and changing the setup of the retro, we now generate more insights from our discussions and the team is more involved. I can highly recommend the course to everyone that want raise their quality of retrospectives.”

– Vera B., Program Manager, Microsoft

About the course

Time and Duration:

This training will take place on two occasions during the winter. Both consist of two consecutive half-day sessions over video meetings.

November 14-15 2023

Session 1: November 14 @ 13:00-16:00
Session 2: November 15 @ 13:00-16:00

January 9-10 2024

Session 1: January 9 @ 13:00-16:00
Session 2: January 10 @ 13:00-16:00

Agenda

The first session focuses on common challenges in online retrospectives, body language, psychology, team building, decision-making, and structuring meetings in general.
The second session includes different patterns and antipatterns based on anecdotes from Aino’s experience and concrete advice on valuable tools and methods to support online retrospectives.

Takeaways

How to plan and facilitate a retrospective in the most effective way
How to avoid the most common antipatterns in retrospectives
How to manage different personality types in a retrospective

Target Audience

Retrospective facilitators, either novices or experienced, who need new input.

Language

English

Price

8,000 SEK excl VAT, for two half-day sessions and a signed copy of Aino’s book “Retrospectives Antipatterns”.

Reserve your spot today!

Aslam Khan – Maximizing your context, watch the talk from myConf 2023

2023-10-13T00:00:00Z

In a complex and unpredictable world, the path to success is never a linear path to a clearly defined goal. Yet, surprisingly, many of us persist in seeing progress that way.

So it's okay, I think, to tackle one issue at a time. But eventually, when you walk down the path of one issue, you will hit an intersection that will yank you and make you look in another direction. So to be successful, it is insufficient to solve for one issue.

Success is impact that endures – lasting beyond the effort you spend to get things done. Whether you reach that success depends on the context, perhaps more than the actions themselves. And the thing about contexts is that they change constantly, not the least as a result of our actions, including the success we make.

I realised I fell in love with the endeavour. I play along. I genuinely play along. I burn that candle and keep it burning for as long as possible because I'm not sure what the next thing I need to do is in order to make the impact that I'm looking for.

Watch the video: Maximizing your context – Aslam Khan at myConf 2023

Read more about the talk at myconf.io: Speaker announcement: Aslam Khan.

Are we seeing the beginning of a trend to reduce CO2 from software?

2023-10-05T00:00:00Z

According to the UN, the carbon footprint of the global IT industry is actually on par with the aviation sector, accounting for 2-3% of global emissions. Reducing the carbon impact of software is a fight worth taking in the war on climate change.

Are we witnessing the dawn of a transformative trend? It's too early to tell, but the signs are promising. Developers and organizations around the world are starting to recognize the environmental cost of their digital creations. The conversation is no longer just about speedy software; it's about creating digital experiences that are kind to the planet.

For a long time, software optimization has been synonymous with performance and cost savings. Just a few years ago, talk about reducing the carbon footprint was unheard of in our business. Then, slowly, it became a welcomed side effect you could highlight in your sustainability report. But now something seems to have shifted. In the last couple of months, we’ve been getting inquiries from customers where reducing CO2 emissions is listed among their primary goals.

– Jimmy Nilsson, CEO and consultant at factor10.

In conclusion, the push to reduce CO2 emissions in software development is gaining momentum. It's no longer just a fringe concern; it's becoming a central focus. As developers, we have a crucial role to play. By making conscious choices and optimizing our code, we can contribute to a more sustainable digital future.

If this is a new trend we are witnessing, let's build upon it and move in the right direction. The software community has paved the way for other industries before, and we can, once again, lead by example. As developers, let's continue to write astonishing software that creates value for the business and its users. But let's also write code that is kind – or at least not harmful – to the planet.

Have you seen signs of increased interest in software with minimized climate impact in your working context? Let's share examples and engage in conversations about it within the community of coders and with people outside it. That's how trends are fueled.

Photo by Shelby Miller on Unsplash.

Our friend Erik Meijer, speaks at Foo Café in Malmö on October 18

2023-09-29T00:00:00Z

On October 18, we welcome Erik to Sweden, specifically to Malmö and our (other) friends at Foo Café. The presentation is titled "Advancements and Future Directions in AI-assisted Coding", and it will be great!

We hope to see you there! And if you don't have the opportunity to come to Malmö, the event will also be live-streamed.

Reserve your spot at Foo Café!

Professor Darja Šmite – Maximizing Performance in Times of Increased Remote Working, watch the talk from myConf 2023

2023-09-22T00:00:00Z

Who got it right? The waves of debate have been high. There is a lot of emotion, a lot of gut reactions and beliefs. We invited a professor to give us a clear… no, of course, it’s not that simple. But there is research and there are insights! At myConf 2023, Darja Šmite, professor of software engineering at the Blekinge Institute of Technology, shared insights and advice from her research from software organizations, comparing levels of activity, well-being, and other aspects of work, between 2019 and 2021.

Here are some insightful highlights from the talk:

When working from home, pair programming and mob programming happens much less.
Hackathons, and similar activities, were not as fun when done virtually.
Flexibility has gone from being a privilege to a personal right. It has even come to be one of the most asked questions, by candidates, in job interviews.
Focused problem-solving might increase when working from home, but social networking risks going down.

One of the conclusions Darja shares with us is that companies cannot satisfy everyone. You might think full flexibility satisfies everyone, but that is not true! If you let everyone decide when they want to be in the office those who want to be full-time at the offices will not be satisfied as they tend to want everyone else to be there too. The best way forward? Probably to allow the individual teams to decide.

Watch the video: Maximizing Performance in Times of Increased Remote Working – Darja Šmite at myConf 2023

Read more about the talk at myconf.io: Speaker announcement: Darja Šmite.

Daniel Stenberg - just curl it, watch the talk from myConf 2023

2023-09-15T00:00:00Z

To us, this story, which began in 1998, is about leverage and creating exponential value for the masses in many small steps. The first step was to provide a few bug fixes to httpget, an existing application, to work better for the IRC bot he was working on for fun. Today, that application is named curl and is used in virtually every connected device on the planet. Did we say planet? Make that planets. curl is known to be running on devices on at least two planets. And that's just in our galaxy!

So, what is curl? curl is an open-source project that makes a command line tool and a library for transferring data using internet protocols. It started with Daniel's need to fetch currency rates from various websites for his translation IRC bot, and today it helps approximately 20 000 000 000 (yes, that's twenty billion!) installations worldwide to transfer information.

Still trying to grasp the value that curl brings to the world? Let's put it in numbers:

curl has grown from 3 to 28 transfer protocols
curl runs on 92 operating systems
curl is estimated to have been installed 20 000 000 000 times on at least two planets
curl is almost guaranteed to be installed in all your connected devices

So, does curl employ thousands of developers and have a turnover of billions of dollars? No, curl is independent, and Daniel is the only person working full-time to maintain it. Around him there’s a small core team; around 5-10 persons do around 80% of the commits, and Daniel does most of them.

Apart from being a story about leverage and maximizing value over time in many small steps, the talk was a declaration of love for open-source software. Since the beginning, curl has been open source. Daniel often gets the comment that he would have been rich if he had just charged a small amount per installation. But Daniel does not regret keeping the code, discussions and processes open and transparent for everyone. Charging for curl would not have made him rich, it would have prevented it from growing to what it is today. There was simply no alternative! curl would never have developed as it did without being open source. Also, Daniel was motivated by contributing back to the open-source community. And for that we thank you, Daniel!

Watch the video: just curl it – Daniel Stenberg at myConf 2023

Read more about the talk at myconf.io: Speaker announcement: Daniel Stenberg.

