1K ARR and Too Scared to Launch
Colleen is overwhelmed in a good way after saying yes to everything, and Joe pushes her to stop planning and just run ads for two weeks. Joe hits 1K ARR on Ruby Native but can't bring himself to launch it.
Episodes
Laravel Cloud Envy
Colleen deploys her first Laravel app and gushes about how Rails has nothing like it, while Joe tallies up $250/month in hosting bills across three platforms. They also brainstorm a joint B2C app experiment, wrestle with Google Ads conversion tracking, and Joe shares his Ruby Native beta strategy as five client projects kick off at once.
Own the Robot
Joe reveals Ruby Native ( rubynative.com ), a new product that lets Rails developers get their web app into the App Store without touching Xcode, Swift, or App Store Connect. Upload a few files, configure a YAML, click a button, and download your app via TestFlight in as little as two hours.
Spoons in the Pot
Colleen is building AI-powered SEO agents and Meta ad pipelines for clients. Joe reveals a secret product that packages Rails apps into iOS apps with one click.
It's Better to Just Do the Things
Colleen's first week at a new AI consulting contract is off to a great start. She's building automations for marketing ops and customer success, self-hosted n8n on Hetzner to cut costs, and got her YouTube shorts roasted by her 12-year-old.
We Lost a Client to Claude Code
Joe opens an email that confirms his biggest fear. Colleen comes back from a founder retreat with a new strategy: do everything.
Putting Ego Aside to Fill the Pipeline
Colleen landed a six-month part-time AI consulting contract and two go-to-market coaching clients. All within a week of reaching out to her network.
When Coding Isn't Enough
AI is eating into the value of "just coding", so what do you do about it? Colleen and Joe talk through how they're each adapting: AI-enabled services, getting more strategic with clients, and actually understanding what non-tech businesses need (not just what they say they want).
