Softline Global

Vietnam 4.0: why this country stopped being a "factory" and became an industrial platform For years the country was viewed mainly as a lower-cost alternative to China. Today that formula is rapidly becoming obsolete. Manufacturers are facing a new reality: the model of “cheap labor plus volume” no longer works. Rising wages, growing product complexity and pressure from global supply chains require a different level of production transparency and control. That is why digital transformation in Vietnam is not about a race for fashionable technologies. It is about building a controllable, data-driven industrial environment. The market is evolving at different speeds: • global manufacturers are building digital factories from the start, setting a high technological bar • thousands of local companies are just beginning their digitalization journey and need clear, phased solutions • the government is actively shaping the ecosystem through strategies, training programs and incentives At the same time, the main challenge is not technology or funding. The biggest barrier is people and change management. In his new column, Alexander Rozhkov, Director of International Business Development at Softline Group, explains what makes Vietnam one of the most interesting markets for Industry 4.0 in Southeast Asia. Read the full article: https://lnkd.in/ds9evvW3 #Softline #Vietnam #DigitalTransformation #Manufacturing

Softline FAST. Security Edition | Dubai On February 4, Softline FAST. Security Edition took place in Dubai, bringing together CISOs from leading companies across the region. The event focused on a core principle: maximum practicality and meaningful professional dialogue. The first part of the conference focused on real-world case studies and applied scenarios: • achieving measurable SOC outcomes through XDR/MDR, • implementing Zero Trust via centralized identity governance, • controlling sensitive data and mitigating insider risks, • preventing identity fraud and deepfake-related threats. The second part continued in the format of executive roundtables, where each CISO had the opportunity to discuss specific challenges directly with experts from Softline, Kaspersky, One Identity, VisionLabs, and SearchInform. The event received positive feedback from clients, highlighting its significance for the professional community. “In the MENA region, cybersecurity today is no longer just a technological challenge – it has become a strategic enabler of sustainable business development. As organizations scale rapidly and accelerating digital adoption, they require mature, measurable, and business-aligned security programs. The Softline FAST format enables discussion at the level of practical solutions and real-world implementation rather than theory,” — Evgeny Kurtukov, Regional Director MENA, Softline Group. The conference was the result of long-term, systematic relationship-building efforts in the region and led to agreements on several pilot initiatives. We thank our partners and participants for the high level of engagement and professional dialogue. #SoftlineFAST

From Softline Global team we are wishing our partners, clients, and friends in the UAE, Saudi Arabia, Indonesia, Kazakhstan and other countries a blessed and peaceful Ramadan. May this month of reflection bring you joy and prosperity.  Ramadan Kareem! ✨

On February 4, Softline Group brings together CISOs, Heads of Security, and IT leaders for Softline FAST. Security Edition — a focused, invitation-only conference in Dubai for those building security programs in fast-growing and complex organizations. This is not about product demos. This is about real security decisions and real experience. Leading experts from Softline Group, Kaspersky, One Identity, VisionLabs, and SearchInform will present impactful case studies that demonstrate how their technologies can enhance your organization – no product pitches, just practical insights. What to expect:  •  Only real-world cases and success stories — no long product pitches  •  Senior experts from Softline Group, Kaspersky, One Identity, VisionLabs, and SearchInform  •  CISO-level audience — peers facing similar challenges  •  Executive roundtables and open discussions with vendors and industry leaders We’ll talk about what truly matters today:  •  Measurable SOC outcomes with XDR/MDR  •  Zero Trust and centralized identity governance  •  Insider risk and sensitive data protection  •  Identity fraud and deepfake prevention  JW Marriott Hotel Marina, Dubai   February 4, 2026   09:30 – 15:00   Participation is complimentary, seats are limited. If you are responsible for cybersecurity strategy and want practical insights instead of theory, we would be glad to welcome you. Register now https://lnkd.in/eUTyKBXD 

Dear Colleagues, As we welcome 2026, we are excited about the new opportunities for growth and development that are on the horizon. We wish you good health, boundless inspiration, and the energy to bring your most ambitious ideas to life. Together, we are exploring new horizons in digital transformation, and in the coming year, we are committed to providing even more effective and innovative solutions. Happy New Year! We look forward to collaborating with you in 2026. Warm Regards, The Softline Team

Softline FAST Jakarta: advancing AI and cybersecurity across Southeast Asia   We successfully hosted Softline FAST 2025 in Jakarta, the final conference in this year’s regional series. This year’s program in Jakarta focused on AI-driven solutions, secure digital environments, and modern approaches to cybersecurity. Our technology partners — Kaspersky, Express, and NVI Solutions — presented their latest products alongside real-world case studies demonstrating their practical value.   Speakers and Key Contributions   Ivan Gorkovenko, Regional Director for Southeast Asia, Softline Group, opened the conference with an overview of Softline’s global capabilities, regional strategy, and the technological priorities shaping the Southeast Asian market.   Ivan Dukach, Senior international sales manager at NVI Solutions, presented an insightful session on leveraging AI-driven video analytics to enhance safety and operational efficiency in industrial settings, highlighting innovative solutions that address the unique challenges faced by the sector.   Mikhail Chekalin, Senior BDM at Kaspersky Industrial CyberSecurity, delivered a session on OT cyber resilience, outlining the rising complexity of industrial threats and practical methods for strengthening protection in critical environments.   Dmitriy Vasilev, Head of the Cybersecurity Business Unit at Softline Group, presented Softline’s information security services, showcasing engineering expertise and real project experience across industries.   Andrey Shipitkov, Director of International Business Development at Express, discussed the evolution from widely adopted commercial messengers to secure and sovereign communication platforms for governments and enterprises.   Igor Kushpel, Solution Sales Manager at Softline, presented Softline’s industry solutions, demonstrating how our technologies address sector-specific challenges and support digital transformation in manufacturing, energy, and the public sector.   The conference brought together over 60 clients from key industries, including representatives of Indonesia’s Ministry of Communication and Information Technology — a clear indication of the growing demand for reliable cybersecurity, sovereign communication platforms, and AI technologies across the region.   We extend our sincere thanks to the international business team, our speakers, and the marketing department for delivering a highly successful Softline FAST Jakarta.   We continue to build momentum across Southeast Asia — delivering technologies that help organizations move faster, safer, and further. #SoftlineFAST #Cybersecurity #AI