Summer Conference 2023 – our Training Camp for Coding Architects

2023-09-14T00:00:00Z

Since we try to keep our carbon footprint small, we look for amazing places close to home when scouting locations for our conferences. As a rule of thumb, everyone must be able to get there in one day or less of non-flight travel. This year we chose to rent an amazing villa in Stenungsund, in the beautiful archipelago of Bohuslän on the Swedish west coast.

For three days, we got to hang out together in beautiful surroundings, hone our current skills, explore a few new ones (both within and outside of our comfort zones), and laugh a lot. We aimed for a mix of activities that would allow us to relax and have fun together, but also push us to grow both as individuals and as a company.

The fun and relaxing activities

As a special treat, all our meals were prepared by the talented Fanny Werngren, runner-up in Swedish MasterChef 2023. One of the evenings she helped us prepare our own gourmet meal, sharing some of her magic cooking tricks on the way.

To practice getting in the right mindspace and finding our flow faster Örjan Palmgren took us on a guided meditation walk in the beautiful surroundings.

During one of the afternoons, luckily under a warm late summer sun, we took a boat trip in the archipelago. We passed under the great Tjörn bridge and learned about the scary event when it collapsed in 1980 after a boat ran into it.

The company developing activities

We started off the conference with an internal retrospective. We tend to do retrospectives in our delivery assignments more regularly, but when we get together like this we like to look inward to improve ourselves and factor10. What have we done well lately and what needs improvement?

One of the challenges we face as consultants is to always deliver increasing value to our customers. One session was spent workshopping around how we can measure that value, especially when value means different things to different customers. How do we measure the unmeasurable, so to speak?

We like to collaborate to build and develop factor10 together. Management as a Service is a methodology to distribute management tasks within the company without assigning roles and responsibilities to individuals. During a two-hour workshop, we explored how to design internal services for our personal exposure, talent acquisition, sales, and event planning.

The skill and tech stuff

We’re tech-interested people, so there were of course some tech-related activities as well. factor10 consultant Andreas held a workshop on mutation testing with the purpose of answering the question: “Do mutation tests have a role in our everyday use of Test-Driven Development?”. The answer? Maybe he’ll tell you in an article later on.

We also got some esteemed guests! Erik Corry and Florian Loitsch from Toit swung by from Aarhus in Denmark, to showcase and allow us to test out their low-energy virtual machine platform for embedded devices. At factor10 we’re all about software, but during this workshop things sounded, blinked, and moved in the physical realm, like never before.

Building team spirit as a remote-first company

We strongly believe that working from different locations should not affect the team spirit negatively, that’s why we make the most of every occasion where we all get to hang out together.

Apart from our summer training cam…, sorry conference, we also have a winter conference and several “together days” (where we all work from the same location during the day and go out for dinner in the evening) throughout the year. And, to improve learning and impact (and to have more fun), we aim to collaborate with at least one other factor10 consultant on all our assignments. Come to think of it, we probably meet each other more often than the consultants in many classic companies who work from the customers' offices.

/ Jimmy Nilsson, CTO & Principal Software Architect

Aino Vonge Corry - Maximizing Value by Minimizing Repeated Failure, watch the talk from myConf 2023

2023-09-08T00:00:00Z

""we have great feedback loops!", they say. But when I dive into their feedback loops, it's only the first half of the circle. They're showing something but not really getting any feedback. And even if they get feedback, they don't always listen and adapt to it. So, what I'm doing is I'm finalizing those feedback loops for them!

says Aino, about being an independent consultant, and asking her clients about their feedback loops.

Aino gave a talk about feedback and retrospectives at myConf 2023. The talk was named "Maximizing Value by Minimizing Repeated Failure" and was an insightful and handy guide to the importance of feedback in order to improve.

Watch the video: Maximizing Value by Minimizing Repeated Failure – Aino Vonge Corry at myConf 2023

Read more about the talk at myconf.io: Speaker announcement: Aino Vonge Corry.

A commonly repeated topic in agile organizations is the proper recurrency and length of retrospectives. Aino sends a clear message: for a team of 7-10 people, it takes about 1.5 hours every 2-3 weeks. And – who would've imagined - it is not a sign of team maturity to perform retrospectives in fifteen minutes.

How she motivates that statement?

A retrospective takes time because it's not a machine we're working with. It's people's brains. We can't optimize how long it takes for people to think about things that are problematic or good. To think about what's causing problems, to get their courage together to share it or to think about how to change it. Some things take time!

Want more from myConf? This is the first article in a series of eight articles where we present recordings from all talks at myConf 2023.

Is your website sustainable? Three quick ways to find out!

2023-06-30T00:00:00Z

Sustainable web is all about simplicity and bringing the creation of websites back to the original idea of creating value as simply as possible with as few hurdles as imaginable. A website is sustainable when it provides value for its owner and its users for a long time, and without harming the users or the world. These are big words, but sometimes big words are necessary to describe something important.

These seven aspects – maintained over time and through constantly changing conditions and content – determine the sustainability of a website:

User Experience (UX)
Usability
Accessibility
Performance
Integrity
Security
CO2 efficiency

Some of these are hard to assess and measure since they consist of complex and subjective parameters that need human judgment to evaluate. But they often overlap, and some are proxies for others, so there is good reason to think that quality in some aspects indicates a responsible approach to the big picture. You can get a pretty good idea of where you stand by doing a few simple tests with free tools.

Without further ado, here are three easy ways to test the quality of your website!

1. Google PageSpeed Insights

Link: https://pagespeed.web.dev/

Google PageSpeed Insights is a great place to start inspecting your website. It will give you a 0-100 grade on Performance, Accessibility, Best Practices and SEO. 90+ is considered "green" by Google, but we think you should aim higher and go for 95+ on Performance and 100 for the rest.

2. Webbkoll

Link: https://webbkoll.dataskydd.net/en

Webkoll is a tool that audits your website for integrity and security. It looks for cookies, referrals to third parties and a number of security related aspects. All the tests should be green with no or few referrals to third parties. If there are referrals to third parties and you live in Europe, those third parties should be EU companies.

3. Website Carbon Calculator

Link: https://www.websitecarbon.com/

Website Carbon Calculator measures your website's carbon footprint and gives you an assessment in the form of grams of CO2 per visit, in what percentile of the world's websites you end up and an assumption on the dirtiness of the energy your website runs on. A reasonable target right now is to aim for less than 0.2 g of CO2 per page visit.

Webperf, for websites of public interest in Sweden

Do you represent a public sector organization in Sweden? Then, someone has already done the job for you! Webperf recurringly runs comprehensive tests on a large number of public sector organizations' websites in Sweden, scores them and ranks them. To see if Webperf’s tests cover your website, go to https://webperf.se/search/ and search for it. There are some exceptions where non public sector company websites are tested, for example the category "Web agencies and digital consultants" where we at factor10 are ranked. Here is that category on Webperf: https://webperf.se/category/webbyraer/.

And now what?

Have you done the tests above? Most things look okay, high numbers where they should be high and low where they should be low? Congratulations! Your website is probably as sustainable as you want it to be!

Are you in doubt? Not sure how serious the problems are? Assessing problems and comparing them against each other, and prioritizing from a holistic perspective is a job for human judgment and, ultimately, a matter of how important it is for you to have a sustainable website. We would love to help. We take pride in sustainable web and can advise from a holistic perspective, considering all seven aspects.

If you would like to know more about sustainable web, and discuss what you could do to improve the quality of your website, don't hesitate to contact us today!

Photo by Johen Redman on Unsplash.

Dependencies; Devil or Darling? - Jimmy Nilsson at Craft Conference

2023-06-26T00:00:00Z

This is how the talk was presented on the Craft Conference website.

One observation I've made from SAFe-situations is that they (at least in those specific situations) spend enormous amounts of time and energy for discussing and taking care of dependencies between teams. There must be a better way?
In this presentation we will dive into the subject and discuss different strategies for how to deal with it. Domain-Driven Design will be one of the helpful tools, and there will be others.
After the presentation, you will see dependencies everywhere (the Baader-Meinhof phenomenon), but also have a couple of ideas to try out for dealing with the friction.

