Brightspot

We're giving away something BIG at #ForrB2BSummit. 👀 Something that exemplifies our ongoing commitment to deliver the Ultimate Experience for our users. Something that can help make your dream vacation a reality. And you just have to play a fun little game at booth #430 for a chance to win. Can you guess what it is? Keep an eye on our socials or stop by the Brightspot booth during the Summit to find out.

Most AI tools don't actually know your content. They're generic assistants — and that's the root of most of the issues content teams encounter when trying to embrace AI. But not anymore. Our new #MCP server gives AI agents a direct connection to your CMS. This is the moment when AI moves from a simple chatbot to a capable content operations partner. In other words, this is a BIG deal. With MCP, you can: ⛓️ Connect Brightspot to analytics, marketing automation and DAM platforms. Agents can retrieve assets, update metadata and trigger workflows without custom code. 🤖 Build agents that can monitor campaigns, analyze performance and create, update and delete content. 🔌 Stop building one-off connectors. Our standardized protocol works across Claude, ChatGPT, Copilot and any MCP-compatible agent. It's gonna be a game-changer for content ops. 👏

Getting people to your site is one thing. Keeping them there is the real art. This Wednesday, Brightspot and SportsPro will be joined by experts from FC Barcelona, PGA TOUR and DAZN to discuss the "always-on" digital strategy. Whether you manage fans or customers, don't miss this masterclass in sustained engagement. Register for the webinar: https://lnkd.in/gJVauhHd

Y'all mind if we brag a little?? We were recently awarded G2's highest user adoption badge, which basically means that people find our platform really easy to use. We love to hear it, since making content teams' lives easier has been at the center of our ethos since day one. Shoutout to our users, especially those who left us love on G2 — you make building a great product worth it. 🫶

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Most sports orgs build their digital strategy around peak moments. The best ones build for everything in between. Join Brightspot and SportsPro for a live webinar with digital leaders from DAZN, FC Barcelona and the PGA TOUR to unpack how top teams and leagues are creating always-on digital experiences that drive engagement year-round — not just on game day. 🗓 Wednesday, April 15 ⏰ 9:00 AM ET / 2:00 PM UK Save your seat: https://lnkd.in/gJVauhHd

Hey, content folks -- What's your top priority this year? 👀 To learn what your peers are prioritizing and why, check out our Content Trends guide 👉 https://lnkd.in/gqd7AtJv

Most people don’t realize this… Special Olympics isn’t a once-every-two-years event. It’s 60,000 events a year. 6.8 every hour. At that scale, “digital” isn’t just a website. It’s how you grow the movement. From 4.6M athletes today to 7.5M by 2030, expansion depends on reaching people globally, in the right language, at the right moment. That’s the challenge—and the opportunity—behind building an always-on digital experience. — From a conversation with Crystal Hudson + Parker Ramsdell on how Special Olympics is scaling globally.

Content demands are growing. Teams are shrinking. New channels are popping up left and right. Despite it all, teams are expected to scale content across channels, old and new. But how? AI can (and should) only do so much... We partnered with the International News Media Association (INMA) to dive deep into one tactic that's helping our users scale across channels: ✨ Modular content ✨ Learn how Brightspotters are creating shareable, reusable content components that can be adapted and repurposed across channels in Alistair Wearmouth's latest article: https://lnkd.in/deHKdJnR