TypeType Team – Medium

TypeType Team

Legibility vs Readability: What’s the Difference?

In this article, we’ll break down what readability and legibility mean, explore the difference between them, discuss what makes a font…

Mar 18

Legibility vs Readability: What’s the Difference?

Mar 18

Typography in the Museum: How We Developed the Corporate Typeface for the Hermitage

The TypeType team, with the support of the Mantera Group, has created a new font family for the State Hermitage Museum — the Hermitage Type…

Feb 24

Typography in the Museum: How We Developed the Corporate Typeface for the Hermitage

Feb 24

How to Choose Fonts for Your Brand: The Comprehensive Guide for Designers

The font is one of the key design elements. It conveys necessary information to users and can highlight, complement, or even transform your…

Jan 22

Jan 22

How to create a font from scratch: A detailed guide and tips for choosing software

Creating your first font is most difficult because the designer does not yet know all the details of development, does not have enough…

Dec 12, 2025

How to create a font from scratch: A detailed guide and tips for choosing software

Dec 12, 2025

Kerning, Tracking, Leading & Spacing in Typography: What’s the Difference?

Spacing, kerning, leading and tracking are the settings and tools that font developers or designers can use to adjust the distance between…

Nov 28, 2025

Kerning, Tracking, Leading & Spacing in Typography: What’s the Difference?

Nov 28, 2025

A Font with a Wide Reach: A Special Project for SHIFTBRAIN’s 20th Anniversary

In 2023, the Japanese marketing agency SHIFTBRAIN launched an interactive website dedicated to the company’s 20th anniversary. For this…

Sep 18, 2025

A Font with a Wide Reach: A Special Project for SHIFTBRAIN’s 20th Anniversary

Sep 18, 2025

The Best and Most Popular Fonts for Memes: How to Choose and Use Them Correctly

Why Do Fonts Matter in Memes?

Sep 11, 2025

The Best and Most Popular Fonts for Memes: How to Choose and Use Them Correctly

Sep 11, 2025

Retalic or Reversed Italic: Understanding Left-Leaning Type Design

Many of our readers are undoubtedly familiar with the term “italic” as we frequently discuss these slanted and cursive fonts in our…

Aug 28, 2025

Retalic or Reversed Italic: Understanding Left-Leaning Type Design

Aug 28, 2025

Font Universe in a Bottle: How Pinot Agency and TypeType Created “Font Wine”

The font design studio TypeType and branding company Pinot Agency combined fonts and wine to create “font wine” — a project that…

Apr 30, 2025

Font Universe in a Bottle: How Pinot Agency and TypeType Created “Font Wine”

Apr 30, 2025

Font Licensing: Complete Guide for Designers and Business Clients

Font licensing can be challenging and tricky to understand. There are numerous kinds of font licenses, each with its own restrictions and…

Oct 11, 2024

Font Licensing: Complete Guide for Designers and Business Clients

Oct 11, 2024

TypeType Team

TypeType Team

Type design studio. TypeType fonts are a killer combination of price, quality and functional features. typetype.org

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