Watch Dependencies; Devil or Darling? on YouTube.

Keeping your frontend framework at an arms length - Dino Opijac at Foo Café

2023-06-21T00:00:00Z

Frontend frameworks have become more advanced and powerful over time. But moving from one framework to another or upgrading to a newer version can be difficult and expensive, involving significant changes to your code, especially if the frontend code is entagled with business logic.

In this presentation, titled "Keeping your frontend framework at an arms length", Dino shares some strategies that can help you make your code more portable. He discusses ways to keep a certain distance from the frameworks, making it easier to switch frameworks or upgrade versions in the future. These strategies aim to minimize the cost and challenges associated with such transitions, helping you adapt to changes more smoothly.

Watch Keeping your frontend framework at an arms length - Dino Opijac at Foo Café on YouTube.

Raniz is confirmed for RustLab 2023!

2023-06-08T00:00:00Z

So, Raniz, what's your thoughts about going to RustLab?

I'm really looking forward to this! To seeing Florence again and to visit RustLab for the first time. It will not be my first TDD workshop, and that's the best part. Getting another chance to help people write better and more sustainable code!

And about the workshop, what will you be doing together with the participants?

It's a hands-on workshop! There's a brief introduction to TDD and why I think it's nice. But the main point is that the participants will get to try TDD (Test-Driven Development) out for themselves, using some real-life examples. They'll get to experience how TDD makes developing great code simpler and how it provides a safety net for making big changes to their code.

Want to experience the workshop? Get your tickets for Rustlab today!

Don't want to wait for RustLab in November, and want a workshop nearer to where you are? You can! Raniz and factor10 are happy to provide TDD workshops, training and coaching.

Your obstacles are yours to remove

2023-05-31T00:00:00Z

Imagine you have a special tool called software. It's like magic because it can do amazing things. It can help you make changes to things very quickly, almost like waving a wand and seeing the results right away. And the incredible thing is, these changes can happen all over the world, not just in one place.

But sometimes, when people change this software in big companies or small businesses, they face obstacles. These obstacles are like roadblocks that slow things down and make it harder to take advantage of the amazing powers of software. However, the good news is that you and your organization can control and overcome these obstacles.

In this talk from Foo-café, Markus Elisasson will show you some obstacles based on his experience. But don't worry, they are not real! will also tell you what you can do to solve these problems and make the most of the magic powers of software.

Link to presentation: https://www.youtube.com/watch?v=wqFasGOBAtc

Make internationalizing easier with CSS Logical Properties

2023-05-25T00:00:00Z

You know how some websites look different in different countries? That's because people speak different languages and read in different directions. Making websites work well for everyone around the world is a bit tricky.

But what if we could make it super easy?

Well, there are some special things called CSS logical properties that help us do that. They are like special rules that tell a website how to look and behave in different places. For example, they help us pick the right fonts that people can read easily, even if the words are very long.

In @Sebastian Porlings presentation from @Foo-cafe, he shows you how CSS logical propertieswork and how we can use them to make websites that everyone can enjoy, no matter where they are.

Link to presentation: https://www.youtube.com/watch?v=dokM-aHKr_4

We are looking for the next factor10 consultant

2023-04-24T07:00:00Z

Are you a software developer dedicated to deliver quality code and business value? Do you also have the urge to learn new things and love to collaborate with customers and colleagues? If so, we'd love to hear from you!

So, who are you? We think you are already:

Proficient in more than one programming language
Collaborative, pragmatic and quality-oriented
Focused on delivering value early, often and a lot

You are probably also curious and want to learn about these things that we care a lot about:

Domain-Driven Design (DDD)
Theory of Constraints (ToC)
Extreme Programming (XP), including Test-Driven Development (TDD)

We value the time we spend outside our customer assignments and aim at 80 % assignment rate, instead of just pushing it to the max. This gives us the time for hanging out with each other, sharing knowledge with the community, learning new stuff, developing the company together, and having fun. It also makes it easier to balance life when… life happens!

We are a remote-first company with flexible working conditions and our consultants are spread out across different locations. Of course we offer

competitive salaries and pensions,
social and other benefits,
help for you to develop professionally and personally, and
the equipment you need at the place you choose to work.

But what is most valued by our employees are the collaborative support from each other, learning from some of the best, and the (quite frequent) occasions when we meet for internal conferences.

We value diversity and inclusivity, and we encourage applicants of all genders, ethnicities, and backgrounds to apply. Since all our consultants are men today, we strongly encourage other applicants than men for this position in our ambition to create a more balanced and diverse team.

Read more at About factor10 and Join factor10.

We'd love to hear from you if you're a passionate, software developer looking for a new challenge. Get in touch today, and let's work together to make the world a better place. Through outstanding software, or any other way possible!

How? Just drop us a line at join@factor10.com with a few words about yourself and a fairly fresh resume or link to your LinkedIn profile.

Johan Strid gave us some great tips!

2023-03-30T00:00:00Z

Last Thursday we got some dietary advice on activities by Johan Strid (CEO Prevas AB) during our visit in Malmö. A session with lots of learning, so we thought it might be fun to share some of them.

Let’s start with the settings. Imagine viewing business activities as macronutrients. You have the long term activities that won't have immediate effect as proteins, building blocks of the body. Secondly you have the short term activities with immediate effect as carbohydrates, the body’s fuel.

Focusing on protein activities means muscle growth for the future, creating leverage to do more things later on. Carbohydrate activities burn up rather quickly and the value of those activities is lost when they end.

As for the workshop we discussed which activities we thought were important for the long term. And we believe this could be applied to many aspects when considering growth, whether personal or business. Protein activities were the clear winner in creating long-term prosperity.

In summary, do more protein activities!

factor10 presents at Foo café in Malmö

2023-03-23T00:00:00Z

Foo Café is a community-driven meeting place for software developers and other technology enthusiasts. It is a physical location in Malmö, Sweden, that hosts events, workshops, and lectures on a variety of topics related to software development and technology. On the 23rd of March 17:30, three of our consultants at factor10 will give presentations.

Here's some information.

Markus Eliasson will talk about: Your obstacles are yours to remove.

Sebastian Porling will talk about: Make internationalisation easier with CSS logical properties!

Dino Opijac will talk about: Keep your frontend frameworks at an arms length.

Sounds interesting? Learn more about the event at https://foocafe.org/event/css-logic-properties-and-keep-your-frontend-frameworks-arms-length

Breakfast-webinar: Fusion power - closer than you think

2023-03-16T00:00:00Z

Update: View the recorded version here https://factor10.solidtango.com/video/breakfast-webinar-fusion-power

The world is in need of more energy production, but without emitting more CO2. An old dream for decades for many of us has been fusion energy. The possibility of endless amounts of energy, from ordinary raw materials and with no emissions. What’s the state of art and what are the recent thoughts on when it will hit the streets?

Peter Roos - a fusion between Prevas InfoVis and Novatron Fusion Group - works in this exciting field and knows a lot from the inside. We are happy that he will share his inside-thoughts with us in a breakfast webinar. The topics he will cover are:

Why fusion is important for humanity
The progress of realizing fusion power
Novatron – a unique, Swedish fusion concept

Join us at this breakfast webinar on March 30 from 8:30-9:00 CET. Register with an email to yes@factor10.com.

“Is this for me?” The target group is anyone who wants to orientate themselves in a mind blowing subject.

Breakfast-webinar: How to improve remote meetings

2023-03-07T00:00:00Z

Update: View the recorded version here.

