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        <title><![CDATA[Stories by Meta Ads on Medium]]></title>
        <description><![CDATA[Stories by Meta Ads on Medium]]></description>
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            <title>Stories by Meta Ads on Medium</title>
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            <title><![CDATA[Meta Ads Pilot Project Success: Boosting Engagement and Monetization in Decentraland’s Wonderzone…]]></title>
            <link>https://medium.com/@Meta_Ads/meta-ads-pilot-project-success-boosting-engagement-and-monetization-in-decentralands-wonderzone-bcb7f88ca9f9?source=rss-a2dcd8a23efd------2</link>
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            <dc:creator><![CDATA[Meta Ads]]></dc:creator>
            <pubDate>Wed, 05 Apr 2023 12:27:46 GMT</pubDate>
            <atom:updated>2023-04-05T12:27:46.742Z</atom:updated>
            <content:encoded><![CDATA[<h3>Meta Ads Pilot Project Success: Boosting Engagement and Monetization in Decentraland’s Wonderzone Season 3 Wearables Campaign</h3><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*F0rZPJxn1cg1G7xqqA0cdQ.png" /></figure><p>In a recent pilot project, we at Meta Ads collaborated with the creators of the popular Metaverse game Wonderzone, set within the Decentraland universe, to optimize their Season 3 Wearables Campaign. Running from March 3rd to March 12th, 2023, the campaign achieved impressive results:</p><ul><li><strong>Total views: 39,773</strong></li><li><strong>Unique users: 7,540</strong></li><li><strong>Authorized users: 7,487</strong></li><li><strong>Focused views: 3,353</strong></li><li><strong>Reactions: 516</strong></li><li><strong>Clicks: 698</strong></li><li><strong>Total campaign view time: 171 days, 19:28:12</strong></li><li><strong>Longest session: Approximately 1 hour</strong></li><li><strong>Top 3 countries with the highest views: USA, Hong Kong, United Kingdom</strong></li></ul><p>The Wonderzone game, developed within Decentraland’s Metaverse, greatly benefited from Meta Ads’ data analytics tools and digital signage solutions. By leveraging the Meta Ads Pixel technology, we helped the game’s founder analyze user data and gain valuable insights into user behavior.</p><p>As a result of the collaboration, the game’s Season 3 Wearables Campaign not only saw increased user engagement but also generated significant business value. This success highlights the potential of Meta Ads’ solutions to optimize Metaverse services and monetize platforms by attracting new users and brands.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=bcb7f88ca9f9" width="1" height="1" alt="">]]></content:encoded>
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        <item>
            <title><![CDATA[Meta Ads Use Case: VRS Mall Event]]></title>
            <link>https://medium.com/@Meta_Ads/meta-ads-use-case-vrs-mall-event-5db3f475d61f?source=rss-a2dcd8a23efd------2</link>
            <guid isPermaLink="false">https://medium.com/p/5db3f475d61f</guid>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[decentraland]]></category>
            <category><![CDATA[advertising]]></category>
            <category><![CDATA[digital]]></category>
            <dc:creator><![CDATA[Meta Ads]]></dc:creator>
            <pubDate>Thu, 13 Oct 2022 16:38:13 GMT</pubDate>
            <atom:updated>2022-10-17T11:04:08.525Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*Vswrk5MBVQLG7-fHqFIrkA.jpeg" /></figure><p>Metaverse is the realm of wonders. As the Metaverse grows, there are more and more opportunities for users to create, earn and grow. Meta Ads goal is to develop, together with the Metaverse market players, the most efficient Web3 business models to manage ad campaigns, monetize their digital land and overall experience in the meta space.</p><p>Decentraland VRS District and Meta Ads collaboration is another great example of how Metaverse can be used as a leading place for landowners, scene developers, brands and other users to find services, information and content.</p><p>In this article, we will discuss how Meta Ads can perform on and utilize B2B marketplace by helping Metaverse lands increase in value and offer great interactivity, engagement and new possible monetization methods.</p><p>The VRS marketing campaign takes place from <strong>September 24</strong> to <strong>November 7</strong>, 2022.</p><p><strong>Meta Ads Solution</strong></p><p>We offer Meta Ads building and VRS Mall ad spaces for advertisers to display their ad creatives during the event.</p><p>Meta Ads land is located at the most high-traffic area of the Vendor Row B2B marketplace.</p><p>Location: <strong>-91,33 : -75,12</strong></p><p>Meta Ads solution involves using the <strong>DSP (Demand Side Platform) software</strong> that enables advertisers to automate ad event sales, manage their content, as well as gather ad campaign statistics to target their ads in the future.</p><p>Ad Space</p><p>Advertisers can choose whether to display their content on the Meta Ads building main screen, on the ad spaces inside the building or, display it on three available VRS Mall screens located in the high-traffic area. All of the screens support naked-eye 3D technology.</p><p>Advertisers can assess their ad campaigns performance with the following metrics:</p><p>- Total and selected number of impressions</p><p>- Total and selected number of views</p><p>- Emotions</p><p>- Clicks and conversions</p><p>Ad Cost Calculator</p><p>The ad cost is calculated according to the following:</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/843/1*W7CW3zoAJWmPiITA6sGs0g.jpeg" /></figure><p>CPM — cost per mile. It is the cost an advertiser pays for one thousand ad impressions;</p><p>CPC — cost per click. It is the cost an advertiser pays for one hundred ad clicks.</p><p><strong>Meta Ads’ Ad Campaign Report</strong></p><p>During the planned Meta Ads events at VRS Mall, we achieved some great results.