Cornerstone Issues

FPF brings together industry, academics, civil society, policymakers, and other stakeholders to explore the challenges posed by emerging technologies and develop privacy protections, ethical norms, and workable best practices in these areas and more.

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FPF Spotlight


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April 09, 2026

The way prices are set is changing: more accessible data, sophisticated algorithms, and ubiquitous online shopping have given retailers the ability to automatically tailor offers to customers in real-time or near-real-time based on increasing amounts of data about markets and consumers. A number of pricing strategies involving personal data, market data, and advanced machine learning—what […]

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