IBM and Scuderia Ferrari HP

IBM watsonx is turbocharging the Scuderia Ferrari HP app with AI‑powered content and insights

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Scuderia Ferrari

The Ferrari brand is fueled by a relentless drive to innovate. They’re constantly evolving, testing new ideas and striving for peak performance. It’s this shared value of continuous innovation that makes the collaboration between Ferrari and IBM so powerful. To make that vision a reality, the F1 team partnered with IBM Consulting® to completely reimagine their mobile app.

2x
increase in daily active users
35%
increase in average time spent in-app
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