</p><p>Here’s an example of the Meta Ads creative and ad campaign that ran from <strong>24.09</strong> to <strong>27.09</strong>:</p><p><strong><em>Meta Ads VRS Mall ad campaign</em></strong></p><p>Campaign ID: <strong>158</strong></p><p>Total Impressions:<strong> 68653</strong></p><p>Unique Views: <strong>358</strong></p><p>Focused views: <strong>644</strong></p><p>Authorized views: <strong>137</strong></p><p>Clicks: <strong>26</strong></p><p>Campaign viewing time: <strong>50:31:17</strong></p><p><strong><em>Creative #1 Meta Ads</em></strong></p><p>Total Impressions:<strong> 5048</strong></p><p>Unique Views: <strong>970</strong></p><p>Authorized views: <strong>871</strong></p><p>Clicks: <strong>50</strong></p><p>Campaign viewing time: <strong>28:49:17</strong></p><p>You’re an advertiser? Come join us!</p><p>A Metaverse virtual event is a great place with high traffic where your ad campaigns can get a lot of views. With Meta Ads software, advertising in the Metaverse is almost effortless, but comes with useful benefits like performance statistics, automated ad sales and easy content management.</p><p>Visit Meta Ads<a href="https://metaads.team/"> Website</a> to browse our solutions and order ad placement. Take your Metaverse ads to the next level.</p><p>Meta Ads on<a href="https://discord.gg/VKcsCv8vUb"> Discord</a>,<a href="http://twitter/"> Twitter</a>,<a href="https://t.me/+rPEWHyKEYVZjMTI6"> Telegram</a>,<a href="http://linkedin/"> LinkedIn</a>,<a href="http://github/"> GitHub</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=5db3f475d61f" width="1" height="1" alt="">]]></content:encoded>
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        <item>
            <title><![CDATA[Meta Ads Takes Part in VRS Mall Grand Opening]]></title>
            <link>https://medium.com/@Meta_Ads/meta-ads-takes-part-in-vrs-mall-grand-opening-66a864ce476?source=rss-a2dcd8a23efd------2</link>
            <guid isPermaLink="false">https://medium.com/p/66a864ce476</guid>
            <category><![CDATA[decentraland]]></category>
            <category><![CDATA[b2b]]></category>
            <category><![CDATA[web3]]></category>
            <category><![CDATA[digital-advertising]]></category>
            <category><![CDATA[metaverse]]></category>
            <dc:creator><![CDATA[Meta Ads]]></dc:creator>
            <pubDate>Fri, 23 Sep 2022 15:08:45 GMT</pubDate>
            <atom:updated>2022-09-23T15:08:45.411Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*S_CBWNSODqGvjXqFYtKTXA.jpeg" /></figure><p>Meta Ads is thrilled to announce a new strategic collaboration with VRS Mall — a B2B marketplace of the VRS district where landowners, land operators, brands and other Decentraland users can gather in one place to find services, information and content that can be used in the Web3 space.</p><p>As there are many underdeveloped lands and no easy way for landowners and land operators to offer or receive services, VRS Mall marketplace is a great opportunity for users to collaborate and build a community based on mutual needs and benefits.</p><p>With the sets of goals in common, Meta Ads and VRS district will together help Decentraland lands increase in value and offer great interactivity, engagement and new monetization methods.</p><p><strong>About Vendor Row</strong></p><p>Vendor Row is the most high-traffic area in the VRS district where the B2B marketplace will be launched.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*9iZe1VF9e05tjb0URqbl4g.png" /></figure><p>Around 30 vendors have been invited to use 2-parcel to promote their wares and services. The plots are offered rent-free for at least the rest of 2022.</p><p>Location:<strong> -91,33 : -75,12</strong></p><p>The event target audience are brands, services providers, media agencies, event organizers, content creators, developers and, of course, Decentraland citizens.</p><p><strong>Opportunity for Advertisers</strong></p><p>Meta Ads offers advertisers the opportunity to display their content at the Meta Ads ad spaces. The ad spaces are located inside the Meta Ads building, where panel discussions and streams will take place during the VRS district set of events.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*ty-_hp4TxYaGwK6rG52JRw.png" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*tlIIczGAhQidezTOtfD1Hw.png" /></figure><p>Not to mention the advertisers will get the daily statistics on their ad creatives performance where the following metrics will be indicated:</p><p>- Total and selected number of impressions</p><p>- Total and selected number of views</p><p>- Emotions</p><p>- Clicks and conversions</p><p>The Event Schedule</p><p><strong>The VRS District Grand Opening</strong> — September 24 &amp; 25</p><p><strong>Angel Talks Stream</strong> — September 27</p><p><strong>Panel discussion on Metaverses with Meta Go DAO</strong> — September 29</p><p><strong>Meta Ads AMA session</strong> on how to obtain <strong>Meta Ads NFTs</strong> — October 3</p><p><strong>Decentraland Vendor Conference</strong> — November 6 &amp; 7</p><p>The total marketing campaign duration is from <strong>September 24</strong> to <strong>November 7, 2022</strong>.</p><p>The future of Metaverse Market is Here</p><p>If you’re a Metaverse market player and wish to increase the value of your products or services, the VRS Mall B2B marketplace is a great place where you can connect with other Metaverse users and exchange thoughts and ideas. Join Meta Ads to always stay tuned on the most promising Metaverse events and take part in building the future of the Web 3.0 space.</p><p>To take part in the event, contact us on our <a href="https://discord.gg/VKcsCv8vUb">Dicord</a>.</p><p>Meta Ads <a href="https://metaads.team/">Website</a></p><p>Meta Ads <a href="https://www.notion.so/Meta-Ads-Lightpaper-fd28422162034f39aa6dfd914b413880">Lightpaper</a></p><p>Make sure to follow us on <a href="http://twitter/">Twitter</a>, <a href="https://t.me/+rPEWHyKEYVZjMTI6">Telegram</a>, <a href="http://linkedin/">LinkedIn</a>, <a href="http://github/">GitHub</a></p><p><a href="https://forms.gle/9YfDHYJhNYuswrrR6">Become a team member</a> or <a href="https://forms.gle/5Y4hW7zWrcTKNdLv9">investor</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=66a864ce476" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Meta Ads Demo Day Results: We’re Here to Make It Happen]]></title>
