Sub Club Podcast by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries
On the podcast: how ElevenLabs turns every new feature launch into a growth engine, how they're deploying over a hundred million dollars in paid ads, and why directing AI agents is quickly becoming a core skill for marketers and solo founders.
Why App Economy Disruption Won’t Happen As Fast As Everyone Thinks – Eric Seufert
On the podcast: why app economy disruption won't happen as fast as everyone seems to think, how AI is just as useful for defending against copycats as creating them, and why the real barrier to app success is still distribution, not code.
The Art of Driving Retention Through Product – Ben Gammon, Ladder
On the podcast: product-driven retention as the foundation for lifecycle marketing, working backwards from results to nail activation, and why talking to individual users can lead you astray.
The 2026 State of Subscription Apps Report
On the podcast: what the explosion in new apps means for the market, how the top 10% of apps grew 306% while the median barely beat inflation, and why hard paywalls convert 5X better than freemium.
How To Repurpose Offline Events Into Millions Of Online Impressions – Larissa Morimoto, PhotoRoom
On the podcast: breaking free from the paid acquisition treadmill, how to repurpose offline events into millions of online impressions, and why a celebrity partnership can go viral but still completely flop.
Why Web Onboarding Should Sell The Problem, Instead Of The Solution – Leon Sasson, Rise Science
On the podcast: why web onboarding should sell the problem instead of the solution, how discounted paid trials are beating free trials, and why creative that flopped for app ads might crush it for web funnels.
Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder
On the podcast: how Tinder's ML-powered paywalls drove millions in new revenue, the art of selling features à la carte without killing subscription revenue, and why Tinder Select flopped despite users saying they'd pay for it.
The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!
On the podcast: testing prices from $5 all the way to $120 per year, why rising CACs forced a pricing rethink, and how raising the price allows them to discount more aggressively.
