The QSR Menu Customization Boom: How to Cash In Without Losing Your Margins
There’s a reason people are treating their morning coffee order like a personal manifesto. Extra shot. Oat milk. Light ice. Vanilla. Half sweet. In a large cup with room. It’s not high maintenance. It’s how people take care of themselves when everything else feels out of their control. Researchers call it the “little luxuries” trend….

