No matter if you believe in remote work or not, most of us are in video meetings every now and then. @Aino Vonge Corry has been running remote retrospectives for quite some time, even before COVID", actually for more than a decade. If she can get such a demanding activity to be fulfilling for the team, we can all learn from that in our own meetings.

Join us for a breakfast webinar with Aino, the author of Retrospectives Antipatterns, on March 7 from 08:30 to 09:00. Register with an email till yes@factor10.com.

“Is this for me?” The target group is anyone who wants to improve their video meetings.

Andreas gives a masterclass in Test Academy Barcelona

2023-02-16T00:00:00Z

Back in June 2022 Andreas visited expo:QA in Madrid and held a presentation about end-2-end testing in web applications. Focus was on how to make the tests robust and decoupled from implementation details.

Now, on February 16, Andreas will re-visit Spain and the same organisers who did expo:QA. This time at Test Academy Barcelona to give a master class on the same subject.

It is lovely to know that Andreas' presentation in Madrid was so appreciated that the organisers asked him to come back again.

Breakfast-webinar: How failures breed success

2023-02-09T00:00:00Z

Update: View the recorded version here.

A brief summary of the webinar:

Join our free breakfast webinar and listen to Samuel West’s talk on “How failures breed success”!

Samuel, the creator of Museum of Failures, has over the years built a collection of the world's failures in business, products and services.

But Samuel has accumulated more than just material failures. The collection has also led to a greater understanding of why businesses, products and services succeed. Join the breakfast-webinar and take part in Samuel's lessons regarding:

Innovation
Risk-taking
Endurance

"Is this for me?" The target group is anyone who works with development and/or offers.

Welcome to myConf – where ideas about maximizing value come together

2023-02-08T00:00:00Z

When? 11-12 May 2023
Where? Marinmuseum, Karlskrona, Sweden

Technology holds the power to exponentially transform the world. Not only by creating solutions to society’s most pressing challenges, but by introducing new ways of working and thinking. The software industry leads the way of systemic change, by showing us new ways of solving problems that create exponential value. Where a single line of code has the potential to literally change the world. In this conference, experts from the global software development community will be sharing their insights and learnings on maximizing value and making a better future possible.

In short:
Maximizing value
for a better future

We deliberately kept the number of spots low, learn more and reserve yours at myconf.io.

Shoemaker’s children and their websites

2023-01-31T00:00:00Z

Let’s assume that you sometimes help companies with strong global brands have a decent technical web presence. What would you consider, from a tech hygiene perspective, when updating your own little website?

A couple of weeks ago, I wrote about how we, as shoemakers, are dealing with our own shoes regarding alignment between goals and metrics. You find the text here (in Swedish):

https://www.linkedin.com/pulse/alignment-mellan-syfte-m%C3%A5l-och-m%C3%A5tt-jimmy-nilsson

Today, I continue with that mission with regard to our updated web (https://factor10.com). As shoemakers, what do we have to fix?

I do realise that a website is no better than its content and that’s what really counts. That said, the technical hygiene also needs some attention otherwise it will affect the content readers negatively. Below you will find a few fairly easily used tips for how to improve the technical hygiene of your website.

But before going over to the tips, here are just a few more words about our main character of the day.

What’s the problem with the shoemakers?

Actually, I don’t think there is anything wrong with the shoemakers. On the contrary. Well, of course the kids of the shoemakers should be taken care of, but one way that is done is by having external focus on the shoe buyers. Providing excellent service and quality to the customers is a great way of taking care of their children.

If we move over to the topic of websites… There is only so much time for internal matters such as your website typically is, and since content is king, of course it should come first when there is time over from client work. After fixing the content, maybe also do some tech fix.

I’m rooting for the shoemakers! :) That said, over to the tips. Hopefully you’ll find some of them useful. The first one is…

Tip 1: Check that you have good performance, accessibility and SEO

There’s a multitude of tools out there to check that you have decent performance for your site and that you don’t cause unnecessary friction for consuming your content or finding it. As a tiny consulting company for software development, we don’t rely on search engines for getting new projects, but there is still little reason not to take care of performance in a reasonable way.

Since Google will punish your ranking if you fail in those aspects, they provide a tool that is a good starting point for getting an overview of how they see you are doing. You can find the tool here:

https://pagespeed.web.dev/

Try it out on your own website! Where 100 is max, I reckon 90+ for performance is OK.

Of course this is not a one-off activity because not only will your numbers be affected by changes made to the site (including content) but Google updates their criteria from time to time. Therefore this should be measured on a regular basis (with automation) so as to be proactive about problems cropping up.

In 2020 we had a breakfast webinar on the performance subject which I still think is relevant:

Web Site Performance - Per Rovegård - 2020-11

Tip 2: Not capturing personal information

We have no reason to capture personal information about web visitors, so we don’t. Instead of using Google Analytics, we use Plausible (https://plausible.io) to only gather information about our visitors on an aggregated level. In this way we don’t have to ask our visitors for consent with an annoying popup.

We think it’s reasonable for people to be able to browse websites without unnecessarily revealing identifying information about themselves. Not sending, say, information about Europeans to the US is also in accordance with European law. This leads us to the next tip…

Tip 3: Host in the EU if you’re an EU company

Very much on a hygiene (and actually legal) level, we don’t want to send information about visitors outside of the EU. One easy piece of that puzzle is to host your site in Sweden, for example (and in a Swedish company).

If you are interested in how to think about personal information in the EU, we have hosted a couple of breakfast webinars on this topic. You find them here (in Swedish):

Tip 4: Four eyes content updates

We are strong believers in pair programming and/or pull request reviews for increased quality and knowledge sharing, say. We believe that the same principles also apply for content work on websites.

The content of our updated website can be created/updated with markdown and ordinary git pull requests which are reviewed and approved before they are automatically deployed by build pipelines.

Tip 5: Continuous Integration/Continuous Delivery (CI/CD)

We wouldn’t dream of manually deploying code changes to production. Why do that for content changes? Instead, use a pipeline for taking care of the deployment of those changes too.

The pipeline is also a great place for automatically executing checks. If a problem happens once, a check should be added to make sure the same problem never causes a negative effect again.

Further on, the pipeline is useful to move execution time from when a user visits a page to when the code or content of the page is changed. That means to move from dynamic pages created just in time, to static pages created after a change.

Tip 6: Paying back when using open source

We are big fans of the open source community. When we benefit from open source tools, we think it makes sense to pay back. Some of the open source tools (such as Plausible) were used in a managed manner, so we we’re paying for them that way. On the other hand, with 11ty (https://www.11ty.dev/) we donated a small amount (https://opencollective.com/11ty).

Our company’s design of having a target of 80% invoiced work means the consultants are able to spend work time on open source projects as a way of achieving what we call “personal exposure”. That’s of course a very powerful way of giving back a lot.

Tip 7: Make it harder for malicious actors

Even though we have very few visitors to our website, we don’t want those people to have their safety breached and certainly not due to our site. Therefore we monitor security threats and deal with them when they crop up.

We also use tools to check for common risks. Again, automation is your friend so that your checks aren’t a one time thing, but something that is done on a regular basis and automatically.

The four eyes content updates also help here, making the risk smaller.

Tip 8: And iterate!

After we published the updated website, we used https://webperf.se to get a more thorough review than just through Google’s PageSpeed Insights. A problem well-stated is half-solved. We started with a total grade of 4.36 and, after fixing a few easy things, went up to 4.68.That step took around an hour. My point is that it’s usually easy to quickly fix low hanging fruits. The report mentioned a few weaknesses that we disagreed with, so we skipped them. For instance, we got a lower score since our 404-page is not in Swedish. (Webperf has a mainly Swedish target group, in our case though, and we think that since the site is in English, the 404 page shouldn’t be in Swedish.

