Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
When Value Becomes Disorienting
Members don’t experience how much you offer - they experience how easy it is to go deeper.
Apr 7, 2026 | by Michael Gillespie
The Values Quietly Shaping Your Membership
Mar 31, 2026 | by Michael Gillespie
Membership strategy isn't enough.
Mar 24, 2026 | by Michael Gillespie
Thought of the week
“Every membership reflects what its operator truly believes. Over time, what you reward, tolerate, and repeat doesn’t just shape behavior - it defines how your members value the entire experience.”
The durability of brand.
Why serious membership operators eventually have to think about brand differently.
Mar 17, 2026 | by Michael Gillespie
You're Not Collecting Subscriptions
Mar 10, 2026 | by Michael Gillespie
One Year Later
Mar 3, 2026 | by Michael Gillespie
Audience or Institution?
Structure and durability must be the new standard in membership.
Feb 24, 2026 | by Michael Gillespie
For Those Who've Stayed.
Feb 17, 2026 | by Michael Gillespie
Decisiveness scales. Choice doesn't.
Feb 10, 2026 | by Michael Gillespie
