Cybersecurity Threat Advisory: Telecoms targeted with new malware
A China‑linked advanced persistent threat group, UAT‑9244, has been targeting telecommunications (telecom) providers in South America since at least 2024. Learn more about this targeted campaign and how to protect your environment in this Cybersecurity Threat Advisory. What is the...
How MSPs grow email lists using LinkedIn
Key Takeaways Treat LinkedIn as the top of a list-building strategy, not the destination. Offer practical resources MSP buyers care about to earn email opt-ins. Use a Pillar–Cluster–Dot–FAQ framework to turn one topic into ongoing LinkedIn engagement. Most IT providers...
The talent strategy behind the most profitable IT service providers
A global survey of IT services providers finds that the most profitable organizations tend to spend less on payroll by relying more heavily on junior staff to fulfill clearly defined roles. Conducted by Service Leadership, the survey also reveals that the...
Why information security matters more than ever
It’s all in the information. The first recorded patent was issued to Filippo Brunelleschi in Florence in 1421, covering his invention of a barge and crane used to transport marble. Shortly afterward in 1449, John of Utynam was issued a...
Sales & Marketing
If you’re an MSP owner who wants more consistent leads, start here
As someone who’s spent the last 8+ years helping hundreds of MSPs generate leads and book real sales conversations, I hear the same frustration over and over again: “We’re doing some marketing… but leads are inconsistent.” Some months are busy....
What is AI search and why should MSPs care?
Key takeaways AI search generates direct answers instead of listing links. MSP visibility now depends on being summarized and cited, not just ranked. AI search builds on SEO but prioritizes clarity, structure, and consistency. MSP leaders who refine positioning and...
The truth about AI search optimization for MSPs (and no, SEO is not dead)
If you’ve spent any time around MSP marketing conversations lately, it probably feels like the rules of visibility are changing every other week. SEO is dead. AI search is taking over. You need AEO. GEO. EEAT. Whatever the acronym of...
Security
Cybersecurity Threat Advisory: Ransomware turning off EDR with vulnerable drivers
Qilin and Warlock (also known as “Water Manaul”) ransomware groups are using bring your own vulnerable driver (BYOVD) techniques to disable endpoint security tools on Windows systems. These actors can shut down more than 300 EDR drivers across multiple security...
Cybersecurity Threat Advisory: Storm-1175 exploits zero-days to deploy Medusa ransomware
Storm-1175 is a threat actor using a rapid sequence of zero-day and N-day exploits to deploy Medusa ransomware against internet-facing assets. This high-velocity attack pattern has been highlighted by security researchers, who emphasize the heightened risk posed by exposed perimeter...
Increased open source software reliance creates MSP opportunities
A survey of 712 IT professionals suggests that as organizations rely more on open source software, they are struggling with security updates and patches (39 percent), installations, upgrades, and configurations (30 percent), and technical support (29 percent). Nearly half (47...
Better Business
Partner Spotlight: Turning compliance pressure into business growth
As regulatory pressure intensifies across Europe, IT teams are facing a growing mandate to prove stronger cyber resilience—especially under frameworks like NIS2. For Belgian IT integrator Group K, these challenges have become an opportunity. By pairing deep security expertise with...
Tip Tuesday: Adding recurring employee qualification tracking to your services
The managed service provider (MSP) landscape is moving toward proactive compliance and employee qualification management. As MSPs, you should add recurring employee qualification tracking to your service offerings to increase revenue and improve your clients’ overall satisfaction. The value of...
Beyond recovery: The new resilience mindset
A global survey of 1,000 business and IT decision‑makers and senior developers shows that while organizations feel more resilient than they were a year ago, many still struggle with the cost of recovery and remediation when a real IT incident...
Tech Insight
Pioneers in Tech: Frances “Poppy” Northcutt, the first woman in Mission Control
All eyes have been on Artemis 2 this week and its many firsts. These include the first woman to fly to the moon (Christina Koch) and the first female launch director of a crewed launch (Charlie Blackwell-Thompson). That’s why this...
Tech Time Warp: The Conficker case study
Conficker was a nasty piece of malware that first emerged on the scene in November 2008. By April 1, 2009, many security experts and computer users were bracing themselves for the worst: a predicted “menacing” new phase as machines infected...
What soaring cloud demand and supply constraints mean for MSPs
A report from market research firm Omdia finds that global spending on cloud infrastructure continues to accelerate, with spending in the fourth quarter of 2025 reaching $110.9 billion—a 29 percent increase year over year. Cloud providers see strong growth momentum...