            <link>https://medium.com/@Meta_Ads/meta-ads-demo-day-results-were-here-to-make-it-happen-160a481bbd86?source=rss-a2dcd8a23efd------2</link>
            <guid isPermaLink="false">https://medium.com/p/160a481bbd86</guid>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[nft]]></category>
            <category><![CDATA[web3]]></category>
            <category><![CDATA[digital-advertising]]></category>
            <category><![CDATA[airdrop]]></category>
            <dc:creator><![CDATA[Meta Ads]]></dc:creator>
            <pubDate>Fri, 26 Aug 2022 12:53:30 GMT</pubDate>
            <atom:updated>2022-08-26T12:53:30.227Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*Zr0fzJv0yCGgmBeGfrD5zA.jpeg" /></figure><p>It’s a wrap for Meta Ads Demo day! It was a pleasure to get all the support and enthusiasm from our wonderful community and those who came for the first time.</p><p>During the Demo Day, we covered the product basics as vision and mission, discussed Meta Ads Manifesto, use cases and solutions. We’ve also held an AMA session where asked some of the questions regarding Meta Ads and NFT Pass.</p><p>The Demo Day highlight was the distribution of “Early Birds” NFTs and the Meta Ads DAO launch. We’ve received around 200 applications to get the NFT Pass and become part of our DAO. Those who claimed the “Early Birds” NFT are granted:</p><p>- Free use of digital billboards for 3 months to earn real money</p><p>- First level membership in Meta Ads DAO;</p><p>- Exclusive access to Meta Ads&amp;Partners members-only events;</p><p>- Opportunity to participate in DAO contests and earn karma&amp;points;</p><p>- Granted access to the next level NFT.</p><p>With the DAO launch, Meta Ads will let the community set the rules, requirements and standards where inter-network communication (multi-chain/cross-chain) acts as a regulator that adopts global legal rules regarding advertising platforms, advertisers and users’ behavior. We’re here to change the Metaverse advertising and set a new Web3 standard for equitable income distribution together with the Metaverse citizens, users and creators.</p><p>Meta Ads DAO now has 169 members. We’re looking forward to expanding the community and popularizing the new Web 3.0 Digital Signage Advertising standard together where economic benefits are equitably distributed among all the Metaverse players and users. Join us and let your voice be heard!</p><p><strong>What’s Next for Meta Ads</strong></p><p>On September 7, there is going to be the next NFT airdrop with exclusive roles — advertisers, publisher, creator and citizen.</p><p>Meta Ads will also participate in the CGC11 conference about cutting-edge Blockchain Games, Web3, Play-to-Earn, NFTs and the Metaverse that will take place on August 30 and 31.</p><p><strong>New Partnership</strong></p><p>You don’t want to miss the VRS District Grand Opening on September 24 and 25. VRS is the “Vending Row” in Decentraland — a B2B marketplace where landowners and land operators can go to find the services, technology and content that they need for their lands. This will allow land owners and operators to improve the value of and/or revenue from their locations and overall Metaverse economy.</p><p>Stay tuned and join <a href="https://discord.gg/VKcsCv8vUb">our Discord</a> for updates!</p><p>Learn more about Meta Ads on <a href="https://metaads.team/">our Website</a></p><p>Meta Ads <a href="https://www.notion.so/Meta-Ads-Lightpaper-fd28422162034f39aa6dfd914b413880">Lightpaper</a></p><p>Make sure to follow us on <a href="https://mobile.twitter.com/ads_meta">Twitter</a>, <a href="https://t.me/+rPEWHyKEYVZjMTI6">Telegram</a>, <a href="http://linkedin/">LinkedIn</a>, <a href="http://github/">GitHub</a></p><p><a href="https://forms.gle/9YfDHYJhNYuswrrR6">Become a team member</a> or <a href="https://forms.gle/5Y4hW7zWrcTKNdLv9">investor</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=160a481bbd86" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Meta Ads Use Case: How Content Creators Can Shake the Metaverse]]></title>
            <link>https://medium.com/@Meta_Ads/meta-ads-use-case-how-content-creators-can-shake-the-metaverse-4e3c65d898d5?source=rss-a2dcd8a23efd------2</link>
            <guid isPermaLink="false">https://medium.com/p/4e3c65d898d5</guid>
            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[advertising]]></category>
            <category><![CDATA[web3]]></category>
            <category><![CDATA[nft]]></category>
            <dc:creator><![CDATA[Meta Ads]]></dc:creator>
            <pubDate>Fri, 12 Aug 2022 13:54:01 GMT</pubDate>
            <atom:updated>2022-08-12T13:54:01.011Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*3MaZNZsGWNN0qPGm23EBKQ.jpeg" /></figure><p>The Metaverse is a virtual space where everything is possible in a way that the physical world cannot compete with. You can work here. You can meet up with your friends. You can visit popular events held in every corner of the world. You can change the way you present yourself completely, and go find a new life in the whole different dimension. You become one with the Internet while keeping in touch with the real world. A completely new, phigital experience is what the Metaverse offers us.</p><p>The Metaverse is the industry that can potentially be worth trillions of dollars as it imposes great opportunities — real-estate deals, educational programs and, naturally, content creation. Content creators are expected to be the very first group to unleash the Metaverse potential financially and technology wise.</p><p>The very content writers and makers work is going to be changed forever. Meta Ads sees the Metaverse as no less than the future of the Internet that is meant to change the way people monetize and present their content. Today we will discuss how content creators can get the best of the Metaverse.</p><p>Why Content Creators Need the Metaverse</p><p><strong>Profits</strong>. In 2020, content creators made $330 million through the Roblox Metaverse. Metaverse creators are predicted to become the most profitable economic contributor in the future to come. Creators can just outsource their business to different dimensions — Roblox, Decentraland, Sandbox and others.