Latest News
Latest from IAPI
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From IRL to URL: How Allied Global Marketing Turns Real-World Cultural Moments into Measurable Growth
EVPs of brand experience Jonny and Paddy Davis on strategic world-building, the measurable power of live experience, and what it takes to execute at the intersection of culture and commerce, writes LBB's Alex Reeves
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Are you Chinamaxxing?
The team at THINKHOUSE explores how a new era of cultural influence is emerging, but not without complexity
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Heineken Ireland Turns Bank Holidays Into City-Wide Music Takeovers with GREENLIGHT
Allied, Sweartaker and Dentsu's platform transforms Dublin and other Irish cities into live music hubs, bringing fans closer to artists through intimate gigs, multi-venue programming and curated performances
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Vhi Healthcare Services Turns Everyday Moments into Everything
Droga5 Dublin leans into real-life moments to showcase the breadth of Vhi’s services beyond traditional insurance
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Ardmore Group Expands Offering to Power Dynamic Brand Growth
Brand Experience (BX) is designed to deliver 'in the moment consumer impact'
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Shaunagh Farrelly on When Strategy Is at Its Most Powerful
The Boys+Girls senior strategist on her creative process, as well as her advice to anyone considering a career in strategy, as part of LBB’s Planning For The Best series
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Bank of Ireland Turns Everyday Money Moments into Confidence-Building Stories
Brand platform from The Bank Collective and Folk VML highlights how Bank of Ireland is right with its customers, enabling financial confidence across every moment
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Orchard Thieves Launches Creator Marketplace ‘Foxpack’ to Support Emerging Irish Creators
Developed in partnership with THINKHOUSE and powered by the agency’s creator marketing capability, The Love Network, the Foxpack marks a shift away from traditional creator campaigns
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Adam Cunningham Named Global CEO of Allied Global Marketing
Allied Global Marketing also promotes Kelly Estrella to chief operating officer as Clint Kendall transitions to Allied’s Board of Directors
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Can Gen Z Save Cinema?
From driving a return to cinemas and embracing physical media, THINKHOUSE's 52INSIGHTS finds young people are reshaping the future of the film industry
Events
Latest events from IAPI
Gender in the AI Era - A Deeper Dive
Gender in the AI Era - A Deeper Dive will take place on Tuesday, 14th April.
April 14, 2026
Vox Comm - Leaders briefing on redesigni...
Leaders briefing on redesigning the Agency Model
April 16, 2026
The Creative Dividend: A Fireside chat w...
The Creative Dividend: A Fireside chat with Andrew Tindall, System1 will take place on Friday, 17th April.
April 17, 2026
Iapi Public Affairs Forum
Iapi's First Public Affairs Forum will take place on Tuesday, 21st April.
April 21, 2026
TAM IRELAND TRAINING “TV in all its form...
TAM Training takes place on Wednesday, May 6th @ 9.30am.
May 6, 2026
TAM IRELAND TRAINING “TV in all its form...
TAM Training takes place on Wednesday, September 9th @ 9.30am.
September 9, 2026
The Culture of Effectiveness Conference
The Culture of Effectiveness Conference will take place on Tuesday, 20th October.
October 20, 2026