Softline Security Roadshow in the Mountains of Uzbekistan and Kazakhstan: Cybersecurity Without Borders In October we held a series of offsite cybersecurity events in Uzbekistan and Kazakhstan. Together with RuSIEM, R-Vision and the Infosecurity (Softline Group) teams we discussed key industry trends and presented proven solutions for modern business protection. The topics that attracted the most interest included: • data breach statistics, social engineering trends in fraud and key real-world cases; • comprehensive approaches to building an effective cybersecurity framework; • cutting-edge technologies for protection against cyberattacks; • automation of routine tasks for IT and IS staff; • brand protection and detection of external digital threats. The events took place in picturesque mountain locations, creating an open and productive atmosphere for dialogue and exchange of experience. Softline continues to unite expertise, technologies and people for turning cybersecurity from a barrier into a foundation for digital transformation and growth. #Softline #Infosecurity #R‑Vision #RuSIEM #CYBERDEF #Cybersecurity #Uzbekistan #Kazakhstan #Roadshow

Securing Critical Infrastructure: Insights from Softline at the 100 CISO Summit & Awards in Dubai   At the 100 CISO Summit & Awards in Dubai on August 19, Evgeny Kurtukov, Regional Director MENA at Softline, joined a podcast hosted by Cybercory — a regional media platform dedicated to cybersecurity news and analysis.   🎙️ In conversation with Ouaissou Dembele, the discussion focused on one of today’s most pressing topics: securing critical infrastructure and OT (Operational Technology) environments.   OT systems, widely used in energy, manufacturing, and utilities, present unique challenges compared to traditional IT networks. Many of these environments still rely on legacy systems never designed with cybersecurity in mind, yet they remain vital for daily operations.   Key points from the discussion included:   ·      The growing convergence of IT and OT and the complexity it creates. ·      The importance of network segmentation and real-time monitoring. ·      Balancing operational safety with cyber resilience to minimize downtime risks. ·      Preparing for increasingly sophisticated threats, including state-sponsored actors targeting critical infrastructure.   As infrastructure becomes more interconnected, proactive measures, threat analysis, and strategic planning are essential to protect operations and prevent catastrophic disruptions.   🔒 This conversation is a must-watch for cybersecurity professionals, infrastructure operators, and decision-makers looking to understand how the region — and the world — is responding to the evolving OT threat landscape.   👉 Watch the full interview: https://lnkd.in/gmkM_DZF   #Softline #Cybersecurity #CriticalInfrastructure #OperationalTechnology #OTSecurity #MENA #100CISO

Softline FAST: Future Advanced Solutions and Technologies We are delighted to invite you to Softline FAST, a conference that unites leading experts and innovators to discuss how advanced technologies are transforming business today. 📍 Ritz-Carlton Hotel, East Kuningan, South Jakarta 🗓 November 20 ⏰ 11:00 – 16:30 Join us to explore key trends in cybersecurity, AI, and digital transformation, featuring experts from Softline Group, Kaspersky, Express, and NVI Solutions. 💡 Highlights of the agenda: - Cybersecurity and data protection in the era of digital transformation - How Kaspersky helps organizations stay ahead of evolving OT threats - Building secure digital workspaces for enterprises and governments - AI-powered video analytics for industrial safety and efficiency with NVI Solutions  - Exploring the transition from unsecured consumer messengers and foreign cloud tools to secure, sovereign on-premise communication platforms. You’ll also have the chance to connect with industry professionals during an informal networking lunch and discuss your challenges directly with experts. Participation is free of charge, but pre-registration is required. Seats are limited. 👉 REGISTER NOW: https://lnkd.in/gwfCXcC8 Don’t miss the opportunity to discover the most relevant solutions and build new partnerships!

Softlineat Smart Cities Saudi Expo 2025 in Saudi Arabia From September 15–17, Softline took part in Smart Cities Saudi Expo 2025 —one of the Kingdom’s largest events dedicated to innovation and digital infrastructure. Softline presented its QHSE digitalization stack, which combines smart helmets, computer vision, and an integrated QHSE platform. The solution helps organizations reduce risks of worker injuries, monitor equipment and production processes in real time, and establish transparent and effective incident management policies. These technologies are designed for enterprises with high safety and operational demands — particularly in manufacturing, construction, energy, utilities, and metals & mining —enabling them to improve workplace safety, efficiency, and compliance. At the booth, our partner iSystemz also showcased their AI Agent Platform, which helps companies automate routine processes, enhance employee productivity, and streamline operations through intelligent digital assistance. The expo became a valuable platform to strengthen relationships with enterprises across Saudi Arabia and establish new partnerships supporting the local adaptation of our solutions. #Softline #iSystemz #SmartCities #SaudiArabia #DigitalTransformation #QHSE #SmartCitySolutions #Innovation #MENA