</p><p><strong>No geographical restrictions</strong>. Content creators are free to display their content literally anywhere in the Metaverse — thanks to Meta Ads, ad spaces across Metaverses can be used to show 3D objects. Banners, virtual homes or displays, anything can relay content in the Metaverse.</p><p><strong>New ways of monetization</strong>. Content creators can monetize their digital inventory by not just selling it, but by advertising it. Putting artwork on a Metaverse billboard can attract new audiences willing to support the artist in many different ways.</p><p><strong>Interaction</strong>. The Metaverse opens up new ways of interacting with the audience — creators can analyze their admirer’s feedback while measuring their emotions and engagement without interacting face-to-face.</p><p>Display Your content with Meta Ads</p><p>Meta Ads helps Metaverse creators change their perception of digital marketing. We create a new <strong>Web 3.0 digital signage advertising standard</strong> that can be used to display your content across different Metaverses. Namely, Meta Ads has built a <strong>network</strong> where ad space can be sold or rented directly, at fixed price and time.</p><p>With the help of our two <strong>low-code</strong> and <strong>no-code</strong> solutions, content creators can display their ad creatives and 3D objects on the Metaverse billboard in both a more flexible or simplified way. With Meta Ads software, cretors can create the most effective business model in the Metaverse.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*36xKj47q_6lPYFsaXQqkBA.jpeg" /></figure><p>Meta Ads <strong>Advertiser Dashboard</strong> provides audience measurement tools where viewers engagement (hourly/daily/monthly impressions) and emotions can be analyzed for different content displayed. Besides that, the dashboard can help creators to manage all the displayed content in one place, wherever they are.</p><p>Level up on the Metaverse Scale</p><p>Meta Ads is here to transform how Metaverse creators display content and interact with their audiences. We help them to move forward on the Metaverse scale to understand how to level up their skills. Through endless opportunities to show and monetize their content, Metaverse creators will reach the new era of digital creating, transcending their art to the masses all over the globe.</p><p>Stay tuned for the Meta Ads Demo Day on 18 August on our Discord and Decentraland. We will demonstrate the Meta Ads community our project key features, and answer all the questions regarding Meta Ads, NFT Early Bird perks and the DAO launch. Don’t miss it!</p><p>Learn more about Meta Ads on <a href="https://metaads.team/">our Website</a></p><p>Meta Ads <a href="https://www.notion.so/Meta-Ads-Lightpaper-fd28422162034f39aa6dfd914b413880">Lightpaper</a></p><p>Make sure to follow us on <a href="https://discord.gg/7A5WeRBy">Discord</a>, <a href="http://twitter/">Twitter</a>, <a href="https://t.me/+rPEWHyKEYVZjMTI6">Telegram</a>, <a href="http://linkedin/">LinkedIn</a>, <a href="http://github/">GitHub</a></p><p><a href="https://forms.gle/9YfDHYJhNYuswrrR6">Become a team member</a> or <a href="https://forms.gle/5Y4hW7zWrcTKNdLv9">investor</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=4e3c65d898d5" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Meta Ads Use Case: A Big Entry for Advertising Agencies]]></title>
            <link>https://medium.com/@Meta_Ads/meta-ads-use-case-a-big-entry-for-advertising-agencies-91de4dabdbbb?source=rss-a2dcd8a23efd------2</link>
            <guid isPermaLink="false">https://medium.com/p/91de4dabdbbb</guid>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[decentralization]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[web3]]></category>
            <category><![CDATA[digital-advertising]]></category>
            <dc:creator><![CDATA[Meta Ads]]></dc:creator>
            <pubDate>Sat, 06 Aug 2022 12:47:56 GMT</pubDate>
            <atom:updated>2022-08-06T12:47:56.297Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*6Yj6XoxusP0TYFbLnUMBuQ.jpeg" /></figure><p>The digital realm nowadays offers us access to never ending opportunities and interactions with no physical world restrictions like geographical location or number of people involved. Naturally, the Internet keeps advancing, so does the Web. This progress lets us enjoy the new world, the Metaverse, which our company finds the most fascinating and promising for both users and all kinds of market players. In this article, we will discuss another Meta Ads use case — new opportunities for advertising agencies that our company has to offer in the immersive meta space.</p><p>As we’ve covered in the previous articles, Web 3.0 is the present and future of the Internet as its main product, the Metaverse, allows users to interact with businesses and brands in a completely new, groundbreaking way opening up the marketing opportunities no one could ever imagine before. However, the Metaverse is only on the way to adopting new marketing and strategies, as the Metaverse advertising exists in a quite simplified form. This only underlines how important is the role of advertising agencies in the development of the Web 3.0 marketing and how perspective the Metaverse can be for their future.</p><p>With new experience and associations, the Metaverse presents a digital economy where goods can be traded among the users and businesses. The trading and interaction cannot be possible without an intermediary — the advertising channel. Their digital marketing success depends on securing the best Metaverse digital space that must be controlled and offered by no one else but advertising agencies.</p><p>How to Enter the Metaverse Market with Meta Ads</p><p>Alongside the Metaverse marketers, Meta Ads creates a new Web 3.0 Digital Signage Advertising standard for equitable distribution of economic benefits and effective management and monetization of ad space in the Metaverse.