We also got a question whether we are fulfilling accessibility to a level of AA for WCAG 2.1. We thought we had a decent level for accessibility, but we had a closer look with https://pa11y.org/ for all the pages and found two contrast problems on one page. That was fixed in a matter of minutes. According to the accessibility expert, we do fulfill AA for WCAG 2.1.

What about the shoemakers?

Going back to shoemakers, it’s always a risk deciding to take care of stuff for yourself which is similar to what you help clients with. One trick might be to take external help to avoid that trap. Therefore we set up a tiny team of our people and external consultant Peter Antonius to do the development of the site.

A fun story is that when the updated site was starting to take shape, we checked performance. While starting the check, I said that I would buy everybody in the company a bottle of wine if the performance didn’t need to be improved in some way. For as long as I can remember the first performance measurement in every situation has always been like that. Not that I was worried, as it’s often quite easy to do the first two performance improvement iterations and get good effects. This time I was totally wrong, the performance numbers were 97+ at first measurement. I have bought wine, and Peter will get two bottles, since he has pulled the most weight. :)

Final comments

These were a few tips on how to improve the technical hygiene for a website when there is time to focus on such things. What do you think should be added?

Finally, is our updated web technically perfect? Of course not! But we do strive for excellence, so when we find something that needs to be improved and we find the time, we will fix it.

Cecilia Justad - 10 years at factor10!

2023-01-18T00:00:00Z

Something worth celebrating - Cecilia Justad has been with us at factor10 for 10 years!

After several years in the economy department at factor10, do you have any lessons you would like to share?

Cecilia:

"I believe that challenging yourself in your work leads to learning a lot! It can be challenging, but it is also something that gives me unique opportunities to create value in my work."

We are grateful for these 10 years and look forward to the next 10!

Welcome to the updated factor10.com

2023-01-11T00:00:00Z

Our old site had been with us for quite some time and served us well. But change was overdue!

The purpose of this site is to put forward how we can serve our customers and attract new consultants to join our team.

We have tried to keep it simple regarding navigation, design and content.

Technically, we have thrown out our old bulky content management system and chosen a solution based on static pages and lightweight CMS. This will give us a fast, scalable and sustainable site.

Do you have feedback? Please, let us know!

Environmental leverage, a first early financial statement (article in Swedish)

2023-01-02T00:00:00Z

Då ska vi se, jag har skrivit ett par texter tidigare med förslag till hävstångseffekt för miljö:

Idag tänkte jag dela med mig av vad vi (factor10) har gjort än så länge vad gäller de olika förslagen i de tidigare texterna. Jag fokuserar på de förslagen där vi anar början till en trend snarare än någon enstaka händelse.

Först en kort sammanfattning av förslagen (och ni hittar mer om dem i ovanstående texter):

Sprid info om hur man skriver kod som är mindre miljöbelastande
Fortsätt med remote-first
Gör affärer med rätt företag
Prioritering i tider av hög efterfrågan
Högre PE-poäng för t ex bloggposter om miljön
Föreslå coaching/workshops till företag med miljöhävstång och att det sker gratis
Ny resepolicy
Berätta om miljöeffekt i lösningsförslag till kunder
Ändring av tradition för internkonferens
Klimatretrospektiv på #tillsammanstorsdagar
Låt utrustningen få ett andra liv
Ge bort hjälpsam bok om miljöområdet
Mät och publicera vår CO2-påverkan
Kompensera för det CO2-avtryck som vi inte fått bort

Det var förslagen vi har samlat på oss hittills. Fröet var vår försenade vinterkonferens på Gotland i juni. Över till hur det har gått.

1. Sprid info om hur man skriver kod som är mindre miljöbelastande

Vi har inte gjort så jättemycket här under hösten utöver vad vi tidigare berättat om, men vi har börjat planera för en ny myConf, en kommersiell och global utvecklarkonferens i maj, där detta kommer vara en del i temat.

2. Fortsätt med remote-first

Denna var enkel förstås, det var bara att fortsätta på inslagen bana. Speciellt eftersom alla verkar tycka att det fortsatt är bra.

En oväntad positiv sak (om än liten) för oss som jag lärt mig på sistone är att resor till och från kontoret ska räknas in i företagets klimatavtryck enligt GreenHouse Gas protocol (GHG) Scope 3. (https://ghgprotocol.org/)

Jag trodde det bara skulle belasta den privata CO2-budgeten. I och med detta så har vi alltså ytterligare sänkt vårt avtryck kontra tiden då vi hade kontor.

3. Gör affärer med rätt företag

När vi i höst har valt ut favoritföretag att försöka göra affärer med så har vi i hög grad valt efter vilken miljöhävstång de har framför sig. I skrivande stund så har jag precis kommit fram till två nya kategorier. Det kanske kan bli något att berätta om vid ett senare tillfälle.

En av våra kunder sedan många år som vi är stolta över är Monitor som gör ERP-system för tillverkande företag. De utvecklar och lanserar snart en tilläggsmodul till sina kunder för att redovisa sitt klimatavtryck enligt GHG Scope 1-3 och det kan brytas ner till produktnivå. Vi är inte alls inblandade i den här delen, men jag tycker det är mycket intressant!

5. Högre PE-poäng för t ex bloggposter om miljön

Detta är i sin linda, men den text du nu läser är tredje exemplet på att vi kommit igång så smått med det här förslaget och den fjärde är på gång.

Vi utökar kriterierna för högre PE-poäng för 2023 till att gälla alla sustainable development goals.

7. Ny resepolicy

Denna har vi satt i drift och den har följts fullt ut. I några fall så har det varit resor som tagit över 8 timmar med resesätt som har mindre miljöpåverkan, men som ändå har genomförts på det sättet.

Tidigare så har vi motiverat nationellt flyg med att vi är noga med vår tid och att den ska användas till värdeskapande snarare än att resa. Å andra sidan så är arbetsmiljön på tåg en bra dag betydligt bättre än på flyg (och momenten som hör till en flygresa) så skiftet från flyg till tåg har snarare varit på plussidan.

Med bara några månaders erfarenhet av nya resepolicyn så är huvudfriktionen att utbudet är lägre än efterfrågan på tåg (och då pratar jag inte om jultider). Det leder till stök i bokning och att man inte kan välja de mest lämpade resorna då de helt enkelt är fullbokade. En annan friktion är att långa tågresor t ex blockar möjlighet till videomöten kanske en hel dag.

8. Berätta om miljöeffekt i lösningsförslag till kunder

Ett exempel är en slutrapport vi skrev efter ett analysprojekt helt nyligen. Där beskrev vi risker och fördelar även i termer av CO2 och inte bara utifrån lönsamhet, ledtider och prestanda.

Det är för tidigt att säga hur detta uppfattas av kunder, men jag är ganska säker på att det åtminstone inte är negativt för deras tolkning och val. Ett sätt jag själv tänker på det är att det sällan finns en konflikt mellan olika för- och nackdelar. CO2-perspektivet sammanfaller väl med övriga perspektiv.

9. Ändring av tradition för internkonferenser

När vi hade vår försenade vinterkonferens på Gotland i juni så var en av punkterna att diskutera nästa vinterkonferens á la traditionen. Huvudidéen var Zanzibar. Vi skrotade den idéen till förmån för en plats betydligt närmare och där klimatavtrycket för resan blir en bråkdel. Vi bytte också årstid för konferensen till sommaren för att lättare kunna göra ute-saker i norra Europa. Vår vanliga sommarkonferens (som var en kortare konferens och där respektive ansluter för en fest i slutet) flyttade vi till januari då den inte är lika beroende av väder.

Jag ser denna punkten som genomförd tills vidare helt enkelt. Det sparar i runda slängar 30 ton CO2 för 2023.

10. Klimatretrospektiv på #tillsammanstorsdagar

Vi har i skrivande stund kört detta två gånger sedan vi bestämde oss för det. Vi har helt enkelt reflekterat kort tillsammans om vad vi gjort på området och vilka nya idéer vi har. Det är också en levande diskussion i vardagen och på våra månadsmöten.

