Red Points

Here’s how teams put Red Points to work day to day. Start by connecting your sales channels, social profiles, ad accounts, app stores, and domains. Upload brand assets—logos, product lines, packaging, and authorized seller lists—then define playbooks that decide what happens when a hit is found. For example: auto-send a takedown when a seller lists a product 40% below MAP and uses your photography; flag anything that matches a known watermark; or require manual approval if a reseller appears in a new region. Priorities are scored automatically, so high-risk items rise to the top of your queue. The dashboard shows live volumes by source, product, and territory, while domain and mobile app monitors watch for lookalike sites and newly published apps using your marks in titles or descriptions.

Triage is built for speed. Each detection lands in a visual review card with screenshots, seller metadata, price, stock, ad copy, domain records, and confidence scores. Approve a takedown, snooze for more data, or dismiss false positives—individually or in bulk. Use saved filters (e.g., “Top marketplaces in EU” or “High-volume paid ads on Google/Bing”) to clear entire segments in minutes. Whitelist partners so their listings are never disrupted. For social channels, route friendly mentions to community managers and impersonation profiles to enforcement with a single click. When a cluster of related incidents emerges—same image set, same contact email—spin up a case, group all evidence, assign owners, and set deadlines. Investigation workflows help trace networks, compile affidavits, and export clean reports for marketplaces, registrars, or counsel.

Keep watch without staring at the screen. Set alerts in Slack or email for spikes, new domains matching patterns, or competitor bidding on your brand terms. Paid search monitoring flags hijacked keywords and PLA misuse; push instant complaints or pause campaigns until the noise is cleared. Marketplace monitoring tracks seller behavior over time, so repeat offenders get fast-tracked. Domain tracking catches typosquats, phishing microsites, and parking pages before they gain traffic. App store monitoring notifies you the moment a clone or misleading tool appears. All activity rolls into a single analytics view: takedowns issued, time-to-removal, revenue at risk, and ROI saved.

As you scale, refine rules with what your analysts learn. Tighten matching for premium lines, loosen it for frequently reposted user content, and add language variations as you enter new regions. Integrate with Jira, Zendesk, or your SIEM to route tasks to the right team and maintain an audit trail. Use quarterly reviews to compare channels, identify emerging patterns, and tune thresholds to cut manual work. The system’s models adapt as infringers change tactics, and new sources can be added without rebuilding your setup—so your brand defense stays fast, consistent, and measurable across marketplaces, ads, apps, domains, and social.