</p><p>We integrate existing Metaverses into the <strong>Meta Ads network</strong>, where ad space can be sold or rented directly in any Metaverse. Thanks to Meta Ads, advertising agencies can rent any ad space they’re interested in, for any period. We’ve also made the transaction process as seamless and transparent as possible — all transactions are secured by escrow service trust, where funds are deposited and equally distributed between the publisher and advertiser. That being said, advertising agencies can choose between different ad spots and change them at any time they wish, without having to undergo any legal hurdles or spending too much of the most precious resource — time.</p><p>Finding the Best Ad Space</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*eIvOFMHXw5HGn0lgLHum7w.jpeg" /></figure><p>Advertising agencies don’t have to just blindly buy an ad spot and wait for a miracle to happen — all the ad campaign data can be analyzed via the <strong>Meta Ads Advertiser Dashboard</strong>. Advertisers can assess the ad spot engagement (hourly/daily/monthly impressions) and ad viewing time, thus dividing their ad spots into those having more or less audience interactions. This could have a great impact on the advertising agency’s commercial success as claiming best income generating ad spaces would greatly increase their popularity among brands and businesses and set a strong presence in the Metaverse market.</p><p>Meta Ads helps create New Experiences</p><p>We change the perception of digital marketing by creating new advertising business models together with the Metaverse market players and users. Meta Ads brings closer the decentralized Web 3.0 space where all outdated Web 2.0 standards are redefined and where only best economic practices are applied. We help make the most of the Metaverse marketing in terms of income, audience engagement and growth and will gladly be your guide in the Metaverse world.</p><p>Make sure to follow us on the Meta Ads Demo Day on 18 August. We will demonstrate what our project has in store, and answer all the questions regarding Meta Ads, NFTs and the DAO launch. Join us!</p><p>Learn more about Meta Ads on <a href="https://metaads.team/">our Website</a></p><p>Meta Ads <a href="https://www.notion.so/Meta-Ads-Lightpaper-fd28422162034f39aa6dfd914b413880">Lightpaper</a></p><p>Make sure to follow us on <a href="https://discord.gg/7A5WeRBy">Discord</a>, <a href="http://twitter/">Twitter</a>, <a href="https://t.me/+rPEWHyKEYVZjMTI6">Telegram</a>, <a href="http://linkedin/">LinkedIn</a>, <a href="http://github/">GitHub</a></p><p><a href="https://forms.gle/9YfDHYJhNYuswrrR6">Become a team member</a> or <a href="https://forms.gle/5Y4hW7zWrcTKNdLv9">investor</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=91de4dabdbbb" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Meta Ads Low-Code and No-Code Solutions Explained]]></title>
            <link>https://medium.com/@Meta_Ads/meta-ads-low-code-and-no-code-solutions-explained-85fda2f0a8c7?source=rss-a2dcd8a23efd------2</link>
            <guid isPermaLink="false">https://medium.com/p/85fda2f0a8c7</guid>
            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[advertising]]></category>
            <category><![CDATA[web3]]></category>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[decentraland]]></category>
            <dc:creator><![CDATA[Meta Ads]]></dc:creator>
            <pubDate>Mon, 01 Aug 2022 14:54:42 GMT</pubDate>
            <atom:updated>2022-08-01T14:54:42.186Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*CxNso2WjjGzXwtwZ6WQwMw.jpeg" /></figure><p>Metaverse is the place where everything is possible, should it be gaming, entertainment, events or even advertising. All kinds of real forms activities can be carried out in Metaverse, thus creating a completely new phigital experience, where physical and digital worlds blend in one.</p><p>Meta Ads is the platform that helps aggregate outdoor and indoor ads in the real world and place them in the Metaverse. We help brands and businesses to find the new way to connect with their audience and bring their ad campaigns to the next level.</p><p>How hard is it to put an advertisement in the Metaverse you might ask? Meta Ads has thought of different solutions for all kinds of needs and came up with two primary solutions: <strong>low-code</strong> solution and <strong>no-code</strong> solution. In this article, we will discuss how these solutions are different and what possible outcome you could achieve when putting a billboard in the Metaverse.</p><p>Low-Code Solution</p><p>Low-code solution is the solution for those people who are familiar with coding and want to use more flexible settings when putting a billboard ad.</p><p><strong>Placing objects on the scene. </strong>With a low-code solution, you can add or make changes to the Decentraland scene code locally and set it the way you want to run your content better.</p><p><strong>Additional software. </strong>To work with<strong> </strong>low code solutions, you will need additional software like Node.js and Decentraland SDK. With the help of such software, you will be able to create and edit your scene in a simplified manner.</p><p><strong>Preview and Publishing. </strong>To preview or publish your scene, you will need Decentraland SDK and CLI software. The software will let you preview and deploy the scene locally on your machine.</p><p><strong>Data analytics. </strong>One of the best features of the low-code solution. You can collect the data on emotions, user information and ad impressions, clicks and requests and then use it to improve your own ad campaign, or provide this data to the advertiser.</p><p><strong>Customization. </strong>Physical display parameters can be changed in the scene code with the low code-solution. This will allow for more flexible scene UI and object customization.</p><p><strong>Teleportation. </strong>Meta Ads low-code solution supports the teleport feature.</p><p>No-code solution</p><p>Meta Ads no-code solution is the solution for those users who aren’t too familiar with programming code and wish to put the Metaverse billboard fast and easy.