European Policy in Digital Advertising

Welcome to IAB Europe's Policy Hub

As digital advertising continues to advance, clear and balanced policies are essential to fostering a thriving, innovative, and responsible digital ecosystem in Europe.

Our Policy Hub features the work of IAB Europe, created in collaboration with National Federations and our members, to showcase what we are doing and the steps we are taking to ensure an inclusive, safe, and competitive digital economy.

For more information on IAB Europe’s policy vision and commitments, access our Guiding Principles Paper here:

IAB Europe’s Policy Committee

IAB Europe’s Policy Committee represents the interests of Europe’s digital marketing and advertising industry to ensure that future EU policy and regulation enable continued innovation and sustainable media while maximising the industry’s potential to contribute to Europe’s digital economy.

The Committee brings together industry leaders to shape IAB Europe’s engagement strategy in the EU.

The Policy Committee provides an opportunity to leverage policy knowledge and the latest insights from EU legislation and initiatives.

IAB Europe is the European-level association for the digital marketing and advertising ecosystem