In just two weeks, we're taking the stage at Google NewFront to introduce the Gemini advantage in Google Marketing Platform. Join us online to discover how the latest Gemini models are supercharging our entire ecosystem, and bringing you unprecedented value. Our best AI for your best ROI. Register today → https://goo.gle/4bhZNlE
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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http://g.co/marketingplatform
External link for Google Marketing Platform
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- Advertising Services
- Headquarters
- Mountain View, California
Updates
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Have you registered for Google NewFront 2026? You won’t want to miss this ✨Tune in to discover the Gemini advantage on Google Marketing Platform. 📖 Read the article: https://goo.gle/3ON0AmZ 🎟️ Secure your spot on March 23rd: https://goo.gle/4rctoCQ
Join us on March 23 as we introduce how the Gemini advantage is supercharging Google Marketing Platform. Discover a new level of value: see further into the consumer journey, remove fragmentation and activate data in real time. 📅 Save the date: March 23 | 11:30 AM ET 🔗 Register for the livestream: https://goo.gle/4rHEGA6
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Join us on March 23 as we introduce how the Gemini advantage is supercharging Google Marketing Platform. Discover a new level of value: see further into the consumer journey, remove fragmentation and activate data in real time. 📅 Save the date: March 23 | 11:30 AM ET 🔗 Register for the livestream: https://goo.gle/4rHEGA6
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Google Marketing Platform reposted this
Euronics, a titan in Italy's consumer electonics industry, needed to cut through a crowded market and drive sales across hundreds of stores. Teaming up with Dentsu Italia, Euronics turned to the Spotify Ad Exchange and Google Display & Video 360 to activate a programmatic, data-led audio strategy. Through biddable buying, real-time optimization, and geolocal targeting, the results spoke volumes: ✅ +28% ROAS vs. traditional radio ✅ +6.6% ROAS vs. online video ✅ +15pp additional ROAS lift Read the full story—and get inspired to launch your own programmatic audio campaign—right here 👉 https://lnkd.in/etDgu2z9
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Samantha Kurlander, Global Product Lead for CTV, shares her go-to strategy for staying agile and ensuring advertisers can reach fans exactly where they’re watching. Here’s why Samantha recommends Display & Video 360 to simplify the path to the big screen ⬇️
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Google Marketing Platform reposted this
YouTube has officially secured its spot as the #1 streamed platform on U.S. TV screens for the third consecutive year. 🏆 According to Nielsen, YouTube continues to lead the streaming pack, but for marketers, the real story isn't just the "where," it's the "how." As creators evolve into full-scale studios and AI-powered tools redefine viewer engagement, the "living room" has become a powerhouse for both brand storytelling and commerce. Check out the latest Think with Google blog that breaks down the 2026 roadmap for brands → https://goo.gle/4l4cFQR
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Join our product team on February 26th at 11 AM ET for an inside look at the Display & Video 360 H1 2026 Roadmap. 🚀 https://goo.gle/4kzQxNJ The session will highlight recently launched and upcoming features across planning, buying, and measurement. What you can expect ⬇️ 🔹 CTV capabilities 🔹 Optimization levers 🔹 Workflow improvements 🔹 Measurement features 🔹 And more 💬 Have a question for our product leads? Submit here: https://goo.gle/3OmXK7T
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With the high stakes of live events, speed is your biggest competitive advantage. 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 in Display & Video 360 could be your ultimate shortcut for creating a unified plan—fast. 𝗧𝗵𝗲 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Set up your ideal audience parameters for awareness, consideration, and conversion once. Then, apply them to dozens of line items across CTV, Video, and Display with a single click. Why this is a game-changer for live sports: ⚡ Scale Best Practices: Instantly apply consistent strategies across every format. 🛡️ Reduce Errors: Minimize repetitive manual setup and ensure your parameters are consistent and accurate. 🚀 Maximize Impact: Spend less time on clicks and more time optimizing your strategy. Discover how targeting templates can streamline your live sports CTV strategy: https://goo.gle/3OdVcZE
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Live sports move fast, and your media strategy should too. It’s not too late to lock in your game plan. For advertisers looking to connect with high-value audiences, reach is only half the battle. You need premium placement and environment control. The Display & Video 360 Marketplace is built to deliver exactly that. By centralizing your sports media buying within Display & Video 360, you can: 🔍 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘄𝗶𝘁𝗵 𝗔𝗜: Use natural language queries powered by Google AI to find the perfect inventory for your specific goals. ⚡ 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄: A redesigned, unified interface means navigating inventory types is seamless, taking you from "search" to "live" in record time. 👉 Explore the Marketplace: https://goo.gle/4remFct
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Winter sports fans are tuning in for the season’s biggest matchups. Are your CTV campaigns reaching new fans or hitting a ceiling? As CTV inventory reaches peak demand, the biggest challenge for marketers isn't just securing reach; it's ensuring you aren't over-saturating the same households. Pro Tip: Use cross-channel frequency management to reduce media waste. By coordinating your delivery across all screens in a home, you reduce redundant impressions and gain a more accurate picture of your true reach. Make sure every impression counts with Display & Video 360: https://goo.gle/49BKq6u
