Don’t just track → Solve problems → Earn more
Voluum tracker addresses pain points that affiliates, media buyers,
operators and agencies deal with everyday.
Make better decisions with precise tracking
Turn guesswork into science with advanced analytics.
Track LIVE data on ALL channels
Record user-generated events with cookie-safe multi-channel tracking mechanism:
Redirect tracking
Enables advanced traffic re-routing. Tracking scripts are available for more complex tracking solutions
Direct tracking (scrips)
Compliant with the requirements of platforms such as Google or Meta
API
Reliable cost synchronization even for platforms that don’t support cost token
PROBLEM
- Delayed and unreliable data?
- Data lost over problems with cookies?
- Ad networks don’t show live or detailed data.
SOLUTION
Real-time reliable tracking
Desktop and mobile tracking without compromising speed or accuracy
Act on performance instantly
- React faster to changes in traffic patterns
- Instantly tune your campaigns for better precision
- Get a clear picture with no discrepancies
- Track without the use of 3rd party cookies
- Have all data aggregated in one place
PROBLEM
- Waiting for approval in a traffic source?
- Struggling to manage complex setups with many conditions?
- Each change to campaign settings require new approval process.
SOLUTION
Static link for tracking
Single destination for an ad network
Direct your visitors from ad network to Voluum and let it handle traffic flow
- Handle country, device, dayparting logic in Voluum
- No approval delays from traffic source
- Adjust flows in real time without link changes
PROBLEM
- Data scattered across platforms?
- No general overview of overall profitability?
- Switching tools wastes time and invites errors.
SOLUTION
Centralized dashboard for aggregated data
Multi-platform integrations with industry’s most popular colutions
Manage All Campaigns in One Command Center
- Get an overview of your whole data
- See the results of your combined efforts on all channels in one place
- Make informed decisions
PROBLEM
- Conversions not attributed to original visits?
- Delayed conversions?
- Affiliate networks, platforms, or iGaming operators often make getting conversion data difficult.
SOLUTION
S2S postback tracking
Reliable conversion tracking with conversion type, payout, currency and transaction ID info
Get Conversion Attribution You Can Trust
- Track conversions with no delay
- Understand customer journey with correct conversion attribution
- Pass conversion data to platforms like Google or Meta to feed their algorithms, even if conversions were recorded using postbacks
PROBLEM
- Want to calculate a visitor’s LTV?
- Problems with different conversion types?
- Tracking a visitor’s lifetime value requires aggregating multiple data points.
SOLUTION
Tracking LTV
Upsell and custom conversion tracking
Calculate the Total Value A Single Customer Brings
- Precisely measure your profitability by distinguishing different conversion types
- Track subsequent conversions (upsells)
Want more?
Spend your budget effectively with easy-to use optimization tools
Save time, minimize manual work, and increase effectiveness of your ads.
AI-powered traffic distribution
AI-powered traffic distribution Machine learning algorithms that handle the most optimal traffic distribution for:
Landing pages
Stay ahead of the curve by automatically testing new angles for your websites with AI.
Offers
Pay only for what delivers results, using insights from three-dimensional reports.
Paths
Maximize traffic efficiency with advanced rule-based distribution.
PROBLEM
- Problems with testing new angles?
- Scaling is too time consuming?
- Testing new angles takes time and focus.
SOLUTION
Automatic split testing
Algorithmic testing mechanism for pages
Find the Winning Destination for Your Traffic
- Increase conversions by testing different pages or offers
- Uncover new angles
- Find the best combinations of landing pages and offers
- Have all data aggregated in one place
PROBLEM
- Trying to switch pages on the fly?
- Difficulties with managing multiple pages variants?
- Fixed campaign funnels are harder to adjust.
SOLUTION
Rotating landing and offer pages
Flexible destination switching and weight-dependent traffic distribution
Build your perfect funnel
- Switch destination pages and observe results in real time
- Distribute traffic between pages using weights to test new pages while still feeding traffic to the most performing pages
- Have all data aggregated in one place
PROBLEM
- Want to differentiate your message?
- Need to remarket your visitors?
- Audience members don’t respond well to a general message.
SOLUTION
Rule-based retargeting
Traffic redirection logic based on visitor charateristics
Segment Your Audience to Deliver the Most Resonating Messages
- Show different pages depending on visitor’s GEO, device type, language setting and other
- Send returning visitors to different destinations
- Have all data aggregated in one place
PROBLEM
- No idea what works?