12. Ge bort hjälpsam bok om miljöområdet

Inför senaste frukostwebinaret så erbjöd vi deltagarna ett ex av Rebecka Carlssons utmärkta och hoppingivande bok “Exponentiell klimatomställning”. Vi tipsar om att ge boken vidare efter de har läst den.

13. Mät och publicera vår CO2-påverkan

Vi har jobbat på att mäta vårt CO2-avtryck sedan Gotlandskonferensen. Det kommer publiceras om några veckor när vår nya web publiceras.

Överraskande har det visat sig betydligt svårare än jag trodde att åstadkomma korrekta siffror. Det är helt enkelt svårt att få fatt i siffror från leverantörer och t o m att veta hur man bör resonera. Det var för mig oväntat med tanke på att detta är något som organisationer förväntas göra relativt snart enligt EU-direktiv.

Hur som helst så kommer vi publicera vi på samma sida hur vi har räknat (t ex har vi med tjänsteresor såsom flyg och hotell även om kund bokat och betalat, produktionskostnad för vår utrustning och möbler, likaså pendling till jobbet) i förhoppning att det kan vara till hjälp för andra och att vi ska få tips om hur vi räknar bättre.

14. Kompensera för det CO2-avtryck som vi inte fått bort

Vår avsikt är naturligtvis att minska vårt CO2-avtryck ytterligare, men under tiden så dubbelkompenserar vi för det som vi inte har fått bort. Vi har nyss gjort inbetalningar till Trine för vårt uppskattade avtryck sedan Gotlandskonferensen, dvs för juli-december 2022. Detsamma har vi gjort till Creturner. Här är förresten en relativt ny text om Creturner:

https://www.placera.se/placera/pressmeddelanden/2022/11/16/xpecunia-nordic-koldioxid-kan-lopande-brytas-ned-till-fast-kol-xpecunias-dotterbolag-har-lyckats-bevisa-en-egenutvecklad-reaktorteknik-bedomer-det-som-patenterbar-process.html

Sammanfattning på lite högre nivå

Om vi avslutningsvis lyfter blicken lite och funderar på hur vi har förbättrat oss jämfört med tidigare år så verkar vi hamna på strax över 0.6 ton CO2 per person för 2022. (Detta alltså med vår egen beräkning. Vi har beställt tjänsten Go Climate och väntar på aktivering. Där kommer vi ligga lägre då de inte tar med allt som vi har tagit med själva.)

De åtgärder som har haft störst effekt på att sänka vårt eget avtryck är:

7. Resepolicy

9. Ändrad tradition för internkonferenser

2. Remote first

(Dessutom dubbelkompenserar vi som sagt nu för det vi inte har lyckats få bort än.)

Det vi inte har sparat in på är roligheter tillsammans, vi har t ex inte skippat en #tillsammansdag för att undvika några tåg- och bilresor samt hotellnätter.

Jag tycker vi är på rätt väg med vårt avtryck och jag hoppas det kan inspirera till spridningseffekt för att ge hävstång. Med det sagt så handlar det i vår typ av företag om relativt låga siffror. Däremot är potentialen oändlig för att med hävstång hjälpa våra kunder i deras affär och med deras kunder. Där kraftsamlar vi framåt och då inte “bara” med att sänka CO2!

Detta var ett första och tidigt “bokslut” för idéer som vuxit fram sedan i somras. Tre av 14 punkter uteblev då där saknades trend än så länge. Jag räknar med att ha mer att berätta före nästa sommar.

Martin Hellspong - 10 years at factor10!

2022-12-12T00:00:00Z

Now Martin Hellspong has been with us at factor10 for 10 years, congratulations to us!

Are there any lessons or insights after 20+ years as a consultant, 10 of which at factor10?

Martin:

"If you only focus on one lesson, it is that a newly started project must deliver value as quickly as possible. And it is easy to mistake that you are creating value when the entire project machinery is spinning with standups, code reviews and features being completed.

But that's not really the important thing. It is not until some user gets something in their hands that simplifies their everyday life, that there is even potential for value creation for the customer.

An MVP (Minimum Viable Product) that is produced, with the aim of delivering a subset earlier, is almost always far too large and could be delivered even earlier if only you dared to cut even more into it.

I've been involved in several projects whose MVP was too big, something that was cancelled before the MVP was even finished because the project didn't deliver the desired value(!), but never one whose MVP was too small."

Do you have experience with something similar?

We are grateful for these years with Martin and look forward to many more years (and lessons learned)!

Breakfast-webinar: Platform strategy + strategy as a practice = success!

2022-11-30T00:00:00Z

View the webinar at factors10's Solidtango.

A brief summary of the webinar:

When you're building a platform, per definition, you're moving away from single-directional value streams toward multi-directional ones, thus increasing complexity and decreasing predictability.

In this seminar, we're diving into "strategy as a practice" and why this experimental and hands-on approach is particularly useful when exploring platform strategy.

On November 10, 8:30-9, Anders Wengelin, Management Consultant at Sense/Make will share his view on strategy as a practice and continuous strategic experimenting.

"Is this for me?" The target audience is anyone interested in strategy, business development and software development in general, and platform as a strategy in particular.

Breakfast-webinar: Will 5g become the 6th gear for platforms? (webinar in Swedish)

2022-11-23T00:00:00Z

Du kan hitta en inspelad version här på factor10's Solidtango.

En kort sammanfattning av webinariet:

Vilka möjligheter öppnar 5G upp för utveckling av ekosystem?
Kommer 5G påverkara digitaliseringen och i så fall hur?
Hur ser tidslinjen ut om jag vill använda 5G i min kommande plattformsstrategi?

Den 11/10 kl 08:30-09:00 kommer Markus Persson, ansvarig för betallösningar på Ericsson, att bringa klarhet i ovanstående frågor och många fler.

Anmäl dig till frukostwebinariet med ett mail till yes@factor10.com

Välkommen!

"Är detta för mig?". Målgruppen är alla somma är intresserade av affärs- och mjukvaruutveckling i allmänhet och plattform som affärsstrategi i synnerhet.

Leverage for the environment, more suggestions (article in Swedish)

2022-10-12T00:00:00Z

Det mesta jag skrev om i förra texten om hävstång för miljön (här) har vi (factor10) påbörjat/genomfört. Jag låter det gå några månader till innan vi gör en första utfallsanalys. :)

Intresset för förra texten har varit stort så jag tänkte följa upp med några ytterligare idéer som vi avser att omgående ta tag i.

I förra texten tog jag upp tre sätt för att åstadkomma hävstångseffekt:

Spridningseffekt
Öppna flaskhals
Disruption

Samtliga förslag i dagens text handlar om spridningseffekt. Alltså att bra förslag bara har marginell effekt om de görs av ett företag, men att det blir intressant effekt om alla/många företag härmar. Jag berättar helt enkelt om förslagen och ser om fler tycker de är värda att fundera över.

Över till förslagen. För att förenkla uppföljning i kommande texter så numrerar jag som en fortsättning på förra texten. Därför blir första punkten nummer 10.

10. Klimatretrospektiv

Ett förslag från teamet var att vi bör ha som en stående punkt på våra #tillsammanstorsdag:ar att göra klimatretrospektiv. Alltså att följa upp vad vi gjort på området sedan sist och komma med förslag framåt. Detta har vi gjort ett varv och det är med på agendan för nästa #tillsammanstorsdag.

11. Ett andra liv för hårdvara

Trots att vi medvetet köper hårdvara med låga CO2-utsläpp för produktion (och användning) så kommer det en dag när de inte längre är bra nog för vårt behov. Vi kommer då leta lämplig mottagare för att prylarna ska få ett andra liv före det är dags för återvinning.

