Serpstat

You exported 500 keywords from your SEO tool. Feels productive, right? 👀 Here's the problem: 96% of web pages get zero organic traffic — and a big reason is treating every keyword as its own standalone article. The result? Pages that cannibalize each other. No topical authority. No clear path from search to conversion. This guide by breaks down a 5-step process for turning raw keyword data into structured topic clusters: 🔸 Group keywords by intent, not just volume 🔸 Build pillar pages that link to focused cluster content 🔸 Map every piece to a stage in the customer journey 🔸 Audit existing content and restructure it into clusters 🔸 Prepare for AI-driven search that rewards depth over keyword stuffing It's the difference between publishing content and building a content ecosystem. Read the full walkthrough ⬇️ https://bit.ly/4c544Je What's your biggest challenge when moving from keyword research to actual content planning? #ContentStrategy #TopicClusters #SEO #KeywordResearch #Serpstat

Top Pages has always been one of Serpstat's most-used reports. Now it's one of the fastest⚡️ Here's what our team added: 🔸 Sort any domain's URLs by organic traffic — finally see which pages actually drive results for you or your competitors. This was one of our most requested updates. 🔸 Report loading speed improved 🔸 New summary report block with URL traffic share visualization 🔸 Brand-new Top Pages API method — faster response times, MCP-compatible, and sortable by traffic 🔸 Redesigned page that explains exactly what the report does and when to use it Check out the updated report → https://bit.ly/486MQKo What's the first thing you look at when analyzing a competitor's top pages? 👀 #TopPages #SEO #CompetitorAnalysis #Serpstat #DigitalMarketing

Serpstat Skills in Claude 5 SEO reports from a single prompt — no manual data pulls, no spreadsheets, no hour-long analysis🔥 We built Serpstat Skills for Claude — a set of instructions that use Serpstat MCP to automatically collect data and generate standardized, visual reports. What's already live: 🔸 Quick Wins — finds growth opportunities buried in your project's keyword data 🔸 Full Domain SEO Audit — metrics, insights, and a ready-to-execute action plan 🔸 Competitor Reverse Engineering — a full dossier: what's working, where they're growing, what to adapt and what to skip 🔸 Content Strategy — enter your site and region, get a content plan months ahead 🔸 Competitive Gap — where competitors outrank you and what to do about it Every Skill lives on GitHub. Import in one click. Works across all Claude accounts on your team. See how it works 👀 https://lnkd.in/dSMmEYgQ Which skills would you like to add? Drop it below ⬇️ #Serpstat #SEO #AI #claudeskills #SEOTools

2-minute setup. Zero coding. 65 SEO tools inside your Claude chat🔥 We just published a step-by-step screen recording: how to connect Serpstat to Claude via MCP — from an empty Settings page to a live domain analysis: https://lnkd.in/ddiZZsHQ What the integration unlocks: → Ask Claude SEO questions in plain language — it pulls real Serpstat data in seconds → Run content gap analysis, competitor deep dives, and keyword research without leaving the conversation → Complex queries auto-decompose into multi-step workflows (Claude Opus handles 10–13 step flows) → Works on Claude Web, Desktop, and Mobile — connect once, available everywhere → Supports every language Claude does — English, Ukrainian, Spanish, and more No API docs to read. No tabs to switch between. No exports to manage. Connector name: SERPSTAT Seo Tools Connector URL: mcp.serpstat.com/mcp #Serpstat #SEO #Claude #MCP #AIforSEO

We’ve got a few Serpstat updates our team has been working on over the past weeks. They’ll help you import historical ranking data faster, analyze insights more conveniently, and do better international SEO😊 1. Rank Tracker: import history from other SEO tools Moving your historical rankings to Serpstat is now even easier. When you upload a file in the “Import ranking history” tab, the system: - automatically detects the file format (Semrush, Ahrefs, SE Ranking) - converts it to the Serpstat format under the hood Just upload the file — and continue tracking without losing your history. 🎥 Watch the screencast: https://lnkd.in/g77E9KAD 2. Site Analysis: insights on the Summary dashboard Right after you open a project, you now see what matters most: - key changes in traffic, visibility, and rankings - automatic grouping of changes by three priority levels: 🔴 Critical, 🟡 Medium, 🟢 Opportunity This makes it easier to spot shifts and react to them in time. 3. Keyword Research: language detection for new regions We’ve expanded keyword language markup with new regions: Canada, France, the United Kingdom, and Germany. The query language is now displayed: - in the Keyword Research section - in Site Analysis → Keywords reports This is especially handy for multilingual websites and international SEO projects. The API parameter for language markup is already available and working. 🎥 Screencast: https://lnkd.in/gPUmfSav 4. Market Research: export up to 10,000 rows In Market Research reports, you can now export more data — up to 10,000 rows in CSV for competitive analysis. Convenient for client reports and offline data processing. We’ll keep improving Serpstat so the platform stays your go-to partner for search marketing and visibility growth 💙 Full changelog →https://bit.ly/3NwcelK #Serpstat #multilanguageSEO #RankTracking #KeywordResearch #ProductUpdate

