SOR GROUP
The world is watching. We help you shape what they see.
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3rd Floor Plot, Savitri Ashirvaad Building, 3-A, Rd Number 3, Aqua Diamond Jewels, Green Valley, Banjara Hills, Hyderabad
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SOR Group | Brand and Strategy Consulting
SOR Group | Brand and Strategy Consulting
SOR Group helps founders build brands through research, strategy and systems that support steady growth and real execution.
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Creative Lead Application
Creative Lead Application
Access Google Forms with a personal Google account or Google Workspace account (for business use).
Video Editor Application
Video Editor Application
Access Google Forms with a personal Google account or Google Workspace account (for business use).
Junior Graphic Designer Application
Junior Graphic Designer Application
Access Google Forms with a personal Google account or Google Workspace account (for business use).
Graphic Design Intern Application
Graphic Design Intern Application
Access Google Forms with a personal Google account or Google Workspace account (for business use).
Blogs
The 'Jugaad' Paradox: When the Fixer Becomes the Bottleneck
The 'Jugaad' Paradox: When the Fixer Becomes the Bottleneck
Jugaad gets you from 0 to 1 but kills you from 1 to 10. Learn why the "fixer" mindset is your startup's biggest bottleneck.
The Brand Is the Business: Why Narrative Drives Growth
The Brand Is the Business: Why Narrative Drives Growth
A reflection on CRED’s launch showing how narrative precedes product, and why startups need a clear story to create meaning, trust, and momentum before scale.
The Language of Influence: Lessons Politics Can Teach Startups
The Language of Influence: Lessons Politics Can Teach Startups
An essay on how political campaigns shape belief and what startups can learn about narrative, repetition, symbols, timing, and authenticity to build trust and adoption.
Design as Infrastructure: Why Identity isn't cosmetic
Design as Infrastructure: Why Identity isn't cosmetic
An argument for treating brand identity as core infrastructure, not decoration, showing how consistency, narrative, and systems build trust and scale authenticity.
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