</p><p><strong>Placing objects on the scene. </strong>With no-code solution, you can move objects on the scene only in the Decentraland Builder via its graphic interface.</p><p><strong>Additional software. </strong>No-code solution doesn’t suggest any additional software.</p><p><strong>Preview and Publishing. </strong>You can only preview and deploy your scene in the Decentraland builder.</p><p><strong>Data analytics. </strong>When using the no-code solution, you can only collect the data on ad clicks and requests.</p><p><strong>Customization. </strong>No-code solution suggests only default parameters and assets for scene customization.</p><p><strong>Teleportation. </strong>Meta Ads no-code solution doesn’t support the teleport feature.</p><p>What solution is better for you?</p><p>You can easily choose between these two Meta Ads solutions and find the right one for you. Are you an experienced Metaverse creator who wants to customize every aspect of your billboard? Then a low-code solution is the best place to start. Are you a digital landowner who merely wants to make their land suitable to display ads? No-code solution is just what you need! Meta Ads has thought of all kinds of needs — we want to make it easy for everyone to advertise and create in the Metaverse.</p><p>Stay tuned for the Meta Ads Demo Day on 18 August. We will demonstrate our project key features, and answer all the questions regarding Meta Ads, NFTs and the DAO launch. Don’t miss it!</p><p>Learn more about Meta Ads on <a href="https://metaads.team/">our Website</a></p><p>Meta Ads <a href="https://www.notion.so/Meta-Ads-Lightpaper-fd28422162034f39aa6dfd914b413880">Lightpaper</a></p><p>Make sure to follow us on <a href="https://discord.gg/7A5WeRBy">Discord</a>, <a href="http://twitter/">Twitter</a>, <a href="https://t.me/+rPEWHyKEYVZjMTI6">Telegram</a>, <a href="http://linkedin/">LinkedIn</a>, <a href="http://github/">GitHub</a></p><p><a href="https://forms.gle/9YfDHYJhNYuswrrR6">Become a team member</a> or <a href="https://forms.gle/5Y4hW7zWrcTKNdLv9">investor</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=85fda2f0a8c7" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Meta Ads Use Case: How to Advertise in the Metaverse]]></title>
            <link>https://medium.com/@Meta_Ads/meta-ads-use-case-how-to-advertise-in-the-metaverse-e8c59f7a750f?source=rss-a2dcd8a23efd------2</link>
            <guid isPermaLink="false">https://medium.com/p/e8c59f7a750f</guid>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[digital-advertising]]></category>
            <category><![CDATA[audience-engagement]]></category>
            <category><![CDATA[digital-signage]]></category>
            <dc:creator><![CDATA[Meta Ads]]></dc:creator>
            <pubDate>Fri, 15 Jul 2022 12:16:07 GMT</pubDate>
            <atom:updated>2022-07-15T12:16:07.928Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*xfy5n14w24vdQCeZvUYoNQ.jpeg" /></figure><p>With ongoing technological advances, there are more and more ways brands and consumers can interact. Web 3.0 has introduced us to the completely new concept, the Metaverse — a virtual world where physical and digital blend, quickly becoming a powerful platform for socialization, entertainment, and, of course, advertising.</p><p>The Metaverse personalization and immersion shape new consumption patterns thus forcing brands to rethink their approach to consumers in order to build a strong connection with the Metaverse audience. Without any doubt, a strong ad campaign is the very first step to set a presence in the virtual world.</p><p><strong>A Solution Long Needed</strong></p><p>With Meta Ads, brands can advertise across realities both seamlessly and efficiently. Our online2offline protocol builds a bridge between physical and digital by aggregating Metaverse ads with Indoor and Outdoor ads in the real world. The Meta Ads network, in turn, provides plenty of options to display the integrated ad campaigns across different Metaverses.</p><p>Meta Ads saves advertisers the most precious resources — time and money, so let us tell you how we free brands of physical space limitations and help them grow.</p><p><strong>An effective, multifunctional Dashboard</strong></p><p>Meta Ads offers advertisers an ultimate DSP solution — the Advertiser dashboard. It automates and streamlines the Metaverse performance marketing with effective CPM and CPA pricing models. Here are the prime features of the Meta Ads DSP solution.</p><ul><li>Direct Ad Space Sales</li></ul><p>Meta Ads works with digital land owners to provide the best ad spots across different Metaverses. In the dashboard, advertisers can select between ad spaces and rent the ones they like at a fixed rate and different time. Should they wish to order a specific ad placement, publishers can be easily contacted via Direct Messages.</p><ul><li>Content Creation</li></ul><p>Advertisers are free to create their own ad creative and display on any ad space. They can customize their ad creative in the Decentraland Builder and then upload it on the rented ad space to be displayed at the specific time.</p><ul><li>Marketing and Audience analytics</li></ul><p>To improve the ad campaigns performance, advertisers are offered useful marketing efficiency tools. They can track the number of ad views and impressions at a designated period of time thus analyzing the ad space traffic.</p><p>The audience measurement tools presented in the dashboard are designed to help advertisers read users’ emotions to find best locations for audience targeting and engage the guests with the brand better. Marketing has never been easier.</p><ul><li>Transaction transparency</li></ul><p>Every transaction carried out between the Publisher and Advertiser is secured in a trust with Escrow service, which provides the transaction execution guarantee. In that manner, transactions undergo a validation process with funds deposited until both parties’ obligations are met.</p><p><strong>Meta Ads Bring Advertising Interaction to the Next Level</strong></p><p>The Meta Ads team is here to accelerate the Metaverse advertising experience for everyone. We make the virtual world the new marketing and advertising frontier, where brands can develop and test new business models that will even surpass those of the real world. Digitize your brand and enjoy the new endless opportunities with us, the Meta Ads team.