Seamlessly connected with leading operators across every major market, ensuring full flexibility and scalability.
Engineered for reliability – delivering consistent performance and uninterrupted operations.
Discover how our technology, design, and innovation come together to power the world’s leading sportsbooks.
From tailored solutions to turnkey products, see what happens when performance meets creativity.
Discover how our technology, design, and innovation come together to power the world’s leading sportsbooks.
From tailored solutions to turnkey products, see what happens when performance meets creativity.
Latin America didn’t need another sportsbook. It needed one built for it. Cactus Gaming – a top iGaming tech provider with 50+ operators in Brazil and beyond. They had the platform, the scale and the local trust. And sportsbook layers? Too slow. Too rigid. Too generic. Enter FIRST.
Cactus came to FIRST with one mission, “Give our operators a real sportsbook advantage in Brazil and LATAM.” Here’s what wasn’t cutting it:
Pixbet is one of Brazil’s most iconic betting brands, with a massive national footprint and deep loyalty across sports and entertainment nationwide today. They run a high-volume sportsbook and casino with a mobile-first audience.
Brazil’s new regulation required a sportsbook experience that was:
From Platform to Powerhouse. iGP had the casino stack. FIRST brought the sportsbook firepower. Together, they launched a full-suite solution that lets operators go to market fast with no compromises.
iGP had the casino stack. FIRST brought the sportsbook firepower. Together, they launched a full-suite solution that lets operators go to market fast with no compromises.
iGP’s platform was strong. But without a Tier-1 sportsbook, it was incomplete. Clients wanted one supplier, one integration and one roadmap – not workarounds. What FIRST added:
Bet7K had the ambition. The brand. The user experience. But they wanted more than a good sportsbook – they wanted to compete with the best in Brazil.
Most B2B solutions didn’t give them the control they needed. They needed a partner, not a provider. A platform that could empower them to own their sportsbook, not rent it.
In Brazil’s booming betting ecosystem, speed and localisation are everything. For Bet da Sorte, that meant more than just growth; it meant changing the game from the ground up.
Headquartered in Brazil’s Northeast, Bet da Sorte isn’t just one of the country’s authorised betting brands – it’s the fastest-growing. A brand with local roots, national ambition and a clear mission:
