Join 3,533+ product builders. Sent every Wednesday.
Consistently impressed by the weekly gems it uncovers
Eric Bailey, Product Designer at GitHub
One of the best roundups in the business
Andy Bell, Founder of Set Studio
Fantastic. Offers valuable resources for my work
Vincent Will, Senior Engineer at Onlogist
Packed with valuable insights and interesting finds
Twan Mulder, Front-end Developer at DHL
Positively impacted how I guide my design team
Adam Clark, Designer at Next
Brings new perspectives to cross-functional teams
Matt Cooper, UX/UI Design Consultant
Three lanes.
One job.
Build, Shape, Ship is the structure: interface craft, shared standards, and delivery habits.
Interface craft
Small, practical moves that make the interface clearer and easier to use.
Shared standards
Lightweight standards that keep teams aligned and reduce rework.
Delivery habits
Simple habits that keep quality visible while you ship, not after.
Read by product builders at teams like
Unicorn Club is one of my favorite newsletters I read regularly. Clear, concise, with the most relevant, quality content.
Zoran Jambor
Founder of CSS Weekly
Unicorn Club is fantastic. It offers valuable resources for my work and engaging articles to keep me current.
Vincent Will
Senior Engineer at Onlogist
I’m a loyal reader of the newsletter. Consistently impressed by the weekly gems it uncovers.
Eric Bailey
Product Designer at GitHub
One of the best roundups in the business, there’s always something worthwhile to click on.
Andy Bell
Founder of Set Studio
Fantastic digests every week! They’re always packed with valuable insights and interesting finds.
Twan Mulder
Front-end Developer at DHL
Unicorn Club consistently delivers insights that have positively impacted how I guide my design team.
Adam Clark
Designer at Next
Each issue helps me bring new perspectives to the cross-functional teams I work with, boosting productivity and collaboration.
Matt Cooper
UX/UI Design Consultant
I always look forward to the weekly Unicorn Club newsletter. It's consistently filled with valuable insights and interesting discoveries.
Ole Sandbæk Jørgensen
Lead Frontend Engineer at DFDS
Unicorn Club delivers a concise and curated newsletter that helps professionals grow.
Rishi Raj Jain
Software Engineer at LaunchFast
What’s in each issue
Each issue: five or six reads, picked because they’re worth your time. The takeaway is already made. You get the point without having to reverse-engineer it from the original. About 5–8 minutes.
Curated reads, with the point made
Every pick comes with the takeaway already made. You get the point without having to work for it.
Patterns that hold up in production
Interface patterns that stay clear when real users and real content show up. Prototypes are too forgiving.
Shared standards you can copy
Conventions your team can repeat. Decisions that don't reset every project.
Shipping habits that protect quality
Habits that keep quality visible while the work is happening. By the time you're in final review, it's too late.
Real examples, not just screenshots
Examples from real products. Enough context to apply the idea, not just recognize it.
High signal. Zero filler.
Practical thinking you can use this week. Every piece earns its place.
Hey 👋 I'm Adam Marsden. I've been designing and building products for 13 years, mostly SaaS and fintech.
I started Unicorn Club as a weekly newsletter for product builders. A small handful of reads each week, picked because they hold up when you get back to the work. Something you can use straight away, or take into a conversation with your team.
Every issue I ask myself one question: does this actually help someone ship better work this week?
Questions
Who is Unicorn Club for?
Product builders shipping digital products: product designers, design engineers, front-end engineers, and anyone who has to make interface calls that survive contact with reality.
What do you actually send each week?
A handful of reads each week. Each one comes with the takeaway and what to do with it. You finish knowing what to try next.
Is it beginner-friendly?
Yes, but it’s not “Design 101”. If you already ship product work (or you’re trying to), it will make you sharper fast.
Is this only for designers?
No. If you build interfaces, review them, implement them, or lead the work around them, it’s for you.
How is Unicorn Club different from other newsletters?
Some newsletters are just links. Others ask for your whole evening. This is curated reads with the reasoning and a practical next step. Shorter than an essay, more useful than a link list.
How long does it take to read?
5–8 minutes. The links are there if you want to go deeper.
What kind of topics does it cover?
Interface craft, patterns, content and states, standards, decision-making, delivery. If it affects what ships and how good it is, it’s in scope.
Will this help me lead and align a team?
Yes. A lot of the value is making decisions legible across roles, so the work stays aligned when things move.
Is it free? Can I unsubscribe?
Free. Unsubscribe any time, one click.