</p><p>Make sure to follow us on the Meta Ads Demo Day on 5 August. We will demonstrate what our project has in store, and answer all the questions regarding Meta Ads, NFTs and the DAO launch. Stay tuned!</p><p>Learn more about Meta Ads on <a href="https://metaads.team/">our Website</a></p><p>Meta Ads <a href="https://www.notion.so/Meta-Ads-Lightpaper-fd28422162034f39aa6dfd914b413880">Lightpaper</a></p><p>Make sure to follow us on <a href="https://discord.gg/7A5WeRBy">Discord</a>, <a href="http://twitter/">Twitter</a>, <a href="https://t.me/+rPEWHyKEYVZjMTI6">Telegram</a>, <a href="http://linkedin/">LinkedIn</a>, <a href="http://github/">GitHub</a></p><p><a href="https://forms.gle/9YfDHYJhNYuswrrR6">Become a team member</a> or <a href="https://forms.gle/5Y4hW7zWrcTKNdLv9">investor</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=e8c59f7a750f" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Meta Ads Use Case: How to Monetize Your Digital Land]]></title>
            <link>https://medium.com/@Meta_Ads/meta-ads-use-case-how-to-monetize-your-digital-land-87b3e21c0735?source=rss-a2dcd8a23efd------2</link>
            <guid isPermaLink="false">https://medium.com/p/87b3e21c0735</guid>
            <category><![CDATA[digital-advertising]]></category>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[nft]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[web3]]></category>
            <dc:creator><![CDATA[Meta Ads]]></dc:creator>
            <pubDate>Tue, 12 Jul 2022 11:58:50 GMT</pubDate>
            <atom:updated>2022-07-12T11:58:50.999Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*qLZotNAiftFYFV-JCH3fsA.jpeg" /></figure><p>Meta Ads knows that Metaverse is a place of endless opportunities. However, not everything presented in the meta space is in a ready-to-use stage, especially advertising that is yet implemented in a very simplified form. We’re here to change that.</p><p>A good ad campaign means the world for those who want to make their entry to the Metaverse. And advertising would not be possible without widespread access to digital land. This is where Meta Ads help digital land owners bring Metaverse advertising on a larger scale while increasing their ROI on digital property.</p><p>Our project’s prior goal is to offer monetization solutions not only for those who advertise, but also for those who make ad publishing possible. In this article, we will cover the Meta Ads product use case for publishers and discuss how Metaverse landowners could monetize their land with paid advertising.</p><p><strong>Meta Ads offers an intuitive, effective Dashboard</strong></p><p>Meta Ads dashboard is an SSP solution that lets landowners automate and streamline sales of the ad space they offer to advertisers. With the Meta Ads protocol, publishers can easily integrate their ad space into the network and manage it in the most convenient manner, whenever they are.</p><ul><li>Direct ad space sales</li></ul><p>Meta Ads SSP solution makes the ad space selling process seamless and intuitive. In the publisher dashboard, landowners can set their own price for ad space rent, as well as create and manage time slots for the ad to be played. If they wish to display their own content, they could easily schedule it for any time they prefer. Specific ad placement requests can be received via Direct Messages.</p><ul><li>Content creation</li></ul><p>Publishers can not only display advertisers’ ads, but also place their own ad creatives. For example, they can customize their ad creative in the Decentraland Builder and then choose what ad creative will be displayed on the ad space by default. Ad space size and name can be changed in the dashboard. No code knowledge required.</p><ul><li>Transaction transparency</li></ul><p>Every transaction carried out between the Publisher and Advertiser is secured in a trust with Escrow service, which provides the transaction execution guarantee. In that manner, transactions undergo a validation process with funds deposited until both parties’ obligations are met.</p><p><strong>We make Metaverse Ad Tech better</strong></p><p>The Meta Ads team is doing everything it takes to accelerate the Metaverse advertising development. We’re expanding our ecosystem by inviting new publishers, advertisers and integrating new Metaverses to extend the ad placement reach. With Meta Ads, advertising in the Metaverse will be easy as in the real world, and even better.</p><p>Make sure to follow us on the Meta Ads Demo Day on 5 August. We will demonstrate what our project has in store, and answer all the questions regarding Meta Ads, NFTs and the DAO launch. Stay tuned!</p><p>Learn more about Meta Ads on <a href="https://metaads.team/">our Website</a></p><p>Meta Ads <a href="https://www.notion.so/Meta-Ads-Lightpaper-fd28422162034f39aa6dfd914b413880">Lightpaper</a></p><p>Make sure to follow us on <a href="https://discord.gg/7A5WeRBy">Discord</a>, <a href="http://twitter/">Twitter</a>, <a href="https://t.me/+rPEWHyKEYVZjMTI6">Telegram</a>, <a href="http://linkedin/">LinkedIn</a>, <a href="http://github/">GitHub</a></p><p><a href="https://forms.gle/9YfDHYJhNYuswrrR6">Become a team member</a> or <a href="https://forms.gle/5Y4hW7zWrcTKNdLv9">investor</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=87b3e21c0735" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Meta Ads Presents the Product Demo]]></title>
            <link>https://medium.com/@Meta_Ads/meta-ads-presents-the-product-demo-ad3eb5a88fb7?source=rss-a2dcd8a23efd------2</link>
            <guid isPermaLink="false">https://medium.com/p/ad3eb5a88fb7</guid>
            <category><![CDATA[web3]]></category>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[advertising]]></category>
            <category><![CDATA[watch-to-earn]]></category>
            <category><![CDATA[blockchain]]></category>
            <dc:creator><![CDATA[Meta Ads]]></dc:creator>
            <pubDate>Tue, 05 Jul 2022 12:58:23 GMT</pubDate>