- Losing money on on-performing traffic segments?
- Ad networks and affiliate networks only have rudimentary reporting systems.
SOLUTION
Robust reporting
30+ data points on each user-generated events visible with groupings and drill-downs
Analyze Data to See What Brings You the Most Money
- Identify best-performing traffic segments
- Stop targeting traffic that doesn’t work
- Understand your audience's behaviour patterns
- Have all data aggregated in one place
Want more?
Collaborate effectively and manage your team with ease
Delegate workload or share data with clients.
Invite partners and give them restricted access to data
Create different user roles and grant them access to concrete Workspaces that contain:
Campaign elements
Invite team members or partners and set their access levels.
Domains
Integrations
Maintain control over who sees what.
Easily share data with clients or visualization tools.
PROBLEM
- Overwhelmed with the number of campaigns?
- Lacking clarity in your work?
- Organizing your work efficiently is a hurdle.
SOLUTION
Workspaces
Manageable working areas with clearly defined access privileges for agencies to separate their clients
Divide Your Work into More Manageable Chunks
- Categorize your campaigns based on verticals
- Assign users, tracking domain and ad network integrations to Private Workspaces
- Facilitate team collaboration by keeping important elements into generally accessible Public Workspace
PROBLEM
- Working with teammates?
- Looking for a way to manage affiliates, publishers or influencers?
- Collaborating without restrictions on a single account is not secure or efficient.
SOLUTION
Multi-user
Role-based user access
Delegate Your Workload with Flexibility and Security
- Invite users with different user roles and access privileges
- Limit what they can see by assigning them concrete workspaces
- Define the access to integrations for security
PROBLEM
- Wanting to share data with external parties?
- Don’t want to give access to your Voluum account?
- Data sharing usually requires using a complex 3rd party tools
SOLUTION
Shared reports
Customizable reports with live data accessible through a link
Cooperate with Others Worry-free
- Outline a report that contains only data you want to share
- Decide if you want to share static data (for a concrete month) or live data (for example: lat 30 days)
- Generate a link and share it with interest parties without giving them access to Voluum
Want more?
Increase efficiency with automation tools
Make Voluum your junior media buyer – a one that monitors your campaigns 24/7.
Set up STOP LOSS rules
Use Voluum auto-rules that will pause a campaign on:
Bot traffic
Stop bot traffic before it drains your budget
Non-converting traffic
Stay on top of traffic drops and keep your campaign healthy
Dead offer
Build placement lists to launch targeted whitelist or blacklist campaigns.
PROBLEM
- Can’t control your campaigns 24/7?
- Need to monitor campaigns on the go?
- Constant monitoring requires being at the computer all the tim
SOLUTION
Notifications
Notifications generated when set conditions are met
Act on performance instantly
- Outline launch conditions, like drops in traffic or errors
- Get a notification on desktop or on mobile app
- React to problems immediatelye Need to monitor campaigns on the go?
PROBLEM
- Not getting enough traffic on RTB auctions?
- Overpaying for traffic?
- Optimal bidding strategy needs constant adjustements
SOLUTION
Auto-bidding
Bid-adjusting logic based on results
Guarantee Optimal Spending Strategy
- Increase bids to get more traffic
- Reduce bids on non-converting placements
PROBLEM
- No support for cost token on an ad network side?
- Need granular cost data on ad set and ad levels?
- Ad networks often don’t share detailed cost data.
SOLUTION
Cost synchronization
Pulling cost data from integrated networks via API
Understand Your Cost And Profits
- Synchronize cost data with ad network
- Track cost precisley
- Calculate your overall profitability
PROBLEM
- Data skewed by bots?
- Loosing money on non-human traffic?
- A big portion of traffic nowadays is of malicious intent.
SOLUTION
Bot monitoring and filtering
A suite of tools that detect, catch, and filter out traffic with bot-like behavior patterns
Protect Your Campaigns, Budget, and Reputation in an Affiliate Network
- Locate segments of traffic that are affected with bot traffic
- Adjust your targeting in an ad network
- Block bot-infested placements
- Install bot traps on your landing pages
- Filter out certain IPs or user agents
- Protect your landers from stealing
Want more?
Start using Voluum with Collaboration Tools today!
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