Still stuck on connecting Serpstat MCP to ChatGPT? Most people trip up on the same “small” steps. So we recorded a screen tutorial with every single click — from scratch to a working Serpstat MCP integration. Serpstat MCP uses your existing Serpstat account credits — no separate API token needed. ✨ Full tutorial: https://lnkd.in/d-2dTPi3 Details: https://bit.ly/3OOziMT Save this for when you’re ready to set it up😍 #Serpstat #SEO #ChatGPT #MCP #SEOtools #AImarketing #AIforSEO #Tutorial #SerpstatMCP #HowTo #KeywordResearch

🛒 Turn “Almost” into “Ordered”: how to recover lost sales with triggered emails Nearly 70% of shopping carts are abandoned — and acquiring a new customer can cost up to 25x more than retaining one. So why let ready-to-buy customers slip away? If you’re still relying on mass emails, you’re missing the real power of automation. Join a free webinar from Yespo: Omnichannel CDP and learn how to recover lost sales with triggered emails. 🎙 Speaker: Yana Bozhko, Head of Digital Marketing at Yespo Key discussion points: ✅ Why abandoned views, searches, and carts are your biggest revenue opportunity ✅ Top profitable triggers: price drop alerts, replenishment reminders, win-back flows ✅ How AI boosts segmentation and product recommendations ✨ Recover lost revenue and turn “almost” into “ordered.” 👉 Register now https://bit.ly/40B3VIf

68% of CMOs name AI as their #1 priority for 2026. But AI alone won't save your marketing strategy👀 The real shift? Marketing budgets are clustering around 3 themes: brand building, provable AI ROI, and first-party data. And "good enough" performance is getting harder to justify to your CFO. We asked marketers and leaders what they're actually funding in 2026 — and what they're cutting. Here's what we found: 5 priorities that will shape strategy and budgets this year ⚡️ → AI as infrastructure (not experiment)  → Distribution across organic + paid  → CRO beyond landing page tweaks  → Attribution that survives cookie loss  → Community as an owned trust engine Read the full expert breakdown: https://bit.ly/4l4vZxm #MarketingStrategy #DigitalMarketing #Serpstat #CMO #MarketingTrends Many thanks to Volodymyr Alokhin Artem Melikian Serhii Solovyov and María Sierra Trasancos

AI agents for SEO: key takeaways from Oleg Salamaha's talk at WebPromoExperts At Serpstat, we’re building AI SEO agents — they work on top of your real data. Agent vs LLM — what’s the difference? - An LLM without access to your data is basically a smart text generator. - An AI agent connects to tools, works with grounded, real-world data, and can run workflows end to end — so you get reliable, verifiable results. What an SEO agent can do: 🔸Connect to SEO platform and pull live metrics from your projects 🔸Filter, group, and transform SEO data 🔸Add to Google Doc / Sheet and share the link 🔸Notify you in Slack when the task is done 🔸Queue the next task automatically Our approach: Agent + data + automation — not “just ChatGPT”. Example: keyword research for a landing page The agent: → identifies the page type → finds relevant queries in Serpstat → clusters them → labels intent If it detects a cluster like “vacuum cleaner for $300” with enough search demand, it flags it as a separate page opportunity. What used to take 3–4 hours for an SEO specialist now runs automatically in the background — so your team can focus on strategy, not routine. Want early access to Serpstat SEO agents? 👉 Sign up for the beta and help us shape the next generation of AI-first SEO workflows: https://lnkd.in/d8Vf4fQ4

Serpstat MCP now works via OAuth 💫