12. Ge bort bok som inspirerar och ger hopp

Strax efter jag hade skrivit första texten sprang jag på Rebecka Carlssons bok “Exponentiell klimatomställning”. (Ännu ett exempel på Baader-Meinhof-fenomenet antar jag.) Boken är extremt hoppingivande och rekommenderas! Jag tänkte köpa några exemplar och dela ut i olika sammanhang till personer som är intresserade, t ex på våra frukost-webinarer. Den fysiska boken och transporten har förstås i sig ett CO2-utsläpp, men jag tänker att det kan det vara värt om den läses och leder till positiva saker. Dessutom kommer vi uppmana läsaren att ge den vidare efter färdig läsning. (Och så kommer vi dubbelkompensera, mer om det nedan.)

13. Mät och publicera våra CO2-utsläpp

Vi har påbörjat att hålla koll på våra CO2-utsläpp i verksamheten. Planen är att redogöra för det på månadsbasis på en CO2-sida på vår webb. I och med att vi därmed behöver veta CO2-utsläpp för inköp för egen del så bör det alltså driva rätt vad gäller följande från förra texten:

3. Gör affärer med rätt företag. Att bara handla av och leverera till företag som på allvar lever en positiv miljöpolicy borde kunna skapa ringar på vattnet.

Jag antar att det också kommer påverka våra leverantörer på ett positivt sätt. Alltså att när de ser att det är viktigt för oss att få denna informationen så kommer de ge den till flera. (Några stora gör detta redan bra, men det är många kvar.)

14. Dubbelkompensera för det vi inte har fått bort än

När vi har kontroll på och tydliggör vårt CO2-avtryck enligt föregående punkt så kommer det driva fortsatt förbättring internt. Dock kommer det förmodligen bli svårt att komma ner till 0 på “kostnadssidan”. Därför tänkte vi försöka väga upp det på “intäktssidan” genom åtgärder som minskar befintligt CO2 eller motverkar kommande utsläpp. Överraskande nog så är det knepigt att snabbt hitta uppenbara val, jag tar tacksamt emot förslag som ni har analyserat och anser bra! De två spår jag hittat som verkar mest lovande just nu är att:

Investera i Trine

Vår investering blir en liten del av stor investering i projekt med stor CO2-minskande effekt. Ett typiskt exempel kan vara solcellsprojekt i Nigeria. Som för de flesta investeringar så riskerar vi vår insats. Det finns också chans att vår insats ger viss avkastning (ca 5% om året), men det är sekundärt i sammanhanget.

För mer information, se https://trine.com

Köpa CO2-eliminering av Creturner

Creturner omvandlar blöt biomassa, främst stubbar och sly, till biokol. Det är alltså restavfall som normalt inte tas tillvara och som till sist förmultnar. Biomassan torkas med hjälp av överskottsenergi från den pyrolys som i en syrefattig miljö omvandlar biomassan till biokol. När biokolen är färdig blandas den med vatten för slutförvaring i uttjänta gruvhål. Därmed elimineras koldioxiden från klimatcykeln.

För mer information, se https://www.creturner.com/

Tanken är alltså inte att strunta i factor10s egna förbättring, bara att överkompensera för det vi inte lyckats förbättra bort än. Kompenserar vi våra egna utsläpp dubbelt upp så tar vi höjd för olika fel i beräkningarna.

Avslutningsvis en extra notering till denna punkt. Jag tycker alltså att det än så länge är svårnavigerat vad man lämpligen gör för att kompensera för de CO2-utsläpp man inte fått bort. Det verkar finnas flera fallgropar. T ex känns det inte solitt att inköp av utsläppsrättigheter sägs ge säljaren fem år på sig att agera. Något längre tid än vad jag tycker är rimligt. Ett annat exempel är att “carbon capture” verkar lida av en del barnsjukdomar. T ex nämns här att flera av de stora projekten inte har levererat i närheten vad det det var tänkt:

https://www.newscientist.com/article/2336018-most-major-carbon-capture-and-storage-projects-havent-met-targets/

Inte chockerande kanske med tanke på att det är i sin linda. Värre är det som nämns i artikeln att:

...in many cases is used to extract more oil from reservoirs

En utvikning på det ämnet som spontant är uppseendeväckande är denna video:

Money Is Pouring Into Carbon Capture Tech, But Challenges Remain

Hur som helst, de förslag jag nämnde i denna punkt är hittills mina bästa förslag, men jag kommer förstås undersöka dessa och alternativ framåt också.

Jag är som vanligt nyfiken på fler och bättre förslag till miljöhävstänger. Vilka är dina bästa idéer?

/Jimmy

Welcome, Dino!

2022-10-03T22:00:00Z

Today, just like yesterday, we combined the continued onboarding of Dino and "together work" with most of the team here at Villa Oscar in Karlskrona. Next week, we're having one of our regular #tillsammanstorsdag ("Together Thursday") with the complete team at Ästad Vineyard. A perfect opportunity for Dino to get to know everyone a bit better.

Welcome once again, Dino!

Breakfast-webinar: Digital sovereignty (webinar in Swedish)

2022-09-25T00:00:00Z

En inspelad version hittar du här på factor10's Solidtango.

En kort sammanfattning av frukost-webinariet:

Att använda USA-moln i Europa har varit juridiskt problematiskt, har det löst sig?

Daniel Melin bringar klarhet på det och följande frågor.

De relativt nya initiativ som tagits av de stora amerikanska molntjänstleverantörer, löser de problemen?
Vilka nya europeiska alternativ har tillkommit/stärkts, några tydliga "tips"?
Har kriget mellan Ryssland och Ukraina påverkat något?
Är det en bra idé att tipsa folk om att läsa André Catrys böcker (Honungsapan och Tigerögat) för att utöver underhållning få en annan bild av läget?
Listan över samarbetsverktyg som myndigheter i Sverige tagit fram, vilket genomslag har den fått?

"Är detta för mig?". Målgruppen är alla som är involverade i utveckling och drift av mjukvarusystem.

Environmental leverage (article in Swedish)

2022-08-16T00:00:00Z

Låt oss börja med nuläget innan vi går över på förbättringar.

Nuläge

Vi har numera väldigt lite transporter, inkl flyg, trots att de flesta av oss bor på landet långt från storstadsregioner. Vi kör remote-first vilket innebär närapå slut på vardagstransporter. Remote-first kommer också med en del andra positiva miljöeffekter som jag skrev om här.

En annan (om än liten) sak vi har är att vi för sex år sedan införde supermiljöbils-policy. Dvs att om de anställda ville ha kostnadsneutral förmånsbil så sa företaget ja om det var en bil utan utsläpp. Det låter inte så märkvärdigt, men åtminstone i början så var det dyrt att skaffa en elbil om man ville ha räckvidd på åtminstone 40 mil. Ett sätt för privatpersoner var om företaget lyfte fram de rabatter som företag fick av staten i Sverige. Dock ställde det krav på företagen då bilarna blev dyra i inköp och därmed omöjligt att passa in i många företags “finansieringspolicy” (har jag fått lära mig). Så kanske det var en större grej än jag förstod. Om än liten.

De anställda styr över sin teknikbudget själva, men företaget ser gärna att de försöker välja dator och telefon som duger i 3+ år. Våra huvudverktyg behöver förstås vara vassa, men om de väljs med omsorg så behöver de inte bytas så ofta.

Över till hur vi kan förbättra oss enkelt. Det finns en mängd saker på hygiennivå, av karaktären “just do it”. Det ska man ju så klart göra, men vi är ute efter stor effekt. Hävstångseffekt.