            <atom:updated>2022-07-05T12:58:23.506Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*eIvOFMHXw5HGn0lgLHum7w.jpeg" /></figure><p>It has been a long way since December 2021, when the first Meta Ads project idea was formulated. We’ve managed to win the second place in META BUILD 2.0 Hackathon and surprise the VDOOH market with the platform where offline and online ad campaigns are aggregated to be shown across Metaverses. Meta Ads is far more than that — we aim to become the gateway for top-tier brands, creators and media agencies to run successful ad campaigns and monetize their experience in the digital world. The Meta Ads product demo is a fruit of our work in personalizing the product, the target audience’s needs and pain points when advertising in the Metaverse, and is a huge step towards bringing VDOOH on the next level.</p><p>Today, we will show you how Meta Ads has implemented its solutions into something great. Enjoy!</p><p>Manage Ad Space The Way You Want</p><p>With the Meta Ads dashboard, there are no limits in your ad space management. Our goal was to create a user-friendly and useful interface to let users automate and schedule their ad content on screens, billboards or Metaverse events. Ad campaign analytics and audience measurement tools help publishers, advertisers or media agencies enhance their marketing efficiency without experiencing any restrictions or difficulties.</p><p>Let’s take a look at the main Meta Ads solutions for advertisers and publishers.</p><p>Meta Ads SSP Solution</p><p><strong>SSP</strong> or <strong><em>Supply Side Platform</em></strong> is the primary solution for the Metaverse digital land owners. This software automates and streamlines digital land and inventory sales in the Metaverse.</p><p>Why we call it a Supply Side is because these market players <strong>provide</strong> the digital real estate to advertise on. What Meta Ads is doing is facilitating the process of renting out a billboard for ad campaigns or Metaverse events, and making the digital marketing as simple as never before. Not only can publishers set their own price and advertising time slots to display content, but also upload their own ad creative on the scene and try themselves in some new, undiscovered role of a content creator. All that can be set up in the Meta Ads dashboard — the place of opportunities. Starting from keeping track of rented space and personal ad campaigns, digital land owners can analyze the audience engagement and ad space statistics to develop new or improve the existing business models. We will not bore you with extensive details any longer, just take a look for yourself:</p><iframe src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FfM76kVRywOY%3Ffeature%3Doembed&amp;display_name=YouTube&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DfM76kVRywOY&amp;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FfM76kVRywOY%2Fhqdefault.jpg&amp;key=a19fcc184b9711e1b4764040d3dc5c07&amp;type=text%2Fhtml&amp;schema=youtube" width="854" height="480" frameborder="0" scrolling="no"><a href="https://medium.com/media/18a103964962db0f142a822e5db3bcf4/href">https://medium.com/media/18a103964962db0f142a822e5db3bcf4/href</a></iframe><p>Meta Ads DSP Solution</p><p><strong>DSP</strong> or <strong><em>Demand Side Platform</em></strong> is the fundamental solution for the Metaverse advertisers. The DSP software automates and streamlines the Metaverse performance marketing with effective CPM and CPA pricing models for media agencies, advertisers or online marketplaces.</p><p>Why do we call it a Demand Side? You might have guessed that it’s the platform for those market players who<strong> rent </strong>digital land to advertise on, and you would be absolutely right. Meta Ads is giving a hand to the brands and media agencies who want to set up their presence in the Metaverse and boost their digital marketing campaigns. We believe that advertising under the Metaverse is more targeted to the core customer audience in the brand’s field, and there will be more opportunities to meet some players who are willing to take part in the Metaverse advertising.</p><p>Meta Ads Advertiser’s dashboard is a multifunctional place where advertisers can rent ad spaces to display their ad creative at the exact price and flexible time, as well as assess their as camping’s marketing efficiency by analyzing the ad campaign audience and statistical data provided in the dashboard. No more words words, just go and check Meta Ads DSP Demo:</p><iframe src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2Foa5wdozxGpE%3Ffeature%3Doembed&amp;display_name=YouTube&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Doa5wdozxGpE&amp;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2Foa5wdozxGpE%2Fhqdefault.jpg&amp;key=a19fcc184b9711e1b4764040d3dc5c07&amp;type=text%2Fhtml&amp;schema=youtube" width="854" height="480" frameborder="0" scrolling="no"><a href="https://medium.com/media/8366a1f80cdd554fab63ccc953697871/href">https://medium.com/media/8366a1f80cdd554fab63ccc953697871/href</a></iframe><p>What’s Next?</p><p>Meta Ads is shaping the product to fit all needs of the market players, and there is more ahead to be done. If you want to see what we have in store for the web 3.0 community, follow us on the Meta Ads Demo Day on 5 August. We will demonstrate the project solutions and answer all the questions regarding Meta Ads, NFTs and the DAO launch. Stay tuned!</p><p>Learn more about Meta Ads on <a href="https://metaads.team/">our Website</a></p><p>Meta Ads <a href="https://www.notion.so/Meta-Ads-Lightpaper-fd28422162034f39aa6dfd914b413880">Lightpaper</a></p><p>Make sure to follow us on <a href="https://discord.gg/7A5WeRBy">Discord</a>, <a href="http://twitter/">Twitter</a>, <a href="https://t.me/+rPEWHyKEYVZjMTI6">Telegram</a>, <a href="http://linkedin/">LinkedIn</a>, <a href="http://github/">GitHub</a></p><p><a href="https://forms.gle/9YfDHYJhNYuswrrR6">Become a team member</a> or <a href="https://forms.gle/5Y4hW7zWrcTKNdLv9">investor</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=ad3eb5a88fb7" width="1" height="1" alt="">]]></content:encoded>
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