March 21st is designated as a day to celebrate all things fragrance-related. Let’s not limit our celebration to just perfume. This us an observance of every scent, everywhere. The Fragrance Foundation established International Fragrance Day in 2018 to kick off the spring season with various events to engage customers worldwide. While it’s always exciting to…
New In February ’26
My apologies for bringing you the new releases for February a bit later than usual. There’s a wide variety of fragrance types to choose from. The trend continues with several brands releasing multiple fragrances as part of a new or existing collection. The most unexpected collection, in my opinion, is the six new releases for…
Farewell Fanged Feathered Friend
I received some disheartening news today in an email from one of my favorite brands, Imaginary Authors. They announced the discontinuation of one of their staple offerings to make way for something new. The specifics of the new product are still unclear. However, I do know that the brand is bidding farewell to The Cobra…
New In January ’26
We’re kicking off the new year with a bunch of exciting new perfume releases for January. It seems like a few brands have decided to join the trend of releasing multiple perfumes to welcome the new year. There’s definitely more activity than in December, but is there anything truly remarkable on this month’s list? Let’s…
2025’s Weird & Wacky
Let’s see how 2025 fares in surpassing previous years in my Weird & Wacky nominations for perfume bottle designs. To clarify, “weird” doesn’t necessarily imply “bad,” and “wacky” is no exception. Occasionally, unconventional designs are essential to push the boundaries of creative expression, and sometimes they inspire others to expand their own creative horizons in…
2025 Gender-Neutral Trend Report
After I decided to explore the number of gender-neutral fragrance releases, which were expected to be popular in 2024, I continued my investigation throughout 2025 just for fun. I found some equally interesting results for the past year. Let’s take a closer look. In 2025, gender-neutral fragrances emerged as the most popular fragrance category, surpassing…
New In December ’25
I hope everyone had a wonderful holiday and a great start to 2026. Unfortunately, the new releases for December have been just as uninteresting as last month’s. This trend seems to be quite common for the last month or two of any given year. There weren’t many holiday-themed releases either, which can be disappointing for…
Happy New Year!
I would like to take this opportunity to extend my heartfelt wishes of health, happiness, and prosperity to each and every one of you in 2026. These three fundamental aspects seem to be the cornerstones of achieving a harmonious balance in our modern lives. As we bid farewell to 2025, there are numerous things to…
PER FUMUS 