Förbättringsförslag med hävstång

Vi heter factor10 för att vi strävar efter att åstadkomma hävstångseffekt för våra kunders affär och vår omvärld. Det är hög tid att försöka göra detsamma för miljön. Hur gör vi då det…? Vi brainstormade lite och kom fram till en lista som vi kommer börja genomföra bums, men låt oss först prata om hur hävstång kan uppnås.

Spridningseffekt

Jag tänker att hävstång kan skapas genom att vi gör något som är miljöpositivt och som många blir inspirerade att göra detsamma. En liten effekt när vi gör det, men stor när tusentals andra också gör det, gigantisk när det når sin “tipping point” och blir det nya normala för alla.

Öppna flaskhals

Det andra sättet är att vi hjälper till att öppna en flaskhals som i sig lösgör stora miljövinster. Exempel på ställen att leta borde vara inom industrin då majoriteten av utsläppen kommer därifrån eller på ställen som äter utsläppen.

Disruption

Slutligen det tredje sättet att uppnå hävstång är att disruptera en affärsmodell så att det helt enkelt blir överlägset det gamla sättet. Inte med tio procent utan tio gånger bättre (eller mycket mer). Detta handlar typiskt om att tänka helt annorlunda än tidigare, t ex genom att flytta en idé från en annan bransch till en ny situation eller att nyttja en plattformsstrategi.

Nedan följer den initiala listan vi kom fram till.

Sprid info om hur man skriver bättre kod. Raniz presentation som han kört på CraftConf i Budapest och JFokus i Stockholm är ett exempel på detta där han berättar att man kan sänka kallstartstiden från 11s till 0.3s om man skriver om en service från Java till Rust. Men även utan omskrivning så kan man få nästan lika stor effekt med att bara byta runtime från JVM till GraalVM. Potentialen för spridningseffekt är god vad gäller den typen av information och det är bl a därför vi har ett koncept vi kallar Personlig Exponering (PE). PE innebär att budget och arbetstid avsätts varje vecka så att konsulterna kan göra insatser för communityn. Konsulterna förväntas helt enkelt dela med sig av intressanta saker i branschen. (Naturligtvis är allt kundspecifikt skyddat.)
Fortsätta med remote-first. Att vi kör remote-first har vi bl a berättat om här https://www.linkedin.com/pulse/kontanter-bensin-kontor-jimmy-nilsson/ och som sagt här. Eftersom vi tror att det har god miljöeffekt (t ex pga mycket få vardagsresor och mindre uppvärmd yta) så hamnar en fortsättning på det området på listan. Än mer att fortsätta berätta om det för att se om fler fortsätter och hakar på nu när kontorsarbete verkar bli det normala igen.
Gör affärer med rätt företag. Att bara handla av och leverera till företag som på allvar lever en positiv miljöpolicy borde kunna skapa ringar på vattnet. Likaså att ändra kriterier för önskekund. Tidigare har miljöprofil inte vägts in när vi har valt önskekunder. Det nya blir att om kunden har miljöhävstång i sin affär så väger det tungt för oss.
Prioritering i tider av hög efterfrågan. När vi har svårt att boka in alla kunder och prospekt under en kommande period så kan vi använda miljöhävstång i deras affär för prioritering, t ex för att få vara med och genomföra disruption. Vi lämnar naturligtvis aldrig en kund som vill jobba med oss i sticket, men detta är alltså med som en faktor i planeringen.
Högre PE-poäng. Vi har alignat vårt syfte, våra mål och våra mått. Ett av måtten är vad vi kallar PE-poäng. PE-poängen mäts på teamnivå och tilldelas vid publicerad artikel eller konferenspresentation t ex. De blir hädanefter 50% högre om t ex presentationen har tydlig miljöhävstångskoppling.
Föreslå coaching/workshops till företag med miljöhävstång och att det sker gratis. Vi tar alltid betalt för tjänster och vi har en platt prisbild, alla kunder betalar samma. Men vi kan tänka oss ett undantag, att aktivt föreslå gratis coaching och workshops till företag som har miljöhävstång i sin affär. Eller så kan sådana företag höra av sig själva förstås. :)
Ny resepolicy. I väntan på att flyget tar betydande kliv för miljöanpassning så flyger vi bara om alternativet tar dubbelt så lång tid och mer än en arbetsdag. Vidare så vill vi helst ha remote-möten, men det är typiskt vettigt ur lära-känna-synvikel med resor vid uppstart av nya initiativ, vid specifika behov eller för att prata på konferens förstås.
Berätta om miljöeffekt i lösningsförslag till kunder. Det är vanligt att använda sänkta kostnader och höjda intäkter för att jämföra effekter av olika lösningsförslag. Miljöpåverkan passar bra in där också framöver. Vi ska också undersöka om t ex https://www.gaiagen.eu och liknande kan vara hjälpsamt för kunder att få CO2-mätning så att det kan användas som ett KPI.
Ändring av tradition för internkonferens. Tidigare har vi åkt till t ex Mauritius och Sydafrika för vinterkonferens. Det har varit trevligt i januari att få en ljus-boost. Men detta är förstås enkelt att skippa till förmån för kortare resor. Ironiskt nog är resmål i närheten lika dyra som långväga. Vi var nyss på Gotland och det kostade ungefär som Mauritius-resan per person. I och med ändring av denna tradition så ändrar vi tiden för två av våra årliga träffar och har vår huvudkonferens (tidigare kallad vinterkonferens) i augusti och sommarfesten med respektive flyttas till januari.

En idé ytterligare jag hade var att låta anställda som kan och vill gratis ha bisamhällen. Då fick jag frågan om det var som ett bi-drag… :)

Ett exempel från häromdagen

Förresten, jag tror vi kan göra hävstångseffekter i kundprojekten även om kunden ifråga inte har hävstången i sin affär. Vi gjorde nyss ett litet projekt hos en stor kund där ca 30 servrar för CI/CD idle-ade 99% av tiden dygnet runt, året runt. Det ersattes med en lösning motsvarande ungefär en halv server i CO2-förbrukning plus att servrar läggs till automatiskt vid behov till spotpris. Om vi antar att de gamla servrarna fick dålig ström så handlar då besparingen om ungefär 25 ton CO2/år (enligt denna texten).

Förutom att ändringen sparar CO2 och pengar så är det dessutom mycket bättre för deras software delivery performance vilket var det primära målet med projektet. Det behöver alltså inte finnas en motsättning mellan bra och miljövänligt‚ man kan få både och. Märkligt hur win-win oftast är tillgängligt!

När resultatet av detta första projekt har använts ett tag så tror jag företaget ifråga kommer tänka på liknande sätt för många andra områden också. Detta var bara ett litet subset av deras servrar som går på tomgång den mesta tiden. När de sedan börjar prata om det till sina kunder så stimulerar de sina branschkollegor. Det kommer helt enkelt framstå som otroligt slarvigt att inte fixa sådana här lågt hängande frukter. (En kollega nämnde ordet “waste-skam som beskrivning.) Extra viktigt om det är en bransch av väldigt likartade produkter och liten anledning till att stanna som kund hos viss leverantör… Om utfallet blir ungefär som jag tror så infinner sig alltså hävstången. :) Och win-win i alla led.

Faktor 10

Vi heter ju factor10 (alltså \ ˈfak-tər ˈten \), men blir ibland kallade för “faktor tio”. Faktor 10 minns jag var ett begrepp i Tyskland för drygt 15 år sedan. De sa då att om vi ska klara klimatet så räcker det inte att bli 10% bättre. Vi behöver bli 10 gånger bättre. Eller helst mer. Här finns mer info:

https://sv.wikipedia.org/wiki/Faktor_10

Det var det närmaste en namnkrock vi hittade när vi hade valt vårt namn, men där och då kändes det som ett helt annat sammanhang än vårt. Jag inser nu att så inte var fallet. :)

Vilka ytterligare hävstångssaker har ni gjort som ni vill tipsa om?